• Title/Summary/Keyword: 무형성

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Influences of Service Recovery Justice on Word-of-Mouth Effect in the Lodging (호텔 서비스 실패에 대한 회복 공정성이 구전효과에 미치는 영향 연구)

  • Cho, Sang-Su;Lee, Kwan-Pyo
    • The Journal of the Korea Contents Association
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    • v.6 no.11
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    • pp.74-84
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    • 2006
  • It is quite impossible for a service firm to deliver service without failure. The main reason is that service is intangible, perishable and heterogeneous in nature. Every service firm tries its best to recover service failure with understanding that service failure affects customers' evaluation and attitude for the firm. The research finds that customers' satisfaction after recovery affects customers' intentions both service encounter satisfaction and overall firm satisfaction strongly affects positive word-of-month and purchase intentions. The results have implications to researchers and service marketing managers. For researchers, the result will be helpful for them to further develop service failure and recovery framework. For service marketing managers, the result will suggest specific guidelines for establishing service recovery strategies.

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BSC Perspective of an Exploratory study of Developing CSF/KPI Pool in Korean Construction Industry (국내 건설 산업의 BSC관점의 CSF/KPI Pool 개발에 관한 연구)

  • Oh, Ic-Jin;Lee, Jung-Hoon;Lee, Choong-C
    • 한국IT서비스학회:학술대회논문집
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    • 2005.11a
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    • pp.600-607
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    • 2005
  • 최근 무형자산의 중요성과 함께 많은 선진기업들은 지속적인 가치창출을 위한 전략수립 및 수행절차를 통해 경쟁우위를 갖는데 노력하고 있다. BSC는 기업의 전략을 전사조직 차원에서 실행 시킬 수 있는 기반을 조성하며, 기업의 자원을 핵심역량에 집중시켜 전략의 실행력을 구체화하기 위한 경영기법 중 하나로 자리잡고 있으며, 이미 국내 다양한 공공 및 민간부문에서 BSC도입을 통해 기업전략과의 연계를 강화해 나가고 있는 추세이다. 그러나 특정산업에 따라 각 산업의 특성을 고려한 BSC기반의 CSF(사업핵심성공요소)와 KPI(주요성과지표) Pool에 대한 실질적인 연구는 다소 미흡한 실정이다. 국내 건설업인 경우, 관리의 복잡성으로 인해 아직까지 재무적 손익 중심의 성과측정에 주로 의존하고 있으며, 비재무적인 측면의 다양한 성과지표를 포함하지 못하고 있는 실정이다. 이에 본 연구에서는 건설산업에 적합한 BSC관점을 고려한 건설업의 CSF/KPI Pool를 제시하고 도출된 CSF가 기업의 경영성과와 어떤 상관관계를 살펴봄으로써 실제 의미가 있는지 알아보는데 목적을 두고 있다. 본 연구결과는 건설 산업에서의 성과측정의 기초자료로서 활용되어 체계적인 성과관리의 향상에 기여하고 미래 성과창출의 유인을 제공하고자 한다.

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A Study on the Documenting of Local Food Culture : Focused on the Natural Village of Gwangmyeong City (지역 음식문화의 기록화 방안에 관한 연구 광명시 자연마을을 중심으로)

  • Jo, Hae Yeong;Lee, Young Hak
    • The Korean Journal of Archival Studies
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    • no.60
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    • pp.195-237
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    • 2019
  • The food culture reflects the unique characteristics of the locality and the lifestyle and values of its members. So It is one of the most revealing elements of local identity. Such a food culture has an intangible form, such as memories and customs related to food, and is an area that is likely to disappear if not recorded and preserved. Based on the study of domestic and foreign cases, documentation was carried out in this study. In addition, we sought ways to manage and utilize the collected and produced records. Therefore, we suggested the method of documenting the local food culture, along with proposed managing the cultural resources of the recorded region and utilizing it in the academic and cultural aspects.

Analytical Research to Identify Issues Using Online Media Related to Festivals (축제 관련 온라인 매체를 활용한 이슈 도출 분석연구)

  • Lee, Jeongwon;Lee, Choong Ho
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2021.05a
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    • pp.493-495
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    • 2021
  • Local festivals, an intangible tourism resource, contribute to the development of the local tourism industry by developing specialized products and tourism products to develop the region. With a very high interest in festivals in each of these regions, much attention is paid to data analysis on what issues and improvements will be made after the festival. In this study, for festivals in the Danyang-gun area, where many people visit every year among festivals in various regions, the issue of negative or positive relations is visually identified by collecting and analyzing unstructured data, which is an online medium, free from the difficulty of collecting commercial data This study was conducted to derive.

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창업 물류서비스기업의 사회적 교환행동과 경영성과에 대한 실증적 연구

  • Go, In-Gon
    • 한국벤처창업학회:학술대회논문집
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    • 2021.04a
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    • pp.165-170
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    • 2021
  • 최근의 코로나19 사태로 관광·항공업계가 극심한 어려움을 겪고 있다. 항공업계의 대안 중 하나는 화물운송이다. 항공사들은 여객수요 급감으로 인한 매출감소 폭을 줄이기 위하여 화물운송 부문을 강화하고 있다. 항공화물운송은 타 운송과 구분되는 제반 특성으로 인하여 시장규모가 지속적으로 증가하고 있다. 항공화물운송 대리점(forwarder)은 수출과 수입에 있어서 중요한 역할을 담당하며, 중요한 비즈니스 파트너인 항공사와 수출입자와 우호적인 긴밀한 관계를 구축하고 계속 유지해야 한다. 사회적 교환이론(social exchange theory)은 이러한 관계가 구축되기 위해서는 거래당사자 간의 거래규모나 거래기간, 거래빈도 등의 유형적인 측면도 중요하지만, 신뢰와 몰입, 애착 등의 무형적인 측면의 교환이 선행되어야 한다는 것을 강조한다. 본 연구의 연구목적은 다음과 같다. 첫째, 물류서비스기업의 업무 프로세스를 규명하고 운송기업 및 화주기업과의 사회적 교환행동은 어떻게 이루어지는지 조사한다. 둘째, 이러한 사회적 교환행동이 물류서비스기업의 다양한 경영성과에 얼마나 영향을 미치는지를 분석한다. 셋째, 각 구성원 간의 관계기간에 따라서 이러한 영향력이 달라지는지를 살펴본다. 특히 본 연구는 많은 기존연구에서 구분되었던 신뢰(trust)와 몰입(commitment) 개념을 통합함으로써 연구모형의 간결성(parsimony)과 실용가능성(practicality)을 제고하고자 한다. 결과적으로 본 연구는 운송기업 및 화주기업에 대한 물류서비스기업의 사회적 행동이 신뢰에 기반한 우호적인 관계를 구축하는지, 경영성과에는 어떤 영향을 미치는지를 실증적으로 살펴보고, 관계기간의 조절효과를 규명함으로써 학문적으로나 실무적으로 유용한 시사점을 제공할 수 있으며, 창업 물류서비스기업에 유용한 가이드라인을 제시할 수 있을 것이다.

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Initial $^{99m}Technetium-dimercaptosuccinic$ Acid (DMSA) Renal Scan Finding and Vesicoureteral Reflux as Predicting Factor of Renal Scarring (신반흔 예측인자로서 초기 $^{99m}Technetium-dimercaptosuccinic\;Acid$ 신주사 소견과 방광요관 역류의 유무 및 정도)

  • Lee Soo-Yeon;Lim So-Hee;Lee Dae-Yeol
    • Childhood Kidney Diseases
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    • v.7 no.1
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    • pp.44-51
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    • 2003
  • Purpose : Acute pyelonephritis in children may result in permanant renal damage which later in life may lead to hypertension and renal failure. The purpose of this study was to evaluate the factors that might be useful for predicting the development of renal scar in children with urinary tract infection(UTI). Methods : We retrospectively reviewed 442 patients with UTI who were admitted to the Department of Pediatrics of Chonbuk National University Hospital, during the period from April 1992 to March 2002. The patients were divided into two groups according to the presence of renal scar on the follow-up DMSA renal scan, and we compared the factors associated with renal scarring between the two groups. Results : There were no significant differences in sex, causative organism and acute phase reactants between the groups with and without renal scar. The age at diagnosis was significantly higher in the renal scar group compared to that without scar. Of the 60 patients with renal scar, 78% had vesicoureteral reflux(VUR), but 13% of patients without scar had VUR. Furthermore, the severity of VUR was significantly correlated with renal scar formation. 53% showed multiple cortical defects on the initial DMSA renal scan, compared to 32% in the non-scar group. In addition, 76% of patients showing multiple cortical defects on the initial DMSA renal scan with VUR had renal scar. Conclusion : The presence and grade of VUR, and findings on the initial DMSA renal scan would contribute to predict risk of renal scar formation in children with UTI.

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Firm Value and Ownership Structure of Online Firms in the World (전 세계 온라인 기업의 가치와 소유구조)

  • Yeo, Heejung
    • International Commerce and Information Review
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    • v.19 no.1
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    • pp.257-278
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    • 2017
  • The paper examines the ownership structure and the firm value of online firms in the world. Data are gathered by using FACTIVA database for firms in the Dow Jones index for the 2014 fiscal year. The Ordinary Least Squares regressions, the Generalized Linear Model, and the model selection criteria are employed to analyze the relationship between the dependent and the independent variables. The paper tests theories such as the convergence of interest theory, the managerial entrenchment theory, and the eclectic theory. The paper finds that the ownership structure has an influence on the firm value depending on the rank of the large shareholders. While the first large shareholders have a negative association with the firm value, the presence of the second and the third large shareholders have a positive influence on the firm value. The paper also finds that the identity of the largest shareholders whether they are insiders or outsiders have an influence on the firm value. The proportion of shareholding by a large shareholder and her identity are variables which predict a firm value.

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A Study of the Creative Application of Performing Arts Archives in the Fourth Industrial Revolution (4차 산업혁명 시대의 공연예술아카이브와 창조적 활용)

  • Choi, Haeree
    • Trans-
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    • v.6
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    • pp.1-15
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    • 2019
  • Performing arts is an intangible arts that disappears immediately at the moment it is presented and remains only in the memory of the performer's body and audience. The same repetition, restoration and reproduction of the disappeared performance is impossible, but artists of all times and places have tried various recording methodology to leave their performances in the tangible form. The performing arts archive is where performing arts are recorded, preserved, and utilized. In the fourth industrial Revolution era, library institutions in developed countries are turning into institutions that support creative activity by not only artists but also the general public. Korea's performing arts archives should also shift from the role of an old archive to a platform to create new cultural contents. This paper summarizes the changes in the Korean performing arts archive and presents the creative application of the performing arts archive in response to the fourth industrial revolution.

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The Succession of Microbial Populations and Variation of Enzyme Activities in Composting of Apple Pomace (사과박 퇴비화에서의 미생물군집의 천이와 효소활성도의 변화)

  • Lee, Yong-Ok;Jo, Ik-Hwan;Lee, Yong-Se;Jun, Ha-Joon
    • Journal of the Korea Organic Resources Recycling Association
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    • v.7 no.2
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    • pp.73-82
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    • 1999
  • To verify the usefulness of enzyme activity as a index for the stability or maturity of apple pomace composting. the succession of microbial populations using viable count procedure. and Vmax of ${\beta}$-glucosidase and cellobiohydrolase were measured. based on an increase in fluorescence as the nonfluorescent methylumbelliferyl substrates were enzymatically hydrolyzed, leading to the highly fluorescent methylumbelliferyl molecule 4-methylumbelliferone(MUF). The activities of these enzymes in the decomposition of carbohydrates were gradually decreased in the course of the time. Correlation between microbial population and enzyme activity was not significant with exception of fungi. and the fungi were represented in high density. This indicates that the fungi probably play a major role in composting of apple pomace.

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A study on patent evaluation model based on Bayesian approach of the structural equation model (구조방정식 모형의 베이지안 접근법 기반의 특허평가 모델링에 대한 연구)

  • Woo, Ho-young;Kwak, Jungae;Lim, Changwon
    • The Korean Journal of Applied Statistics
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    • v.30 no.6
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    • pp.901-916
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    • 2017
  • Recently, the industrial paradigm shift to the fourth industry has already begun, and the importance of patents as intangible intellectual property in the fourth industry era is increasing day by day. Since the technical valuation of a patent is calculated according to the opinion of experts, it is costly and time consuming, and hence, the quality of the patent is judged based on subjective opinions of non-experts. Therefore, it is necessary to develop an objective and rational evaluation system for the qualitative level of patents. In this paper, we classify the valuation of patents into technicality, rights, and usability, and consider the quantitative and objective evaluation modeling of patents using Bayesian structural equation model. In particular, based on the data collected by the Korea Invention Promotion Association, we apply the Bayesian approach, which is capable of stable modeling even under small samples by using prior information, and the structural equation model, which is excellent for modeling and evaluating qualitative performance that is difficult to measure directly, to develop a patent evaluation model.