• Journal of Service Research and Studies
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• 제9권3호
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• pp.1-16
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• 2019

This study considers service philosophy of Western representative ideology to establish service philosophy following previous studies. The service philosophy is analyzed by referring to previous researches, and the structure and operation model of service philosophy are presented together. In the analysis of the Western representative thought by the age, the ancient Mediterranean philosophy and the Athenian philosophy were analyzed in detail from the viewpoint of the service structure, and the modern thoughts were analyzed from the perspective of the service operation model consistency. We analyze whether the intangibility and process characteristics of service are consistent with the world view of Western representative ideology and analyzed whether the essential characteristics of service, such as relationship, interactivity, horizontality, and harmony, are emphasized in Western representative ideology. Also, we examined whether the spiral development model of service matches the world development model in Western representative ideology. From the ancient thought to the modern thought, mainstream thoughts emphasize the dialectical development of the conflicts, and the Taegeuk - type basic structure of service is consistent with the world 's operating structure in Western thought. In addition, it is shown that circular reasoning and process theory are central idea from ancient times to modern thought, and process theory is consistent with service operation model which creates value. Relationality and harmoniousness are presented by the majority of Western thinkers as the fundamental operating principle of the world, and both the interactive and horizontal aspects are presented as ideal operating models of the world. It is confirmed that the service philosophy can play a central role as the ideology that leads the human society.

• The Journal of the Korea Contents Association
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• 제8권12호
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• pp.168-175
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• 2008

As the travel industry grows and becomes increasingly more competitive, municipal governments have undertaken great efforts to maximize limited resources and develop their local economies by initiating and developing cultural festivals. Such festivals and events have become an efficient mechanism to enhance their image, increase tourism, and ultimately, stimulate their economy. However, marketing efforts to scale globally typically falter due to various factors: lack of originality, poor quality of contents, and a scarcity of competitive power. Hence, I wish to propose a model for developing cultural semiology and visual literacy, with storytelling utilized as a means of strategically illustrating local cultural festival contents. Subsequently, it is expected that such a model can underpin the importance of developing coherent edutainment content while illustrating the true meaning/value of local festivals.

• The Journal of the Convergence on Culture Technology
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• 제3권4호
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• pp.131-136
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• 2017

This paper examines the role of corporate design as a marketing process through a theoretical review of the development process of corporate design. Corporate design allows us to conceptualize the intangible consumer needs of a target and make possible the strategy of corporate design. This corporate design approach is to be organized like a marketing approach, so that it can produce outcomes of corporate design. The research was conducted in order to see whether the process of commercial design and its visualization help express the identity of the product, and optimize the direct and indirect experience of it. The rationality of corporate design is created by this process, and design essentially attains creativity in this process. In this research, the author tries to present design process in detail, demonstrate the basis of creative design strategy at the final stage, propose an ideal model of corporate design, where design can be performed creatively and harmoniously on the base of relevant data.

• Korean Institute of Interior Design Journal
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• 제16권2호
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• pp.192-200
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• 2007

The purpose of this study is to examine expression characteristics of Koreanity of indoor spaces and food-related elements in Korean restaurants that preserve Korean cultural identity and to acquire basic datas for total design planning that integrates not only spaces but also food-related design elements including food, tableware, table setting and food styling. For these purposes, we selected 18 Korean restaurants showing Koreanity based on related magazines issued during the period from 2000 to 2005 and Internet sites related food. The survey method is to investigate the selected restaurants visited in person, and the intangible and tangible characteristics of their indoor spaces and food-related elements were recorded in detail, photographed and analyzed. The results of study is as follows: First, among intangible elements, the most frequent one in space was formative aesthetic characteristic(60%), and that in food is socio-cultural characteristic(60%). Second, as to Koreanity expression methods through tangible elements, the most frequent method for space was the use of contemporary elements as mains and traditional elements as supplements (11cases) and that in food is compromise between traditional food and contemporary recomposition (16cases). In order to develop competitive Korean restaurants in the global age, we need to create stories based on various intangible elements found in our indigenous culture beyond fixed traditional designs from the past and to produce total designs of food space design and table settings through consistent concepts.

• Archives of design research
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• 제18권2호
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• pp.211-218
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• 2005

As digital Information equipment is new arrival, new paradigm such as 'function exist but form don't' is needed in the field of design. Therefore, the activity of design is focused on the relationship of human and machine against visual form. For that reason, it is involved emotional factor in the relationship and studied on new field, the emotional interlace. The goal of this paper is to suggest the way of emotional interface on searching multimedia data. The main target of paper is effect sound and human's step and the main way of research is visualization after measuring and analyzing numerically similarity level among emotion-words. This paper suggests the theoretical bad(ground such as personal opinion, the character of auditory information and human's step and case studies on the emotion research. The experimental content about sound is fueled from my previous research and the main experimental content about human's step is made with regression-expression to substitute Quantification method 1 for value about stimulation. The realistic prototype to apply the research result will is suggested on the next research after studying the search environment.

• The Journal of the Korea Contents Association
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• 제18권9호
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• pp.240-247
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• 2018

In this paper, we implement a digital content that visualizes 33 Avalokitesvara-Bodhisattva according to the wishes of the public. The 33 Avalokitesvara-Bodhisattva is described in the Avalokitesvara-Bodhisattva tale that is found in the ancient literature "Memorabilia of the Three Kingdoms" as Tangible Cultural Heritage. Also, it is easily found in a wall painting of traditional Buddhist temples. The 33 Avalokitesvara-Bodhisattva is the saint of mercy that transforms into 33 various forms according to the wishes of the public. The Avalokitesvara-Bodhisattva tales deal with differences in the types of wishes of the public, and the tales have been speeded like wildfire among the people. So, in this paper, we classify them into 4 groups by the wishes (healing, security, academic achievement, disaster relief) of the public, and then analyze its symbolism and activity of the 33 Avalokitesvara-Bodhisattva. Also, we implement a 2D digital content that represents visually it according to the wishes of the public. Applications of the implemented visual content are as follows; development of character, game, and digital storytelling associated with traditional culture, education service for Buddhist doctrines, etc.

• Journal of Korea Technology Innovation Society
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• 제20권3호
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• pp.664-683
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• 2017

The technology transfers from public institutions have positioned themselves as knowledge conduits for stimulating firms' capabilities under 'catching-up' economy paradigm. While this view is still relevant, the policy for public technology needs to be extended to a more marketoriented way. This study explores how public technology affects the financial performance of demanding companies by comparing the revenues and profits of 'technology commercialised group (TC)' and 'in-house research group (InR)'. The estimation results by hierarchy regression suggest that the size and the patents of TC firms have a more influential impact than InR group, although the ratio of maintaining research staff was reported an inverse relation. The contribution to the operating profit seems to be indifferent between the groups. The positive impact of public technology over the firm's performance is highly related to the technology commercialisation capability, signalling that the aim of technology transfer needs to gear toward the enhancement of commercialising capabilities rather than the promotion of technology transactions.

• Journal of Chest Surgery
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• 제37권7호
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• pp.617-621
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• 2004

End-to-end anastomosis for benign esophageal stricture (BES) is technically easier and relatively lower in morbidity than esophago-enterostomy. We performed segmental resection and end-to-end anastomosis in 2 cases of short segmental BES who were failed repeated endoscopic dilatation. A 13-month-old female with postoperative stricture was treated successfully. However, a 27-year-old female with corrosive stricture required second operative management of esophago-colo-gastrostomy following end-to-end anastomosis. Our experiences suggested that end-to-end anastomosis for BES could be used as a valid procedure for well selected patients. However, further studty is needed to compare with esophago-enterostomy.

• Journal of Digital Contents Society
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• 제18권7호
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• pp.1347-1356
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• 2017

In order to strengthen the competitiveness of small business startups with insufficient internal and external resources, the government has implemented SMEs consulting support projects. However, as an intangible knowledge service, consulting services also have their own shortcomings such as the risk of time, effort and quality uncertainty. And all kinds of risks will be borne by the companies which receive consulting services. Therefore, many companies which receive consulting services in Korea are questioning the reliability of the consulting results and have a negative attitude on this industry. In addition, they consider the cost-effectiveness of consulting is relatively low. Finally, this study performed an empirical study on recommendation intention of small business startups which received consulting and also focused on the comparison between Korean and Chinese startups.

• Journal of the Korea Convergence Society
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• 제11권7호
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• pp.239-249
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• 2020

The purpose of this study was to verify whether the endorser effect similar to humans can be created in advertising campaigns based on the artificial intelligence endorser. In particular, considering the characteristics of artificial intelligence, a research model was presented by convergence of consumer innovativeness and anthropomorphism. The results of the online survey of 244 respondents showed that expertise of the artificial intelligence endorser has a positive effect on both brand attitude and purchase intention, but not for trustworthiness while it has a positive effect on brand attitude. Also, the effect of consumer innovativeness and anthropomorphism on brand attitude and purchase intention for artificial intelligence was found. The endorser effect was expanded to artificial intelligence, which is an intangible object, and the existing theory and research results were combined to re-verify it. Theoretical and practical implications for artificial intelligence-based products and services were presented.