• 건강소식
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• v.35 no.11
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• pp.6-8
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• 2011

대부분의 사람은 주변의 색채에 무관심한 듯 보이지만, 우리는 모두 무의식중에 색채에 반응하고 그 영향을 받는다. 사람은 누구나 무의식적으로 선호하는 색상이 있고 대부분의 사람들은 자신의 주조 색을 가지고 있다.

• Proceedings of the Costume Culture Conference
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• 2003.09a
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• pp.130-131
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• 2003

인간은 자연계에서 두 발로 걷는 유일한 존재로, 발은 사람의 표정과 마찬가지로 상황, 사람, 감정 등에 반응하여, 분위기나 느낌을 무의식적이지만 적극적으로 표현한다. 우아하고 품위 있는 걸음걸이는 성적 매력과 에로틱한 감정을 불러 일으키는 핵심이 되며, 이것은 특히 여성에게 적용된다. 인간뿐 아니라 다른 많은 동물들에게서도 걸음걸이는 구애나 짝짓기를 하는 기간동안 과장된 성적 매력을 발산하는데, 이는 성적인 신호뿐 아니라 성적 흥분 그 자체에도 기여한다. (중략)

• Investigative Magnetic Resonance Imaging
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• v.9 no.1
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• pp.43-49
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• 2005

A few studies have shown that the function of fusiform face area is selectively involved in the perception of faces including a race difference. We investigated the neural substrates of the face-selective region called fusiform face area in the ventral occipital-temporal cortex and same-race memory superiority in the fusiform face area by the event-related fMRI. In our fMRI study, subjects (Oriental-Korean) performed the implicit distinction of the race while they consciously made familiar-judgments, regardless of whether they considered a face as Oriental-Korean or European-American. For race distinction as an implicit task, the fusiform face areas (FFA) and the right parahippocampal gyrus had a greater response to the presentation of Oriental-Korean faces than for the European-American faces, but in the conscious race distinction between Oriental-Korean and European-American faces, there was no significant difference observed in the FFA. These results suggest that different activation in the fusiform regions and right parahippocampal gyrus resulting from superiority of same-race memory could have implicitly taken place by the physiological processes of face recognition.

• Archives of design research
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• v.12 no.4
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• pp.305-315
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• 1999

Most people react emotionally and are impressed for natural seen such as act, paint, sculpture, music, science, discovery, act include movie, opera. For empathy, people should make efforts feeling about sense from watching by themselves. Usually we are looking for meaning from art and intend to relate wth the content of music, drama, paint, and movie. The trend of statical order in modern design is strong in this time. However, we need to research the motive order for progressive design. And also, designer who want to give motive order to something must need to study motive order in design. This thesis explains the way of effective approach so that designer can apply the thinking such like bring in emotion. Also this research introduces the way of thinking to do progressive imagination and try to research through case study.

• Proceedings of the Korean Society of Computer Information Conference
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• 2023.07a
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• pp.641-642
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• 2023

본 논문에서는 다양한 색채 기호와 인간의 성격에 대해 알아보고자 한다. 인간은 무의식적으로 색상에 반응하고 색상의 영향을 받는다. 이러한 색상이 우리에게 주는 효과나 파장은 매우 크다. 색상을 보면 기분이 좋아지거나 가라앉고, 또한 밝아지거나 좋아진다. 즉, 인간은 빛의 색 전달을 이해한다.

• Korean Institute of Interior Design Journal
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• v.27 no.3
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• pp.136-144
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• 2018

The purpose of this study is to examined the unconscious response of the pupil in the observation toward the image in the eye-tracking experiments that target on a large complex cultural space. Twenty-five men participated in this experiment and the observation data were analyzed in seconds per minute on watching time. It could examine the unconscious response of information searching in the change of pupil size in the process of observing the space. The results could be defined as following several points. First, it was possible to outline the unconscious response characteristics of pupil by analyzing sudden changes in pupil size as total, cumulative, and individual. The response characteristics using frequency and time can be utilized as the analytical method to examine the degree of interest of spatial components according to the purpose of analysis in the future. Second, according to the over ${\pm}5%$ of cumulative variation rate on the pupil size change, during in the 60 seconds, the continuous pupil dilation was used 25.2 seconds in 8.8 rounds and the pupil reduction was used 18.0 seconds in 7.0 rounds. Third, when the variation rate of ${\pm}5%$ or more was regarded as the sudden changes on pupil size by individual variation, the pupil dilation was 7.2 rounds of 8.6 seconds and pupil reduction was 6.0 seconds in 5.0 rounds. This means that the pupil increases 9.3% in one expansion and decreases -8.5% in the reduction process. As regarding pupil changes as cumulative rate, it appeared high change rate on pupil reduction but it became higher on pupil dilation in individual.

• The Journal of the Korea Contents Association
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• v.15 no.4
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• pp.88-96
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• 2015

The universe of discourse presented in the visual image is bound up with the experience and culture of parties; its sender and recipient. Signification of visual message is revealed through the mutual independent process. The mechanism where production of signifiant by sender and reception of metaphoric signifiant function unconsciously can be applied to Lacan's theory;"The unconscious is structured like a language". By applying Lacan's metaphoric formula which takes linguistic approach to visual image it is suggested that analysis of signification is possible. This analysis can be a base for seeking varied level of signifiant presented in visual metaphor logically and practically. Metaphoric structure of the signifiant and the matrix analysis can develop a creative idea and propose a practical way for the visual image production. Thus empirical study about nastic response and the future analysis result is expected to be possible.

• Science of Emotion and Sensibility
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• v.23 no.3
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• pp.47-62
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• 2020

The snake detection theory posits that, due to competition with snakes, the primate visual system has been evolved to detect camouflaged snakes. Specifically, one of its hypotheses states that the subcortical visual pathway mainly consisting of koniocellular cells enables humans to automatically detect the threat of snakes without consuming mental resources. Here we tested the hypothesis by comparing human participants' responses to snakes with those to fearful faces and flowers. Participants viewed either original images or converted ones, which lacked the differences in color, luminance, contrast, and spatial frequency energies between categories. While participants in Experiment 1 produced valence and arousal ratings to each image, those in Experiment 2 detected target images in the breaking continuous flash suppression (bCFS) paradigm. As a result, visual factors influenced the responses to snakes most strongly. After minimizing visual differences, snakes were rated as being less negative and less arousing, and detected more slowly from suppression. In contrast, the images of the other categories were less affected by image conversion. In particular, fearful faces were rated as greater threats and detected more quickly than other categories. In addition, for snakes, changes in arousal ratings and those in bCFS response times were negatively correlated: Those snake images, the arousal ratings of which decreased, produced increased detection latency. These findings suggest that the influence of snakes on human responses to threat is limited relative to fearful faces, and that detection responses in bCFS share common processing mechanisms with conscious ratings. In conclusion, the current study calls into question the assumption that snake detection in humans is a product of unconscious subcortical visual processing.

• Journal of the Korea Society of Computer and Information
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• v.29 no.4
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• pp.177-182
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• 2024

A consumer's decisions are made by affection of product. Affection has types: evaluation, mood, emotion and sensibility that means unconscious changes. Previous researches have clarified weather factors affect to sensibility that means weather factors may have causal effects to consumer's decision making. This research utilize weather information from KMA(Korea Meteorological Administration) and SNS geographical information and text to make weather sensibility model, and clarify the model shows significant change to online shop customer's purchase behavior(purchase frequency) by merging customer's address information and geometric information of the model for apply weather model. As a result, a model utilize daily precipitation, sunshine hours, average ground temperature, and average relative humidity makes significant result to e-commerce purchase behavior frequency.

• Proceedings of the Korean Society of Computer Information Conference
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• 2011.06a
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• pp.313-314
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• 2011

우리가 사는 세계에는 무수히 많은 색들이 존재한다. 이 수많은 색들은 인간에게 항상 의미있는 지시나 신호를 보내고 있다. 본 논문에서는 이러한 인간이 좋아하는 색과 인간의 성격에 대해 자세히 알아본다. 우리 인간은 거의 무의식적으로 색채에 반응하고 색채의 영향을 받고 있다. 색채들이 우리 인간에게 주는 효력은 무시할 수 없을 정도로 엄청나게 크다. 인간은 어떠한 색채를 보고 무드가 좋아지거나 가라앉기도 하고 또는 밝아지거나 나아지기도 한다. 이것은 인간은 빛으로부터 색이 주는 지시나 신호를 알아듣는 것이다. 색채의 지시나 신호를 인식하거나 자각하여 받아들인다면 색채가 지닌 일반적인 뜻을 알 수 있으며 효율적으로 색채를 사용할 수 있다.