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http://dx.doi.org/10.5392/JKCA.2015.15.04.088

Unconscious Signs in Visual Signification of Lacan's Metaphor  

Park, Sang-Hyeok (충청북도청 산업디자인실)
Publication Information
The Journal of the Korea Contents Association / v.15, no.4, 2015 , pp. 88-96 More about this Journal
Abstract
The universe of discourse presented in the visual image is bound up with the experience and culture of parties; its sender and recipient. Signification of visual message is revealed through the mutual independent process. The mechanism where production of signifiant by sender and reception of metaphoric signifiant function unconsciously can be applied to Lacan's theory;"The unconscious is structured like a language". By applying Lacan's metaphoric formula which takes linguistic approach to visual image it is suggested that analysis of signification is possible. This analysis can be a base for seeking varied level of signifiant presented in visual metaphor logically and practically. Metaphoric structure of the signifiant and the matrix analysis can develop a creative idea and propose a practical way for the visual image production. Thus empirical study about nastic response and the future analysis result is expected to be possible.
Keywords
Jacques Lacan; Unconscious; Metaphor; Signification;
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