• The Journal of the Korea Contents Association
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• v.22 no.7
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• pp.216-226
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• 2022

With the signing of the China-Korea FTA agreement, it is of great practical significance to study the potential of electronic product trade between China and South Korea under the new situation to promote the development of electronic product trade between the two countries. Based on this, this paper selects the data related to the trade of electronic products between China and South Korea from 2005 to 2019. First, it analyzes the factors of the trade potential of electronic products between the two countries by building a trade gravity expansion model, and then calculates and compares the electronic products between China and South Korea. trade potential. The research results show that: (1) The economic scale, population scale and APEC member countries have a promoting effect on the trade volume between China and South Korea. The geographical distance has an inhibitory effect on the trade volume between China and South Korea. Trade freedom has a significant misuse of promotion for China's electronics trade, while it has no significant effect on South Korea's electronics trade. (2) After 2015, China's electronic product export trade potential to South Korea is huge. There is also a certain potential in South Korea's trade in electronic products with China, which needs to be explored with active policies.

• Korea Trade Review
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• v.43 no.1
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• pp.131-152
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• 2018

This study evaluates the potential by Chines region for entry of Korean logistics companies and retailers. The variables affecting e-commerce business and retail sales concerning the Chinese omni-channel market were extracted from a thorough literature review. Empirical analyses for variables based on 31 regions in China were performed. Results show that e-commerce is affected by disposable income and internet traffic and that retail sales are affected by urban and rural population, GRDP and urbanization. In addition, we performed variance decomposition analysis in order to estimate responses of logistics GDP(transport, storage and communication) and the number of Chinese mobile users. Exogenous shocks to logistics GDP and the number of mobile phone users play a strong role in explaining the forecast error of express service variance over time. Based on our results, we suggest 7 potential regions(Guangdong, Jiangsu, Zhejiang, Beijing, Shanghai, Liaoning and Shandong) as well as managerial implications for entry into China for logistics companies and retailers.

• Journal of the Korea Society of Computer and Information
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• v.12 no.1 s.45
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• pp.199-204
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• 2007

The objective of this study is to interpret that at international business management, overseas marketing research is very important to enter the new market as well as competitive market in the wold. There are many distinct components of the environment which can affect the exporting company, so the exporting company must to find the opportunities and threats in foreign market after it researches the firms export potential for successful or survival themselves. Often the export marketing research is a more difficult and complex task than the domestic marketing research. As international marketing activities for exporting company, an investigator has to get abilities for understanding regional culture and to analyze the data for investigation and findings as skeptical mind.

• Korean Architects
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• no.5 s.337
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• pp.33-65
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• 1997

WTO(세계무역기구)출범 이후 국제적인 설계시장 개방 및 교류가 점차 증가하고 있는 상황에서 국내 건축계도 그동안 이에 대한 다양한 대응방안을 모색해 왔다. 그러나 대부분의 경우 외국건축사의 국내진출과 시장잠식을 우려한 수세적 자세에 머물러 왔으며, 이를 적극적인 자세에서 국내건축사의 해외진출을 확대할 수 있는 기회로 활용하는데에는 소홀히 해온 듯하다. 본지는 이와같은 배경에서 '국내건축사의 해외진출 방안'이라는 주제로 기획특집을 마련, 한국건축의 해외 설계시장 진출상황과 잠재력, 바람직한 접근방향 및 활성화 방안등을 살펴봄으로써 개방화ㆍ국제화를 국내건축계의 새로운 도약을 위한 발판으로 삼을 수 있는 계기를 마련하고자 한다.

• The Journal of the Korea Contents Association
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• v.17 no.2
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• pp.239-248
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• 2017

As China has rapid economic growth and the increase of national income that makes the development of Chinese cosmetic industry has huge market potential of the industry. But most of the cosmetics market is monopolized by foreign companies, the local cosmetics production enterprises are not equipped with professional production equipment. In these reasons Chinese cosmetics have low quality, inadequate research and development, poor cosmetics brand, unclear marketing, trade and technical barriers and other issues. In order to fulfill the purpose of this paper, data analysis was carried out focusing on domestic & foreign research papers, statistics, reference books, research reports, internet websites etc. As a result of the analysis, in order to increase the export of Chinese cosmetics, it should be strengthened the development of manufacturing technology and brand creativity, eradicating illegal copies, use the online market circulation way, the construction scheme, and cosmetic technical barriers and deregulation should be through the diversification of propaganda, etc. This paper describes that the project of Chinese cosmetics export increase and find the inspirations from other products of export. But national, regional specific programs which have huge information is the future research topics.

• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.349-359
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• 2022

At present, with the diversified development of the global economy, the trade of cultural products has become an important factor affecting the competition of comprehensive strength among countries. As a neighboring country to China, South Korea has a similar cultural development environment to China. As an important pillar of South Korea's economy, cultural product trade, its development experience has reference significance for China. This paper adopts literature research method, comparative analysis method and empirical analysis method to conduct research. The article firstly analyzes the export level of China and South Korea from the scale of the import and export of cultural products, and finds the difference between the import and export of cultural products between the two countries. Then, it compares and analyzes the insufficiency of China's cultural product trade structure and the advantage of Korea's cultural product trade structure. Finally, this paper uses the stochastic frontier gravity model to conduct empirical analysis and draws relevant conclusions about the trade potential of cultural products between China and South Korea. The research results show that: (1) the international competitiveness of cultural products trade in China and South Korea is relatively high, but the competitiveness of China's cultural products has been improved slowly; (2) compared with South Korea, China's cultural product exports are affected by trade inefficiency factors larger. (3) The improvement of government efficiency has a great effect on reducing the inefficiency of trade in China.

• International Commerce and Information Review
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• v.4 no.2
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• pp.303-326
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• 2002

최근 경제자유구역에 관한 법률이 통과되면서 인천, 부산, 광양항이 그 첫 번째 대상지로 지정될 예정이다. 그러나 경제자유구역 제도는 동북아 비즈니스 중심국가 상업의 일환으로 매우 중요한 사업이지만 수도권과 대도시 중심의 지역간 불균형발전 초래, 유사한 제도인 자유무역지역이나 관세 자유지역, 국제자유도시, 외국인투자유치지역 등과의 중복성으로 자칫 비효율적인 투자가 우려되고 있다. 본 연구는 군산항 인근을 경제자유구역으로 지정할 필요성과 잠재력을 제시하고, 경제자유구역제도의 발전방향과 유사지역과의 통합정보 관리시스템 도입방안을 제시하고자 한다.

• Korea Trade Review
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• v.48 no.2
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• pp.111-127
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• 2023

While the e-commerce market in Southeast Asia is growing, this study aims to derive factors for establishing an entry strategy for the Cambodian e-commerce market where Korean logistics companies can strategically enter in the future. Cambodia is a country where growth and growth potential in the e-commerce market is steadily increasing based on the high youth population ratio, high smartphone penetration rate, the introduction of convenient payment systems, and government-level e-commerce promotion policies. In this study, Korean logistics companies established detailed promotion strategies by deriving factors necessary for Cambodia's entry into the e-commerce market and analyzing their relative importance. The AHP analysis technique derived three top factors for the entry strategy, and each presented four sub-factors. As a result, the importance was shown in the order of 'Market Factor' (0.556), 'Policy and Institutional Factor' (0.295), and 'Corporate Competency Factor' (0.149). As a result of the sub-factors analysis, the importance was found in the order of "Characteristics and Growth Potential of Distribution Channel" (0.230), "Purchasing Power and Awareness Level of Consumers" (0.176), "Cambodia Government's E-commerce Policy and Institutional Support" (0.122), and "Cambodia Government's Logistics Infrastructure Plan" (0.108). In both the upper and lower factors, the characteristics and growth potential of the Cambodian e-commerce market were important, indicating that Korean logistics companies value market size and growth potential to enter the Cambodian e-commerce market. The results of this study can be used as a guideline to help Korean logistics companies make successful inroads into Cambodia, where the e-commerce market is expected to grow in the future.

• Journal of the Korean Geographical Society
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• v.37 no.4
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• pp.293-316
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• 2002

This study aims to identify changes that have occurred in the regional structure and locational characteristics of the Najin-Seonbong Economic and Trade Zone established in North Korea in 1991. In order to analyze land use patterns as variables of change in the regional structure, an field trip data, satellite imagery and other materials about the region are examined. In terms of its location as a major regional transit hub, the Najin-seonbong Economic and Trade Zone has not been supported by the required infrastructural developments and the establishment of the export processing zones has exposed the lack of vital links with local networks and industry. Thus, despite the fact that the local government has made a lot of effort in attracting foreign investment over the past decade, little progress has been made and the region has not changed. By and large, its operational efficiency and potential for development as a major export processing zone has been relatively limited. In the long w, prospects for the region's emergence as a major economic player will depend on the North Korean Govemment's policy in tackling the various infrastructural deficiencies.

• Korea Trade Review
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• v.42 no.1
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• pp.189-215
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• 2017

This study analyzes the determinants of the choice of foreign direct investment mode by Korean fashion firms in entering into foreign markets. We have established hypotheses regarding their choice among three classical entry modes including a wholly-owned subsidiary, a joint venture and an M&A based on factors such as the investing firm's size, international experience and international strategy type, host market potentials, cultural distance and foreign investment risk. By conducting multiple logistic regression over secondary data on 100 Korean fashion firms, we found that all variables but cultural distance were statistically significant. The results may contribute to advancing international business theory on the fashion industry and developing fashion firms' global strategy.