• Title/Summary/Keyword: 무료이용지각

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Complaining Intentions and Its Antecedents of Academic Library Users (대학도서관 이용자의 불평의도와 그 선행요인에 관한 연구)

  • 오동근
    • Journal of Korean Library and Information Science Society
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    • v.33 no.4
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    • pp.61-83
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    • 2002
  • This study is to investigate extensively the complaint responses of the academic library users, with a special regard to those in Daegu Metropolitan City and in Kyungpook Province. It selects and analyzes empirically some of the antecedents of the complaining intentions including perceived severity of dissatisfaction perception of free use, attitude toward complaining, cost of the complaining, likelihood of success, product/service importance, external attributions and loyalty; and complaint intentions including exit intention, voice(redress seeking) intention, negative word-of-mouth intention and third party complaints intention of the academic library users, based on the theoretical backgrounds. Final data through questionnaires are obtained from 582 unsatisfied academic library users in 5 universities in those areas, 542 of them analysed with SPSS 11.0 for Windows.

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Complaining Behavior and Its Antecedents of Academic Library Users (대학도서관이용자 불평행동의 영향요인에 관한 실증적 연구 - 대구경북지역 대학생이용자를 중심으로 -)

  • Oh, Dong-Geun
    • Journal of the Korean Society for Library and Information Science
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    • v.36 no.4
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    • pp.123-145
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    • 2002
  • This study Is to investigate extensively the complaint responses of the academic library users, with a special regard to those in Daegu Metropolitan City and in Kyungpook Province. It selects and analyzes empirically some of the antecedents of the complaining behaviors including perceived severity of dissatisfaction, perception of free un, attitude toward complaining, cost of the complaining, likelihood of success, product/service importance, external attributions and loyalty : and complaint responses including exit, voice(redress seeking), negative word-of-mouth and third party complaints, of the academic library users, based on the theoretical backgrounds. Final data through questionaries are obtained from 582 unsatisfied academic library users in 5 universities in those areas, 542 of them analysed with SPSS 11.0 for Windows.

A Study on the Behaviors and Customer Satisfactions of University Library Users of the Electronic Journals (대학도서관 전자저널이용자의 이용행태와 만족도에 관한 연구 - K대학교 도서관이용자를 중심으로 -)

  • Oh, Dong-Geun;Kim, Sook-Chan
    • Journal of the Korean Society for information Management
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    • v.23 no.4 s.62
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    • pp.129-146
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    • 2006
  • This study analyzed the user behaviors of the electronic journal users and the influences of service quality of electronic journals on the customer satisfactions, customer loyalty, and frequency of visit to the library building. Approximately 60 percent of users prefer e-journal to printed formats. Service quality of electronic journal was measured by four dimensions: reliability of service, convenience of service, public relations, and user instructions.100 faculty members and 267 graduate school students were surveyed using questionnaires. It was concluded that each dimensions of service quality positively influenced on the customer satisfactions, and customer satisfaction positively influenced on loyalty, and negatively on frequency of visit to the library building.

Influence of Service Quality and Customer Orientation on Professor's Satisfaction and Re-use Intention in D University Library (대학도서관의 서비스품질과 고객지향성이 교수의 만족도와 재이용의도에 미치는 영향 -D대학 도서관을 중심으로-)

  • Oh, Dong-Gun;Roh, Mi-Ja
    • Proceedings of the Korean Society for Information Management Conference
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    • 2005.08a
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    • pp.269-276
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    • 2005
  • 이 연구는 대학의 핵심기관인 도서관을 이용하는 주요 고객중 D대학 전체교수를 대상으로 대학도서관의 서비스품질과 무료이용지각, 고객지향성등의 선행요인이 교수의 만족도에 미치는 영향과 이용자만족도가 재이용의도 및 구전의도에 미치는 영향을 실증적으로 분석하였다.

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An Analysis of Complaining Behavior of Public Library Users (공공도서관 이용자의 불평행동에 관한 연구)

  • 오동근
    • Journal of Korean Library and Information Science Society
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    • v.32 no.3
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    • pp.1-29
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    • 2001
  • This study is to investigate extensively the complaint responses of the public library users, as an example of the complaining behaviors of the clients in not-for-profit organization. It selects and analyzes empirically some of the antecedents of the complaining behaviors including attitude toward complaining, cost of the complaining, likelihood of success, of success, product, external attributions and loyalty, and complaint responses including exit, voice(redress seeking), negative word-of-mouth and third party complaints, of the public library users, based on the theoretical backgrounds. It also examines the free use as a new variable of antecedents for not-for-profit organizations. Final data through questionaries are obtained from 515 unsatisfied adult public library users in Taegu, 456 of them analysed with SPSS 10.0 for Windows.

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The Effect of Personal trait on Perceived Value and Recommendation Intention : Focus on one-person media contents (개인성향에 따른 1인 미디어 콘텐츠의 가치 지각 및 추천의도에 미치는 영향)

  • Ju, Seon-Hee;Song, Min-Young;Kim, Byung-Kuk
    • Journal of the Korea Convergence Society
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    • v.9 no.12
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    • pp.159-167
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    • 2018
  • As the popularity of single-person media content increases, We investigated the causal relationship between perceived value and intention to recommend to others. Individuality was studied on the tendency to sensation seeking and novelty seeking, which is a tendency to take boredom sensitive to monotonous and repetitive daily routines, and novelty seeking refers to new information and stimuli. The hypothesis was that high sensation seeking and high novelty seeking would perceived emotional value, epistemic value, and economic value for a single person 's media content. Hypothesis testing was performed using multiple regression analysis using SPSS21. As a result of the hypothesis test, The novelty seeking has a positive effect on emotional value, epistemic value, and economic value. Users who want to explore and enjoy new things could perceived the emotional value of having fun, fun, and sadness through single-person content, perceived a epistemic value and enjoy new information and situations as a tool to recognize new stimuli and know what they didn't know. And it could be seen that users perceive the economic value that they can enjoy at low cost or free service. The sensation seeking has a significant effect on epistemic value, but it did not affect emotional value and economic value significantly. Those who have a high tendency to sensation seeking can perceive curiosity about one-person media contents, so that they can perceive epistemic value. However, those who feel that they have not significant influence on economic value and emotional value can easily understand that expecting one's content does not feel bored by paying for a low cost or free service.

A Study on the Development of Levying Garage Option on Car Buyers Policy Compliance Model (차고지증명제정책 순응모형 구축에 관한 연구)

  • Kim, Kyung Bum;Hwang, Kyung Soo;Choi, Jai Sung
    • Journal of Korean Society of Transportation
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    • v.30 no.6
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    • pp.13-26
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    • 2012
  • In this study, factors influencing the parking policy compliance (i.e. levying a garage option on car buyers) were identified, and then, were applied to the theory of planned behavior. To find out the influence of factors and their path, the study built a parking policy compliance model using structural equation modeling. The independent variables such as attitude, subjective norm, perceived behavioral control had positive effects on the parameter describing the efforts to secure his garage, but the parameter impact on the dependent variable was not significant. In the end, the independent variables affected the dependent variable was not significant. The perceived behavioral control utilizing regulations had positive effects on the parking policy compliance behavior, but past behavior such as street parking and prowling to find a free parking space had a negative effect on parking policy compliance behavior.

Impact of the Characteristics of Docent Mobile Apps on User Satisfaction and Intention to Re-use (박물관 도슨트 모바일앱의 특성이 사용자의 만족도와 재사용 의도에 미치는 영향)

  • Jung, Da-Wn;Ahn, Hyung Jun
    • The Journal of the Korea Contents Association
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    • v.16 no.1
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    • pp.329-341
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    • 2016
  • With the introduction of smart phones in the late 2000's, the audio guides of museums have been gradually replaced by the mobile apps of smart phones. Although many studies have been already conducted about the mobile apps in the fields of tourism or finance, it is hard to find empirical research on the mobile docent apps. This study aimed to investigate the influence of the various factors of mobile docent apps on user satisfaction and intention to reuse. For this goal, based on the review of literature and the Technology Acceptance Model (TAM), a research model was constructed that consists of information timeliness, information service quality, ubiquitous access, and interactivity, along with the variables of TAM such as perceived ease of use, and perceived usefulness. A survey was conducted at Rodin museum in the United States where all the information about exhibitions is provided over a smart docent app. 210 surveys were collected, and 204 valid ones were used for analysis. The analysis using structural equation modeling revealed that information timeliness, information service quality, and interactivity have significant influence on perceived ease of use; ubiquitous access and interactivity showed significant impact on perceived usefulness. The perceived ease of use and usefulness then had significant impact on satisfaction and intention to re-use.

A Study in the Health Information Use of Immigrants (이민자의 건강정보이용 실태 분석)

  • Jang, Seon Mi
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.12
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    • pp.629-638
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    • 2020
  • This study was designed to investigate the health information usage of immigrants. A questionnaire survey was conducted on 171 immigrants. Data was analyzed for descriptive statistics, chi-square test, and Fisher's exact test. The frequency of migrants' use of health information is low, and the number of respondents who use health information less than once a month is highest. There were statistically significant differences in the frequency of use of health information according to age, occupation, and those who contracted diseases. The main source of health information was the Internet, and there were differences in the sources of health information according to age and whether the Internet was used. Most of the respondents used health information for themselves, and there was a difference in the targets of using health information according having a cohabitee and the perceived health status. It was found that the majority of immigrants do not actively use health information. However, when the age increased or the immigrant was unhealthy, the use of health information increased to solve health problems. Therefore, it is important to provide health information in a variety of ways according to the characteristics of immigrants.