• 한국IT서비스학회:학술대회논문집
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• 2009.05a
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• pp.302-305
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• 2009

지속적으로 발전하고 있는 몽골의 인터넷 환경에 비해 발전이 미비한 몽골 인터넷 쇼핑 시장의 가능성을 알아보기 위해 인터넷 쇼핑 실태 조사를 하였다. 이를 위해 몽골의 수도인 울란바토르에서, 대학생 461명을 대상으로 인터넷 쇼핑 실태에 대한 설문 조사를 실시하여, 인터넷 쇼핑 사이트 접속, 인터넷 쇼핑 구매 경험, 인터넷 쇼핑 구매 의도를 중심으로 분석해 보았다. 그 결과 인터넷 쇼핑사이트의 접속 경험이 없는 비율이 43.2%, 구매경험이 없는 비율이 72%, 향후 인터넷 구매의도가 있다는 비율이 74%로 나타났다. 또한 인터넷 쇼핑에 관한 소비자 인식을 인구통계학적 요소와 인터넷 사용 습관에 따라 그 차이를 분석하였고, 인터넷 쇼핑 사이트 접속, 인터넷 쇼핑 구매 경험, 인터넷 쇼핑 구매의도와의 상관관계를 분석해 보았다. 연구 결과를 토대로 향후 몽골 인터넷 쇼핑 산업으로 진출할 기업에게 몽골의 인터넷 쇼핑 환경과 인터넷 쇼핑 소비자들의 대한 이해 등 시사점을 제시해 주고, 끝으로 본 연구의 한계점과 향후 연구 주제를 제시하였다.

• The Journal of Society for e-Business Studies
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• v.14 no.4
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• pp.255-266
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• 2009

Recently, developing countries such as Mongolia are trying to establish Internet-based e-Commerce infrastructures. This paper aims to propose methods for establishing e-Commerce infrastructure in Mongolia where the usage rate of the Internet are growing. At first, current situation of e-Commerce in Mongolia has been analyzed. In addition, public opinion on this sector and consumer behavior have been researched in order to define the problems and issues. Government policies of the countries including Korea, where the level of e-Commerce development is high, were benchmarked and a strategic plan has been developed to resolve the issues. Finally, for the purpose of making e-Commerce widely adopted by Mongolian people, we have developed an Internet shopping mall which can solve the issues identified in this paper. It is expected that the results of this research could help the Government of Mongolia establish policies for supporting e-Commerce development.

• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.134-145
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• 2020

This study focused on the effects of Korean cosmetics selection attributes on Mongolian consumers' brand reliability and purchasing intentions. We are also to verify the relationship impacts between consumers brand reliability in advertising media and the purchase intention on the type of promotion. 255 questionnaires were collected for Mongolian consumers and analyzed using SPSS and AMOS. The analysis shows that product price, image and quality that they have a positive effect on brand reliability, while familiarity has not had a meaningful impact on brand reliability. Moreover, brand reliability has been shown to have a positive effect on purchasing intention. As a result of the adjustment effect test according to advertising media, the relationship impacts between product selection attributes and brand reliability were shown positive effect in part. Finally, the type of sales promotion were found to have a controlling effect between brand reliability and purchasing intention. These results show applicable implications for Korean cosmetics companies in terms of marketing and operations when entering Mongolia's cosmetics industry.

• Food Science and Preservation
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• v.12 no.5
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• pp.507-510
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• 2005

This study was carried out to analyze the pork market of Mongolia and to find the continuous export possibility of Korean pork. The main results are as follows; First, pork consumption in Mongolia relies on import because pork production is not sufficient and pork price is high compared to beef or sheep meat. Second, Korean pork parts for export to Mongolia are pork fat and rear leg. Third, the authorities concerned have to keep a good relationship between Korean pork market and Mongolian pork market to export Korean pork to Mongolia when Korea pig farming is in depression.

• The Research Journal of the Costume Culture
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• v.26 no.3
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• pp.427-449
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• 2018

The current study aimed to segment Mongolian female consumers based on luxury consumption values and to compare lifestyle, demographic characteristics, purchase behavior, and perceived brand personality among the segments. The survey was administered to consumers who had purchased luxury products in Ulaanbaatar, Mongolia. A total of 184 surveys were used for data analysis. Exploratory factor analysis revealed five luxury values: quality value, hedonic value, conspicuous value, social value, and unique value. Using the five luxury values, clustering analysis was conducted, showing that there were four distinct segments: passive shoppers, showoffs, rational value groups, and hedonists. ANOVAs and chi-square analyses revealed that these four segments differed in consumption values, demographic characteristics, lifestyle dimensions (including appearance consciousness, leisure orientation, life enjoyment, and achievement orientation), and purchase behavior (including purchase frequency, price of products purchased, and product selection criteria). Moreover, value segments showed differences in five dimensions of luxury brand personality: sincerity, professionalism/attractiveness, excitement, materialism, and sophistication. The results suggest that consumption values serve as a significant basis for segmentation. Furthermore, the current study indicates that value segments can be described as consumers' perceived brand personality. The study concludes with a discussion of the results, theoretical and practical implications, and limitations.

• The Journal of the Korea Contents Association
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• v.16 no.12
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• pp.223-232
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• 2016

The purpose of the study is to explore the attitude of the Korean television drama in mongolia market impact Korea country image, corporate and product's image formation. The research is conducted effects of Korean image, its company, product and belief of its product and influence of procurement of Korean products in Mongolia in terms of Mongolian has enormously watched Korean drama since latest of 1990. Korean drama can influence Korean products image. Watching Kore and rama can influence view of Mongolian in quality of Korean products, design etc. Korean dramas can affect images of Korean company. Watching Korean drama can influence opinion of Mongolian in staff, culture, level of technique of Korean company moreover, competitiveness of Korean company in international market and etc. Korean drama can influence Korean image. Watching Korean drama can reach aspect of Mongolian in Korean education level, national security, reconstruction and income of population and etc. The most effective factor in product reliability and procurement was country image but company image can not influence that. In conclusion according to survey result within Mongolian customers that Korean drama has some influence in Korean image, its company image, product image, and product reliability and procurement of Korean product.

• Asia-Pacific Journal of Business
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• v.14 no.4
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• pp.115-128
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• 2023

Purpose - Due to the spread of COVID-19, non-face-to-face transactions are widely growing. In particular, the development of streaming and network technology has rapidly grown the one-person broadcasting market, an influencer market using YouTube and Instagram. However, prior research on the influencer in Mogolian market is very scarce. Therefore, this study aims to identify the factors influencing consumer purchasing behavior in Mongolian market. Design/methodology/approach - We tested a research model of our study through the analysis using survey data of experienced users in Mongolian influencer market. In this study, reliability test and factor analysis, multiple regression were conducted using SPSS. Findings - We found that the characteristics of an influencer and contents in Mogolian market are positively related with brand reliability and contents authenticity, respectively. In addition, the brand reliability and contents authenticity are positively associated with the customer's purchase intention. Research implications or Originality - Since it is the first study of the influencer market in Mongolia, it is expected that it will serve as a guide study for the follow-up studies in the future and serve as a reference for the strategic direction of related companies.

• International Commerce and Information Review
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• v.11 no.3
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• pp.101-123
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• 2009

This research which applied with Uses and Gratification Theory tried the comparative analysis between internet purchasers and internet non-purchasers by the user's motivation, attitudes, and behavior in Mongolia, By utilizing the two-group discriminant analysis method, which tested the hypotheses of this study. In Internet Market of Mongolia, This research classifies all internet consumers into internet purchasers, and non-internet purchasers and examines the differences in motivations, behaviors, and attitudes between the two groups; based on the assumption that these two groups have different needs and expectations while using the internet. The two group discriminant analysis was conducted to identify a lot of differences between the two groups. Research results show that important differences are found in motivations for using the Internet, attitudes toward the Internet, amount of Internet usage, and frequency of visiting a certain type of Web site. In the practical aspect, This result provides an understanding of the Mongolia Internet shopping, also it could give some valuable implication for the Internet company marketers who are trying to find out how to penetrate into Mongolia internet market.

• THE HEALTH and ORGANIC FARMING
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• no.228
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• pp.1-12
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• 2006

학교급식,"친환경유기농 식단"이 대안/어린애들의 성조숙증에 경악하며/우리의 산야초/규산질비료에 대하여/벼 멀칭재배의 이론과 기술/"아이에게 과자 주느니 담배를 권하라"/노화의 주범, 활성산소를 없애자/아이들건강과 먹을거리 패러다임의 전환/아태 유기농업현황/"유기식품촉진 제도정비 절실"/두가지 비료로 유기농작물의 고품질 다수확 생산을 체계적으로 보다 쉽게 하는 방법/친환경 농산물 대량 소비처 발굴/벼 육묘시 발생하는 병해들/장마철,작물의 탄저병 방제/봉화 소천 친환경농업인/"유기농.축산자재 검증.인증"심포지엄/국내외 친환경농축산물의 생산 및 인증 실태/해충의 습성을 이용한 퇴치/6월중 새식구 명단/제주농업,몽골 땅에 유기농생산기지 건설/'06년도 경북도지부 지회장단 연찬회 개최/소비자 유기농업 교육 및 현장체험 행사/유기 및 일반 농산물의 품질 비교에 환한 연구/한국유기농업학회,친환경 유통.소비확대 방안 심포지엄/친환경농업 교과서 수록해야/전남여성농업인'친환경 실천대회'/당도진단/농촌진흥청,'친환경농자재 공시제 추진'

• Journal of Information Technology Applications and Management
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• v.28 no.3
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• pp.127-135
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• 2021

This study aims to find the main factors to influence consumers' purchase of dairy products. To do so, we examined experts' opinions to verify the priorities of the factors. The four main factors were derived from the previous studies, product factor, marketing factor, quality factor, and social factor. Using analytic hierarchy process (AHP), we empirically analyzed and tested the results from survey. Based on the AHP analysis, the expert group recommended to improve the packaging, brand, and shelf lie of dairy products for the marketing factor, for instance. The results of this study can contribute to the development of the dairy products for the future to reveal the importance of the selecting factors.