• Korean Business Review
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• v.17 no.2
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• pp.161-183
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• 2004

This research is to examine the effect of specific Sports On-line membership characteristics on Customer loyalty, the role of the important concept of the three degree of commitment(Continuance commitment, Normative commitment, Affective commitment) in relation marketing. First, discover whether professional team's customer loyalty is influenced by Sports on-line membership through the three degrees of commitment, which is an important parameter in customer relation. Second, find out the effect of currently used online membership characteristics of an off-line company on the three degrees of commitment. To achieve this aim our research team carried out an empirical study by creating an experimental hypothesis and model. The research was conducted by an online survey by 211 supporters of professional football teams. Out of the total 23 were judged untrustworthy by double answers, the empirical study was drawn out from the remaining 188. The empirical study was done by statistical analysis programs SPSS 10.0 and AMOS 4.0. The conclusion of this research is that specific characteristics of Sports on-line membership, Continuance commitment, Normative commitment, Affective commitment plays an important role as a medium in Customer loyalty.

• Korean Security Journal
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• no.16
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• pp.189-208
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• 2008

The purpose of this study is to examine the relation between job-related attitudes and intention to leave. To achieve this purpose of study, it set a frame of analysis based on theoretical background about intention to leave, and examined empirically about rank and file police officers. By setting job-related attitudes(organizational commitment, job satisfaction) regarded as the antecedents of the intention to leave, this study examines the relation with intention to leave. The major results of this study are as follows: First, in the relation between job satisfaction and organizational commitment, job satisfaction(+) significantly influence on affective commitment, continuance commitment and normative commitment. Second, in the relation between job satisfaction and intention to leave, job satisfaction(-) significantly influence on intention to leave. Third, in the relation between organizational commitment and intention to leave, affective commitment(-) and continuance commitment(-) significantly influence on intention to leave. but normative commitment did not. Forth, as the result of research about if organizational commitment works as a mediating effect between job satisfaction and intention to leave or not, it works as a mediating effect between job satisfaction and intention to leave in case of affective commitment, continuance commitment and normative commitment. Based on these results, to raise the level of job-related attitudes that influences on intention to leave, and to form the positive job-related attitudes are demanded to prevent and reduce intention to leave.

• Journal of the Korean Applied Science and Technology
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• v.38 no.3
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• pp.735-749
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• 2021

There is true that the evaluation of non-face-to-face swimming classes currently offered by universities due to the COVID-19 outbreak is generally negative. For this reason, the quality of non-face-to-face swimming classes at universities is bound to depend on the expertise of the instructor. However, whether or not of students who lack of practices of swimming could experience exercise flow and could continuously last the swimming exercise after semester or even graduation is difficult to confirm. This is considered to be a significant threat in the future not only for swimming, but also for all liberal arts and lifestyle sports. This study aimed at 281 non-athletic college students with experience of taking both swimming classes, and the need for a study on the structural relationship between exercise flow and participation intention by university swimming class leaders' expertise in non-sports majoring college students. And the results were empirically analyzed. The research results derived in this process are summarized as follows. First, the effect of swimming class leader's expertise (personality, lecture skills, student management, practical skills, basic knowledge) perceived by non-athletic college students on exercise flow (cognitive flow, behavior flow) affects cognitive flow. As a factor influencing, it was found that lecture skills had a statistically positive (+) effect, and as factors influencing behavioral commitment, the positive (+) effect was statistically significant in personality, lecture skills, student management, and basic knowledge. Second, as for the effect of exercise commitment (cognitive commitment, behavior commitment) perceived by non-athletic college students on continuous participation intention, the behavioral commitment factor was found to have a statistically positive (+) effect.

• Journal of the Korean Applied Science and Technology
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• v.40 no.3
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• pp.476-483
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• 2023

This study aimed to analyze the effects of athletic career and competition participation frequency on exercise commitment of women university taekwondo athletes. Study subjects were 20 women university taekwondo athletes. Athletic career and competition participation frequency was assessed by 4-points scale and the higher points indicate the higher level of each variables. Exercise commitment was assessed by Exercise Commitment Scale. The assessment consists of a total of 8 questions, 4 of which are action immersion and 4 of cognitive immersion, and is evaluated using a 5-point Likert scale. The higher the score, the higher the level of exercise commitment. As the results, positive relationship showed both correlation and casual relationship analysis between competition participation frequency and exercise commitment. Negative casual relationship (-) showed between athletic career and exercise commitment. These results indicated that the increase of competition participation frequency affects the exercise commitment and the longer of athletic career indicates the decrease the level of exercise commitment. Thus, to improve the exercise commitment of women university taekwondo athletes, the competition participation frequency and athletic career should be considered.

• Proceedings of the KAIS Fall Conference
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• 2011.05b
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• pp.1037-1040
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• 2011

본 연구는 B시의 요양보호사 교육원의 교육생 230명을 대상으로 학습동기가 학습몰입에 미치는 영향을 알아보고자 하였다. 내재적 학습동기와 외재적 학습동기가 학습몰입과 상관관계를 가지고 있었으며, 학습과제에 대한 몰입은 학습동기가 증가될수록 높아지는 성향을 나타내었다. 그러나 외제적 학습동기보다 내재적 학습동기가 학습몰입과 더 높은 상관관계를 가지고 있는 것으로 나타났다. 따라서, 학습몰입은 내재적 학습 동기 뿐 아니라 사회적 성공동기와 상대적 유능성 동기와 같은 외재적 동기와도 부분적인 상관관계를 나타내고 있었다. 요양보호사 인력양성의 발전을 요양보호사 교육에 대한 다각적인 측면의 연구가 필요한 것으로 보인다.

• 한국HCI학회:학술대회논문집
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• 2007.02b
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• pp.118-123
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• 2007

본 논문에서는 증강현실 기반 제품 디자인 시, 논문 [1]에서 제안된 몰입감 향상 기법들에 대한 사용성 평가를 통해, 사용자에게 다차원 피드백(multimodal feedback)을 제공하는 것이 몰입감 향상에 어떠한 영향을 미치는가에 대해 알아본다. 우선 기존의 데스크톱 기반의 디자인 환경과 다차원 피드백을 가능하게 하는 증강현실 기반 디자인 환경과의 비교 후, 시각 피드백에 대한 사용성 평가로써 증강된 가상객체에 의해 가려진 손을 다시 보이게 함으로 얻게 되는 실재감 향상 정도와 사용자의 입력에 따른 컨텐츠의 시각적 맵핑의 적절성을 평가한다. 또한 청각 피드백에 대한 평가 기준으로써 시나리오 상의 상황에 따른 배경음/효과음 맵핑의 몰입감과 적절성을 평가한다. 마지막으로 촉각 피드백에 대한 평가로써, 물리적인 감각형 객체에 가상객체를 정합함으로써 얻게 되는 촉감과 시나리오 상의 이벤트에 따라 제시되는 진동-촉각 피드백에 의한 몰입감 향상 정도를 평가한다. 제시된 사용성 평가의 결과는 기존의 증강현실 기반 디자인 시스템의 몰입감을 향상 시키기 위한 구현에 있어, 고려될 수 있는 사항으로써 의미가 있다.

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.123-124
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• 2013

본 연구는 기업의 사회적 책임(경제적 책임, 법적책임, 윤리적 책임, 자선적 책임)이 조직몰입에미치는 영향과 이들 사이 조직평판의 매개효과를 연구하였다. 분석결과, 첫째, 경제적, 법적, 윤리적 그리고 자선적 책임 모두 조직평판에 정(+)의 영향을 둘째, 경제적, 윤리적 그리고 자선적 책임은 조직몰입에 정(+)의 영향을, 셋째, 조직평판은 조직몰입에 정(+)의 영향을, 넷째, 경제적, 윤리적, 자선적 책임과 조직몰입 간의 영향관계에서 조직평판의 매개효과가. 특히, 윤리적 책임과 자선적 책임과 조직몰입간에는 완전매개(full mediation) 효과가 존재하는 것으로 확인되었다.

• Proceedings of the Korea Database Society Conference
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• 2008.05a
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• pp.87-106
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• 2008

This study identified the properties of online game, and analyzed existing studies on the impact of the properties of online game on flow. As a result, graphics, sounds, scenarios, game speed, manipulability, and item difficulty were identified as properties of online game, which were influential factors to flow. As a result, the hypotheses on scenarios, game speed, and item difficulty were adopted as significantly influential factors to flow, Attribute of online game. Meanwhile, the hypotheses on graphics, sounds, and manipulability, which were expected to significantly impact flow, were rejected.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.179-180
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• 2018

최근 N스크린 세대의 새로운 소비 주도층인 밀레니얼세대(10대~20대 초반)의 증가로 모바일 YouTube 동영상 시청자가 증가하였다. 이로 인해 광고 노출 가능성이 높아지고 있어 YouTube 인스트림 광고가 광고주들의 높은 주목을 받고 있다. 그러나 현재 광고 게재에 따른 정확한 노출 효과에 대한 연구 분석 자료는 현저히 부족하다. 이에 모바일 YouTube 동영상 시청자 수가 가장 높은 10대~20대 초반을 대상으로 국내 YouTube 인스트림 광고 사례 10개를 선정하여 선택적 시청에 따른 시청자들의 행태 파악과 광고 몰입도를 분석해 보았다. 분석 결과 소구 유형별 광고 몰입도는 이성소구보다 감성소구가 컸으며, 그 중 유머소구의 광고 몰입도가 가장 크게 나타났다. 본 연구 결과가 향후 광고 노출 효과를 높이는데 도움이 되기를 기대한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2015.10a
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• pp.1681-1684
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• 2015

최근 소형 모바일 디바이스가 발달함에 따라 시간적, 공간적 제약이 없이 대량의 콘텐츠가 소비되고 있는 환경에서 콘텐츠 소비 만족도 및 몰입도를 측정하기 위해 사용자 피드백을 설문 조사하는 기존 방식은 비효율적이다. 왜냐하면 수작업에 의존하고 객관성이 결여된 데이터가 수집될 가능성이 있기 때문이다. 따라서 최근 연구에서는 EEG를 활용한 방법이 하나의 대안으로 제시되고 있다. 본 논문에서는 기존 설문조사 방식의 한계점을 보완하고 기존 EEG방식의 단점을 개선하기 위한 포터블 EEG를 활용하는 방법을 제안하였다. 소형 및 간편함을 확보하기 위하여 배터리 환경에 비 접착식 단일전극을 이용하여 EEG를 측정하고 주파수 분석을 통하여 집중력과 관련된 파형을 분리, 콘텐츠 몰입도를 점수화 하였다. 마지막으로 실험을 통해 앞서 산출한 점수와 콘텐츠의 흥미도가 비례관계에 있음을 증명하였다.