• Management & Information Systems Review
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• v.34 no.1
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• pp.103-120
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• 2015

This study tries to explain customer experience in retail stores from a holistic perspective including hedonic, economic, symbolic, and relational dimensions. We also attempt to empirically investigate the effect of each dimension of customer experience on the store attitude and store attachment and the differential influence of the store attitude and attachment on the commitment toward store. The major findings from empirical analysis are as follows. First, all four dimensions of customer experience positively impact on the store attitude. Second, symbolic and relational dimensions of customer experience have a positive effect on the store attachment while hedonic and economic dimensions don't. Third, the store attachment more positively influence the commitment toward store than the store attitude do. This paper extends the scope of the study on consumer experience in retail setting by broadening the dimensions of it and testing the differential effect of each dimensions empirically. The results of this research can provide useful implications for practitioners to build successful strategies on customer experience management in retail stores.

• The Journal of Korean Association of Computer Education
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• v.10 no.1
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• pp.21-30
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• 2007

It is necessary to design a careful teaching-learning plan for motivating learners as well as helping them to maintain the learning process so that the advantages and effects of e-Learning system are fully exploited. In order to solve the problems in motivation and maintaining learning, we reviewed the Flow Theory and its relevant previous research materials, analyzed the technological and environmental characteristics of e-Learning, and developed the teaching-learning strategies to promote flow experiences fit for the characteristics of e-Learning. Additionally, to verify the effectiveness of these strategies, we have implemented an e-Learning system based on the strategies and applied it in the actual teaching-learning field. As a result, it has been proved that the teaching-leaning strategies developed for flow experiences in this study were helpful in improving learners' flow level and, consequently, contributed to the enhancement of their academic achievements.

• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.281-287
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• 2014

This study dental hygiene and immersive experience of students affects the career attitude maturity by looking at how dental hygienists and students about careers and further rational attitude equip career decisions and that can be used in career counseling was to establish baseline data. As a result, the area of academic experience and commitment to a career attitude maturity was found to be adequate to explain, immersive experience in the dental hygiene students and career attitude maturity was affected. Career attitude maturity of the readiness of the underlying factors, certainty, determinism, finality, independence was affected by the order. Thus, major classes of students in dental hygiene and can facilitate an immersive experience and take advantage of this by taking steps reasonably career exploration and career attitudes-will need to make groups.

• Journal of Korea Game Society
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• v.13 no.6
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• pp.5-14
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• 2013

This study has focused to identify what kinds of psychological state are most closely related in players experiencing flow while playing game. This study constructs a conceptual model of flow for game players by conducting a survey to 303 online game players. The results indicate that the state of flow was reached when players may gain opportunities for having high self-efficacy as they accomplished tasks. At the same time, it indicate that the higher cognitive performance and self-esteem was able to enhance the higher flow experience while playing a game. This study provides both practical and theoretical implications on how to increase players' flow by providing critical psychological states in the game.

• The Journal of the Korea Contents Association
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• v.22 no.2
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• pp.487-500
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• 2022

This study aims to examine visitors' usage intention of the mobile AR(Augmented reality) application for tourism in Korea. For this purpose, the study analyzed how three attributes of AR tourguide app such as interactivity, vividness, and novelty have influenced on the tourist in terms of three realms of their flow, their experience (education, entertainment, esthetics, and escapism), and their usage intention for the future. It conducted an online survey from 20 to 30 year-old 291 participants and used a structural equation modeling. Survey findings show that first, novelty has a positive influence on the state of flow in AR application after vividness; Interactivity does not any significant effect on the tourists' flow. Second, when tourists explore the flow in the AR tourguide app, it affects all realms of experience economy of education, entertainment, esthetics, and escapism. Third, when using AR tour guide app in the context of historical heritage site, the two dimensions of entertainment and education influence the usage intention but the other two of esthetics and escapism does not. This study has presented a theoretical contribution that it focuses on historical sites as one type of tourist attractions and suggests a new modeling integrating AR attributes, flow, experience, and usage intention. In addition, it can be used to become a practical reference for revising an user-oriented AR application and customer-tailored AR tourism.

• 한국체육학회지인문사회과학편
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• v.54 no.2
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• pp.299-312
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• 2015

The purpose of this study was to find the effects of user experience on flow and satisfaction of electronic hogu system in the taekwondo game. The subjects were players who had experience using electronic hogu system in the taekwondo game for 2014 year 7month~10month. 652 samples out of 750 samples through convenient sampling method were adopted as a final data. We confirmed the goodness of fit test of the model, utilizing SPSS WIN Ver 18.0, and AMOS 7.0, and after which we tested each hypothesis. The results were as follows; First, sentient, emotional, cognitive, behavioral, relational experience of user experience did not have a significant influence on cognition flow. Second, sentient, emotional, relational experience of user experience did not have a significant influence on behavioral flow. Third, cognitive, behavioral experience of user experience had a significant influence on behavioral flow. Fourth, cognition, behavioral flow had a significant influence on satisfaction. Fifth, factor between native and foreigner taekwondo players had significantly different. This paper is a meaningful to figure out user satisfaction of electronic hogu system in taekwondo games and maximize athletic performance.

• Journal of the Korean Applied Science and Technology
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• v.40 no.1
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• pp.113-122
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• 2023

This study attempted to investigate the effects of experience of non-contact lectures on learning flow against college students majoring in cosmetology and provide basic data to beauty education industry in the with-COVID-19 era. For this, a self-administered questionnaire survey was performed against 300 college students majoring in cosmetology from June 7 to 21, 2022. A total of 286 copies were collected and used for final analysis. The collected data were analyzed by frequency analysis, factor analysis, exploratory factor analysis, descriptive statistics, correlation analysis and multiple regression analysis, using SPSS 21.0, and the results found the followings: According to analysis of non-contact lecture experience factors, two course satisfaction factors were obtained. In learning flow, learning pleasure and learning flow were found. Specifically, class activities had a positive influence on 'learning pleasure (𝛽=.279, p<.007)' and 'learning flow (𝛽=.221, p<.031)' with statistical significance (p<.05). In addition, course satisfaction revealed a positive effect on 'learning flow (𝛽=.223, p<.041)' with statistical significance (p<.05). The above results confirm that experience of non-contact lectures affects learning flow. Therefore, it is anticipated that there would be more efforts to seek an efficient non-contact learning plan in this new era.

• Management & Information Systems Review
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• v.38 no.1
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• pp.43-61
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• 2019

It is true that there are not enough empirical studies on the companionship to social welfare workers until now. Thus, this study has reduced the need to demonstrate the causal relationship between compassion experienced and outcome variables by social workers. The purpose of this study is to demonstrate the impact of the compassion experienced by social workers in social welfare facilities on positive psychological capital, and to the psychological effect formed by the psychosomatic concentration. Third, the purpose of this study is to verify the effect of positive psychological capital on the relationship between compassion and affective commitment, and fourth, the relationship between positive psychological capital and organizational identification. For empirical research, the hypothesis was verified after a survey of 369 social workers at social welfare facilities in Seoul and Gyeonggi Province. The study showed that the compassion experienced by social workers had a positive(+) effect on positive psychological capital, and that positive psychological capital had a positive(+) effect on affective commitment. In the relationship between compassion and affective commitment, the effect of the mediation of positive psychological capital has also been proven to be significant. In addition in the relationship between positive psychological capital and affective commitment, it has been noted that organizational identification has also been proven to be significant. Therefore, this study has theoretical implications for the mediating effect of the positive psychological capital and the moderating effect of organizational identification in relation to the compassion. This study will have practical implications for enhancing social workers' behavior to be more compassionate in their attitude to customers.

• 한국HCI학회:학술대회논문집
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• 2006.02a
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• pp.63-68
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• 2006

본 논문은 옛 궁궐 또는 민속마을과 같이, 어떠한 사건 또는 상황과 관계 있는 문화관광지를 관광하는데 있어서 몰입적 체험관광 시스템이 갖는 효용성을 탐구한다. 현재까지 대부분의 국내 문화관광지는 정적이고 정보전달 중심인 고전적 관람 형태를 유지하고 있다. 이는 관광 형태가 새로운 경험을 추구하는 방향으로 변화하고 문화 관광산업의 규모와 중요성이 커져가는 추세에서 해결해야 할 과제로 부각되고 있다. 본 연구에서는 이를 개선하기 위한 일환으로 몰입적 체험관광 개념을 탐구하였다. 몰입적 체험관광이란, 유적지 및 사적지 유형의 관광지에서 관련된 실황을 마치 시간여행을 하듯 생생하게 체험하는 관광 방식을 의미한다. 본 개념을 실현하기 위해 증강현실 기술을 활용하였으며 문화관광지에 적용할 수 있는 시스템을 고안하였다. 이 시스템은 한 장소에 고정되는 포스트 형태로 시청각적 증강현실을 구현하여 몰입적 체험 관광을 제공한다. 실제 유적지에서 일반관람객들을 대상으로 시청각적 증강현실 체험을 실험한 결과, 흥미와 현장감이 향상됨과 동시에 컨텐츠에 대한 이해도 또한 향상되는 것을 확인할 수 있었다. 이러한 연구 과정을 통해 유적지 및 사적지 유형의 문화관광지에서 관광의 질을 높일 수 있는 몰입적 체험관광의 효과와 가능성을 확인할 수 있었다. 더 나아가, 본 연구는 기술의 새로운 적용 방법을 통해 새로운 경험을 창출하는 측면에서 의의를 갖는다.

• The Journal of Korean Association of Computer Education
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• v.13 no.4
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• pp.61-68
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• 2010

One often thinks that those doing any activity on the Internet are likely to be addicted to it so that they tend to rather restrain the educational use of what the Internet can provide. However, the online edu-games deserve a good learning material which can not only provoke learners' interest but also draw out a smoother interaction between teachers and learners. Even the preliminary study on immersion verified that the Internet could work positively for the learners. Considering that online edu-games can be a useful tool for individual learning, more studies on immersion should be conducted focusing on the individualization in the future. This paper shows the differences among the components of learning immersion depending on the different individual cognitive styles in the online edu-games.