• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.238-249
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• 2021

This research aims to present effective influencer marketing strategies against a heavy blow in Korean influencer marketing industry because of the paid advertisement controversy and the reinforcement of regulations for online advertisement. By investigating the effects of influencer reputation, which is composed of communication skills, influence, authenticity and professionalism on marketing effect, as well as the mediating effect of parasocial relationship, the study provides some implications for influencer selecting. The effect of economic interests is examined under 4 experimental conditions of paid advertisements, brand collaboration, brand gifts and organic review to figure out how to arrange an appropriate sponsorship plan. According to results of PLS structural equation analysis, it shows that the influence and authenticity of an influencer have a significant positive effect on marketing effect and the mediating effect of parasocial relationship is partially proved. It seems that the effect of influencer reputation on marketing effect is significantly differentiated in different contexts, which confirms the moderating effect of economic interest. Distinguish from previous studies, this study focuses on types of economic interest rather than a simple comparison between sponsorship disclosure versus no disclosure and makes contributions to expanding reputation research. Meanwhile, findings of this study could give some practical implications for marketing practitioners in planning influencer marketing.

• Journal of Life Science
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• v.32 no.10
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• pp.821-831
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• 2022

This study evaluated the effects of physical touch play programs in children through a systematic literature review and meta-analysis. A literature search for journal articles published before August 2022 was conducted using KERIS, KISS, DBpia, and ScienceON. The keywords used for the search were 'child', 'infant', 'physical touch', 'physical touch play', 'physical touch activities' and 'physical touch play program'. For the study's purpose, seven studies were selected through a systematic process of using several databases and were used to estimate the effect size of physical touch play programs. A meta-analysis was performed using a random effects model, and the effect size on cognitive function was calculated. Hedges' g of the physical touch play program was 6.20 (95% CI: 3.74-8.66), indicating a large effect size. To determine heterogeneity (I2= 95.4%, Q = 417.30, p<0.001), moderator analysis was performed using the total number of times and intervention duration. The total number of times was statistically significant; the other moderators did not differ significantly. This study systematically analyzed the results of physical touch play programs on children in Korea. It also provides insights that can be applied to the design of physical touch play programs for children. To present more evidence that supports the effectiveness of physical touch programs, further research is warranted.

• Korean Association of Arts Management
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• no.53
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• pp.207-247
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• 2020

is a project for the senior generation with humanistic knowledge to become a mentor and communicate with them to present the wisdom and direction of life to the new generations of mentees based on various life experiences. has been expanding since 2015, starting with the pilot operation in 2014. In general, projects such as these are assessed to establish effectiveness indicators to verify effectiveness and to establish project management and development strategies. However, most of the evaluations have been conducted quantitatively and qualitatively based on the short-term duration of the project. Therefore, in the case of continuous projects such as , especially in the field of culture and arts where long-term effectiveness verification is required, the short-term evaluation is difficult to predict and judge the actual meaningful effects. In this regard, tried to examine the qualitative change of key participants in this project through the 2017 and 2018 image tracking survey. For this purpose, we adopted qualitative research methodology through interview video shooting, field shooting, and value coding as a research method suitable for the research subject. To analyze the results, first, the interview images were transcribed, keywords were extracted, value encoding works were matched with human psychological values, and the theoretical method was used to identify changes and to derive the meaning. In fact, despite the fact that the study conducted in this study was a follow-up survey, it remained a limitation that it analyzed the changed pattern in a rather short time of 2 years. However, this study systemized the specific methodology that researchers should conduct for follow-up and provided the flow of research at the present time when there is hardly a model for follow-up in the field of culture and arts education business in Korea as well as abroad. Significance can be derived from this point. In addition, it can be said that it has great significance in preparing the detailed system and case of comparative analysis methodology through value coding.

• Journal of Korea Entertainment Industry Association
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• v.14 no.6
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• pp.161-170
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• 2020

The purpose of this study is to examine satisfaction at using leisure time and quality of life in the elderly women's participation of a ballet program. A questionnaire survey was conducted with 148 elderly women registering for 10 dance academies in G Metropolitan City in relation to self-esteem, leisure satisfaction, and quality of life. After data processing, the following conclusions were drawn. The results of correlation and regression analysis between self-esteem and leisure satisfaction and quality of life were as follows. Positive self-esteem had positive effects on all sub-factors of leisure satisfaction and quality of life. Negative self-esteem had negative effects on social satisfaction of leisure satisfaction and health and psychological factors of quality of life. The results of research model fit and hypothesis testing between self-esteem and leisure satisfaction and quality of life were as follows. Self-esteem had positive effects on leisure satisfaction and quality of life and high leisure satisfaction had significant effects on quality of life factors. In conclusion, the elderly women's participation in the ballet program improved their self-esteem and significantly positive effects on their leisure satisfaction and quality of life. It is, therefore, suggested that the elderly's ballet exercise through constant physical activity will prevent diseases and promote health in their old age.

• Journal of Korea Entertainment Industry Association
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• v.14 no.3
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• pp.411-419
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• 2020

With the increasing number of skin care shops, service quality development that can meet the customer needs is needed to obtain differentiated competitive advantage. Accordingly this study was attempted to provide basic data on marketing necessary for operating a skin care shop by identifying the impact of service quality on perceived reciprocity and long-term relationship orientation among the customers using a skin care shop. This study conducted a survey of 290 female customers using skin care shops located in Seoul and Gyeonggi province, Jeollanamdo and Jeollabukdo, and Gyeongsangnamdo and Gyeongsangbukdo through personal visit, e-mail, and post service, and the collected data were analyzed with SPSS Ver. 18.0 and Amos Ver. 18.0. As a result, it was proven that overall goodness-of-fit to the theoretical model of the research hypotheses set in this study is good. In Hypothesis 1, "Skin care specialist's work ability, facility and sanitation, and care products had a significant positive (+) impact on perceived reciprocity," which was partially adopted. In Hypothesis 2, "Skin care specialist's work ability, care products, and devices and tools had a significant positive (+) impact on long-term relationship orientation," which was adopted. In Hypothesis 3, "Perceived reciprocity had a significant positive (+) impact on long-term relationship orientation," which was adopted. Therefore, it can be concluded that skin care specialist's work ability, facility and sanitation, care products, and devices and tools are the service quality elements for allowing customers to feel thankful or encouraging them to visit the skin care shops continuously.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.632-644
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• 2021

The purpose of this study was to examine the mediating effect of ego-resilience and countertransference management ability in the relationship between counselor's adult attachment and development levels of counselors. For this purpose, 389 counselors who conducted more than 5 times of verbal counseling per case were surveyed for 3 weeks using the online questionnaire function. Data were analyzed using SPSS 21 and AMOS 21, reliability analysis was conducted, and constructed structural equation model(SEM) and to verify validity, fitness, and mediating effects. The results of the analysis are as follows: First, counselor's attachment anxiety and attachment avoidance had indirect effects on the ability to manage countertransference through the medium of ego-resilience(p<.001). Second, counselor's attachment avoidance had an indirect effect on counselor's developmental level through countertransference management ability(p<.05). Third, it was confirmed that counselor's attachment anxiety and attachment avoidance had an effect on counselor's development level through double mediation of ego-resilience and countertransference management ability(p<.001). The significance and limitations of these results and suggestions for follow-up studies were discussed.

• Journal of the Korean Applied Science and Technology
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• v.39 no.1
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• pp.42-51
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• 2022

This study was conducted to identify the factors affecting the problem solving ability in nursing students. Method: The subjects of this study were 226 nursing students from two universities located in G and C provinces. The collected data were analyzed by t-test, ANOVA, Correlation Coefficient, and Multiple Regression Analysis. Results: As a result of multiple regression analysis, the significant predictors of problem solving ability of nursing students were critical thinking disposition(β=.490, p<.001) and self-directed learning ability(β=.355, p=<.014). Problem solving ability was explained 61.9% of variance in critical thinking disposition and self-directed learning ability. Conclusion: The results of this study showed that self-directed learning ability and critical thinking disposition in nursing students were the influential factor on problem solving ability. Therefore, the results of this study suggest that it is necessary to find ways to improve critical thinking disposition and self-directed learning ability in order to improve problem solving ability of nursing students, and it is considered to be useful as basic data for developing education programs to improve problem solving ability.

• Journal of Korea Entertainment Industry Association
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• v.15 no.8
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• pp.269-278
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• 2021

This study was conducted to develop a learning competency scales customized for learning programs conducted by Center for Teaching & Learning at A University. To achieve this purpose, a preliminary study was set up, which consists of three competency groups (basic competency, intensity competency, application competency) and 13 learning competency factors through a review of previous studies. In order to verify the reliability and validity of the provisional learning competency scales, an online survey was conducted on A university students in September 2020, The collected questionnaire data were organized and exploratory factor analysis and confirmatory factor analysis were conducted. As a result of exploratory factor analysis, 13 learning competency was reduced to 10 as the three competency groups were maintained. As a result of the confirmatory factor analysis, the model was found to be good, Also, as a result of analyzing the reliability of the confirmed learning competency factors, all 10 factors showed a good level of .7 or more. The learning competency scales developed through this study can be used as basic data for performance evaluation and development of new programs of CTL learning program.

• Journal of Korea Water Resources Association
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• v.55 no.8
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• pp.613-621
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• 2022

Due to the global climate change, the rainfall volume and frequency on the Korean Peninsula are predicted to increase at the end of the 21st century. In addition, impervious surface areas have increased due to rapid urbanization which has caused the urban water cycle to deteriorate. Green Infrastructure (GI) researches have been conducted to improve the water cycle soundness; the efficiency of this technique has been verified through various studies. However, there are still no suitable GI design guidelines for this aspect. Therefore, the rainfall scenarios are set up for each percentile (60, 70, 80, 90) based on the volume and frequency analysis using 10-year rainfall data (Busan Meteorological Station). After determining the GI areas for each scenario, the runoff reduction characteristics are analyzed based on Storm Water Management Model (SWMM) 10-year rainfall-runoff-simulations. The total runoff reduction efficiency for each GI areas are computed to have a range of 13.1~52.1%. As a results of the quantitative analysis, the design rainfall for GI is classified into the 80~85 percentile in the study site.

• The Journal of the Convergence on Culture Technology
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• v.8 no.3
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• pp.339-350
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• 2022

The purpose of this study was to develop and investigate the validity and reliability of the Korean Version of Nurse's Job Crafting Scale. The Korean version of Job Crafting was translated and reverse-translated, and its content validity was verified by experts. Statistics were processed using SPSS/WIN 21.0 and AMOS 21.0 programs through self-report questionnaires for 151 nurses. Exploratory factor analysis and confirmatory actor analysis were performed to verify construct validity, and model fit, concentrated validity, and discriminant validity were confirmed through the analysis results.To verify the criterion validity, correlations with each domain were obtained using the calling scale. For reliability verification, the internal consistency reliability coefficient was calculated and confirmed. Reliability of all 20 job crafting tools was Cronbach's α = .93, with .91 for factor 1 (Increase in structural work resources, 5 questions) and .87 for factor 2 (Increase in structural work resources, 5 questions). The factor 3 (Increase in social work resources, 5 questions) was .83. The factor 4 (Increasing challenging business needs, 5 items) was .87, which was satisfactory for the reliability of internal consistency, and the Korean Version of Nurse's Job Crafting Scale was found to be an applicable tool. This study shows that the Korean Version of the Nurse's Job Crafting Scale is a valid and reliable instrument to assess nurses in Korea.