• Title/Summary/Keyword: 모빌리티 플랫폼

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A study on User Experience of Mobility Platform Service -Focused on kakao Taxi and Tada- (모빌리티 플랫폼 서비스의 사용자 경험 연구 -카카오 택시와 타다를 중심으로-)

  • Kim, Ji-Hyun;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.17 no.7
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    • pp.351-357
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    • 2019
  • A number of case studies and type analyzes have been conducted on mobility platform services that are rapidly evolving around the world. However, since the actual user experience is important for the development of the mobility service, research on the user side is needed. In the mobility platform service, only the car-hailing was used, and the preference factors were analyzed through the questionnaire in seven aspects of the user experience. Studies have shown significant differences according to gender. While the safety of the woman, the comfort and the kindness of the vehicle have a great influence on the satisfaction, the male affirms that the familiarity is the factor affecting the satisfaction. This study focused on the customer experience as a real user and identified key factors of selecting mobility platform service, so it is expected that it will contribute to the development of mobility platform service in the future.

Multi D.O.F Robot Platform Using In-Wheel Motors (인휠모터를 이용한 다자유도 기동 모듈형 모빌리티 플랫폼)

  • Chan-Woo Yang;Su-Jong Ha;Geon-Woo Yun;Hyung-Woo Kang;Seo-Yeon Jin
    • Proceedings of the Korea Information Processing Society Conference
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    • 2023.11a
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    • pp.878-879
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    • 2023
  • 본 프로젝트에서는 BLDC 인휠모터를 사용하여 조향각에 제약이 없는 다자유도 기동 모빌리티 플랫폼을 구현하고 로봇 모듈화로 정비 편의성과 범용성을 높인 자율 모빌리티 플랫폼의 개발로 사용편의성 뿐만 아니라 산업 전반에서 발생하는 안전사고 리스크 관리에 도움이 되고자 한다.

The Influencing Factors and Moderating Factors on Intention to Continuously Use Car-Hailing Mobility Service (차량호출 모빌리티 서비스 지속이용의도의 영향요인 및 조절요인 연구)

  • Ae Ri Lee
    • Information Systems Review
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    • v.23 no.4
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    • pp.103-125
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    • 2021
  • Mobility services are rapidly developing along with information and communication technology (ICT) innovation. Recently, the on-demand mobility platform market is growing, and an environment is provided in which users can call services more conveniently and check the connection status in real time using smartphones. This study investigates the current status of users' perceptions and experiences of car-hailing mobility services such as KAKAO Taxi and UT Taxi, and it analyzes the factors affecting the intention to continuously use the car-hailing service, focusing on environmental and instrumental benefits and trust in driver and platform. In particular, this study examines whether the significance of the relationship between influencing factors and continuous use intention could vary depending on the degree of innovativeness and ICT utilization. The results of this study showed that perceived benefits (environmental benefits and convenience and economic instrumental benefits) and trust in driver had significant effects on increasing trust in platform. It was analyzed that the higher the trust in platform, the higher the intention to continuously use the car-hailing service. Furthermore, the influence of perceived environmental benefits and economic benefits on the trust in platform was different depending on the degree of individual innovativeness, and the influence of convenience and economic benefits on the trust in platform varied depending on the degree of ICT utilization. Referring to the results of this study, mobility service providers can better understand the current status of users' perceptions and trust for car-hailing services, and implement service promotion strategies suitable for individual characteristics.

A Comparative Study by Service Type and Generation on the Factors Affecting the Intention to Use Vehicle Mobility Service (차량 모빌리티 서비스 사용의도의 영향요인에 대한 서비스 종류별, 세대별 비교 연구)

  • Lee, Ae Ri
    • Knowledge Management Research
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    • v.23 no.1
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    • pp.111-131
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    • 2022
  • Mobility service is a service that connects consumers and suppliers of transportation using information and communication technology (ICT), and aims to reduce inconvenience to users in the current transportation system and increase environmental sustainability. Recently, the use of mobility services is gradually increasing, and interest in it from academia and industry is growing. This study derives key influencing factors related to the increase in intention to use vehicle mobility services, and comparatively analyzes the influences between groups by service type (car-hailing vs. car-sharing services) and by generation (generation MZ vs. generation X). As a result of the comparative study, there were differences in user benefits between service type groups, and differences in user benefits and attitudes toward mobility platforms between generation groups. Through this comparative study, the main factors affecting the increase in the intention to use the vehicle mobility service by generation and service type and their differences were identified. This study provides implications to consider in terms of knowledge management for activating vehicle mobility services according to the major target users and service types.

A Road Environment Analysis for the Introduction of Connected and Automated Driving-based Mobility Services from an Operational Design Domain Perspective (자율주행기반 모빌리티 서비스 도입을 위한 운행설계영역 관점의 도로환경 분석)

  • Bo-Ram, WOO;Ah-Reum, KIM;Yong-Jun, AHN;Se-Hyun, TAK
    • Journal of the Korean Association of Geographic Information Studies
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    • v.25 no.4
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    • pp.107-118
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    • 2022
  • As connected and automated driving(CAD) technology is entering its commercialization stage, service platforms providing CAD-based mobility services have increased these days. However, CAD-baded mobility services with these platforms need more consideration for the demand for mobility services when determining target areas for CAD-based mobility services because current CAB-based mobility design focus on driving performance and driving stability. For a more efficient design of CAD-based mobility services, we analyzed the applicability for the introduction of CAD-based mobility services in terms of driving difficulty of CAD and demand patterns of current non-CAD based-mobility services, e.g., taxi, demand-responsive transit(DRT), and special transportation systems(STS). In addition, for the spatial analysis of the applicability of the CAD-based mobility service, we propose the Index for Autonomous Driving Applicability (IADA) and analyze the characteristics of the spatial distribution of IADA from the network perspective. The analysis results show that the applicability of CAD-based mobility services depends more on the demand patterns than the driving difficulty of CAV. In particular, the results show that the concentration pattern of demand in a specific road link is more important than the size of demand. As a result, STS service shows higher applicability compared to other mobility services, even though the size of demand for this mobility service is relatively small.

A Study on the Wireless Communication Method for Emergency Broadcasting System in Metro Environments (도시철도용 비상방송시스템을 위한 무선통신방식 연구)

  • Jang, Soo-Hyun;Shin, Dae-Kyo;Yoon, Sang-Hun;Jung, Han-Gyun;Jin, Seong-Keun;Lim, Ki-Taeg
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.17 no.6
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    • pp.202-210
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    • 2018
  • Recently, the subway running in metro environments has a problem in securing the safety of passengers due to the failure of announcement in emergency situations such as breakdown, train accidents and power outage in the underground tunnels. Thus, there is a need to develop an emergency broadcasting system that can provide the announcement to all passenger cars in any emergency situations on the railway route. In this paper, the applicability of various wireless communication technologies for the emergency broadcasting system through the measurement campaign was examined in Seoul metropolitan subway. A WAVE(Wireless Access in Vehicular Environments) is communication technology that can use 5.9GHz dedicated frequency band without charge and it is possible to directly communicate between terminals over 200m without the help of additional relay. Especially, it confirms robust communication performance in the various metro environments, and therefore, it is considered to be suitable as a communication method of a radio-connected emergency broadcasting system for urban subway.

Evaluation of Usability on Mobility O2O Service -Focused on Kakao T Application- (모빌리티 O2O 서비스 사용성 평가 연구 -카카오T 애플리케이션을 중심으로-)

  • Jo, Jang-Hwan;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.17 no.5
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    • pp.327-332
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    • 2019
  • The purpose of this study is to derive the differentiation and improvement measures of Kakao T through a usability evaluation centered on the service. In-depth interviews were conducted by first identifying the status of the mobility O2O service and reconfiguring the usability principles of the Honeycomb model, focusing on the functions and interfaces. First, there are problems driven from the imbalance in supply and demand as a mobility service, but it is likely to be improved through the addition of future features, carpooling. Second, problems were elicited for not recognizing the need for incorporated functions of Kakao T in the presence of existing functional-specific applications. Improvements derived based on this study are expected to help increase the convenience of users of mobility O2O services.