• Review of KIISC
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• v.22 no.2
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• pp.43-51
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• 2012

본 논문은 최근 스마트폰과 Social Network Service(SNS)의 활성화에 따라 이슈화되는 SNS 서비스 기술들과 최신 표준화 동향을 살펴본다. 먼저 SNS 서비스의 근간이 되는 스마트폰과 모바일 OS 기술을 포함하여 위치기반 서비스(LBS) 기술, 증강현실(AR) 기술들과 다양한 웹(WWW) 기술들을 살펴보고 또한 서비스 사업자별로 다양하게 제공되는 소셜 플랫폼 기술을 통하여 현재 SNS 서비스의 기술현황을 파악한 후 보다 향상된 서비스 제공을 위해서 진행 중인 기관 및 단체별 SNS 표준화 동향에 대해서 살펴본다.

• Journal of Digital Convergence
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• v.13 no.12
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• pp.179-185
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• 2015

Along with the recent advances of mobile internet technology, use of social network service(SNS) is very common among adolescents or college students in their daily lives. Although there have been a lot of studies on Internet addiction or mobile phone addiction, however, there were little research on SNS addiction so far. Scholars investigated somewhat broader and obscure phenomenon of Internet addiction. In this regard, the current study tried to examine factors which influence SNS addiction behavior. Unlike Internet addiction, there are positive influencing factors such socialization, enjoyment as well as problematic ones like loneliness. Data were collected from college students in Korea to examine how those factors influence addiction behavior and hypotheses were tested using the partial least square method. All three factors, socialization, enjoyment, and loneliness, were found to significantly influence SNS addiction and socialization was positively associated with enjoyment.

• Journal of the Korea Society of Computer and Information
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• v.25 no.10
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• pp.255-260
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• 2020

In this paper, I propose an efficient brand identity strategy by topic modeling the Instagram posts, one of SNS(Social Network Service) having more than 1billion world-wide and 500 million daily users. Since the 92% age groups of the Instagram is 18~50 years old (59% 18~29y and 33% 30~49), I set research analysis target three mobile commerce sites to dress and cosmetics sales sites that sale apparels cosmetics and gadgets that recently opened and have operated marketing on diverse channel including SNS. By topic modeling SNS posts for 6 months after launching the site that tagged each m-commerce site brand name or company name, I validate companies' brand identity strategy works effectively and suggest moderation of strategy for brand image. As a result, I found one of three mobile commerce site has different brand image by users and need different identity set up.

• Informatization Policy
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• v.26 no.1
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• pp.62-82
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• 2019

This study attempts to make an empirical analysis on how mobile devices affect users in building their social relationship and if their influences are negative or positive. The purpose of this research is to explain the results by considering all the possibilities and exploring everyday lives of using mobile devices. We used the survey data from the "Research on Mobile Environment Awareness" conducted by Gyeonggi Research Institute(GRI). The main question was about the use of mobile devices and social network services (SNS) and users' opinions on using the devices. All of the 31 municipalities in Gyeonggi Province were included as a spatial range, and the final validity sample was 1,004 residents. The extent of the relationship with people is selected as a dependent variable through the multinomial logistic model and the decision tree model. As a result of the multinomial logistic analysis on the questionnaire, the characteristics of the respondents with some changes in the scope of the human relationship were found to have a significant (+) effect on conversation with family, SNS usage, residence in the rural area but not urban area, and device usage for obtaining news. The largest variable affecting the extent of relationship was the SNS usage. As the amount of SNS usage increases, the extent of the relationship also changes a lot.

• Fashion & Textile Research Journal
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• v.19 no.4
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• pp.411-420
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• 2017

With the increasing popularization of low-priced luxury markets, maintaining the genuine values of luxury has become crucial for luxury fashion brands to attract customers who want exclusivity and rarity. The world-leading luxury fashion houses have employed a variety of experiential marketing strategies like special order product strategies and mobile SNS promotion strategies, yet little research exists on there the strategies actually positively impact brand luxury images and customer attitudes towards the brand. This study empirically analyzed the effects of customer experience of special order products on perceived brand luxury and brand relationship. Furthermore, the study also tested relationships among perceived brand luxury, brand relationship, and brand loyalty. A survey was conducted with Korean female consumers who had purchase experiences of special order products from the brands. We analyzed the data of MTO-experienced respondents due to the lack of respondents who had experienced custom-made product services. The result indicates the significant effect of experience of MTO on brand relationship; however, we found only a partial support for the effect of MTO on brand luxury. Likewise, we found a partial support for the effect of mobile SNS promotion strategies on perceived brand luxury versus full support for the effect on brand relationship.

• Proceedings of the Korean Society of Computer Information Conference
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• 2011.01a
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• pp.125-126
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• 2011

소셜 네트워크 서비스(SNS: Social Network Service)는 사용자들 간의 정보공유 및 관계형성을 위한 Web 2.0 기반 기술로써, 관계를 통해 형성된 사용자들 간의 상호작용을 지원하는 서비스이다. SNS 기술은 개인들 간의 관계 뿐 아니라 공공부문의 서비스의 제공자인 정부부처 및 공공서비스 제공기관들과 사회구성원들 간의 관계형성을 위한 기술로써 각광받고 있다. 최근에는 모바일 기술의 발전에 힘입어 트위터, 페이스북과 같은 SNS 이용자가 빠르게 증가하고 있으며 그 활용범위 또한 개인 사용자들 간의 정보공유에서 기업과 고객, 공공과 국민의 관계까지 확장하고 있다. 본 논문에서는 SNS가 공공부문의 서비스 제공을 위한 수단으로 활용한 사례를 통해 요구되는 기술을 제안한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2011.04a
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• pp.1154-1157
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• 2011

최근 급속도로 확산되고 있는 스마트폰 기반의 SNS(Social Network Service)들은 정보수집 및 의사소통, 혹은 엔터테인먼트 기능 제공을 통해 사용자에게 유용한 도구로 자리 잡고 있다. 본 논문에서는 홈 네트워크 기반의 에너지 관리 시스템을 이용하여 사용 그룹간의 경쟁심을 유발할 수 있는 모바일 SNS를 설계하고자 한다. 이를 위해, 소셜미디어의 기능 블럭을 토대로 에너지 관리를 위한 서비스 요구사항을 정의하고, 에너지 절약을 유도할 수 있는 모니터링 요소를 추출하여 그룹 간에 에너지 소비량을 실시간으로 공유할 수 있는 SNS를 설계한다. 이는 단순한 정보의 확산 및 수집을 목적으로 사용하는 SNS가 아닌, 장기적인 경제효과와 에너지 절약이라는 공익성까지 갖춘 새로운 목적의 SNS 개발을 의미한다.

• The Journal of Information Systems
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• v.24 no.3
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• pp.21-46
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• 2015

Purpose Social Network Service (SNS) users feel fatigue in process of using open type of SNS like Facebook and Twitter. Compared to the open SNS, the closed SNS takes an closed form to prevent privacy exposure, and they are more practical and advantageous to form deeper social relationships. This study attempt to examine the effects of the mobile closed SNS characteristics (such as usefulness, playfulness, perceived security, psychological privacy, social influence, and belonging) on the users' continuous SNS usage intention. Design/methodology/approach This study used a mixed methodology combining in-depth interviews and empirical validation to investigate the effects of the mobile closed SNS characteristics on the continuous SNS usage intention of users. Findings Analytical results from a survey of 210 mobile closed SNS users showed that except perceived security, the effects of the five SNS characteristics on continuous SNS usage intention were significant. These findings contribute to improving the quality of mobile closed SNS services and suggesting SNS related marketing strategies.

• Journal of the Korea Society of Computer and Information
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• v.25 no.3
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• pp.163-168
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• 2020

In this paper we propose a The purpose of this study was to examine the psychological characteristics of youth mobile phone use. Internally, we want to find out about self-regulation, interpersonal relationship, pleasure, and desire to achieve reality. For the research, the Korea Information Society Agency utilized 568 data based on self-control and user motivation among long-term tracking data of Internet and mobile phone addiction in 2018. The SPSS window 23 version was used for data analysis, and the data collected were analyses to identify the subject's demographic characteristics. In addition, the correlation of variables between groups was investigated by analyzing dummy variables, and the results of the study were as follows. First, the addiction was slightly higher in mobile phone game groups than in social network service (SNS) groups, but in the same period of use, social network service (SNS) groups showed a higher desire for interpersonal relationships. In the desire to avoid reality, mobile phone game groups showed a higher gap than social network service (SNS) However, there was no difference between groups in terms of pleasure and desire to achieve. The results of this study indicated that the content of mobile phone use differed in factors affecting mobile phone overuse, and suggestions for follow-up research were discussed.

• The Journal of Korean Association of Computer Education
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• v.17 no.4
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• pp.59-67
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• 2014

With the development of SNS, many different areas including education are utilizing SNS in various ways. And there are more and more learners and teachers who intend to use it for learning. Lately, however, the students using SNS environment hardly consider the issues regarding copyright, so this is raising even legal issues, too. Therefore, this study has examined the degree of recognition of undergraduates on copyright and extracted the general cases of copyright which undergraduates may face in the actual class or everyday life. The cases extracted are expressed in the rules of "If ~ Then", stored in the knowledge base of rules in the rule-based system, and realized as the mobile web. And regarding the copyright-related problems inputted by the students, similar rules are drawn from the knowledge base of rules so that they can solve copyright-related problems anytime, anywhere with the mobile web in a self-directed way.