• Title/Summary/Keyword: 모바일 핀테크 서비스

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A Study on the Use Intention of Online Charging Service for Prepaid Electronic Payment: Focused on the Moderating Effects and Transportation Card Users (선불 전자지급 수단의 온라인 충전 이용의도에 관한 연구: 교통카드사용자, 조절효과를 중심으로)

  • Seon-Ku Lee;Won-Boo Lee
    • Information Systems Review
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    • v.23 no.3
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    • pp.177-200
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    • 2021
  • Recently, the use of prepaid electronic payments such as electronic wallets, digital currency and prepaid points is gradually increasing. Prepaid electronic payments has the characteristic of being used after charging first. This study empirically investigated the factors affecting the intention to use online charging in order to help improve the service that require prepaid recharge by applying transformed TAM. Since there are not many previous studies for the intention to use online charging, we extract factors through preceding researches for electronic cash and mobile easy payment. Also we analyze the intention to use online charging for transportation card users, focusing on the moderating effects. As a result of the study, it was found that 'convenience', 'ubiquity', and 'self-efficacy' among the independent variables had a positive (+) effect on mediation variable 'perceived usefulness'. 'Perceived usefulness' was analyzed to have a significant influence on the dependent variable 'usage intention'. According to users' gender, internet usage time, internet shopping frequency, online charging frequency and transportation card usage type, the moderating effect was significant on 'perceived usefulness' and 'usage intention'. As an implication, it was suggested that service improvement and differentiated marketing are needed in direction of increasing the usefulness of services. Additional research directions were proposed for services such as e-wallets, prepaid points and digital currencies by adding other factors and moderate variables.

Analysis on international financial biometric adoption cases and propose a scheme for korean financial telebiometrics (한국형 금융 바이오 인식 기술 도입을 위한 분석 및 방안연구)

  • Shin, Yong-Nyuo;Chun, Myung Geun
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.25 no.3
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    • pp.665-672
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    • 2015
  • In this paper, we analyze the international financial biometric adoption cases in smart phones and ATMs and propose a scheme for Korean financial telebiometrics. Regional privacy issues, financial services environment, according to the differences in the direction of government policy introducing biometric aspects were appearing differently. In Korea, due to changes in fin-tech vitalization and outstanding convenience mobile oriented service to the regulatory environment, the introduction of biometric technology is the point that is being actively discussed. In this paper, we propose a scheme for the Korean banking financial sector through the introduction of biometric technology adoption case analysis of each country. Thus, this paper is intended to help that the financial sector makes a precise decision when it is establishes a policy of biometric technology application for electronic financial services.

Proposal of Promotion Strategy of Mobile Easy Payment Service Using Topic Modeling and PEST-SWOT Analysis (모바일 간편 결제 서비스 활성화 전략 : 토픽 모델링과 PEST - SWOT 분석 방법론을 기반으로)

  • Park, Seongwoo;Kim, Sehyoung;Kang, Juyoung
    • Journal of Intelligence and Information Systems
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    • v.28 no.4
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    • pp.365-385
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    • 2022
  • The easy payment service is a payment and remittance service that uses a simple authentication method. As online transactions have increased due to COVID-19, the use of an easy payment service is increasing. At the same time, electronic financial industries such as Naver Pay, Kakao Pay, and Toss are diversifying the competition structure of the easy payment market; meanwhile overseas fintech companies PayPal and Alibaba have a unique market share in their own countries, while competition is intensifying in the domestic easy payment market, as there is no unique market share. In this study, the participants in the easy payment market were classified as electronic financial companies, mobile phone manufacturers, and financial companies, and a SWOT analysis was conducted on the representative services in each industry. The analysis examined the user reviews of Google Play Store via a topic modeling analysis, and it employed positive topics as strengths and negative topics as weaknesses. In addition, topic modeling was conducted by dividing news articles into political, economic, social, and technology (PEST) articles to derive the opportunities and threats to easy payment services. Through this research, we intend to confirm the service capabilities of easy payment companies and propose a service activation strategy that allows gaining the upper hand in the market.

A Study on the Vulnerability of Security Keypads in Android Mobile Using Accessibility Features (안드로이드 접근성(Accessibility) 기능을 이용한 보안키패드의 취약점 공격 및 대응 방안)

  • Lee, Jung-Woong;Kim, In-Seok
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.26 no.1
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    • pp.177-185
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    • 2016
  • As the fintech industry is growing at an incredible rate, mobile phones are positioned as the most important tool for financial transaction. However, with a rising number of malware applications, the types of attack and illegal access to mobile device are becoming more diverse and sophisticated. This paper studies the potential keylogger attack by exploiting the Accessibility Service in Android framework. This type of attack allows the malicious individual to use keylogger on the victim's Android mobile phone to steal passwords during mobile financial transaction regardless of security keypad setting. Lastly the paper proposes solutions to counter these types of attack by verifying the accessibility usage and amending the application guideline for accessibility.

Analysis of the Influence of Domestic Open Banking Quality Factors on Intention to Use (국내 오픈뱅킹 품질요소가 사용자 이용의도에 미치는 영향분석)

  • Jung, Bo-chun;Hong, Suk-ki
    • Journal of Internet Computing and Services
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    • v.22 no.5
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    • pp.69-77
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    • 2021
  • The main channels of the financial industry are rapidly changing to mobile. In this environment, banks are focusing on information and communication technology to secure their competitiveness, and rapid innovation is being pursued especially in the payment settlement sector. In October 2019, Korea also introduced open banking services to accelerate the financial innovation, such as the open conversion of financial settlement networks and the expansion of the use of simple payments. In this paper, an empirical study was conducted on the effect of domestic open banking quality factors on usage intention. The service quality factors for open banking were classified into interface design, innovation, security, and data sharing, and the technology acceptance model (TAM) was used to verify whether it has a significant effect on perceived convenience, usefulness and intention to use. According to the analysis results, while innovation and security did not have a significant effect on convenience and usefulness, interface design and data sharing were found to have an effect on perceived convenience. The results would provide implications for some quality issues for companies seeking to introduce open banking services as well as for the related academic arena.

Service Issues and Policy Directions for Promoting the O2O Industry in Korea (국내 O2O 서비스 이슈 진단 및 산업활성화 정책 방향 제안)

  • Kim, Dongsoo;Kim, Kwanho;Choe, Donguk;Jung, Jae-Yoon
    • The Journal of Society for e-Business Studies
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    • v.21 no.4
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    • pp.137-150
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    • 2016
  • A variety of O2O (Online to Offline) services such as Uber, Airbnb, and KakaoTaxi that create new values by connecting offline and online have emerged in the world. O2O services support the convenience of online services and the real-life capability of offline services simultaneously. Thanks to the development of ICTs such as mobility, IoT (Internet of Things), Fin-tech, and big data technologies, the market size of O2O industry is growing very rapidly. This paper reviews various O2O services and industry trends in Korea. In addition, important issues on O2O services and industry promotion are reviewed and presented. Specifically, legislative issues regulating the O2O industry in Korea, interest conflicts between new O2O platform providers and existing traditional offline service providers, current technology infrastructures for O2O services, and negative or side effects of O2O services are reviewed and summarized. Finally, comprehensive policy directions are proposed based on these reviewed issues. It is expected that the proposed policy directions would be adopted by the government and this research could consequently contribute to strengthening the competitiveness of the O2O industry in Korea.