• Journal of Digital Convergence
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• v.13 no.2
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• pp.141-151
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• 2015

As smartphone penetration increases are mobile payments service are expanding. Mobile Commerce software market is trend that is soaring. Accordingly, high reliability Mobile Commerce request of high quality are enlarged. And The greater amount of data is going to be more mobile commerce market situation is also gradually increased. In this paper, I surveyed and analysed the general trend and test/certification trend of mobile commerce software, and developed the mobile commerce software quality evaluation metrics base on ISO/IEC 9126 and ISO/IEC 12119, the standard about the quality evaluation.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.1
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• pp.1-19
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• 2013

본 논문은 모바일 패션 쇼핑의 소비자 행동을 설명하기 위해 모바일 패션소비자의 유행선도력(유행선도성향, 의견선도성향, 선도잠재성향)과 모바일 상거래 특성(모바일 편재성, 모바일 개인화, 모바일 위치성)을 패션 수용상황에 적합한 기술수용 관점에서 관련성을 제시하여 시사점을 도출하고자 한다. 본 조사는 모바일 인터넷 서비스 및 커머스를 1회 이상 이용해 본 경험이 있는 패션 소비자 406명을 자료 분석에 사용하였으며, 분석 결과는 다음과 같다. 첫째, 패션소비자의 유행선도력의 유행선도성향과 선도잠재성향은 지각된 가치에 유의한 영향을 미치는 것으로 나타났다. 둘째, 패션소비자의 모바일 상거래 특성의 편재성은 지각된 가치와 지각된 유용성에 유의한 영향을 미치는 것으로 나타났다. 셋째, 모바일 패션커머스에 대한 지각된 가치는 지각된 유용성과 수용태도에 유의한 영향을 미치는 것으로 나타났다. 넷째, 모바일 패션커머스에 대한 지각된 유용성은 수용태도에 유의한 영향을 미치는 것으로 나타났다. 다섯째, 모바일 패션커머스에 대한 지각된 신뢰는 지각된 유용성과 수용태도에 유의한 영향을 미치는 것으로 나타났다. 이 결과로 패션 소비자의 유행선도력과 모바일 상거래 특성이 패션 모바일 커머스를 확산하는 능력을 지녔음을 제시한다. 또한 기존 연구에서의 패션상품 구매의도 형성요인들과 통합할 경우, 보다 설명력 있는 확장된 혁신수용 모델이 개발될 것으로 예상된다.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.13 no.6
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• pp.297-303
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• 2013

This study was conducted to analyze the Influence of mobile commerce characteristics perception on mobile shopping intentions. The result of this study showed that mobile commerce characteristics perceptions have influence on mobile shopping intentions. The study also showed that the Influence of mobile commerce characteristics perception on mobile shopping intentions was different between mobile shopping experience group and none experience group. So the companies which is competing in the mobile commerce industry have to plan the various strategical marketing programs for the mobile devices users.

• The Journal of Society for e-Business Studies
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• v.8 no.4
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• pp.129-149
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• 2003

Explosive growth of mobile devices over the past years has greatly increased commercial interests in mobile commerce, but mobile commerce has not yet seen enough increase on demand side as anticipated. Despite the slow start, mobile commerce has a lot of potential from users' perspective. In order to make this potential a reality, businesses must focus on the values from their customers' perspective, not technical competencies. This research employed Keeney's(1992) value focused thinking approach and explore values of mobile commerce from actual users' viewpoint. In depth interviews were conducted with seventy Practical users of mobile commerce. Through an extensive focus group sessions, 748 statements obtained from actual users were classified into 18 categories of means objectives and 12 categories of fundamental objectives of mobile commerce. The means-ends network diagram of values seen in mobile commerce by actual users were presented and compared to typical electronic commerce diagram. Results suggest the mobile commerce needs to be handled differently from the traditional electronic commerce.

• Journal of Digital Convergence
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• v.8 no.3
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• pp.95-113
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• 2010

The mobile commerce (m-commerce) has very high market value unlike other technology innovation areas in IT industries and also changing rapidly. Therefore, it is fact that the development of the effective business strategy is challenging in a digital convergence era of m-commerce context. In most of the researches, m-commerce has dealt with conceptual study such as establishment of definition. There are not many studies of influence of information valuation evaluation on users' satisfaction have done so far. In this paper, we have reported a theoretical study as well as empirical analysis and examined an influence of information valuation evaluation have on users' satisfaction. A questionnaire was constructed and data were collected from 192 users of m-commerce system. The results indicated that users' satisfaction was affected by information valuation evaluation and difference between cost satisfaction and service quality satisfaction according to users' specialty.

• The Journal of the Korea Contents Association
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• v.5 no.4
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• pp.36-44
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• 2005

Recommender services are being used by an ever-increasing number of mobile commerce applications to help consumers find items to purchase with the use of the situated contexts. In this paper, we propose a new leveled recommendation for context-aware mobile commerce. This enables a consumer to obtain relevant information efficiently by using leveled recommendation, patterns and prefetching. This paper describes the method and application scenarios. Several experiments are performed and the results verify that the proposed method's recommendation performance is better than other existing methods.

• Digital Contents
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• no.10 s.113
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• pp.100-101
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• 2002

m-비즈니스가 태동하고 있다. 기존 모바일을 이용한 상거래 중심의 m-커머스 테두리를 벗어난 새로운 개념으로 m-비즈니스가 서서히 부상하고 있는 것이다. m-커머스는 이동전화 단말기나 PDA같은 발전된 형태의 기기를 이용해 디지털 콘텐츠와 상품, 서비스를 판매하는 활동을 말한다. e-커머스가 PC터미널을 이용해 거래활동을 했다면 m-커머스는 핸드폰이나 PDA를 통해서 거래활동을 하는 것과 같다.

• Journal of Digital Convergence
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• v.16 no.8
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• pp.89-98
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• 2018

The emergence of the mobile commerce market as a new megatrend, mobile shopping is becoming an important distribution channel in the domestic online shopping market. The purpose of this study is to classify shopping values perceived by mobile social commerce users into a utilitarian value and a hedonic value explained and to empirically examine the effects of social commerce characteristics on the purchase intention and shopping values in mobile social commerce. conclusion, this implies that site providers and sellers need to try to supply cheaper and more economical products than those offline and provide the most effective and optimum information and service so sellers and consumers can exchange messages with each other and create meanings.

• Proceedings of the Korean Information Science Society Conference
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• 2005.11b
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• pp.562-564
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• 2005

무선 통신 기술의 발전에 따라, 오늘날은 무선 단말기 상에서 전자상거래가 이루어지는 모바일 커머스 시대이다. 웹상에는 수많은 인터넷 쇼핑몰들이 제공하는 유용한 대량의 상품정보가 존재하나, 이러한 상품 정보가 모바일 단말기의 특성 및 성능 제약으로 인해 모바일 커머스의 컨텐츠로 사용되기에는 적합하지 않다. 웹의 정보를 무선 단말기상에서 이용하기 위한 여러 연구가 진행되고 있으나, 모바일 커머스를 위한 웹 상품 정보 이용에 관한 연구는 아직 미흡하다. 본 논문에서는 인터넷 쇼핑몰의 임의의 HTML 문서에 대해서 상품 항목들을 추출하여 미리 정의된 상품구조의 XML 문서로 포장하여 모바일 폰의 클라이언트에 전달할 수 있는 시스템을 설계하고 구현하며, 이 시스템을 모바일 커머스에 적용한다. 또한, 구현된 시스템에 대한 실행 예를 보인다.

• Journal of Digital Contents Society
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• v.5 no.2
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• pp.133-142
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• 2004

The purpose of this study is to analyze characteristic of mobile commerce based on mobile internet and diagnose obstacles and suggest promotional plans in terms of for mobile commerce. First of all, this study defines the concept of mobile internet and mobile commerce as on, and then analyzes the characteristic and the status quo of mobile commerce in the aspect of technology and business and customer. In conclusion this study there are many problems to overcome to expand mobile commerce environment. However, the environment of internet is moving from online to wireless and the volume of e-commerce through internet is growing rapidly. Thus, mobile commerce will be a matter of course in information society.