• Title/Summary/Keyword: 모바일 정보이용행태

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An Analysis of the Middle-aged Adults' Mobile Information Behavior Focused on their Demographic Characteristics (중·장년층의 인구통계학적 특성에 따른 모바일 정보이용행태 분석)

  • Kim, Heesop;Lee, Misook;Seo, Jiwoong
    • Journal of the Korean Society for Library and Information Science
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    • v.49 no.2
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    • pp.335-353
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    • 2015
  • The purpose of this study is to analyze the middle-aged adults' mobile information behavior focused on their demographic characteristics. To achieve the aim of this study data were collected from 50 to 64 years old middle-aged adults who live in different size of cities and towns in Korea using self-designed questionnaire through online and offline survey. Gender, academic background, income level, size of residential zone, physical condition, and occupation were adopted as demographic characteristics, and type of mobile contents use, hour of mobile use, ability of mobile use, persistency of mobile use, and usability of mobile were used as the mobile information behavior in this study. Total of 191 valid data were analysed using SPSS Ver. 21. The results of this empirical study revealed that there exist a significant difference between some of their demographical characteristics (e.g., academic backgrounds, income level, and occupation) and mobile information behaviors particularly in their contents use.

A Study on the Privacy Policy of Behavioral Advertising (행태 광고의 개인정보 조치사항에 관한 연구)

  • Kong, Hee-Kyung;Jun, Hyo-Jung;Yoon, Seokung
    • Journal of the Korea Convergence Society
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    • v.9 no.3
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    • pp.231-240
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    • 2018
  • Recently, personal information processing are becoming more important in the behavioral advertising based on online and mobile platform. The behavioral advertising analyzes and utilizes individual's search & purchase history, hobbies, and tendency based on the personal behavior information collected using the automatic collection device. Therefore, it collects and stores other types of personal information which did't defined in Privacy Act and can analyze personal behavior. This characteristics may cause disclosure of personal information and exposure to intrusion. In this paper, we investigate and analyze the privacy policy of the advertising agencies, and discussded the measures to be taken in collecting, storing and using personal information suitable for behavior information.

A Study on the Information Use Behaviors of Researchers in the Field of Business Administration for Improving Information Services (정보서비스 개선을 위한 경영학분야 연구자의 정보이용행태에 관한 연구)

  • Lee, Lan-Ju;Kim, Su-Jin
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.26 no.1
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    • pp.279-302
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    • 2015
  • The purpose of this study is to analyze researchers' information use behaviors in the field of business administration in order to provide library services based on user information needs. The methods of this study targeted the members of K Society in the business administration field, and employed user survey using a web-based questionnaire. A total of 202 users answered the questionnaire. The questionnaire focused on items such as by age and status, general information use, electronic resources use, SNS and mobile services information use, library and information center use, and specialized business administration library use. The results of this study suggested improving several library services.

Analysis of Usage Behaviors for the Electronic Resources of Undergraduates in a Smart Mobile Environment: Focused on the Usage Statistics of the A-Academic Library (스마트 모바일 환경에서 대학생의 전자자료 이용행태 분석 - A대학도서관 이용통계를 중심으로 -)

  • Kim, Sung-Jin
    • Journal of the Korean Society for Library and Information Science
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    • v.54 no.4
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    • pp.53-82
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    • 2020
  • With the increase in smartphone ownership and Internet usage using smartphones, the information environment is shifting from the existing PC to the smart mobile. The current undergraduate students are called Generation Z who prefer smartphones to PCs and video contents to texts. This study attempted to understand their usage behaviors of electronic resources in an academic library in a smart mobile environment. This study conducted a usage statistics analysis with 61,433 usage records of e-books, audiobooks, and e-learning contents and 1,595 records of users in the A academic library during 3 years from 2016 to 2018. The scope of the data includes the date of use, the subject, the year of publication, the channel of use, and each user's gender, affiliation, status, admission date, and graduation date. This study investigated not only the general characteristics of electronic resource use, but also the usage behaviors according to the user's demographic characteristics. Based on the findings, this study suggested practical service plans that are applicable in the near future and reflect changing circumstances.

Investigating the Influence of Undergraduate Students' Personal Characteristics on the Use Behavior of Library Mobiles (대학생의 개인적 특성이 도서관 모바일 이용 행태에 미치는 영향 연구)

  • Kwak, Ji-Hye;Kim, Hyun-Hee
    • Journal of the Korean Society for information Management
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    • v.32 no.4
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    • pp.223-247
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    • 2015
  • This study aims to investigate the influence of undergraduate students' personal characteristics on the use behaviors of library mobiles and its contents. We used gender, major, grade, university, perceived usefulness, personal innovativeness, and smartphone dependency variables to measure their personal characteristics. We conducted a survey with 309 undergraduate students who belong to two universities. The results showed that the major, grade, perceived usefulness, and innovativeness variables significantly influenced the use frequency of library mobiles, while the gender, major, university, and smartphone dependency ones did the use pattern of library mobile contents. Based on the results, we proposed three methods for constructing an efficient university library mobile.

Evaluation of Mobile-based Web Search Services: Suggestions for Needed Improvements (검색 포털들의 모바일 검색 서비스 평가)

  • Park, Soyeon
    • Journal of the Korean Society for Library and Information Science
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    • v.49 no.4
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    • pp.317-334
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    • 2015
  • This study aims to investigate information seeking behavior of mobile-based Web users, especially, college students. This study also evaluates mobile search services based on various criteria, and suggests how to improve portal's mobile search services. The results of this study show that the most urgent improvement is needed in the contents of mobile search services. Improvements are also required in the area of interface design followed by accessibility and mobile search functionalities. The results of this study can be applied to the portal's effective development of mobile search services.

Tweens' Information Needs and Information Practices on YouTube (초기 청소년들(Tweens)의 정보요구와 유튜브(YouTube)에서의 정보추구행태)

  • Kim, Ji-Hyun;Koo, Joung Hwa
    • Journal of Korean Library and Information Science Society
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    • v.52 no.2
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    • pp.275-301
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    • 2021
  • The purpose of the research is to find out both what information tweens (12~14 years old adolescents) need and how they use YouTube to satisfy with their information needs. In order to achieve the goal, the research collected the data by conducting a survey on tweens (N=130) and analyzed the data with statistical processes. The research found out some significant results: first, tweens frequently use the informaton on YouTube and search for leisure information most often. Second, tweens search for information on YouTube because of ease and convenience on learning information even though they do not trust the information on YouTube. Third, tweens regard that YouTube play the role as a significant information source and searching tool, and use information on YouTube because the information on YouTube are composed of easy-to-understand video format. On the basis of the results, the research suggests and discusses how information organization such as public or school libraries provide information services for youth groups effectively.

A Study on Information Searching Behavior of Smart Phone Users (스마트폰 이용자들의 정보탐색행태에 관한 연구)

  • Oh, Se-Na;Lee, Jee-Yeon
    • Journal of the Korean Society for information Management
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    • v.29 no.1
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    • pp.191-209
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    • 2012
  • This study aims to understand the information search behavior of smart phone users. The focus is on the subjects of sought information and the factors considered by the users during information seeking process. To gather the research data, a questionnaire survey was conducted. Some of the findings include that simple facts and the real-time updated topics were searched more often than the ones requiring complicated queries. It was also found that most of the important factors found to be relevant on the Web, and mobile information use environments were equally applicable to the smart phone information seeking cases.

Impacts of Mobile Communications on the Space (휴대전화의 이용으로 인한 개인의 공간인식과 행태의 변화)

  • Hwang, Joo-Seong;Yoo, Ji-Yeon;Lee, Dong-Hoo
    • Korean journal of communication and information
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    • v.34
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    • pp.306-340
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    • 2006
  • Mobile communications is argued to reshape and activate the existing space by increasing 'mobile communicability en route' and 'real time interaction.' This study is designed to make an empirical analysis on how different the use of a cellular phone is in each different space. In this study, the space is divided into three distinct parts including the private, social and public space. First, spatial micro-coordination and experience of polysemy of place are widely observed in the use of a mobile phone in the private space. Secondly, it is found that a mobile phone contributes to extending the scope of social contacts which in turn compliments the existing social relationship. Moreover, a full-time intimate community that is connected via a mobile phone results in reshaping the social space. Lastly, the study shows that the usage pattern of a mobile phone varies depending on the type of public space. The technological development is envisaged to lead to more demand for the public space while facilitating the use of the public space.

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A study on a user behavior about Mobile RFID Service (모바일 RFID 서비스에 대한 사용자행태에 대한 연구)

  • Han, Yoon-Sun;Chang, Mi-Ri-Nae
    • 한국HCI학회:학술대회논문집
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    • 2007.02b
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    • pp.639-644
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    • 2007
  • 본 논문은 차세대 모바일 서비스 비즈니스로 각광받고 있는 RFID 기술이 새로운 모바일 서비스로 제공 시 고려해야할 사용자 멘탈 모델에 대하여 알아보고자 하였다. 이를 위해 무선 인터넷 사용자를 대상으로 RFID 서비스를 이용 시 어떤 방식으로 구동시키고자 하는지, 어떤 컨텐츠의 정보를 얻고자 하는 지 등에 대한 사용자 인식을 조사하고 분석함을 바탕으로 가장 현실적인 모바일 RFID 서비스의 사용방안을 예견하고 제시하는데 그 목적을 가진다.

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