• Proceedings of the Korea Contents Association Conference
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• 2015.05a
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• pp.389-390
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• 2015

본 연구에서는 모바일 게임 동향과 모바일 게임 특성에 관해서 나타내었다. 모바일 게임은 국내외 시장에서 크나큰 성장을 이룩하고 있다. 특히 다수의 게임에서 카카오 톡 게임 비중이 대단히 높은 것으로 나타났다. 앞으로 모바일 게임 시장은 지속적인 발전이 예상되며, 카카오 톡의 게임은 더욱 많은 게임 비중을 나타낼 것으로 사료한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2013.05a
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• pp.407-410
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• 2013

전 세계적으로 초고속 인터넷이 보급화 되고 대중화 되는 현재 컴퓨터 온라인 게임 산업뿐만 아니라 스마트폰 모바일 게임 산업이 빠르게 성장하면서 고정된 장소에서 게임하는 시대는 가고 이동 중 게임하는 시대가 열렸다. 이와 동시에 모바일 게임 트래픽 또한 점차 증가되고 있는 실정이다. 본 논문은 모바일 게임의 트래픽 분석을 위해 서로 다른 특성의 게임인 애니팡과 드래곤 플라이트를 이용하여 모바일 속도 측정 프로그램인 벤치비로 트래픽 변동 상황을 정리하고 tPacketCapture 프로그램과 네트워크 측정 분석기인 Wireshark로 일정한 시간 간격을 두고 총 패킷의 수와 전송되는 패킷의 크기 등에 대한 체계적인 네트워크 데이터를 분석하여 시간적 제한이 있는 보드 퍼즐 게임의 특성을 지닌 애니팡은 게임 진행상에서 빈번하게 데이터 패킷이 송 수신 되고 시간적 제한이 없는 슛팅 게임의 특성을 지닌 드래곤 플라이트는 게임 시작과 종료 지점에서만 주로 데이터 패킷이 송 수신 된다는 것을 알 수 있었다. 이러한 스마트폰 모바일 게임의 트래픽 분석은 향후 모바일 게임 네트워크의 성능 평가나 다른 모바일 게임의 설계 및 개발 등에 활용 될 수 있을 것이다.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2003.11a
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• pp.189-206
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• 2003

본 연구는 무선인터넷 컨텐츠 중 가장 많은 비중을 차지하고 있는 모바일 게임의 고객 충성도 형성요인을 고찰하였다. 모바일 게임 산업은 그동안 각 이동통신사에 종속된 게임업체들이 게임 컨텐츠를 공급함으로써 게임업체에 지속적인 충성도를 가지는 고객을 확보하기가 어려웠다. 그러나 이제 무선망 개방과 더불어 이동 통신회사와는 관계없이 자유롭게 무선인터넷 접속이 가능해짐에 따라 많은 변화가 예상된다. 즉, 시장의 장벽이 사라지게 되어 모바일 게임업체들 간의 경쟁은 더 한층 심화될 것이며, 결국 안정적인 고객을 확보한 몇몇 기업만이 살아남게 될 것이다. 따라서 본 연구에서는 모바일 게임의 충성도 형성에 영향을 미치는 변수들에는 어떠한 것이 있는지 조사해 보고자 한다. 기존의 온라인 게임이나 컴퓨터 게임의 충성도에 관한 연구들을 참조하여 모바일 게임만의 특성을 고려한 연구모형을 설정하였다. 먼저 모바일 게임의 충성도에 영향을 미치는 요인을 게임의 내적 요인과 외적 요인으로 구분하였다. 모바일 게임의 내적 요인으로는 게임 컨텐츠 자체의 참신성, 조작용이성을, 게임 외적 요인으로는 브랜드 인지도와 사회적 상호작용성을 선정하였다. 이러한 변수들이 모바일 게임 만족도에 영향을 미치고 또 이 만족도가 모바일 게임에 대한 고객 충성도로 이어진다는 모델과 가설을 제시하였다.

• Journal of the Korea Convergence Society
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• v.3 no.2
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• pp.19-26
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• 2012

In accordance with the advent of smartphone and the growth of the Mobile App market, the Mobile game industry is being reorganized. So, This study is to be know the association rules between mobile game apps and mobile apps. Accordingly, To promote the Mobile Game App based on advertisement effectiveness that can be obtained from the characteristics of the game by finding out what to investigate.

• Information Systems Review
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• v.9 no.2
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• pp.15-39
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• 2007

Mobile games have emerged as the most innovative entertainment technology, adding new revenue streams, taking advantage of the potential of wireless applications and service offerings. Mobile games, like any other types of computer game, offer a unique value for users in providing an exciting digital experience in virtual worlds. In this paper, we attempt to investigate the demographic factors which play critical roles in determining the level of playing times; classify mobile gamers based on their motives for playing games; and empirically test differences in their demographic factors and mobile game usage. Statistical results show that significant differences in playing times exist, depending upon their age, gender, mobile device, mobile phone usage, mobile game experiences, and preferred games genres. Applying Factor analysis, we have identified Escape, Social interaction, Challenge and Competition, Fantasy, Diversion and Relaxation, Ease of Accessibility as key motivators for playing mobile games. Additional cluster analysis shows that the categorization of gamers, according to their usage habits and the key motivators for playing, can be made as follows: Multi-gamers, Communication-focused gamers and Mobile active-gamers. Further correlation of these grouping with socio-economic data shows the significant differences in gaming habits and patterns of mobile phone use.

• Journal of Digital Convergence
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• v.19 no.4
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• pp.259-265
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• 2021

This study is a study on the mobile gamification of PC games through analysis of the differences between PC games and mobile games, their respective advantages, and operation patterns, and attempts to extract important key elements of the mobile game process. The main methods of converting PC games to mobile games were analyzed and presented in four ways: complete transplantation, simplification, specialization and new genreization based on the standard of existing PC games. It is expected that PC games can play a role in providing guidelines for mobile gamification of PC games through the case analysis of existing games that have been converted to mobile games, as well as providing a path for the development and trends of game companies.

• Journal of Korea Game Society
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• v.15 no.1
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• pp.171-184
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• 2015

Looking at the existing game-related research, innumerable researches such as game acceptance, user satisfaction, continuance intention, wold-of-mouse intention have been carried out. However, there was no cases that applying the concept of service recovery in game researches. The purpose of this study is to evaluate the impact on the characteristic of the mobile social network game that based on domestic mobile social network game platform which focusing on KakaoTalk games on the service recovery. In addition, the study analyzed the characteristic factors of mobile social network game on the basis of Organizational Equity Theory and Innovation Diffusion Theory to identified the causal relationship between those factors and service recovery. As a result, except the independent variable-compatibility, all of the characteristics factors of mobile social network game showed direct or indirect effects on service recovery. The results of this study are expected as a reference for presenting a new business model, reducing risk factors and enriching the related research of the gaming industry.

• Journal of Korea Game Society
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• v.15 no.2
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• pp.73-82
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• 2015

This study makes a proposal about Flash mobile game applications using Adobe AIR. In developing a mobile game, the developer programs in Flash ActionScript, and distributes and publishes the program using Adobe AIR so that the game can be played on an Android mobile device. In order to run the game, the player downloads and installs Android Adobe AIR onto the mobile device and sets up the published app. This study designed and implemented a mobile game application and showed that a mobile game is executed on a smart phone. This outcome may be applicable to various genres of apps. Moreover, this study analyzed the trends of mobile games, focusing on their genres and characteristics, and according to the results, most of them were mobile games using Kakao Talk. The analysis results also showed that the popularity ranking of games varied little among sites.

• 한국게임학회지
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• v.12 no.1
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• pp.34-41
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• 2015

As Mobile game market has saturated, the characteristics of market structure features of economy of scale. Mass-marketing such as TV ad and Subway ad has been performed to enhance the recognition of game. This paper examines the casues of mass- marketing and the impact on the mobile game ecosystems.

• Journal of Korea Game Society
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• v.17 no.5
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• pp.39-50
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• 2017

This paper explores the concept of mobile gaming platforms and changes in game play through mobile parameters, focusing on the role of role-playing mobile games through mobile parameters. As a move, the Player combines the mobile media with the game platform. The daily time of the mobile mid-dividualization is reconstructed with the principle of superposition, which affects play experience on the mobile gaming platform. The character of a mobile role-playing game plays a non-integrated play where the player is staying, rather than an avatar character, and exhibits a non-dwelling character as a residential space. Automatic battle also regenerates unused combat forces in the form of explicit integration. The experience of combat in overlapping hours serves as a visual spectacle, and the player inhabits the fighter jets.