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http://dx.doi.org/10.7583/JKGS.2015.15.1.171

A Study on the Effect of Mobile Social Network Game Characteristics in Service Recovery - Focused on Kakaotalk Platform Game  

Kang, Moon-Young (Dept. of Business Administration, Graduate School of Soong-Sil University)
Chi, Yong-Shou (Dept. of Business Administration, Graduate School of Soong-Sil University)
Han, Kyeong-Seok (Dept. of Business Administration, School of Soong-Sil University)
Publication Information
Journal of Korea Game Society / v.15, no.1, 2015 , pp. 171-184 More about this Journal
Abstract
Looking at the existing game-related research, innumerable researches such as game acceptance, user satisfaction, continuance intention, wold-of-mouse intention have been carried out. However, there was no cases that applying the concept of service recovery in game researches. The purpose of this study is to evaluate the impact on the characteristic of the mobile social network game that based on domestic mobile social network game platform which focusing on KakaoTalk games on the service recovery. In addition, the study analyzed the characteristic factors of mobile social network game on the basis of Organizational Equity Theory and Innovation Diffusion Theory to identified the causal relationship between those factors and service recovery. As a result, except the independent variable-compatibility, all of the characteristics factors of mobile social network game showed direct or indirect effects on service recovery. The results of this study are expected as a reference for presenting a new business model, reducing risk factors and enriching the related research of the gaming industry.
Keywords
Mobile Game; Social Network Game; Mobile Social Network Game; Service Recovery;
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