• Proceedings of the Korea Society of Design Studies Conference
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• 2005.05a
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• pp.302-303
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• 2005

• 월간산업보건
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• s.386
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• pp.60-61
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• 2020

영화 <주디>는 할리우드 스타 주디 갈런드의 삶을 되짚는다. 어린 나이에 배우로서의 명성을 얻은 주디(르네 젤위거 분)는 언뜻 성공한 삶을 사는 듯하다. 그러나 성공 이면에는 탐욕스러운 부모와 제작자에 의해 돈벌이 수단으로만 여겨졌던 쓸쓸한 인생이 있다. 주디처럼 쉴 새 없이 노래하며 목을 혹사해야 하는 가수는 성대결절에 걸리기 쉽다.

• Magazine of RCR
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• v.18 no.4
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• pp.69-73
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• 2023

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.5
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• pp.523-533
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• 2012

Website reputation is a key criteria for searches related to fashion product information and purchases. The greater the reputation of a website, then the greater the sense of community among its members; in addition, a stronger positive attitude towards the products influence subsequent purchases or WOM intention. This study reveals the influence website reputation and a sense of community for the WOM effect in regards to fashion products according to the type of the online shopping mall. The findings of this study are as follows. First, an increased website reputation produces a higher sense of community and perceived usefulness for WOM. The effect of the WOM was greater as the perceived usefulness of WOM increased. Second, the perceived usefulness of WOM had the greatest effect on the WOM effect. The reputation of a website had only an indirect effect on the WOM effect through the sense of community and the perceived usefulness of WOM. Third, the comprehensive mall had a greater reputation, but the WOM effect was greater with the fashion specialty mall. About the influence on the WOM effect, in the comprehensive mall the sense of community was more powerful than reputation of the website. In the fashion specialty mall the reputation of the website was more powerful than the sense of community.

• The Journal of the Korea Contents Association
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• v.14 no.8
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• pp.374-381
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• 2014

We investigated what target (a nationality of an artist) firms select when they are engaged in art collaboration. We identified 137 cases of art collaboration between 2005 and 2013 through the analysis of news contents and we found that Korean firms prefer to artists whose nationality is same with that of those firms. In addition, such preferences disappear when the target of art collaboration is durable goods. This implies that Korean firms prefer to artists whose nationality is different from them in art collaboration because the collaboration with those artists help firms increase product reputation although a collaboration process is not favorable to those firms.

• The Journal of the Korea Contents Association
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• v.16 no.2
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• pp.618-632
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• 2016

In Korea's drama industry, a production factor has several prices, not one, bucking the general economic theory. The price changes depending upon the broadcaster, the producer, and even the genre. The price gets determined by such factors as the scarcity, the substitutability, the overall budget size, and so on. For star actors, the price stands for their popularity and ego, which makes them strive so desperately for a higher pay than competitors. The rise of the production factor price has outpaced that of the production budget, to cause undesirable structural problems. It is deemed that the running guarantee could be a way to rationalize the pricing system for production factors in Korea.

• Journal of the Korean Society of Costume
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• v.61 no.9
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• pp.60-73
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• 2011

The movie costumes, artistic and figurative, serve to maximize the dramatic conveying effect of the movie's theme, actor's character, and the image of a dramatic situation expressed through clothing. It is considered that research would be meaningful if it studied on how the movie costumes are implied with symbols in order to present a dramatic image depending on the situation. Therefore this research compared, analyzed, and interpreted the historical plays produced on historical backgrounds, "The Sword With No Name" and 'Elizabeth - Golden Age'. In other words, five dramatic situations were extracted in order to compare and analyze the costumes of Empress Myeongseong to the costumes of Queen Elizabeth. The costumes presented according to the storyline and the personalities of the two characters with these five as the basis are compared and analyzed, and the implied symbolic meaning could be interpreted and analogized based on the results. Therefore it is suggested that symbolic meaning, along with the expression of the dramatic atmosphere, needs to be implied in the design of the movie costumes.

• The Journal of the Korea Contents Association
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• v.12 no.7
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• pp.76-85
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• 2012

Early photography history of Daegu, Gyeongbuk Province, Gyebok Choi were taken a lots of prizes of famous contest and known to the nationwide in 1930's and then his photos became an example of salon photography. And his documents of Mt. Baekdu & Dokdo in 1940's was the outcome of self-consciousness. Wangsam Koo proposed the realism of the photo. He saw, the base of photos should be reflected the lives of people of the times and the characteristics of the period, and he had great influence to the history of Korea photography with his own unique vision. These photos and theories accomplished a photo aesthetic to Korea photo history in 1940's. Besides it had been the national spirit at Youngnam province in the early 20th century.

• Journal of Digital Convergence
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• v.9 no.5
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• pp.157-173
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• 2011

This study is to find out how the activities of Corporate Citizenship based on Economics, Law, Ethics, Philanthropy affect the purchase intention of comsumer. The survey used a random sample of more than 400 people across Seoul and Kyunggi-do. The coding data selected was analyzed by Cronbach's alpha and factor analysis. And then the multi-regression analysis carried out and these results were impacted on all assumptions we set up originally.

• Journal of Fashion Business
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• v.13 no.4
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• pp.51-59
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• 2009

The purpose of this research is to investigate the influences of service experience and brand reputation on intention by word of mouth(WOM) when consumers get experiences at beauty salon. We made 2(valence of service experience: positive/negative) ${\times}$ 2(brand reputation level: high/low) subjects experimental design in order to find reason that there is a significant difference of intention by word of the mouth between positive experience condition and negative experience condition. Also we tried to find the interaction of two factors. To test our hypothesis, an experiment was performed on 68 university students in seoul area. Specifically, we used 2-way ANOVA and planned contrast method through SPSS 12.0 procedure. As a result, a two-way ANOVA demonstrated a significant main effect of service experience, which means that people more intend to make WOM when they experience a negative service than a positive service. Also the ANOVA showed a significant interaction effect between service experience and brand reputation, which represents that people more intend to make WOM for high-reputed(low-reputed) brand than low-reputed(high-reputed) brand when they encounter negative(positive) services.