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A Comparative Study on the Consumer Behavior between Online and Offline Channels (온라인과 오프라인 유통경로에서 소비자 구매행동에 대한 비교연구 -제품유형과 구매속성 중요도를 중심으로-)

  • Park, Chul
    • Proceedings of the Korean DIstribution Association Conference
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    • 2001.11b
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    • pp.145-163
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    • 2001
  • 최근 인터넷 상거래가 급속히 확산되면서 기업의 경쟁이 실물세계와 가상세계에서 발생하는 현상이 전개되고 있다. 즉, 유통경로의 측면에서 볼 때 기존의 물리적 세계에 존재하는 전통적인(오프라인) 유통경로와 사이버공간에 존재하는 가상(온라인) 유통경로가 서로 경쟁하는 형국이 벌어지고 있는 것이다. 유통경로간 경쟁의 중심부에는 고객이 자리잡고 있다. 어떤 경로든 소비자의 욕구를 정확히 파악하고, 이들에게 최상의 유통서비스를 제공하는 경로는 생존·번영할 수 있을 것이다. 사실 현재 진행되고 있는 논의들과 현상들을 볼 때, 어느 한 유통경로가 다른 유통경로를 완전히 대체하는 제로섬 게임의 양상은 나타나고 있지 않다. 즉, 상당기간 두 유통경로는 상호 병존할 것으로 보인다. 본 연구는 이러한 점에 초점을 맞추어 이들 두 경로가 자신들만의 차별화된 경쟁우위를 가지고 생존할 수 있는 마케팅전략을 구상하기 위해 시도되었다. 이러한 전략을 제시하기 위해서는 우선 이들 두 경로상에서 소비자의 구매(쇼핑)행동은 어떻게 다른가에 대한 비교연구가 선행되어야 할 것이다. 본 연구는 온라인 유통경로와 오프라인 유통경로에서 소비자 구매행동의 차이를 비교분석 하는데 그 목적을 두고 있다. 특히 제품유형별로 온라인과 오프라인에서 구매속성중요도가 어떻게 달라지는가를 확인. 검증해 보기 위해 시도되었다. 캐주얼의류, 여행상품, 음악CD를 가지고 인터넷 사용자 500명을 대상으로 온라인조사를 실시한 결과, 온라인과 오프라인에서 구매속성 중요도에는 유의한 차이가 나타났다. 이 결과를 토대로 오프라인 매장과 온라인 매장이 어떻게 차별화해야 하는가에 대한 시사점을 제시하였다.통계적인 차이가 있었다(P<0.05). 계육내 CLAisomer는 1, 2, 3% 급여구에서 각각 12.23, 18.74, 25.67 mg/g으로 처리구간에 현저한 차이를 보였다(P<0.05). 본 연구의 결과 CLA의 급여는 SBO와 CT에 비하여 증체량을 개선하고 혈중HDL을 높여주는 경향을 보였지만 ND항체가는 개선되지 못하였다.으며, 그 효과는 농도에 의존적이었다, 고콜레스테롤 투여군(HC)의 분변 중 총 지질과 중성지방 농도는 정상대조군(C)에 비해 다소 높았고, 총 콜레스테롤의 경우는 유의적으로 높게 나타났다. 그러나 뽕잎첨가군(HC5M과 HC10M)의 총 지질, 중성지방 및 콜레스테롤 농도는 콜레스테롤 투여군(HC)에 비해 분변으로 배설량이 증가하는 현상을 보였다. 이상의 결과를 살펴보면 뽕잎 분말은 고콜레스테롤식이를 섭취하는 경우 혈청과 간장의 지질수준은 떨어뜨리고, 분변중 지질배설량을 상승시키는 효과가 현저한 것으로 보인다.둘째. 1990년대 한국과 미국 패션시장의 가격과 품질간의 상관계수의 범위는 제품군별. 산업범주별 로 상이한 분포를 보이고 있었다. 패션제품군별로 보 면, 한국의 경우는 가장 높은 '여행용가방(r = 0.707)' 에서 가장 낮은 '자외선 차단화장품(r = -0.58)'까지, 그리고 미국 패션제품군의 상관계수의 범위는 '팬티 스타킹'의 0.820에서 '남성용 런닝슈즈'의 -0.472까지의 분포를 나타냈다. 마지막으로, 제품의 가격과 품질에 대한 정보를 소비자가 알 경우 얻을 수 있는 소비자의 구매이득 을 추산한 결과 패션제품시장에서 완전한 품질정보를 가지고 있다고 가정한 '현명한 사람'은, 최고가격의 제품만을

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Qualities of cocoon and Cocoon filament of the Precocious Trimolting Silkworm, Bombyx mori, induced by Trifumin (Imidazole계 살균제 Trifumin에 의한 조수거3면충의 견사질)

  • 문재유;홍성진
    • Journal of Sericultural and Entomological Science
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    • v.36 no.2
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    • pp.124-129
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    • 1994
  • In order to investigate the possibility of fine-size cocoon production by the use of imidazole compound, Trifumin, the cocoon and cocoon filament qualities, dietary efficiency and fibroin component were examined. cocoon size, cocoon weight and cocoon shell weight of trimolter were smaller than those of tetramolter. Cocoon shell weight of trimolter was 58% and 26% of that of tetramolter in the 3rd instar treated larvae and in the 4th instar treated larvae, respectively. Amount of cocoon shell produced per 1g dry matter ingested was 94% and 85% of that of tetramolter in the 3rd instar treated larvae and in the 4th instar larvae, respectively. The effects of Trifumin on the reeling tests were different according to the stage of the treatment. When Trifumin was treated at the 3rd instar larvae, reelability of cocoon filament, amount of cocoon filament, size of cocoon filament, reelability percentage and raw silk percentage of cocoon were 100%, 60%, 60%, 97% and 90%, respectively. When Trifumin was treated at the 4th imstar larvae, most of reelability tests were inferior to those of the 3rd instar treated larvae, but reelavility percentage was increased 13%. The Trifumin treatment did not affect the electrophoretic patterns of cocoon fibroin.

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Studies on the Mulberry Sapling II. Several Factors Affected to the Non-sprouting Sapling (뽕나무 접목묘에 관한 연구 II. 활착불량묘의 발생 원인에 관한 연구)

  • 이원주;권영하
    • Journal of Sericultural and Entomological Science
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    • v.27 no.2
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    • pp.1-6
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    • 1985
  • To study the non-sprouting causes of mulberry saplings, 8 treatments, borax + lime + compost, borax, lime, Jamsi fertilizer No. 1, heavy nitrogen application, branch harvest, heavy harvest and no treatment were applied on the nursery garden. The tract used as the paddy field before sapling produced was very poor in the soil chemical and physical properties. The results were as follows; 1. The survial rates of saplings were higher than 98% in the treatments of borax, lime, Jamsi fertilizer No. 1, whereas were higher than 98% in the treatments of borax, lime, Jamsi fertilizer No. 1, whereas heavy nitrogen 59% and heavy harvest 71%. 2. The survial rate was showed deeper relationship with the chemical concentration in stem cortex than in root cortex, especially the content of B, Cu and Zn. 3. The nitrogen content in stem cortex was much higher in the heavy nitrogen treatment by 0.89%, where as 0.6∼0.7% in the other treatments. However, treatments of the heavy harvest and the branch harvest were around 5%. 4. In order to decrease the non-sprouting sapling rate, nursery garden should be good in soil chemical and physical properties. Harvest from saplings and heavy nitrogen application should be prevented and lime or Jamsi fertilizer should be applied to saplings.

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BER Performance of DS/CDMA-BPSK Systemin 3-State Land Mobile Satellite fading Channel (3-상태 육상이동위성 페이딩 채널에서 DS/CDMA-BPSK 시스템의 오율 성능)

  • Cho, Sung-Eon;Cho, Kyung-Ryong;Yeo, Hyun
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.3 no.4
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    • pp.795-804
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    • 1999
  • The increasing number of users of mobile communication systems and the corresponding need for increased system capacity require the use of a modulation scheme which is both power and spectrally efficient. In this paper, we numerically calculate the BER performance of DS/CDMA-BPSK system in different fading channel (Rayleigh, Rician, Shadow Rician). Also, we calculate BER performance and the channel capacity of DS/CDMA-BPSK system which is constant or nearly constant envelopes in 3-state fading channel model. The Shadow Rician fading model described in this paper apply the parameters of the Canadian Mobile Satellite (MSAT). And we assume that the 3-state fading channel model is consist of Rayleigh fading state, Rician fading state, and shadow Rician fading state. This model can be used as a basis for the simulation of the land mobile satellite channel. The dynamic 3-state fading channel model is considered corresponding to different environments and the transitions between these environments. From the numerically calculate results, the DS/CDMA-BPSK system with MUI-20, PG-511 can not achieve the BER performance ($P_b\leq10^{-5}$). And the channel capacity did not meet the system requirement. Also, we know that the BER performance is depend m the occupancy probability of radio channel and the degree of shadow. From the results, we how that during shadowed time intervals it is necessary to use some form of error control coding and receiver diversity in order to support reliable data communication.

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An Effective Face Authentication Method for Resource - Constrained Devices (제한된 자원을 갖는 장치에서 효과적인 얼굴 인증 방법)

  • Lee Kyunghee;Byun Hyeran
    • Journal of KIISE:Software and Applications
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    • v.31 no.9
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    • pp.1233-1245
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    • 2004
  • Though biometrics to authenticate a person is a good tool in terms of security and convenience, typical authentication algorithms using biometrics may not be executed on resource-constrained devices such as smart cards. Thus, to execute biometric processing on resource-constrained devices, it is desirable to develop lightweight authentication algorithm that requires only small amount of memory and computation. Also, among biological features, face is one of the most acceptable biometrics, because humans use it in their visual interactions and acquiring face images is non-intrusive. We present a new face authentication algorithm in this paper. Our achievement is two-fold. One is to present a face authentication algorithm with low memory requirement, which uses support vector machines (SVM) with the feature set extracted by genetic algorithms (GA). The other contribution is to suggest a method to reduce further, if needed, the amount of memory required in the authentication at the expense of verification rate by changing a controllable system parameter for a feature set size. Given a pre-defined amount of memory, this capability is quite effective to mount our algorithm on memory-constrained devices. The experimental results on various databases show that our face authentication algorithm with SVM whose input vectors consist of discriminating features extracted by GA has much better performance than the algorithm without feature selection process by GA has, in terms of accuracy and memory requirement. Experiment also shows that the number of the feature ttl be selected is controllable by a system parameter.

Property and Microstructure Evolution of Nickel Silicides on Nano-thick Polycrystalline Silicon Substrates (나노급 다결정 실리콘 기판 위에 형성된 니켈실리사이드의 물성과 미세구조)

  • Kim, Jong-Ryul;Choi, Young-Youn;Song, Oh-Sung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.9 no.1
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    • pp.16-22
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    • 2008
  • We fabricated thermally-evaporated 10 nm-Ni/30 nm and 70 nm Poly-Si/200 nm-$SiO_2/Si$ structures to investigate the thermal stability of nickel silicides formed by rapid thermal annealing(RTA) of the temperature of $300{\sim}1100^{\circ}C$ for 40 seconds. We employed for a four-point tester, field emission scanning electron microscope(FE-SEM), transmission electron microscope(TEM), high resolution X-ray diffraction(HRIXRD), and scanning probe microscope(SPM) in order to examine the sheet resistance, in-plane microstructure, cross-sectional microstructure evolution, phase transformation, and surface roughness, respectively. The silicide on 30 nm polysilicon substrate was stable at temperature up to $900^{\circ}C$, while the one on 70 nm substrate showed the conventional $NiSi_2$ transformation temperature of $700^{\circ}C$. The HRXRD result also supported the existence of NiSi-phase up to $900^{\circ}C$ for the Ni silicide on the 30 nm polysilicon substrate. FE-SEM and TEM confirmed that 40 nm thick uniform silicide layer and island-like agglomerated silicide phase of $1{\mu}m$ pitch without residual polysilicon were formed on 30 nm polysilicon substrate at $700^{\circ}C\;and\;1000^{\circ}C$, respectively. All silicides were nonuniform and formed on top of the residual polysilicon for 70 nm polysilicon substrates. Through SPM analysis, we confirmed the surface roughness was below 17 nm, which implied the advantage on FUSI gate of CMOS process. Our results imply that we may tune the thermal stability of nickel monosilicide by reducing the height of polysilicon gate.

Effect Young Children's Temperament and Teacher-child Relationship on Young Children's Leadership (유아 기질 및 교사-유아 관계가 유아 리더십에 미치는 영향)

  • Ko, Jeong-Lee
    • The Journal of the Korea Contents Association
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    • v.14 no.5
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    • pp.524-540
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    • 2014
  • The purpose of this study was to analyze effect young children's temperament and teacher-child relationship on child's leadership. Subject were 3~5 years old 333 kindergarten young children. young children's parents answered young children's temperament questionnaire. young children's teacher answered young children's temperament and teacher-child relationship questionnaire. The research tools used in this study were the questionnaire for assessment scale of young children's temperament, teacher-child relationship and young children's leadership. To analyze effect young children's temperament and teacher-child relationship on young children's leadership, questionnaires were reconstruted from existing questionnaires. Using SPSS statistics 20 for window program, Scheff$\acute{e}$ verification, pearson product moment correlation, mutiple regression analysis, tolerance, variance inflation factor and VIF were used to analyze the data. Results of this study are summarized as follows: In child's temperament, regularity, in teacher-child relationship, closerelationship, in young children's leadership, goal achivement competence were appeared most high. In young children's temperament, adaptabilituy and durability effected on child's leadership positively. In teacher-child relationship, closerelationship and dependency relationship effected on young children's leadership positively.

NDT of a Nickel Coated Inconel Specimen Using by the Complex Induced Current - Magnetic Flux Leakage Method and Linearly Integrated Hall Sensor Array (복합 유도전류-누설자속법과 고밀도 홀센서배열에 의한 니켈 코팅 인코넬 시험편의 비파괴검사)

  • Jun, Jong-Woo;Lee, Jin-Yi;Park, Duk-Keun
    • Journal of the Korean Society for Nondestructive Testing
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    • v.27 no.5
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    • pp.375-382
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    • 2007
  • Nondestructive testing (NDT) by using the electromagnetic methods are useful for detecting cracks on the surface and subsurface of the metal. However, when the material contains both ferromagnetic and paramagnetic materials, it is difficult for NDT to detect and analyze cracks using this method. In addition the existence of a partial ferromagnetic material can be incorrectly characterized as a crack in the several cases. On the other hand a large crack has sometimes been misunderstood as a partially magnetized region. Inconel 600 is an important material in atomic energy plant. A nickel film is coated when a crack a appears on an Inconel substrate. Cracks are difficult to detect on the combined material of an Inconel substrate with a nickel film, which are paramagnetic and ferromagnetic material respectively. In this paper, a scan type magnetic camera, which uses a complex induced current-magnetic flux leakage (CIC-MFL) method as a magnetic source and a linearly integrated Hall sensor array (LIHaS) on a wafer as the magnetic sensors, was examined for its ability to detect cracks on the combined material. The evaluation probability of a crack is discussed. In addition the detection probability of the minimum depth was reported.

Lodging Pattern of Rice Plant in Broadcast-Seeded and Hand -Transplanted Cultivation (벼 담수표면직파재배와 손이앙재배의 도복발생 발생 양상)

  • Kim, Je-Kyu;Lee, Moon-Hee;Oh, Yun-Jin
    • KOREAN JOURNAL OF CROP SCIENCE
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    • v.38 no.3
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    • pp.219-227
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    • 1993
  • Broadcast-seeded rice in submerged paddy frequently lodge in the field. In general, the causes of lodging in rice cultivation differ with different cultural methods. This study was conducted to investigate the causes of lodging in broadcast-seeded rice (BSR) and hand-transplanted rice (HTR) under four nitrogen (N) levels. Lodging in BSR was mainly a root lodging due to shallow root distribution, while that in HTR showed a bending type owing to deep rooting system. At the upper soil layer (0-5cm from the surface of ground) the root distribution of BSR (65.2%) was much larger than that of HTR (51.6%), whereas at the 5-10cm soil layer the root distribution of BSR (18.5%) was much smaller than that of HTR (28.0%). The depth of buried culm base was much shallower in BSR (1.2cm) than in HTR (4.0cm). The plant height, fresh weight, lodging index, culm diameter and thickness in HTR were much greater than those in BSR, and the breaking strength of lower internode was similar in the two cultivation methods indicating that HTR would have more lodging causes than BSR. In spite of . the more advantages to lodging resistance in BSR it severely lodged in the field. The main lodging-inducing factors of BSR were the shallow root distribution and shallow depth of buried culm base. Besides these, the higher ratio of gravity center of culm was an important factor. This result suggested that for the fundamental prevention of lodging in BSR, an ideotype of rice plant with ' a deep-rooted behavior ' should be developed.

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Comparison of insecticide susceptibility and enzyme activities of biotype B and Q of Bemisia tabaci (담배가루이 Biotype B와 Q의 약제감수성과 효소활성 비교)

  • Kim, Eun-Hee;Sung, Jae-Wook;Yang, Jeong-Oh;Ahn, Hee-Geun;Yoon, Chang-Mann;Seo, Mi-Ja;Kim, Gil-Hah
    • The Korean Journal of Pesticide Science
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    • v.11 no.4
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    • pp.320-330
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    • 2007
  • Mitochondrial 16S DNA sequences of Bemisia tabaci which were collected on rose greenhouse of Iwol and Jinchen in Chungbuk and red pepper field of Miryang, Gyeongnam, were analyzed. The mtCOI PCR product of B. tabaci collected on red pepper field of Miryang were digested with EcoT14I (Sty I) into two fragments 555bp and 311bp, while the PCR product of B. tabaci collected on rose greenhouse of Iwol were digested with Sty I into two fragments of 560bp and 306bp. As a result, B. tabaci collected on red pepper reveal biotype Q and those on rose greenhouse was biotype B. These was difference between two biotypes in insecticide susceptibility, and the biotype B was more susceptible than biotype Q. As a result of foliar systemic test, root-uptake systemic test and residual effect, the biotype B was more susceptible. In case of inhibition effect on enzyme activities of fenitrothion (organophosphorous) and fenothiocarb (carbamate), those of biotype Q was higher than those of biotype B. These results indicate that biotype Q was more resistant than biotype B against 12 insecticides.