• The Journal of the Korea Contents Association
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• v.14 no.3
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• pp.59-68
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• 2014

Dir. Kim, Muk was known to the representative director of Korean action and thriller film from the last of 1950's to the first of 1970's. His first film is melodrama (1958). But he mainly makes action genre film after (1960). This reserch discussed on Kim, Muk's activity in Koream film world and introduceed his all films from the first of 1950's to of 1970's. In conclusionly I arranged his film style and KIm, Muk's film making metod of action film.

• The Journal of the Korea Contents Association
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• v.15 no.2
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• pp.109-121
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• 2015

Dir. Go, Yeongnam has made 110 film works during 40 years from the last of 1960's to the first of 2000's. He has the record for the most making films in Korean film world. His first film is melodrama (1964). But he makes literary picture genre film after (1977). He has made various genre film such as 47 melo films, 6 literary pictures, 3 comedy films, 22 action films, 21 anti-communism films, 1 war films, 8 detective films, 2 costume plays. This research discussed on Go, Yeongnam's activity in Korean film world and introduced his all films from the last of 1960's to the first of 2000's. In conclusion I arranged the essay of Go, Yeongnam's film world through analyzing the story of his all films.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.1
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• pp.62-69
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• 2015

This study examined the effects of the level of narrativity of a culture content on the level of preference of a related culture content. The culture contents were categorized into novels, cartoons and TV programs according to the content type, and into dramas, comedies, and actions by the contents genre because previous studies found a high level of narrativity in novels and dramas. Based on the survey data on the movie preference, the following were found. First, when people prefer novels with high-level narrativity, rather than TV programs, which have low-level narrativity in a certain genre, they prefer watching movies in the same genre. Second, this relationship is even more reinforced when the genre of the original of the movie is drama, which has high-level narrativity, rather than comedies or actions, which have low-level narrativity. Narrativity plays an important role in the movie preference, especially when it comes to movie originals.

• Korean journal of communication and information
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• v.51
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• pp.47-64
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• 2010

Korea film market is heterogeneously divided market that comes from competition between Korean movies and foreign imported movies. This research empirically analyzes genre differentiation in Korean film market with three dimensions (film audience preference, production and import, box office hit). The results indicate that, first, audiences who preferring Korean movie preferred 'cultural factor oriented genres', but audiences who preferring foreign movie preferred 'high budget oriented genres'. Second, imported foreign movie genre distribution was little bit different with box office hit genre of foreign movies. Foreign movie was imported not only hit genre (action genre) but also low cost genre (comedy and Drama/melodrama genre), but most of all Korean film was produced in box office hit genres (comedy and Drama/melodrama genre), third, Korean movies hit a box office in comedy and Drama/melodrama genre, but foreign movies hit a box office in action and SF/Fantasy genre. Those results show that Korea movies' genres are concentrated very much in cultural factor oriented genre. Those results can give implication of diversity policy and movie production strategy of Korea film market.

• The Journal of the Convergence on Culture Technology
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• v.9 no.2
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• pp.389-397
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• 2023

This study examines how macro-economic conditions, fashion momentum, and inter-genre competition affect movie genre's popularity, thus shaping fashion trends in the feature film market in Korea. Using panel data analysis of genre-specific audience sizes with 6 genre cateories and 132 monthly time points, we found that favorable economic conditions generate the fashion trend in the action/crime genre, while the deterioration of the economic conditions leads to the decline of action/crime genre. The finding implies that economic situations influence cultural consumers' psychological states, which in turn shape the fashion trend in certain direction. Furthermore, we found that the action/crime genre has a greater fashion momentum and its competitive power is stronger than other genres, suggesting that this genre has longer fashion cycle even if other genres rise to the top in their popularity. We argue that such enlengthened fahion cycle and competitive stength of the action/crime genre are associated with its breadth of niche width and audience loyalty. Scholarly and practical implications are discussed.

• Digital Contents
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• no.1 s.140
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• pp.110-115
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• 2005

2003년 11월에 개봉된 영화<올드보이>는, 으로 유명해진 박찬욱 감독의 복수극 3부작의 제2편으로 알려진 작품이다. 3부작의 첫 편인 <복수는 나의 것>의 연장선상에서 이 영화를 예견했던 평론가들과 관객들은 전작이 가지지 못했던 상업성까지 겸비한 이 영화의 독특한 스타일과장르, 그리고 신선한 소재에 감탄하고 열광했다.영화<올드보이>는 기본적으로 상업적으로 ‘잘만들어진(well-made)’ 영화이다. 말하고자 하는 것도 명징(明澄)해 관객들을 혼란스럽거나 지루하지 않게 만들며, ‘멜로’적요소와‘느와르’적요소, 거기에‘미스테리’요소까지 들어 있어 관객들의 시선을 쉴틈없이 붙잡아 둔다. 화려한 색감과 음울하면서도 압도적인 오리지널 사운드 트랙의 선율, 신선한 촬영기법(특히, 영화 속 최민식의 3분동안의 롱테이크‘장도리 액션’장면은 이 영화의 압권이다), 그리고중간 중간 보이는 블랙 코미디의 요소까지. 물론 이 영화를‘잘만들어지게’만든데에는 최민식이라는 배우의 뛰어난 연기력과 그외의 배우들의 호연도 큰몫을 했다. 그래서 관객들은 이 영화가 숨겨둔 ‘비밀’의 섬뜩함과 불편함에도 불구하고 이영화를 ‘재미있게’ 보러 왔다. 그 덕분에 <올드보이>는 흥행면에서 꽤 큰 성공을 거두어 300만명 이상의 관객을 동원했다. 그리고 2004년 5월 화제를 뿌리며 칸느 영화제에서 심사위원대상이라는 쾌거를 거둔다. 뿐만 아니라 2003년 청룡영화상, 2004년 대한민국영화대상 등 국내영화제에서도<올드보이>의 활약은 대단했다. 2003년흥행과 작품성 모두에서 인정을 받은<살인의추억>의 자리를 이 영화가 물려 받고 있다고 할만하다. 한마디로 말해, 우리가 늘 주목하는‘잘된콘텐츠’의 전형적인 예인 것이다. 바로 그 지점 때문에 우리는 이 영화에 대해 이야기할 필요가 생긴다.

• The Journal of the Korea Contents Association
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• v.13 no.7
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• pp.51-61
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• 2013

This Paper aims to explore the key factors that drive box-office success in Korean, Chinese and Japanese film market regarding to the storytelling of the movies. At first, I researched the top 20 movies at the box office of Korean, Chinese and Japanese film market from 2007 to 2011.And then I tried to figure out the key factors for the success and the differences among those countries. Usually the purpose of the movie planning in Korea is for the domestic market. In the profit structure of Korean film industry, it is really hard to focus on the overseas film market. In Chinese film market, recently it has been changed a lot especially film genre. The movie liked to watch is melodrama, romantic comedy movie It is being changed to the comedy genre from the war and martial arts movie. And it is emphasized the importance of the scenario in the film production. They want to watch their lives like a real and dreams at the movie and the movie tries to show this trend. In Japanese film market, they made movies in which TV drama, animation and cartoon according to the O.S.M.U. strategy. The movies like to watch are the blockbuster movies, horror movies, thriller movies and melodrama. Comparing with Korea and China, they like movies which show more fantastic and fairy tale imagination.

• Journal of Broadcast Engineering
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• v.20 no.6
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• pp.950-962
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• 2015

This paper analyzes the effect of the number of viewers and the number of running screens in the theater, genres of the movies and holdback period on the number of purchases movie VOD contents. In this paper, we deals with the 169 movies VOD consumption data which the digital cable TV subscribers purchased during the third quarter of 2013. As a result of the research, the average number of VOD purchases per each movie is 2,540. Regression analysis proves that the number of running screens and the holdback period are statistically playing a role of significance in movie VOD purchases. But the number of viewers in the theaters is not of significance. By genres, the result is shown as in this order: SF/fantasy 8,401 > dramas 4,011 > comedies 2,011 > action 1,789 > animation 1,138 > love story/melo 1,119 > horror/thriller 770 > erotic movies 636.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2021.10a
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• pp.284-286
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• 2021

With the continuous development of the Internet and digital, platforms are emerging to store large amounts of media data and provide customized services to individuals through online. Companies that provide these services recommend movies that suit their personal tastes to promote media consumption. Each company is doing a lot of research on various algorithms to recommend media that users prefer. Movies are divided into genres such as action, melodrama, horror, and drama, and the film's audio (music, sound effect, voice) is an important production element that makes up the film. In this research, based on movie trailers, we extract audio for each genre, check the commonalities of audio for each genre, distinguish movie genres through supervised learning of artificial intelligence, and propose a utilization method for generating metadata in the future.