• Journal of Digital Contents Society
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• v.19 no.9
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• pp.1653-1662
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• 2018

Inspired by the increasing popularity of cosmetic-related mobile application as a tool for instant beautification, the present study examined colors of virtual makeup templates and makeup looks. A survey study was performed by thirty-six respondents to determine the top three desirable virtual makeup templates among nineteen templates. The templates of 'Bella', 'Hilary' and 'Cara' were then analyzed by makeup specialists and color experts for the evaluation of their makeup design and colors. Each color feature of three makeup templates were also evaluated through statistical analysis of ANOVA on the measure of $L^*a^*b^*$ crossed with five types of face elements on three types of virtual makeup images. Overall results indicate that Korean female users in their 20s and 30s preferred a similar makeup concept appeared in makeup template and key worlds. They also preferred a pale skin tone with higher lightness and a slightly higher saturated lip color as an emphasis than other features.

• Proceedings of the Korean Society of Computer Information Conference
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• 2012.07a
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• pp.139-140
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• 2012

본 논문에서는 기존의 앱 중에서 여성의 필수품이 화장품과 관련된 앱을 조사 비교하며, 이와 관련해서 필요한 기능을 알아보고 이를 설계하도록 한다. 여성들이 주로 가지고 있는 화장품의 종류는 다양해지고 구입시기 및 개봉 시기가 각각 다르기 때문에 이를 관리해 주는 앱이 필요하다. 여성을 위한 화장품 관련 앱으로써 유통기한 등을 관리하도록 한다. 더 나아가 가상 메이크업기능을 제공하며, 화장품 업체와의 연계를 통해서, 구매 또는 좋은 화장품의 정보를 제공 받는 것을 목표로 하고 있다.

• Journal of Industrial Convergence
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• v.20 no.11
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• pp.185-190
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• 2022

Since COVID-19, digital transformation has been taking place in the entire industry, and Metaverse is attracting attention as an untect service. Therefore, this study aims to find out about brand experience marketing cases using metaverse targeting beauty brands. This study reviewed previous studies related to metaverse marketing and beauty brand marketing. SK-II, Christian Dior used VR technology to provide users with contents and experience of brand products, and L'Oreal, Sephora, Laneige used AR technology to provide virtual makeup applications. It's believed that this experience marketing will have a positive effect on customers' purchase intention and its importance will increase further to target Z Generation. It's expected that this study can be used as related data in the metaverse and experience marketing of beauty brands, and research on metaverse marketing should be continued in the beauty field.