• Journal of the Korea Institute of Information and Communication Engineering
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• v.19 no.8
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• pp.1859-1866
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• 2015

This paper presents a novel makeup simulation method for powder application. We propose a color appearance model for powder coated skin that is simple but yet capable of producing realistic visual results. From the photos of several artificial skins before and after powder application, the translucency and thickness parameters are achieved by fitting the color model to the photos. Thickness patterns of powder application on actual human face skin is also extracted, and used in makeup simulations on photos of different human face to give more visually appealing results. From experiments, we found that the simulation results are quite realistic, and expect that the proposed makeup simulation can be used as a virtual coloring test in the cosmetic labs.

• Journal of the Korea Convergence Society
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• v.12 no.8
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• pp.295-300
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• 2021

Due to the modern appearance management craze to deliver a positive image to others, beauty has been subdivided and diversified based on science and technology, and has established itself as a professional technical profession. As the national technical qualification for makeup cosmetologists is separated from cosmetologists (integrated), it is necessary to analyze the correlation with the job attitude of make-up cosmetologists at industrial sites along with verification of the effectiveness of the practical test task. Therefore, in this study, the first task, wedding (romantic), wedding (classic), hanbok, natural makeup, etc., to investigate the job efficacy and job satisfaction perceived by makeup beauticians due to beauty makeup procedures, such as wedding (romantic), wedding (classic), and after establishing a hypothesis. As a result of the study, it was found that wedding classic makeup and wedding romantic makeup treatment induce job efficacy and job satisfaction, respectively, in makeup artists. This suggests that high saturation and intense color expression have a positive effect on job attitude due to the nature of makeup work. Therefore, based on the results of this study, it is judged that future efforts are needed to update the practical makeup tasks that have doubled the effectiveness and to improve the job attitude of makeup beauticians.

• Journal of the Korean Society of Fashion and Beauty
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• v.2 no.2 s.2
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• pp.59-70
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• 2004

The purpose of this study were to find out appeal types and variation of make-up image and make-up style in cosmetics advertising. The research of this study were collected from cosmetics advertisement printed in Amole Pacific Cosmetic industry from $1970{\sim}2004$. The results were as follow: 1. A cosmetics advertisement appeal were three types. it were models and products appeal advertisement as emotional appeal, products-appeal and mixed appeal advertisement. 2. A variation of make-up image were different by the time. In the 1970s make-up were model empersis eye-line and colorful make-up were classic and active make-up image. From the 1980s various color make-up were used and persuited of individuality and started to appeal that were romantic and elegance image. In the 1990s multi-color make-up image were manish and modern used ambivalence and multi-message, and in the $2000{\sim}2004$ natural and romantic-sexy remarkable make-up image were used of new concept of beauty.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.2
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• pp.35-46
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• 2011

The purpose of this study was to investigate the effect of mass media on women's clothing image, make-up image, and hair image. The subjects of the study were 306 women who lived in Gyeongnam area. Data were collected during June in 2009. Statistical analysis used in this study were frequency, F-test, t-test, Duncan test, factor analysis, Cronbach's ${\alpha}$, correlation coefficient, and multiple regression. The results of this study were as follows. The mass media according to the demographic characteristic of women showed significant difference. Three factors of clothing image were titled as elegance, youth, and visibility. Three factors of make-up image were titled as modern, romanticism, and mediocrity. Four factors of hair image were titled as attraction, individuality, gentleness, and cuteness. The mass media resulted in correlation with the clothing image, make-up image, and hair image. The mass media had a influence on the clothing image, make-up image, and hair image. The study results are highly expected to be used as useful sources in one's image formation and a marketing plan.

• The Journal of the Korea Contents Association
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• v.8 no.12
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• pp.151-159
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• 2008

Today, every social phenomenon has there own trend. However, the lead of all trend is taken by fashion trend connected with the change of clothes. Fashion collection shows overall trends and characteristics of fashion trends, and fashion collections in Paris, Milano, New York, and London, known as the world's top four collections, are creating latest trends. Collections of fashion designers, who deliver these trends in a quickest way, show all elements ranging from fashion to make-up, hair, and accessories. New make-up trends of every season are introduced in fashion collection, since a fashion collection is a venue where not only various designs or colors, but also diverse image concepts are experimented. Therefore, this study aims to analyze make-up trend found in the world top four fashion collections and get into the influence on new trend of cosmetic brands.

• Journal of Industrial Convergence
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• v.18 no.3
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• pp.27-34
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• 2020

For modern people living in the era of the 4th Industrial Revolution, appearance management and consumption behavior are very important factors not only in personal values but also in human relationships. It is used as an important means of competitiveness with skin beauty and fashion. It is used as an important means. Therefore, we compared and analyzed professionally from the aesthetic point of view about the makeup of the eyebrows, eyes, eye line, cheeks, lip make-up, and skin tone of Woohee, who appeared in the movie and Miss Korea in 1989. As a result of the study, other aspects were analyzed in the common denominator of a somewhat exaggerated makeup technique. Accordingly, through this study, it is possible to explore multiple angles for developing novel makeup patterns and items, and at the same time, it will help to establish a foundation for makeup beauty education. In addition, this study intends to contribute to the practical development with competitiveness by building a more aggressive marketing strategy in the makeup market.

• Annual Conference of KIPS
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• 2015.10a
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• pp.1057-1060
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• 2015

온라인 화장품을 판매하는 종합 쇼핑몰 또는 전문 쇼핑몰이 증가하는 추세에 따라 온라인상에서 일어나는 위험에 대한 지각 보완을 위해 시뮬레이션에 대한 많은 연구가 이루어지고 있다. 국내 외 유명 화장품 회사들은 인터넷과 매장을 통해서 시뮬레이터를 제공하여 얼굴에 화장한 모습을 보여주는데 이때 사용되는 이미지는 정지된 사진과 같은 2차원 방식이다. 정면이 아닌 다양한 각도의 얼굴에 메이크업을 수행하거나 결과를 확인하는 과정이 어렵고 사용자가 이미지를 매번 준비해야하는 불편함이 따른다. 본 논문에서는 실시간영상에서 사용자의 피부색과 주변 환경요소를 고려한 메이크업 시뮬레이션으로서 보다 객관적인 시각적 자료를 제공한다. 또한 NUI(Natural User Interface)방식의 동작입력컨트롤러를 사용함으로서 사용자의 화장하는 동작에 따라 시뮬레이션을 제공받게 하여 현실감을 부여한다.

• 한국벤처창업학회:학술대회논문집
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• 2019.11a
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• pp.81-85
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• 2019

뷰티산업은 2000년대 초반 이후 소득수준의 향상과 개성 표현, 웰빙 등 새로운 라이프 스타일에 부합하여 급속한 성장을 이루어 왔다. 뷰티산업은 헤어미용, 피부미용, 네일아트, 메이크업 등 서비스업과 관련된 미용기기, 용품 등 제조업을 포괄한다. K팝의 영향으로 이미용, 피부미용, 네일, 메이크업 등 K뷰티 서비스에 대한 해외 소비자들의 수요 역시 꾸준히 증가하고 있다. 이에 대응하여 뷰티 서비스 전문가를 양성하기 위한 전문 교육기관 역시 꾸준히 증가하고 있으나 교육생들의 뷰티아카데미 선택 기준에 대한 연구는 부족한 편이다. 따라서 본 연구에서는 뷰티아카데미 수강생들이 느끼는 관계효익을 심리적 효익, 사회적 효익, 경제적 효익, 고객화 효익으로 구분하여 측정하고 이러한 관계효익이 뷰티아카데미에 대한 교육생들의 브랜드 이미지와 신뢰도 형성에 어떠한 영향을 미치는지 각각 분석한 다음 뷰티 아카데미 교육생들의 추천의도에 미치는 영향을 분석하고자 한다. 이와 같은 연구를 통해 뷰터 아카데미 운영에 필요한 시사점을 도출하여 제시하고자 한다.

• Journal of the Korea Convergence Society
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• v.12 no.1
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• pp.275-281
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• 2021

The purpose of this study is to analyze the differences in Mulan character makeup and to determine whether the makeup of the period reflects the traditional culture through the analysis of Mulan's movies produced in the background of the Mulan Si story in the period of China's North and South Dynasties, the Sui Dynasty, and the Tang Dynasty. The research method is to analyze makeup images. Mulan's usual appearance at home, the appearance in the military, and the appearance of Mulan after wearing makeup were compared to the actual makeup of North and South Dynasties, the Sui Dynasty, and the Tang Dynasty. There are three works refer to the period makeup: the movie (2020), (2020), and the drama (1998). Two Mulan films, (2020) and the movie (2020) use makeup from the North and South Dynasties such as Eo Hwang-jang, Myeonyeop, and Sa Hong to create the character Mulan. (1964) is a work based on the makeup culture of the Tang Dynasty of the Sui Dynasty. Through this paper, hope to look forward to the development of Mulan-related movie works in the future, and at the same time, it is considered that the make-up production according to the periods will be helpful in the creation of movie when producing movie in the background of the North and South Dynasties, the Sui Dynasty, and the Tang Dynasty.

• Journal of Digital Convergence
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• v.10 no.11
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• pp.651-658
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• 2012

As Idol Star has increased, and it has become an all-round entertainer. Male Idol Star have received a great response from public, leading the entertainer. The Beauty images of Idol Star not only reflect ideals, but also are an example of image making. In special, I tried to explain that beauty image of male idol star who was casted "We get Married" was made not only reflect ideals, but also leading the social trends by entertainment industry. Most of male idol star was done natural make-up, but Lee Jun was done with smoky make-up. The hair-style demonstrated a glamorous feeling through an artificial looking style, dyed with various color(Tab. 3 & 5).