• The Journal of the Korea Contents Association
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• v.19 no.11
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• pp.102-110
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• 2019

The military respond well to external publics in the event of a crisis int that they are operated based on the trust of the people. Unlike other organizations, however, the Korean military has the distinctiveness that soldiers experience military life as internal publics for a certain period of time and after serving in the army, they become those who evaluate the military as external publics. Therefore, it is important to examine what would be effective crisis management strategies in terms of communicating with active-duty soldiers. Given that active-duty soldiers are accustomed to using SNS these days, this study investigated whether message forms (digital image vs. text) affect the perception of the military in crisis, acceptance of the given message, and attitude toward the military. Our empirical findings suggest that image-based messages are more likely to increase levels of message acceptance than text-based messages. Based on the results, we discussed practical implications on communication strategies for managing the military in crisis.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.1
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• pp.88-103
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• 2018

Message sidedness of fashion salespersons on consumer behavior with the consideration of the mediating roles of trust and cognitive efforts, and the moderation of a regulatory focus of consumers. Two scenarios were devised, a single message in which a salesperson explains only the advantages of a product to customers, and the second with a double message that explains both the advantages and drawbacks of the product. The results showed that participants trusted a fashion salesperson more and perceived stronger cognitive effort for two-sided messages. The two-sided messages mediated the consumer's trust in the salesperson and cognitive effort, and influenced consumers' buying behavior. This study also found that salesperson trust was stronger in the two-sided messages scenario than in the one-sided message scenario, regardless of consumers' focused preference, and that it was more effective for promotion focus customers. The analysis of the results on consumers' cognitive effort indicated that prevention focused customers did not exhibit any difference in cognitive effort concerning two-sided messages. However, promotion focused customers exhibited an increased cognitive effort in the two-sided message scenario than in the one-sided message scenario. Marketing implications were discussed based on the findings.

• Management & Information Systems Review
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• v.31 no.4
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• pp.639-661
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• 2012

The purpose of the paper is to examine sidedness effects of comparative advertising and moderating roles of the emotions of customer and product type. To test the research hypotheses, this study conducted experimental designs. One hundred ninety-two undergraduate students were assigned to one of the four experimental groups. Comparative Advertising message type and product type were manipulated as between-subject factors. There was a surprising event situation(free gift event) when participants came to laboratory for experiment, which is for the emotion manipulation. If a participant in a positive emotion group, he or she gets a free gift. The data demonstrate that comparative message type have a significant effect on both attitude toward the advertising and acceptance intention. In addition, consumers' emotion and product type play a significant moderating role between the message types and the dependent variables. The results of this study contribute to the literature as a new attempt to examine the sidedness effect of the comparative advertising message. We suggested that message types and consumer's emotion is one of very important aspects for a comparative advertising and marketers should consider people's emotion when they release a comparative advertising, which can help when marketers make their strategy for a comparative advertising.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.18 no.5
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• pp.1215-1223
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• 2014

In multi-hop wireless networks, a message transmission path is set up on demand by a route discovery step, where a shortest path is used in general. The shortest path, however, normally uses the nodes near the center area, which causes a high traffic load in that area and reduces the message transmission reliability. We propose a stable routing protocol considering the remaining energy of nodes. Our protocol uses ETX as a link performance estimator and tries to avoid the nodes with smaller energy. By doing this, we can reduce the route failure probability and packet loss. We have evaluated the performance of the proposed protocol using QualNet and compared with AODV and MRFR protocols. The simulation result shows that our protocol has a similar performance as MRFR in terms of end-to-end message reception ratio, average message delay and delay jitter, but outperforms MRFR in terms of traffic load distribution.

• Journal of Internet Computing and Services
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• v.7 no.5
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• pp.1-12
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• 2006

In mobile database environments, the efficient synchronization technique is required to maintain the consistency of replicated data because the same data can be replicated between so many different databases, In this paper, we propose a message digest based synchronization technique to maintain the consistency of replicated data between client databases and a server database in mobile environments. The proposed data synchronization technique has the advantage of generality aspect and extensibility aspect by using the tuple-based message digest output to detect the data conflicts.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2017.10a
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• pp.533-535
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• 2017

MQTT provides three QoS levels on top of the TCP/IP layer to ensure message delivery reliability. However, in an environment where messages are concurrently transmitted and received in a node, messages are lost due to the delivery method for QoS level. In this paper, it construct an experimental environment in which MQTT generates concurrently messages, and confirm the message reliability according to QoS level. Therefore, we analyze the message reception ratio on the subscriber side by changing number of publisher and transmission cycle of message. Experimental results show that the message reception ratio of 1 and 2 except QoS level 0 decreases as the number of publisher increases or the message transmission cycle increases.

• Journal of KIISE
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• v.42 no.7
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• pp.929-938
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• 2015

In opportunistic networks, each message is delivered to the destination by repeating, storing, carrying, and forwarding the message. Recently, with the vitalization of social networks, a large number of existing articles have shown performance improvement when delivering the message and considering its social relational networks. However, these works only deliver messages when they find nodes, assuming that every node cooperates with each other unconditionally. Moreover, they only consider the number of short-term contacts and local social relations, but have not considered each node's average relation with the destination node. In this paper, we propose novel message sending techniques for opportunistic networks using nodes' social network characteristics. In this scheme, each message is delivered to the destination node with fewer copies by delivering it mostly through nodes that have high intimacy with the destination node. We are showing that our proposed scheme presents a 20% performance increase compared to existing schemes.

• Proceedings of the Acoustical Society of Korea Conference
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• autumn
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• pp.63-66
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• 2000

본 논문에서는 신호 채널을 이용하여 실제적인 호 연결 처리 전에 착신 단말의 가용 전송률 및 서비스 호환성 여부를 조사하는 Look Ahead Enquiry/Response 기법에 의한 새로운 ABR 트래픽 파라메터 협상 베시지 흐름 메카니즘을 제안하였으며, 신호채널을 이용한 ABR 트래픽 전송률 제어가 가능하도록 Bandwidth Request 메시지와 Bandwidth Allocated 메시지를 고안하였다. 또한 성능 분석을 통하여 기존 방식과 비교하여 호 처리시간과 링크 이용 효율측면에서 본 논문에서 제안한 방안이 월등히 우수함을 알 수 있었다.

• Journal of Fashion Business
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• v.25 no.5
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• pp.149-162
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• 2021

Nowadays, the cosmetic and fashion industries are paying attention to influencer marketing on Instagram. In this study, we determined whether electronic word of mouth (e-WOM) communications were affected by the following parameters: the influencer's information source, message sidedness, and consumer's regulatory focus. The experimental design of this study is a three-way mixed ANOVA, which comprises of 2 (influencer information source: expert vs general consumer) × 2 (message sidedness: two-sided message vs one-sided message) × 2 (consumer regulatory focus: promotion focus vs prevention focus) structure. The data for this research study was obtained by distributing a questionnaire to 410 subjects. The participants were aged between 20 and 39 years and lived in Seoul and Gyeonggi areas. In total, the data of 396 subjects was analyzed with the help of SPSS 25.0 statistical program: frequency analysis, reliability analysis, t-test, three-way ANOVA, and simple main effect analysis were performed. The analysis results were as follows: First, influencer information sources and consumer regulatory focus exhibited a significant interaction with consumers' e-WOM intentions. Second, message sidedness and consumer's regulatory focus exhibited a significant interaction with e-WOM intentions. Third, influencer information source and message sidedness exhibited a significant interaction with consumers' e-WOM intentions. Based on these findings, the type of influencer's information source and the consumer's regulatory focus was taken into consideration while marketing cosmetics on Instagram. Moreover, influencer marketing strategies must be used to evaluate message sidedness. This would help us gauge the consumer's attitude towards advertisements.

• Proceedings of the Korea Information Processing Society Conference
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• 2008.05a
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• pp.812-815
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• 2008

이동 호스트의 이동에 따른 단절 또는 장애는 애드혹 네트워크에서 중요한 이슈중 하나이다. 응답 메시지를 전송하기 위해, DSR 이나 AODV 에서는 메시지 전송 요청을 위해 설정된 경로를 재사용한다. 즉, 설정된 경로를 이용해서 역방향으로 응답 메시지를 전송 하는 방식이다. 이러한 경우, 설정된 경로상에 있는 이동 호스트의 이동에 따른 장애는 매우 치명적이다. 이동 호스트에 의한 장애는 예측 가능성에 따라 예측 가능한 장애와 예측 불가능한 장애로 구분할 수 있다. 예측 가능한 장애는 이동 호스트가 스스로 장애의 발생 여부를 파악 할 수 있는 경우를 의미한다. 예를 들면, 이동호스트의 제한된 전원 또는 이동 호스트의 이동성에 의해 발생하는 장애가 대표적인 예이다. 반면에 예측 불가능한 장애는 이동 호스트가 스스로 장애를 예측 할 수 없는 경우를 의미하며, 이러한 장애의 대부분은 문제를 해결할 충분한 시간이 주어지지 않을 만큼 급작스럽게 발생한다. 본 논문에서는 예측 가능한 장애에 대해 능동적이고 지능적으로 대처할 수 있도록 하는 새로운 방법을 제안한다. 이는 회사 내에서 업무를 인수 인계하는 방식과 매우 유사하다. 또한 본 논문에서 제안하는 방법은 앞서 언급한 이동 호스트의 이동에 따른 장애 문제를 해결함에 있어서, DSR 또는 AODV 처럼 메시지 전송 요청 시 설정된 경로가 응답 메시지 전송을 위해 다시 사용되는 라우팅 알고리즘에 비해 경로 재설정 시간과 전송 되는 메시지의 총량 측면에서 매우 효과적이고, 이동 호스트들이 스스로 장애를 예측하고 이에 대해 능동적이고 지능적으로 대처 할 수 있도록 한다.