• The Journal of the Korea Contents Association
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• v.9 no.11
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• pp.363-375
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• 2009

This study is to verify effects of banner advertising by context effect in web contents. For this, it analyzed the effects of banner advertising by association of internet article's contents, emotion, difficulty of article and the level of involvement. According to the result of experimental design, banner advertising effects by context effects of web contents were high in the following cases; in the case when the contents were highly associated with banner advertising; in the case when the positive emotions were formed by the internet article; in the case when the difficultly of article was low; and in the case when consumer's involvement was high. And also, when the contents were highly associated with the advertising, the content effects of web contents were high even in the case when the negative emotions were formed; in the case when the difficulty of article was high; and consumer's involvement was low.

• Annual Conference on Human and Language Technology
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• 1990.11a
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• pp.112-119
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• 1990

본 연구에서는 글이해시의 참조관계 처리과정에서 맥락이 어떤 역할을 하며 다른 통사단서와는 어떤 관계를 갖는지를 대명사 해결을 중심으로 조사했다. 실험 1에서는 대용어 문장의 국소적 맥락에 의한 촉진효과가 관찰되었다. 그러나 맥락과 통사단서간의 상호작용으로 맥락 촉진효과는 통사적 명료조건에서보다는 애매조건에서 더 강하게 나타났다. 실험 2에서는 국소적 맥락정보가 없더라도 선행글의 전체주제적 맥락정보가 촉진제 역할을 하는 것으로 밝혀졌다. 또한 전체주의적 맥락이 주어지는 경우 글의 표면구조적 특성에 따른 위치효과가 나타나지 않았다. 즉 두 개의 실험을 통해 대명사 해결에 미치는 통사단서의 효과가 일부 지지되었으며, 특히 맥락효과는 국소적, 총체적 수준에서 모두 일관되게 입증되었다.

• Korean Journal of Cognitive Science
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• v.21 no.2
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• pp.339-357
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• 2010

In this study we examined the context effects in reading Hangul (Korean alphabets) in normal and low vision, using the two different reading techniques, self-paced reading (Experiment 1) and rapid serial visual presentation (Experiment 2). We compared the reading speed of participants with normal or low vision in sentences vs. randomly ordered words. The results from both experiments showed that the reading speed of participants with low vision slowed significantly relative to those with normal vision. However, the patterns in the size of context effects were different in the two experiments. The context effects were larger in low vision than in normal vision in self-paced reading, but they were smaller in low vision than in normal vision in RSVP. This result indicates that context may make a greater contribution for readers with low vision than for readers with normal vision when sufficient time is allowed to read; in contrary, its contribution is smaller for readers with low vision than for readers with normal vision when there is time limitation for reading.

• Journal of Digital Convergence
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• v.10 no.4
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• pp.129-136
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• 2012

This study is presented on the corporate advertising strategy utilizing internet on corporate social responsibility in the context of the articles. To this end, Internet articles divided into positive and negative contexts, and has even attracted the attention of Internet articles and high /low and then separated into groups on ad attitudes and corporate image, the interaction effect was examined. Firstly, the Internet, a low level of condition of the article noted, in the context of a positive than a negative context, recall rates were higher. Second, the context of Internet articles and attention on the interaction effect between attitude toward advertising appeared. Third, the context of Internet articles and attention on the interaction effects between the corporate image appeared. Finally, the context of Internet articles and attention on competitive interactions between the corporate management was effective. Thus, the context of Internet articles based on the level of attention and context to determine the effect of advertising by consumer advertising awareness and favorable attitude toward corporate advertising and corporate image enhancement and competitiveness of business management can be an effective strategic plan suggests that.

• Korean Journal of Cognitive Science
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• v.21 no.4
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• pp.697-723
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• 2010

Recent studies report that in terms of object memory, survival context has mnemonic advantage over other context conditions (e.g., Nairne et al, 2007). The present experiments explored whether this effect can also affect task-irreverent object location memory, and tested whether the context can change gender difference in object location memory. Participants were asked to rate the relevance of pictures presented at random locations (experiment 1) or words (experiment 2) under survival context or moving context. After rating the pictures or words, they answered recall test and location retrieval test. The results revealed higher accuracy in memory for objects encoded under survival context. Moreover, survival processing enhanced location memory, and the survival advantage in location memory emerged among woman.

• Korean Journal of Cognitive Science
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• v.13 no.4
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• pp.9-21
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• 2002

Four experiments were conducted to examine whether maintaining the same conceptual context across study and test would affect performance on a perceptual implicit memory task. The sense-specific theory of priming (Lewandowsky et al., 1989) predicts greater priming from a match in conceptual context across study and test compared with a condition in which the conceptual context is mismatched, whereas the transfer-appropriate-processing view (e.g., Blaxton, 1989) predicts no difference. In experiment 1 and 2, little or no effect of varying context was observed on a implicit task. In experiment 3 and 4, a process-dissociation procedure (proposed by Jacoby, 1991) was used to separate automatic influences from consciously controlled influence in implicit memory, which was measured by Korean word completion task. The results showed that conceptual context effect was observed in consciously controlled parts of implicit memory. These results suggest that only consciously controlled processing parts of implicit memory is sensitive to conceptual context.

• The Journal of the Korea Contents Association
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• v.20 no.5
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• pp.644-652
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• 2020

The objective of this study was carried out to examine the academic self-efficacy mediating effect in the relationships of AIS educaton and contextual performance. For this study, data collected from 282 students were analyzed using the SPSS 23.0 and AMOS 23.0 programs. Results of this study are as follows. First, it was found that AIS education had a positive (+) impact on contextual performance. Second, it was found that academic self efficacy had an effect on contextual performance. Third, it was found that academic self efficacy had a mediating effect on the relationship of AIS education and contextual performance. The Sobel test was performed to identify the mediating effect. AIS education had a direct impact on contextual performance as well as an indirect impact through academic self-efficacy. These results provide that AIS education improves academic self-efficacy and thereby be effective for contextual performance. Follow-on research needs to expand of sample and using diverse variables.

• Korean Journal of Cognitive Science
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• v.2 no.2
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• pp.279-307
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• 1990

The present research inverstigates the nature of contextual effects on pronoun reference resolution during text comprehesion.Through three experiments,this research examines how various contextuall informations influence on reference resolution and interact with syntactic variables.In experiment 1,the local context was controlled by biasing the pronoun-sentence context towards a certain preceding referent.The lexical decision time and the forced choice time for the correct referent were measured.The results showed that the local contexts have clear effect on reference resolution.The effects of syntactic ambiguity were also observed though the local context was biased towards a certain referent noun.In experiment 2,the global context effect was examined by introducing the text-thematic context in a preceding sentence while keeping the following pronoun-sentence context neutral.The results showed that the global thematic context bias towards a subject or object in a preceding sentence entails a faster response time than the thematically neutral context.In experiment 3,another aspects of context effects were inverstigated by manipulating the consistency of the preceding thematic context with the following pronoun-sentence context.The results showed that the lexical decision responses and forced referent choice responses were faster when the prethematic context and the post-anaphoric context match than when they mismatch.In sum,the overall results of three experiments of this research indicates that context has a clear effect on pronoun reference resolution during text comprehension.

• Journal of the Korean association of regional geographers
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• v.20 no.2
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• pp.217-229
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• 2014

This study was performed to identify neighborhood deprivation indicators associated with health and to test the contextual effects of those indicators on individual health. This study calculated SMR based on Dong district and see the differences of prediction across deprivation index and indicators. Then, a multi-level analysis using HGLM was conducted to test the contextual effect of neighborhood depreivation indicators on health after controlling for demographic and socioeconomic status of individuals. The results showed that regional SMR had strong correlations with land price, education, welfare recipients, female household proportion in Dong district but failed to show the correlation with individual health and neighborhood deprivation. Individual health was only associated with individual level of demographic and socioeconomic status. That is, spatial dispersion of illness is understood as the distribution of social classes in terms of socioeconomic status of individuals, not the contextual aspects of community.

• Journal of Advanced Technology Convergence
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• v.2 no.3
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• pp.49-58
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• 2023

This study tried to verify the context effect in cosmetics advertisements by examining the cosmetics advertisement effect according to whether the brand image and the model image matched, and whether the brand image and the advertisement copy were harmoniously perceived. To this end, data were collected using the brand value type (3) × advertisement copy type (3) factorial design. The results are as follows. First, as a result of confirming the advertising effect according to the matching of the cosmetic brand image and the model image, it was found that both the advertising attitude and purchase intention were significantly high when the model image and the brand image matched. Second, it was confirmed whether there was a difference in the advertisement effect according to whether the cosmetic brand image and copy type matched. As a result, consumers who perceived that the cosmetic brand image and copy type matched had significantly higher advertising attitudes and purchase intentions than consumers who perceived that the copy type did not match. It is expected that it will provide validity as to whether the copy strategy should be established by incorporating the context effect when setting up a copy strategy for cosmetics advertisements in the future.