• Journal of the Korea Convergence Society
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• v.11 no.10
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• pp.171-179
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• 2020

This study was attempted to identify the media preferences and the reasons of cancer patients. The data collection was conducted on 76 people. and they are 6 men, 70 women with 38 breast cancer patients, and 38 patients with other cancers. For measuring tools, self-written questionnaires and Mandala paintings were used for single-time art therapy. The data analysis compared the results of technical statistics, independence verification and chi verification using the SPSS WIN ver.25.0 with the Mandala painting. There were no significant differences in media preference by age and duration of the disease, and there were significant differences in media preference by disease. In the Mandala painting, the characteristics of the medium and the factors of specific disease showed that there were reasons and effects of preference media choice. This study is meaningful in that it concentrated on the art therapy access and support in terms of the cancer outpatients, which have been concentrated on inpatients so that they shed light to the support and intervention needed by the outpatients, and can be used as basic data for the development of art therapy programs to help stabilize the mind of cancer patients in the future.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.43 no.3 s.345
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• pp.111-117
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• 2006

Developing a home network and a ubiquitous infrastructure requires various communication techniques and devices with more advanced hardware. With this development, increasing realtime access to multimedia data results in rapid degradation of qualify for multimedia playback. This paper presents a traffic allocation technique based on MPP(Media Preference for Presentation) that can steadily maintain multimedia playback quality by adaptively allocating streaming traffic requested from clients with different playback performances. Media preference is defined in accordance with content popularity and playback performance of client devices. Through experiments when requested stream data exceeds processing ability of a midea server, the proposed allocation technique shows 10% quality improvement comparing to the system without applying the proposed allocation technique.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.32 no.3
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• pp.5-21
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• 2021

The study was carried out for the purpose of identifying implications that should be considered in educating DDC through online within Library and Information Science curriculum. Followed by operating a NCS-based educational course utilizing printed matter and web version of DDC, two tests and survey were conducted to analyze learning outcomes, satisfaction, and preferences by learning tools. The result showed that differences in educational medium do not correlate to educational performance significantly. However, during the learning process, the mainly used medium affects the usefulness, preference and future utilization of the medium. Based on the research results, when designing DDC education using WebDewey in the future, compared to the printed version, relative understanding for utilizing the structure and its items of DDC classification, built numbers and education for understanding Web Dewey interface and function are required.

• RED RIBBON
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• s.74
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• pp.20-22
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• 2007

각종 언론을 포함한 대중매체는 우리나라 국민들이 전통적으로 가장 선호하고 있는 건강관련 정보원이다. 심지어 의사들과 같은 전문가들조차도 자신의 전공분야가 아닌 영역에 대한 의학정보는 주로 대중매체를 통해 얻고 있다. 따라서 어떤 질병에 대한 일반국민들과 의료전문가들의 인식 및 태도는 대중매체에 부여된 사회적 책무이행 여하에 따라 완전히 달라지기도 한다. 이러한 대중매체의 영향력은 새로운 질병문제가 대두되었을 때 더욱 크게 발휘된다.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2005.10a
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• pp.165-174
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• 2005

본 논문에서는 2개의 오프라인 기반의 사이버대학과 2개의 순수 온라인 기반의 사이버대학을 대상으로, 각 대학의 이동성매체 도입의 차이점과 해당 대학의 학습자와, 교수자의 이동성매체를 통한 서비스 요구사항들이 정보제공자와 어떠한 격차를 보이는지에 대한 요구격차분석을 수행하였다. 이를 통해서, 이동성매체 도입에 따른 서비스 요구를 범주화하고 사이버대학의 이동성매체 도입 유형모델을 제시 하였다. 심층면담에 근거한 질적 연구 방법을 통해서, 사이버대학의 이동성매체 도입에 대한 교수-학습자와 정보제공자 간의 서비스 요구를 9가지 범주(컨텐츠 품질, 적시적 인포메이션 서비스, 교수학습자간 커뮤니케이션, 저작권 문제, 서비스 접근성, 서비스이해도, 서비스 선호도, 서비스 표준화, 교수-학습자와 정보제공자간의 컨센서스)로 도출하였다. 또한 인터뷰 결과의 분석을 통해서, 4개의 사이버대학이 중요시 하는 서비스 요구의 범주가 상이한 것을 확인할 수 있었다. 이를 토대로 사이버대학의 이동성매체 도입의 유형을 '요구적극 반영형', '신중도입 검토형', '경쟁적 도입 반영형', '요구소극적 반영형'으로 분석하였다.

• Journal of agricultural medicine and community health
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• v.30 no.2
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• pp.183-204
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• 2005

Objectives: Immunization program is essential public health service under the national responsibility. One of the immunization service of national immunization program is advertising and public relation service, but research for that was rarely conducted. Therefore we conducted the survey for developing advertising strategy of immunization program in 21th century. Methods: Our study subjects were 242 health workers in immunization service department of 169 health centers and 1,193 carers who visited community health center for receiving immunization service of their children. The major questions were general characteristics of the subjects, perceived importance of immunization program, experience of advertising, knowledge and perception about immunization, and items about advertising strategy. Results: Frequently exposed materials in both health workers and carers were TV, community newspapers, and pamphlets. Health workers had high professional knowledges of immunization and carers had high perceptions for need and importance of immunization. Health workers preferred pamphlets and posters as advertising materials and carerers preferred TV and community newspapers. Both health workers and carers preferred green and yellow as advertising posters' color, active and healthy style of immunization advertising, and positive messages of campaign's slogans. Conclusions: Further researches should be conducted for precising long-term immunization advertising strategy in 21th century, and for this we need to develop advertising materials based on public needs and strategy, and evaluate the materials. The national immunization program should be activated throughout more investment of the budgets and human powers.

• Journal of the Korean Home Economics Association
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• v.49 no.8
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• pp.97-111
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• 2011

This study aimed to present marketing communication strategy for lifestyle groups. Consumers' preference on advertisement media/information source, advertisement appeal types, and on-line media use were examined by lifestyle groups. This study was executed by web survey and off-line survey. A total of 141 data was obtained and data were analyzed by PASW 18.0. Results were as follows: First, 4 types of lifestyle groups were made up by holistic approach; 'price oriented', 'traditional symbolic', 'positive life', and 'open mind enjoyment'. 'Positive life type' preferred every type of ads media. 'Traditional symbolic type' liked magazine and 'price oriented type' and 'open mind enjoyment type' thought off-line store display more important. For ads appeal types, 'positive life type' preferred social oriented appeal type. Every group except 'price oriented type' preferred emotional appeal type and especially 'open mind enjoyment type' liked the most emotional ads appeal type.

• Journal of dental hygiene science
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• v.11 no.1
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• pp.23-30
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• 2011

The purpose of this study was to examine the utilization of oral health education media among dental hygienists in charge of oral health education. The findings of the study were as follows. 1. In regard to the general utilization of educational media in possession by workplace, age and career, the dental hygienists who worked in public health clinics(42.4%), who were in their 40s and up(341.%) and whose career was six years or more(32.2%) made more use of the educational media. Those who didn't use the educational media cited time constraints as the most common reason(46.1%). 2. Models(53.2%) were highly preferred in most of the institutions where the dental hygienists worked, but the public health clinics(81.8%) and university hospitals(80.0%) were most fond of video clips. 3. Concerning preference for educational media by career, the dental hygienists whose career was between three and less than six years and who had a 10 years or more of career had the most liking for video clips, followed by models. Those whose career was between one to less than three years and between six and less than 10 years showed the most preference for models, followed by video clips. 4. As for their perception of the necessity of educational media, the majority felt the need for the media(87.5%). Regarding difficulties in purchasing necessary educational media, the biggest group pointed out a shortage of information(56.1%).

• The Journal of the Korea Contents Association
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• v.8 no.8
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• pp.111-118
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• 2008

Nowadays, people get images from various media like TV, magazines, newspaper, internet. Such images directly influence people's thoughts and lives, either consciously or unconsciously. In the past, reproduction devices have been mainly used in reproducing an original scene accurately. Lately, the cognitive preference became a key value in the scene reproduction, and it was affected by the surrounding media. Recently, the most commonly used device in reproducing an original scene is the camera. The core of an image is the light, in other words, the exposure. Most digital cameras are set to adjust exposure automatically in order to reproduce a scene physically as identical as possible. However, physically right exposure does not always give images that people prefers. Numbers of tests were done to find the exposure value that makes an image cognitively more preferred. Skin tones which are highly sensitive to color and changes in density has been used in the tests. A male and a female model have been used to classify changes in cognitive preference due to gender differences.

• Journal of Korean Society of Transportation
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• v.28 no.6
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• pp.147-158
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• 2010

Studies on the distribution of traffic demands have been proceeding by providing traffic information for reducing greenhouse gases and reinforcing the road's competitiveness in the transport section, however, since it is preferentially required the extensive studies on the driver's behavior changing routes and its influence factors, this study has been developed a discriminant model for changing routes considering driving conditions including traffic conditions of roads and driver's preferences for information media. It is divided into three groups depending on driving conditions in group classification with the CART analysis, which is statistically meaningful. And, elements of the driving conditions and the preferred media affecting the change of paths are classified into statistical meaningful groups through the CHAID analysis, and the major factors affecting the change of paths are examined. Finally, the extent that driving conditions and preferred media affect a route change is examined through a discriminant analysis, and it is developed a discriminant model equation to predict a route change. As a result of building the discriminant model equation, it is shown that driving conditions affect a route change much more, the entire discriminant hit ratio is derived as 64.2%, and this discriminant equation shows high discriminant ability more than a certain degree.