• Journal of Korean Library and Information Science Society
• /
• v.46 no.4
• /
• pp.471-491
• /
• 2015

The purpose of this paper is to examine the structural relationship between the use of a web medium and learning commitment to develop creative talent for higher media integrated Korean classical literature education. For this we used DBs of The 'Encyclopedia of Korean Local Culture(a local culture DB)' built by the Academy of Korean Studies, and a survey was conducted on 418 high school students, attending a classical literature class which used a local culture DB. The result of this study demonstrates media usefulness of local culture DBs' positive effect on learning commitment. Specifically, media richness and media experience affects the learning commitment through the medium usefulness. These results indicate that in order to encourage learner's medium experience and increase medium richness it is necessary to increase the utilization of mediums, such as local culture DBs.

• Journal of the Korean Society for information Management
• /
• v.27 no.3
• /
• pp.53-66
• /
• 2010

Whereas traditional user interface are well accepted modes of information exchange, the new digital conversion type's of information media is relatively complex and provides new means of transaction with user interface. User interface can be decomposed into two component: the physical structure through which information media is controlled, and the presentation of the content. This research explores the two user interface element have different effect on the adoption of information media and, as such, can influence perceived usefulness, perceived easy of use, and intention of use. The hypotheses have been tested with the survey of 148 end-users examines two interface characteristics factors such as efficiency, error, design, entertainment, accuracy, and vividness, and so on. The research summarized in this paper decomposes the influence of interface elements of physical structure interface and content presentation interface to gain a better understanding of how interface stimulates user's perceived usefulness to adopt the information media.

• Journal of Digital Convergence
• /
• v.18 no.5
• /
• pp.187-195
• /
• 2020

Although multimedia messaging services (MMS) are becoming increasingly popular, and companies are maximizing the use of their content, few systematic studies on MMSs exist. This study examined technology acceptance factors for MMS in 398 young people aged 10 to 39 to identify MMS users' continuous intention to use (CITU) via a questionnaire and SPSS21 and PLS-Graph 3.0. The results showed that perceived media richness (PMR) had a positive effect on perceived usefulness, perceived ease of use, and most importantly, CITU. Furthermore, PMR had a positive effect on perceived ease of use as a moderating effect on experience. To increase use efficiency in MMSs based on these results, media richness, perceived ease of use, perceived usefulness, and user experience may serve as important variables affecting users' CITU and provide a basic reference and development direction for MMS users. Future studies should include more variables and examine additional factors when analyzing the structural model.

• Journal of Korean Library and Information Science Society
• /
• v.48 no.3
• /
• pp.131-152
• /
• 2017

The purpose of this study was to investigate the relationship between media richness, media usefulness, media experience and media decision in order to identify factors that determine the media of school library in solving performance evaluation tasks. For this purpose, 132 primary and middle school students were surveyed and their structural equation was set up by hypothesis setting, validity test, and causal model. As a result, it was confirmed that media experience of school library is a major factor in media decision. Also, media richness and media experience appeared to influence media decision through media usefulness. The analysis implies that school library is centered on teaching - learning process and evaluation, so information literacy education should be carried out in school curriculum and school library is required to provide students experience on media as the center of school education.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 1995.09a
• /
• pp.3-4
• /
• 1995

• Proceedings of the Korea Association of Information Systems Conference
• /
• 2000.11a
• /
• pp.1.6-7
• /
• 2000

오늘날 인터넷은 우리 생활에 있어 주요한 매체로 자리잡았으며, 이에 따라 자연스럽게 인터넷 광고 시장도 형성되기 시작하였다. 따라서 본 연구는 사용자의 인터넷 사용능력, 인터넷 사용 동기, 인터넷 광고의 특성이 제품구매의도에 미치는 영향을 분석하여 이를 바탕으로 인터넷 마케팅을 효과적인 광고매체로 사용하기 위한 활용방안을 제시하였다. 본 연구의 분석을 위하여 대학생을 대상으로 설문조사를 실시하였으며, 분석결과 인터넷 광고의 특성 중 신속성과 유용성, 신뢰성이 제품구매의도에 유의한 영향을 미치는 것으로 나타났다.

• Journal of Broadcast Engineering
• /
• v.10 no.4 s.29
• /
• pp.610-620
• /
• 2005

The current study investigates factors affecting intent to use of T-Commerce in enhanced TV programs. from the perspective of e-commerce users who have experienced terrestrial data broadcasting services. The research model hypothesizes the relationship among independent variables such as perceived usefulness, perceived ease of use, and the dependent variable, intent to use of T-Commerce. In addition, the moderating effect of user innovativeness is also analyzed. The results reveal the significant and positive relationship between perceived usefulness of e-commerce and intent to use of T-Commerce. Besides, the moderating role of user innovativeness is confined to the effect of the perceived usefulness on intent of use of T-Commerce. The findings of this study provide an implication that customer attracting strategies for potential T-Commerce users have to be differentiated based on the status in the T-Commerce development process.

• Journal of the Korea Society of Computer and Information
• /
• v.29 no.1
• /
• pp.85-96
• /
• 2024

As users of paid media readers' satisfaction with usage directly affects the promotion and development of paid media in China. Based on relevant research literature on user sustained use behavior, using the Expectation Confirmation Model as the framework, China paid media Caixin is used as a content product to construct a sustained use model for paid media. At the same time, the operational definition and theoretical assumptions of the variables in the model were provided, laying the foundation for subsequent empirical research on the effectiveness of the model.The research results show that paid media's social influence and performance expectations have a positive impact on Caixin App readers' adoption behavior,perceived usefulness and expection confirmation has a positive impact on Caixin App readers' satisfaction . Adoption behavior and satisfaction has a positive effect on continue using intention, what's more,the perceived usefulness also has a positive effect on continue using intention.

• Proceedings of the Korean Society for Information Management Conference
• /
• 2005.08a
• /
• pp.151-156
• /
• 2005

인터넷이라는 새로운 정보환경 하에서 이용자는 정보를 손쉽게 획득할 수 있으며 획득한 정보를 다양한 정보전달매체(온라인 커뮤니티, 유즈넷, 메일링리스트, 이메일)를 통해 다른 사람들과 정보를 공유한다. 본 연구는 정보획득 및 공유행태를 분석하고, 공유하는 정보가 이용자의 정보요구를 충족하는지에 대한 유용성을 평가하고자 한다.

• Information Systems Review
• /
• v.10 no.3
• /
• pp.39-64
• /
• 2008

As digital convergence evolves, it is expected that the market of IP-based services like VoIP and IPTV will be expanded. In particular, IPTV market is expected to attract consumers' attention through various interactive services offering a variety of experiences to consumers. Interactivity sets apart old media from new one in terms of how to mediate effects of user satisfaction. The object of this study is to investigate (1) multi-dimensional Interactivities in an interactive medium based on IP and relationship among them, and (2) significant factors affecting cognitive absorption of interactive media users. This study aims to provide implications on how to develop strategies for IP-based media including e-learning system.