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A Study on the Multi-Dimensional Interactivity in IP-Based Interactive Media: e-Learning Service Case  

Lee, Ji-Eun (Graduate School of MIS, Hanyang University)
Shin, Min-Soo (School of Business, Hanyang University)
Publication Information
Information Systems Review / v.10, no.3, 2008 , pp. 39-64 More about this Journal
Abstract
As digital convergence evolves, it is expected that the market of IP-based services like VoIP and IPTV will be expanded. In particular, IPTV market is expected to attract consumers' attention through various interactive services offering a variety of experiences to consumers. Interactivity sets apart old media from new one in terms of how to mediate effects of user satisfaction. The object of this study is to investigate (1) multi-dimensional Interactivities in an interactive medium based on IP and relationship among them, and (2) significant factors affecting cognitive absorption of interactive media users. This study aims to provide implications on how to develop strategies for IP-based media including e-learning system.
Keywords
Multi-Dimensional Interactivity; Cognitive Absorption; Service Quality; e-Learning;
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