• Title/Summary/Keyword: 매장문화

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Case Study on Free Market in front of Hongik University: Store Based on New Experiential Value (경험적 가치기반의 매장에 관한 Ethnography: 홍대 앞 프리마켓(free market)을 중심으로)

  • Yoo, Chang-Jo;Kim, Min-A
    • Journal of Distribution Research
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    • v.12 no.3
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    • pp.1-21
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    • 2007
  • This study introduces 'Free Market' that was recently developed in front of Hongik university. 'Free market', as a place for transactions for art products produced by artists or prospective artists, is held regularly every Saturday in front of Hongik university. This study collected data through in-depth interviews with participants and participant observations at the market to analyze the success factors of 'Free Market'. We described development process, unique characteristics of 'Free Market' and new experiential values that the market provide to the participants. This free market was introduced as roadside stand in the middle of 1990s when some artists started selling their works. It passed through the growth stage after it staged the event that had mixed characteristics of 'flee market' and 'art market' at local festivals in 2001. In 2002 Sin-Chon culture forum directedculture-oriented market and the market has been developed as a current 'Free Market'. Recently 'Free Market' is comprised of steps, artists, and customers who voluntarily participated in the market. The market is held regularly every Saturday and provide various types of programs for the participants. Major characteristics of this free market were summarized as 'complex space' and 'role transition', and these characteristics provided the participants new experiential values such as 'freedom', 'emergent experiences', 'social interaction' and 'hero of festivals' through the participant role. We interpret that 'Free Market' has been successfully settled down as a new type of retail store based on these new experiential values. Therefore, this case provides very useful implications that unique experiential values that a store provides to the customers can be major sources of store competitive advantages.

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The relationship between consumer experience, image perception, and word-of-mouth intention in standalone pop-up stores and pop-ups within department stores (럭셔리 패션 브랜드 팝업매장에서의 소비자 체험, 이미지 인식, 구전의도 간의 관계에 관한 연구 - 독립형과 백화점 입점형 팝업매장을 중심으로 -)

  • Zhuying Piao;In-Hyoung Park;Ruiyu Wu;Jae-Eun Chung
    • The Research Journal of the Costume Culture
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    • v.32 no.2
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    • pp.260-286
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    • 2024
  • This study investigates consumer experiences and word-of-mouth (WOM) intentions in luxury brand pop-up stores, including standalone and department store setups. Grounded in experience economy theory, this study examines the experiential elements based on the types of pop-up stores and the relationships among consumer experience, pop-up store image, and WOM intentions for each type. Data were collected from 300 visitors to luxury brand pop-up stores between January and July 2023 and analyzed using Smart PLS 4.0. The findings reveal several key insights. First, standalone pop-up stores offer educational and escapist experiences, while pop-ups within department stores have a single identified factor of consumer experience. Second, regardless of the store type, luxury pop-up store experiences significantly influence pop-up image perceptions. Third, luxury pop-up store image drives WOM intentions for both standalone and department store pop-ups. Notably, the unique image significantly impacts solely department store pop-ups and does not influence standalone pop-ups. Moreover, image perceptions in both pop-up store types do not significantly affect brand WOM intentions. Finally, WOM intentions for pop-up stores significantly influence WOM intentions for brands. This study contributes to the theoretical understanding of consumer experiences in luxury pop-up stores, providing practical insights for stakeholders in the luxury brand industry to enhance pop-up store image perceptions and WOM intentions.

A Study on the Depiction of Concept in User Centered for the Supporting Shopping Robot Design Development (쇼핑 서비스 지원로봇 디자인개발을 위한 사용자 중심의 컨셉 도출 연구)

  • Jang, Young-Joo
    • Science of Emotion and Sensibility
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    • v.9 no.spc3
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    • pp.287-297
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    • 2006
  • Human-being's craving for wealthy life and a change of a culture to consume have created mega discount, stores. Therefore, a convenience for use has been required when people shop at the stores. There is tome inconvenience that customers have to find out goods and to purchase them by themselves. This is the fundamental elements for this study about a Robot design which is able to resolve that kinds of problems when shopping at mega discount stores. This study proposes guidelines for Robot design to help shopping business service. It is based on research material by analysis of consumer behavior and its questionnaire.

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해외 서점 탐방-파리 라탱지역의 만화전문서점 '앨범(Album)'

  • Choe, Yeon-Gu
    • The Korean Publising Journal, Monthly
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    • s.237
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    • pp.10-11
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    • 1998
  • 프랑스는 '만화이 나라'이기도 하다. 그만큼 만화에 대한 프랑스인의 사랑은 각별하다. 파리 라탱지역에 있는 만화전문서점 '앨범'은 겉에서 보면 그리 화려하지도 않지만 매장에 들어서면 그야말로 만화천국이다. 만화광에서부터 노인과 점잖은 신사까지 고객도 다양하다.

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Role of the Conservation Science in Excavating Objects (매장문화재(埋藏文化財)에 대한 보존과학의 역할(役割))

  • Lee, Sang-su
    • Conservation Science in Museum
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    • v.1
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    • pp.9-14
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    • 1999
  • The responsibility of keeping and caring of unearthed cultural properties belongs to the National Museum according to cultural properties protection law(law No.3644). So unearthed cultural properties are possessed by the museum after going through the regular course. Number of those cultural properties is increasing swiftly. Every year more than ten thousand units of cultural properties are unearthed. The number of unearthed cultural properties is expected to increase in the future. Howeve, the keeping facilities of the National Museum are already over-saturated. So many unearthed cultural properties are being entrusted to university museums that have bad facilities and few personnel. It makes many problems including inadequate caring. More pressing problem is that those cultural properties are not under the protection of scientific conservation processing and caring. The reason is that there are so few conservation scientists in Korea. There is no independent department of conservation science even in the National Museum, where only five members are working as conservation experts. To solve those problems, new system and organization which win take charge of conservation and care of cultural properties, that is, an organization which will consist of scientific keeping facilities and expert personnel (conservation scientists) is needed immediately.

VMD 방안으로서 패션 일러스트레이션 활용에 관한 연구

  • 김순자;김정민
    • Proceedings of the Costume Culture Conference
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    • 2004.04a
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    • pp.31-33
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    • 2004
  • 현대는 정보문화, 정보홍수와 같은 용어가 사용될 만큼 일상생활에 수많은 정보가 제공되고 있다. 오늘날 정보전달 즉, 커뮤니케이션의 문제는 대단히 중요시되고 있고 디자인 분야에서 이러한 정보 전달 기능의 디스플레이는 특별한 의미와 가치를 가지고 있다. 특히 패션 매장에 있어서, 디스플레이는 구매 욕구를 자극시키고, 같은 옷이라도 전혀 다르게 보이도록 할 수 있는 중요한 판매촉진 요소이며 여기에는 트랜드 이미지, 디자이너의 개성, 그리고 환상까지 끌어내는 전략이 필요하다. (중략)

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Improvement of State Ownership of Excavated Cultural Heritage System and Establishment of Policy Direction (발굴매장문화재 국가귀속제도의 정책 개선방안 연구)

  • Kim, Jong soo
    • Korean Journal of Heritage: History & Science
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    • v.49 no.1
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    • pp.22-43
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    • 2016
  • State Ownership of Excavated Cultural Heritage System was originated from the legislations concerning cultural objects during the Japanese colonial period (1910~1945) and was succeeded by the present Buried Cultural Properties Act enacted in 2011. Despite the importance of the system that completes the outcomes of excavations and determines the state-owned cultural properties, the foundation of national heritage, it has been limitedly regarded as administrative area and neglected by the academic scholars or policy researchers. Recently the traditional culture has drawn increasing domestic interest and awareness that the cultural heritage contributes to building cultural identity and vitalizing tourism has led to increasing the demand of a local government's role in management of the state-designated cultural heritage and even fighting for hegemony in securing the cultural objects between the central and local governments. Despite the continuing efforts for improving the selection process of cultural heritage and its management institution, establishment of an advanced objective system has been requested. This paper is intended to suggest the policy direction through demonstrating the problem and assignment caused in the process of implementing the Buried Cultural Properties Act and reviews the State Ownership of Excavated Cultural Heritage System from the legal point of view accordingly. First, I suggest improving the selection process of the state-owned cultural properties. Even though current law states that Administrator of Cultural Heritage Administration reviews the research reports and selects the possible candidates for the state-owned cultural properties almost all the cultural objects listed on the reports are practically selected. In this regard, two possible resolutions can be made; newly establishing a separate process for selecting the state-owned cultural properties after publishing the report or adding the selection process of the state-owned cultural properties during the heritage selection meeting. Either way should contribute to strengthening the impartiality and objectivity of the policy. My second suggestion is improving the operating system of the heritage selection meeting in which the cultural properties to be listed on the reports are determined. Given the present extensive assessment criteria, there is much room for certain experts' subjective opinions. Therefore, in order to enhance the fairness and credibility of the heritage selection meeting, specifying the assessment criteria and advance review of the expert list are necessary. Third, this paper suggests increasing the local government's role in management of the state-owned cultural heritage and diversifying the heritage management institution. Development of a local self-governing system has led to the increased demand for delegating the authority of the state-owned heritage management to the local governments. Along with this, the gradual improvements of public museum management raises the need for expanding the cultural benefits through increasing the local government's role in management of the state-owned heritage. Considering the fact that overall majority of the art collections housed at national or public museums is owned by the central government, developing a variety of heritage contents and vitalizing the heritage tourism are crucial. The true meaning and value of the state-owned cultural heritage hidden at the storage of a museum can be found when they are shared together with the public.

Morphology and Characteristics of Corrosion of Archaeological Bronzes (출토 청동유물 부식의 형태학적 고찰 및 부식생성물의 특성 연구)

  • Lee, Eun-woo;Kim, So-jin;Han, Woo-rim;Hwang, Jin-ju;Han, Min-Su
    • Korean Journal of Heritage: History & Science
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    • v.46 no.3
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    • pp.4-15
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    • 2013
  • The study of corrosion products generated by archaeological bronzes that have been buried for a long time can provide certain evidence that enables us to understand the natural corrosion process of bronze and helps us develop conservation and preservation methods. In the present study, the specimens taken from two bronze mirrors and three bronze swords were used to study the corrosion morphology and the related phenomena such as selective corrosion of ${\alpha}$ or ${\alpha}+{\delta}$ phases, decuprification, destannification, and secondary copper. Furthermore, corrosion development was discussed based on the ions distributed throughout the corrosion layers.

The Design for New Cemetery Park (새로운 묘지공원을 위한 디자인)

  • Park, Tae-Su;Choi, Sun-Young
    • The Journal of the Korea Contents Association
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    • v.17 no.10
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    • pp.161-170
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    • 2017
  • Research should explore techniques that will allow disposal of the dead to help the living by providing public space, protecting the environment, and contributing to economic development. Its design might bring a cemetery back into community life and make a present of a park. This new design for a cemetery can provide a structural solution for limited burial sites on the metropolitan area of Korea. It is based on the shared sense of a cemetery, a joint ownership or co-ownership of the space of a cemetery. FBS model by Gero[1] is used for engineering a cemetery design development. This framework contains a dynamic character of the context where such design takes place among its function, behavior and structure. This study suggests a new cemetery concept rather than a simple civil engineering work for a cemetery. It aims for people to have a new perspective on a cemetery and contribute to the society through an eco-friendly business model, so FBS may be an adequate model for such design. It can be one of the innovative business models and designs for engineering cemeteries, implementing sustainable environment and changing the design from a cemetery to a natural park.

A Study on the State and Preserving Conditions of Sarira Reliquary in Mireuksaji Stone Pagoda in Iksan, Korea (익산 미륵사지 석탑 사리구의 현황과 매장환경 분석)

  • Lee, Dong-Sik;Choi, Yoon-Sook
    • Journal of Conservation Science
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    • v.28 no.1
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    • pp.75-86
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    • 2012
  • Iksan Mireuksaji Stone pagoda was built A.D. 639 when King Moo was governing Baekje, in which Sarira has been enshrined in a hole dug in the stereobate for 1,370 years. In South Korea, about 150 cases of Sarira have been found so far. In this connection, many studies have been conducted on how to manage it and on its genesis, but there have been no data on environments to which it has been exposed. In this study, accordingly, researches were made into environments to which Sarira has been exposed as well as into how much it has been damaged under the environments. Sarira in wooden pagodas was influenced greatly by water, but that in stone pagodas by saturated relative humidity. Thus, Sarira in the containers was significantly influenced by the outside temperature for 1 to 2 days, but had no any reaction to humidity. The time it took for the humidity in a Sarira container to reach its maximum, varied depending upon the humidity of the day when Sarira was enshrined. In the case of this pagoda, the humidity reached its maximum 30 days later.