• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.2
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• pp.35-46
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• 2011

The purpose of this study was to investigate the effect of mass media on women's clothing image, make-up image, and hair image. The subjects of the study were 306 women who lived in Gyeongnam area. Data were collected during June in 2009. Statistical analysis used in this study were frequency, F-test, t-test, Duncan test, factor analysis, Cronbach's ${\alpha}$, correlation coefficient, and multiple regression. The results of this study were as follows. The mass media according to the demographic characteristic of women showed significant difference. Three factors of clothing image were titled as elegance, youth, and visibility. Three factors of make-up image were titled as modern, romanticism, and mediocrity. Four factors of hair image were titled as attraction, individuality, gentleness, and cuteness. The mass media resulted in correlation with the clothing image, make-up image, and hair image. The mass media had a influence on the clothing image, make-up image, and hair image. The study results are highly expected to be used as useful sources in one's image formation and a marketing plan.

• The Journal of the Korea Contents Association
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• v.8 no.5
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• pp.207-214
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• 2008

This research analysis politic knowledge, politic awareness and politic socialization medium which influenced forming politic awareness for high school students. This purpose is that we find politic awareness of teenagers and how we teach politic education for teenagers effectively. After analysis, we found that awareness formed through home, school, colleague group and mess media influence teenagers to make their important factor of forming politic and administration and awareness level of politic and administration.

• Korean journal of communication and information
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• v.18
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• pp.99-130
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• 2002

This study examines whether cyberspace produced by computer mediated communication(CMC) would perform the public sphere through the agenda-setting process. By doing this, this study focused on how the cyberspace agenda is set and on how the characteristics of cyberspace and the mass media influence the cyberspace agenda-setting process. Through this study, the possibility of cyberspace as the public sphere is found although the characteristics of cyberspace decide this possibility. In particular, in order for cyberspace to contribute to enhancing democracy as a form of alternative media, the interaction among cyberspace, mass media and the off-line arena is a necessary condition. The interaction between cyberspace and mass media regarding the Sungsoo Women's Middle School violence case provides two very important points. First, cyberspace helps the individual agenda to be adopted by mass media as the media agenda. Second, mass media confirmed the credibility of cyberspace agenda through reporting. In addition, this study reveals that cyberspace would perform as the public sphere only when the interaction between on-line and off-line is provided.

• 한국디지털정책학회:학술대회논문집
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• 2005.11a
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• pp.185-207
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• 2005

본 논문은 우리나라 청소년들의 경제교육을 좀더 효과적이며 내실 있는 교육방법을 찾는 데에 그 목적을 두고 있다. 이를 위해 세계적 무한경쟁시대(無限競爭時代)에 주역이 되어야 할 우리나라 청소년들에게 어릴 때부터 체계적인 경제 지식과 마인드를 심어줌으로써 미래지향적이고 세계주도적인 인재로 성장할 수 있는 기틀을 잡아주고, 어떻게 교육하는 것이 가장 효과적이며 내실 있는 방법인가를 고찰하였다. 현재 우리나라 초 중 고에서의 경제교육에 관한 현황을 살펴보고, 실태조사를 바탕으로 경제교육의 방향과 활성화에 시사점을 두었으며, 특히 디지털 매스미디어를 중심으로 한 교육방법을 살펴보았다. 연구결과를 바탕으로 디지털 시대의 청소년 경제교육 방향을 제시하면 다음과 같다. 첫째, 청년실업자의 활용이라는 측면에서 청소년경제교육을 직접 지도할 수 있는 전문가를 양성하여야 한다. 정년실업자를 청소년 경제교육에 관한 skill 교육을 통해 전문경제교육자로 양성한 후 현장에 투입하여 활용하는 방안이다. 현재 학교교육에서의 경제교육을 전문적으로 도와줄 수 있는 전문가의 부재를 청년실업자를 바탕으로 정책적, 민간기관의 지원을 바탕으로 자격증을 취득한 전문경제교육자를 현장에서 활용하는 것이다. 둘째, 청소년들의 환경에서 가장 큰 영향력을 행사하는 디지털 매스미디어를 경제교육의 도구로 활용하는 웹 활용교육(WBI)이 되어야 한다. 디지털을 이용한 경제교육의 매력은 매스미디어에 대한 청소년들의 거부감이 없다는데 있다. 그리고 웹 활용 교육(WBI)과 프로그램 개발을 통하여 인터넷과 홈페이지 그리고 다양한 경제교육과 학교 수업에 효율적으로 사용될 수 있다.식품으로서 사료의 위생적인 생산을 가져올 수 있을 것으로 생각된다. 서비스에 대한 인지된 유용성과 UI의 편의성은 사용자 선호에 영향을 미치는 것으로 나타났다. 반면에 정보 품질, 서비스 연계성, 흥미 성, 시스템 품질은 사용자 선호에 영향을 미치지 못하는 것으로 나타났다. 그러나 정보 품질과 시스템 품질의 결과는 유의 수준에서 크게 넘어가지 않는 결과가 나와 반드시 영향을 미치지 못하는 것은 아니라고 조사되었다. 본 연구는 검색 서비스라는 특정 서비스에 대해서 사용자 선호에 영향을 미치는 요인에 대해서 알아보고자 하였다. 이는 학문적인 측면에서 기존의 통합적인 웹사이트 평가에 대한 연구의 확장을 가능케 하였고, 개인사용자 측면에서는 좀더 좋은 정보를 제공하는 검색 서비스에 대한 이해를 높일 수 있는 계기가 되었다고 할 수 있다. did not showed any characterized sign of acute or subacute liver damage or intestine lesion. So it is supposed that there is not any tocixants originated from some molds in fermented Korean domestic Meju which is prepared traditionally in winter.의 배설량은 10배 정도 증가하게 되어 진동만의 오염부하를 가중하게 된다. 진동만은 여름철 빈산소수괴 및 적조가 빈번하게 발생하고 있으므로 미더덕 양식장을 새로이 시설할 경우 오염부하가 가중될 것으로 판단되어, 앞으로 진동만의 양식장 수용능력을 파악하여 적정량의

• Management & Information Systems Review
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• v.39 no.3
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• pp.83-98
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• 2020

This study analyzes how investors' irrational behavior (or pessimistic sentiment) affects stock market returns and investors' market activity using mass media that delivered public information from January 1998 to December 2012 as a sample. According to pessimistic investor theory, investor pessimism leads to downward pressure on the price of equity capital, thereby making market sentiment pessimistic and lowering market yields. It also shows that investor pessimism increases transaction costs in the market, which in turn dampens investors' trading activities. In other words, pessimistic reporting on public information disseminated by mass media induces investors to act irrationally, eventually having a direct impact on the stock market. This study conducted an empirical analysis of the existing theoretical and empirical studies using domestic mass media as a sample. First, the study revealed a negative correlation between pessimistic reporting and returns as well as excess returns, while it did not show statistically significant results. Second, evidence has been suggested that pessimistic sentiment in the stock market has a negative impact on future pessimistic reporting by mass media. Third, the analysis of the impact of pessimistic reporting on investors' market activity using proxy variables for various market activities found that pessimism dampens market activity, while it did not show statistically significant results. It is assumed that low statistical significance is due to the fact that sample collection was carried out on a monthly basis. While the results of the study have low statistical significance, statistical signs support predictions of the theory.

• Korean journal of communication and information
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• v.40
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• pp.321-348
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• 2007

This paper studies how 2006 German World cup game gave World cup-aftermath to Korean people living in Korea. In order to study, the time exposure to soccer matches like Korea vs. Togo, Korea vs. Swiss, and Korea vs. France respectively was analyzed. Additionally, in order to evaluate media effect, respondents' demographics, and preference toward sports were controlled using a hierarchial regression method. Based on the results, exposure to radio was statistically significant to Koreans' indirect aftermath.

• 한국노년학
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• v.30 no.1
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• pp.31-47
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• 2010

The purpose of this study is to analyze communication topics in Journal of Korean Gerontological Society from 1980 to 2009. Out of all published over one thousand articles, 54 articles were selected by content analysis. The published time, the number of authors, the author's institutions, type of communication and media, methodologies, and so on were analyzed for this study. The conclusion of this study are as follows; First, the articles regarding on communication published only one throughout in 1980's. However, the articles have been gradually published since 1990's. Second, the authors came mainly from universities especially those who are engaged in social welfare field. Third, the types of communication are concentrated on group communication. Interestingly enough, it is found that mass communication such TV, magazine, and internet were analyzing in-depth. Telephone is one of most important mediated human communication media. On the contrary, mobile phone and computer were researched on not for the usage but for the education purposes. Forth, in methodologies, authors are used mainly survey method and selected content analysis in all media research. In conclusion, the scholars of gerontology and communications should co-operate and help each other to promote aging and communication field.

• Korean Journal of Health Education and Promotion
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• v.7 no.2
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• pp.15-21
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• 1990

It is evidenced that the mass media can play an important role in communicating information to the public. Although some campaigns have failed to achieve success, application of mass communication principles should increase the likelihood of effectiveness. Specifically, campaign strategies should attempt to select message sources that are perceived as credible by the audience. In designing and disseminating messages, the quality of content should be emphasiged as well as the quantity of presencation. The context of message reception should be carefully considered. Selection of channels depends on the configuration of source, superior for most purposes. The crucial role of precampaign audience analysis should not be overlooked.

• Proceedings of the Korea Society of Design Studies Conference
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• 2000.11a
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• pp.24-25
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• 2000

8월말 현재 세계 인터넷 이용자 수는 3억 3천만 명, 그리고 한국은 1천 640만 명인 것으로 나타났다(조선일보 2000.9.2). 이렇게 기하 급수적으로 인터넷 이용자가 증가하고 있다는 점과 더불어 인터넷이 기존 매스미디어와 다른 여러 장점을 갖고 있다는 이유로 이제 인터넷은 새로운 광고매체로 주목받게 되었다. (중략)

• Proceedings of the Korean DIstribution Association Conference
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• 1999.11a
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• pp.45-62
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• 1999

현대 패션산업의 시장환경은 복잡, 다양하며 급변하고 있다. 소비자들의 욕구는 극도로 다양화, 개성화 되었고 넘치는 공급에 선택적인 수요를 할 수 있게 되었으며 매스미디어와 정보 시스템의 발달로 패션 사이클은 단축되었다. 따라서 소비자 지향적인 발상이 요구되며 소비자 정보의 신속한 입수와 분석 등이 중요하게 되었다. 즉, 급변하는 시장환경과 소비자 욕구를 능동적으로 파악하며 신속한 대응을 할 수 있어야 강한 경쟁력을 갖추게 되는 것이다. (중략)