• Title/Summary/Keyword: 마케팅관리

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A Classification and Analysis of Korean Internet Trade Research Papers -Focused on Korean graduation Theses and Papers- (한국인터넷무역 논문의 분류와 분석 -국내 학위논문과 학술지에 게재된 논문을 중심으로-)

  • Lee, Chun-Su;Lee, Jang-Rho
    • International Commerce and Information Review
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    • v.4 no.1
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    • pp.149-172
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    • 2002
  • Within this thesis, the review and classification for research on Internet trade is mainly presented. It focused on subjects, Internet trade steps and research methodologies. One hundred eighty thesis topics were reviewed and all of this investigation has been completed between 1994 and November 2001. We found that Internet trade strategies are researched 19%, Global Internet law 7% and Contacts custom 5%. However, Internet trade theory, Electronic money, Internet trade dispute researches are founded very small portion on subjects review. Researches about Internet trade are recommended that perform though interdisciplinary research and various studies. Moreover, the research on Internet trade has to be based on the study on offline international trades and theories.

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A Study on the Application of Data-Mining Techniques into Effective CRM (Customer Relationship Management) for Internet Businesses (인터넷 비즈니스에서 효과적인 소비자 관계관리(Customer Relationship Management)를 위한 데이터 마이닝 기법의 응용에 대한 연구)

  • Kim, Choong-Young;Chang, Nam-Sik;Kim, Sang-Uk
    • Korean Business Review
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    • v.15
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    • pp.79-97
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    • 2002
  • In this study, an analytical CRM for customer segmentation is exercised by integrating and analyzing the customer profile data and the access data to a particular web site. We believe that effective customer segmentation will be possible with a basis of the understanding of customer characteristics as well as behavior on the web. One of the critical tasks in the web data-mining is concerned with both 'how to collect the data from the web in an efficient manner?' and 'how to integrate the data(mostly in a variety of types) effectively for the analysis?' This study proposes a panel approach as an efficient data collection method in the web. For the customer data analysis, OLAF and a tree-structured algorithm are applied in this study. The results of the analysis with both techniques are compared, confirming the previous work which the two techniques are inter-complementary.

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Mobile Shopping Motives and Fashion Application Acceptance (모바일 쇼핑동기와 패션애플리케이션 수용)

  • Lee, Mi-Jin;Lee, Kyu-Hye
    • Journal of Digital Convergence
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    • v.11 no.1
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    • pp.153-163
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    • 2013
  • The application demand has been rapidly increasing along the growth of smart devices. Companies actively use the application as marketing tools. In particular, fashion businesses expect the improvement of customer loyalty and brand image by using the applications as the communication channel with consumers. This paper investigated the relationship between mobile shopping motives and mobile shopping acceptance. Influence of such variables on perceived importance of various fashion application attributes was also accessed. Data from male and female respondents were analyzed for the empirical study. Results indicated that mobile shopping motives were classified into convenience, ubiquity, impulsiveness and economic motives. Fashion application attribute was classified into contents, continuous management, design/visibility, downloading and community. Mobile shopping motives had significant correlation with fashion application acceptance. Shopping motives and fashion application acceptance had significant impacts on perceived importance of various fashion application attributes.

An Impact Analysis of Famer's Individual Competency on Agricultural Organization's Performance (농업인의 개인역량과 조직성과간의 연관관계 분석)

  • Kim, Yoon Doo;Kim, Sa Gyun;Kim, Hyo Mi;Chae, Sue Ho
    • Journal of Agricultural Extension & Community Development
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    • v.20 no.1
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    • pp.143-172
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    • 2013
  • This study aimed at learning the effect of farmers' individual competency on the performance of agricultural organization, and providing the preliminary data about strengthening the competitiveness of agriculture of the country by showing the effect of farmers' individual competency on the performance of agricultural organization. According to the results of our study, among 11 individual competencies, the ability to manage, customer satisfaction, marketing, and getting information have the positive relationship with the performance of agricultural organization, but strategic thinking has the negative relationship with the performance. The relationship between the performance and abstract competencies like teamwork, creativity, innovation, feasibility, and flexibility is not statistically significant. However, the abstract competencies are the core competencies within farmers, so farmers should be educated continuously in the long run in order to raise the performance.

A Study on Encouragement Strategy of Electronic Commerce through Clothing Industry (의류산업을 통한 전자상거래 활성화 전략 방안 연구)

  • Seo, Shin-Lim;Lee, Hyun-Chang;Jin, Chan-Young
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2011.10a
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    • pp.628-629
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    • 2011
  • E-commerce is a kind of trade type between buyers and sellers rely on computer networks. Carried out according to certain standards of various business activities. e-commerce is based on modern information technology and network technology, financial electronic collection, management, information technology, business and trade information networks into one, aimed at logistics, capital flow and information flow of harmony and unity of the new trade, trade activities of the entire process, electronic, networking and digital. E-commerce has brought to the traditional ways of trading a huge impact, led to changes in economic structures, is a business revolution in the way and is recognized internationally as the 21st century is an important driver of economic development compared to current traditional companies. In this material, we first consider the current problem, analyze particular characteristics of clothing shopping mall to increase the purchasing power of customer. For these reasons, we describe the process for building the clothing site.

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Development of Accident-prevention Smart Monitoring System for Woman Diver using Zigbee Module and GPS Sensor (Zigbee와 GPS를 이용한 해녀 사고예방 스마트 모니터링 시스템 개발)

  • Choi, Min Ho;Kim, Young Sang
    • Smart Media Journal
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    • v.5 no.3
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    • pp.74-80
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    • 2016
  • In this paper, we propose an accident-prevention smart monitoring system for Haenyeo(Woman diver) using Zigbee module and GPS sensor. This system can collect such information as the diving location, the body temperature, the depth of diving, and the diving time of a Woman diver working under the water and then respond immediately to an accident occurring. The research developed a smart Teawak and smart swimming goggles which can measure the state of a Woman diver and her diving activities. Smart Teawak, the buoy tool while a Woman diver is collecting seafoods under water, is able to receive GPS and transmit the data from smart swimming goggles and Zigbee Module to IHSS(IoT based Haenyeo Safety service Software) server. In addition, IHSS, a responsive web, provides the diving location and the state of a Woman diver on the smart phone. As a result, the system will be useful in the aspects of Woman diver' health care and the safety, furthermore, which will significantly contribute to global marketing of Woman diver with its being designated as a UNESCO intangible cultural asset.

A Study on Obstacle Factors at the Mutual Access of Towed Trailer of Car-Ferry between Korea and China using Fuzzy-AHP (Fuzzy-AHP를 활용한 한·중 카페리 피견인 트레일러 상호주행 시 장애요인에 관한 연구)

  • Sung, Ki-Deok;Jeon, Jun-Woo;Yeo, Gi-Tae
    • Journal of Navigation and Port Research
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    • v.39 no.6
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    • pp.515-521
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    • 2015
  • The purpose of this study was to analyze the weights of obstacle factors against mutual access of towed trailers of car-ferry between South Korea and China using Fuzzy-AHP. To this end, factors were first selected through literature research and finally selected through in-depth interviews with a group of experts in cargoes who are currently in car-ferry companies. Selected high rank obstacle factors included unstable service provision, limited policy support, and additional costs being incurred and among them, unstable service provision was identified as the most serious obstacle factor through analysis. Eleven measurement variables selected include insufficient supply of container yard, trailer insurance and management issues, insufficient special equipment, insufficient specialized manpower, limited input service courses, insufficient marketing and public relations strategies, and increasing transportation costs and among them, increasing equipment returning costs due to unbalanced cargo gathering were identified as the most serious obstacle factor through analysis followed by limited input service courses, insufficient special equipment, delays in procedures, and occurrence of additional procedures in order of precedence.

China Effect and Sea/Air Intermodal Transport in Korea (중국효과와 해상/항공 복합운송)

  • Kim, Chang-Beom
    • Journal of Korea Port Economic Association
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    • v.23 no.2
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    • pp.25-40
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    • 2007
  • The sea/air intermodal transport is a time-saving and cost-saving transport for cargo shipments. In reaction to a recent growth of high value-added products in China, the volume of sea/air intermodal transport in Korean airport has been increasing continuously. This paper treats the situation, the system, and the possibility of sea/air intermodal transport, which are emerging as an alternative to solve the logistics problem related to the increase of international air cargo demand in China. Also, several strategies are considered to develope Korea into intermodal transport hub including the value added logistics activity which will secure the demand of sea/air intermodal transport.

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The Silver spoon: A theoretical model of Chaebol scion's entrepreneurial firm growth mechanisms (금수저: 재벌가 출신 창업의 성장 메커니즘에 관한 이론적 연구)

  • Choi, Dongwon
    • Journal of Digital Convergence
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    • v.19 no.9
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    • pp.145-156
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    • 2021
  • While the current literature has considered business group as a temporary form of organizations that only exists under the developing contries with under-developed financial markets. Chaebol, a form of businss group in Korea, has sustained as a major organization form in Korea. To fill the current gap in the literature and practice, I suggest a theoretical model of Chaebol scion's entrepreneurial firm growth mechanisms. First, I posit that social, structural, and psychological factors motivate Chaebol scions to engage in entrepreneurship. Second, I suggest that five mechanisms, including business opportunity, financial support, recruitment, marketing, and inter-organizational collaboration, will facilitate entrepreneurial firm growth. By constituting a model of Chaebol scion's entrepreneurial firm growth, the current theoretical paper advances the literature on business group and entrepreneurship with indicating Korean Chaebol's new expansion possibilities.

Antecedents of Customer Loyalty in the Context of Sharing Accommodation: Analysis of Structural Equation Modelling and Topic Modelling (공유숙박업에서 고객 충성도에 영향을 미치는 요인: 구조 방정식 모형과 토픽 모델링 분석)

  • Kim, Seon ju;Kim, Byoungsoo
    • Knowledge Management Research
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    • v.22 no.3
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    • pp.55-73
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    • 2021
  • The sharing economy is considered as a collaborative consumption which enables customers to share unused resources. This study investigated the key factors affecting consumer loyalty in the context of sharing accommodation. Emotions, perceived value and self-image consistency were posited as key antecedents of enhancing customer loyalty. Authentic experience, home amenities, and price fairness were also considered as Airbnb's selection attributes. Airbnb was selected a survey target because it is the largest company in the domain of shared accommodation market. The research model was analyzed for 294 Airbnb customer through structural equation models. Additionally, this paper examine Airbnb customers' experiences by topic modelling method posted on the Naver blog. Based on the understanding of the key factors affecting customer loyalty to sharing accommodation, the analysis results contribute to establish effective marketing and operation strategies by enhancing customer experience.