• The Journal of the Korea Contents Association
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• v.20 no.5
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• pp.500-512
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• 2020

This research aimed to verify organizational culture of resort underlying bottom of organization and shared by employees. Healing-seeking and life style oriented experiences are in prevailing recently, which resort industry insomuch as presumably held from its origin. Unfortunately, it is also widely recognized that resort lost its entity, blurring business domains with hotel industry or yielding integrated resort by imitating theme park. In order to probe organizational culture, in-depth interview with 16 resort experts conducted in resort setting, prepared by Gremeis actant model which is effective in finding myth(story) structure of interviewees. Firstly, interviewer matched six actants with resort business involving-group and asked interviewee to metaphor freely based on 3 night resort experiences. Results showed that sender, receiver, subject, object, helper and opponent were matched with resort, visitor, company, product & service, supporters, and opponent group in orderly manners and also interviewees made each actant into metaphor as healing, patient, medical doctor, medicine, helper and charlatan, respectively. Significance and limitation of research were included in the end of article.

• Journal of Korea Entertainment Industry Association
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• v.14 no.4
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• pp.91-104
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• 2020

In this study, the value of the medical resort was divided into hedonic value, hospitality value, safety and personal information protection value, and profitability value by exploring and typifying the successful cases and related services of the medical resort in order to provide the direction of development and policy implications of the medical resort for the medical tourism industry. For those who have used the medical resort, I wanted to verify the impact of the value of medical resort on perception of medical resort and its intention to use it. As a result of this study, it was found that hedonic value and hospitality value of medical resort have a strong influence on usefulness perception and well-being perception of medical resort, that safety and personal information protection value of medical resort was only affected by usefulness perception, and profit value of medical resort was only affected by well-being perception. In addition, the usefulness perception and well-being perception of medical resorts were shown to have an impact on the intention of using medical resorts, especially in the case of well-being perception of medical resorts. The above findings are meaningful in that they expanded the medical resort-related research area for the medical tourism industry and provided useful implications for the development of medical resorts that meet the convenience and needs of medical tourists.

• Proceedings of the Korea Contents Association Conference
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• 2015.05a
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• pp.239-240
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• 2015

리조트의 콘텐츠는 개인의 선택과 생산성에 관련되어 상당히 분화되고 있고, 전문화되고 있는 특징이 발견된다. 특히 리조트를 하나의 라이프로 인식해 그의 지원체계를 강화하고, 주변지역과 함께 주변의 공유자산을 함께 육성해 나가는 체계는 중요한 변화적 동향이라 볼 수 있다. 따라서 금후의 리조트 개발 및 운영에 있어서는 이러한 리조트 라이프에 대응한 선택적 옵션과 지원체계, 그리고 리조트의 사회화 등을 위한 콘텐츠개발이 더욱 중요해 질 것으로 판단된다.

• 방재와보험
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• s.127
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• pp.60-62
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• 2008

이번 탐방은 우리 협회 경기강원지부의 추천으로 폐광지역 경제 활성화를 위해 1998년 강원도 정선에 설립된 가족형 종합리조트인 하이원리조트를 방문하여 하이원리조트의 방화관리를 담당하는 마광락 차장을 만나보았다.

• Journal of Digital Convergence
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• v.12 no.10
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• pp.615-624
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• 2014

The purpose of this study is to ascertain the effect of the reputation of ski resorts on multidimensional trust, customer satisfaction and spread by word-of-mouth. To attain this goal, 400 adult male and female subjects using 3 Ski Resorts located in Gangwon-do in Korea in 2013 were selected. For this, convenient sampling was used. The data was processed with the 382 final available samples excluding the 18 inappropriate questionnaires through frequency-, exploratory factor-, reliability-, correlation-, and simple/multiple regression-analyses by using the PASW 18.0. The result is as follows. First, the reputation of the ski resorts was found to have a positive effect regarding the trust of the resorts and their employees. Second, trust in ski resorts and their employees was found to have a positive effect on customer satisfaction. Third, trust in ski resorts and their employees was found to have a positive effect on the spread of word-of-mouth about the resorts. Fourth, customer satisfaction was found to have a positive effect on the diffusion by word-of-mouth.

• The Safety technology
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• no.196
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• pp.18-20
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• 2014

지난 2월 경주 모 리조트에서 발생한 체육관 붕괴사고 이후 휴양 여가시설의 안전성에 대한 우려가 높아지고 있는 가운데, 빈틈없는 안전관리로 이름을 떨치고 있는 리조트가 있어 큰 주목을 받고 있다. 그 주인공은 바로 강원도 평창 대관령면에 위치한 '알펜시아 리조트'다. 이곳은 '2018 평창 동계올림픽'을 위해 조성된 곳으로, 올림픽 주요 경기가 열리는 스포츠파크를 비롯해 특1급 호텔, 콘도, 스키장, 워터파크, 골프장 등을 갖추고 있다. 국내를 대표하는 사계절 종합 리조트인 동시에 전세계적으로 우리 스포츠문화의 위상을 알리는 상징적인 장소인 것이다. 평창 동계올림픽의 성공적 개최를 뒷받침하고 리조트 방문객들에게 편안함과 즐거움을 선사하기 위해서는 무엇보다 철저한 안전관리가 바탕이 되어야 한다고 말하는 이곳 '알펜시아 리조트'를 찾아가 봤다.

• 주택과사람들
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• s.190
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• pp.58-63
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• 2006

피닉스 스컷츠데일의 전통과 문화를 담은 하얏트 리전시 스컷츠데일 리조트 앤 스파(Hyatt Regency Scottsdale Resort and Spa). 미국의 부유한 백인들과 베이비 부모들이 찾아오는 곳, 피닉스의 하얏트 리조트에서는 여유로운 휴식과 낭만이 공존한다. 인디언 토착민들의 문화와 현대적인 감각이 묻어 있는 하얏트 리조트로의 흥미진진한 여행.

• 주택과사람들
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• s.207
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• pp.36-41
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• 2007

신들이 선택한 '성지의 땅'이라 불리는 발리.외국의 유명 호텔 체인업체들이 발리에 깃발을 꽂고 리조트사업을 펼치고, 해외 투자 자본들이 발리 부동산 시장으로 이동하고 있다. 리조트 단지 곳곳에 신을 섬기고, 자연에 순응하며 살아가는 발리인들의 생활문화가 고스란히 녹아 있는 발리를 다녀왔다.

• 방재와보험
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• s.104
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• pp.72-74
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• 2004

이번 탐방은 연구컨설팅부의 추천으로 강원도 속초시 노학동의 금호설악리조트를 방문하여, 금호설악리조트의 모든 업무를 총괄하는 금호개발 이계홍 본부장과 정명일 시설/영업팀장 등을 만나 경영목표, 안전관리 현황 등에 관한 이야기를 나누어 보았다.

• 한국체육학회지인문사회과학편
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• v.51 no.2
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• pp.315-325
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• 2012

The purpose of this study was to investigate the effects of the service quality, customer satisfaction and revisit intention for all operating ski resorts in Korea. This study was conducted by separating the entire domestic ski areas by the three investigations. Through a field study, a total of 1963 skiers from 17 operating ski resorts was appropriately selected and responded to the survey questionnaire. It was analyzed by using spss 13.0 and amos 5.0. The results can be summarized as follows. Firstly, the service quality of all domestic ski resorts affected satisfaction of the customers. Secondly, the service quality of all domestic ski resorts affected revisit intention of customers. Thirdly, the customers' satisfaction on the domestic ski resorts affected revisit intention of the customers.