• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.11 no.2
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• pp.181-188
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• 2018

In this paper, we propose an analysis scheme of customer spending pattern using text mining. In proposed consumption pattern analysis scheme, first we analyze user's rating similarity using Pearson correlation, second we analyze user's review similarity using TF-IDF cosine similarity, third we analyze the consistency of the rating and review using Sendiwordnet. And we select the nearest neighbors using rating similarity and review similarity, and provide the recommended list that is proper with consumption pattern. The precision of recommended list are 0.79 for the Pearson correlation, 0.73 for the TF-IDF, and 0.82 for the proposed consumption pattern. That is, the proposed consumption pattern analysis scheme can more accurately analyze consumption pattern because it uses both quantitative rating and qualitative reviews of consumers.

• The Journal of the Korea Contents Association
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• v.19 no.5
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• pp.147-162
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• 2019

This study investigates the relationship between the online WOMs(such as volume of blogs, articles, reviews, searches) and the number of audience of successful film.The results are as follow: Frist, using a curve-estimation method, the results show that the longitudinal trends of the online WOMs can be best described by a cubic indicating. Second, using panel analysis in model(t) the volume of blogs, reviews, and searches is positively associated with the number of audience. All of the variables' coefficient are significant. However the volume of articles is negatively related to the number of audience with a significant coefficient.

• Knowledge Management Research
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• v.21 no.3
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• pp.177-195
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• 2020

The social consciousness on fake reviews has triggered researchers to suggest ways to cope with them by analyzing contents of fake reviews or finding ways to discover them by means of structural characteristics of them. This research tried to collect data from blog posts in Naver and detect habitual patterns users use unconsciously by variables extracted from blogs and blog posts by a machine learning model and wanted to use the technique in predicting fake reviews. Data analysis showed that there was a very high relationship between the number of all the posts registered in the blog of the writer of the related writing and the date when it was registered. And, it was found that, as model to detect advertising reviews, Random Forest is the most suitable. If a review is predicted to be an advertising one by the model suggested in this research, it is very likely that it is fake review, and that it violates the guidelines on investigation into markings and advertising regarding recommendation and guarantee in the Law of Marking and Advertising. The fact that, instead of using analysis of morphemes in contents of writings, this research adopts behavior analysis of the writer, and, based on such an approach, collects characteristic data of blogs and blog posts not by manual works, but by automated system, and discerns whether a certain writing is advertising or not is expected to have positive effects on improving efficiency and effectiveness in detecting fake reviews.

• The Journal of Society for e-Business Studies
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• v.27 no.2
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• pp.21-36
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• 2022

Recently, as COVID-19 has made the e-commerce market expand widely, customers who have different consumption patterns appear in the market. Because companies can obtain opinions and information of customers from reviews, they increasingly face the requirements of managing customer reviews on online platform. In this study, we analyze customers and carry out market segmentation for classifying and defining type of customers in e-commerce. Specifically, K-means clustering was conducted on customer review data collected from Wemakeprice online shopping platform, which leads to the result that six clusters were derived. Finally, we define the characteristics of each cluster and propose a customer management plan. This paper is possible to be used as materials which identify types of customers and it can reduce the cost of customer management and make a profit for online platforms.

• Science of Emotion and Sensibility
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• v.13 no.3
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• pp.449-458
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• 2010

As occasion demands to obtain efficient information from many documents and reviews on the Internet in many kinds of fields, automatic classification of opinion or thought is required. These automatic classification is called sentiment classification, which can be divided into three steps, such as subjective expression classification to extract subjective sentences from documents, sentiment classification to classify whether the polarity of documents is positive or negative, and strength classification to classify whether the documents have weak polarity or strong polarity. The latest studies in Opinion Mining have used N-gram words, lexical phrase pattern, and syntactic phrase pattern, etc. They have not used single word as feature for classification. Especially, patterns have been used frequently as feature because they are more flexible than N-gram words and are also more deterministic than single word. Theses studies are mainly concerned with English, other studies using patterns for Korean are still at an early stage. Although Korean has a slight difference in the meaning between predicates by the change of endings, which is 'Eomi' in Korean, of declinable words, the earlier studies about Korean opinion classification removed endings from predicates only to extract stems. Finally, this study introduces the earlier studies and methods using pattern for English, uses extracted sentimental patterns from Korean documents, and classifies polarities of these documents. In this paper, it also analyses the influence of the change of endings on performances of opinion classification.

• Journal of the Korea Convergence Society
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• v.10 no.10
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• pp.153-160
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• 2019

In this study, The purpose of this study is to analyze how the rating scale and review contents attributes of social network-based services and products affect consumer purchasing patterns. information provided by screening the main factors. These analyzes are closely and quickly integrated between individuals and businesses, and enable to analyze the transaction that the impact of changing consumers on consumption and purchasing through the usefulness and a priori estimates of reviews and ratings at this time when networks and smart technologies are involved in a wide range of consumer activities. For this study, hierarchical analysis (AHP) and delphi (Delphi) methods applied to classify the high end variables into usefulness, technicality and value, Each subvariable was grouped into three factors and analyzed for importance through evaluation weights. As a result, we could analyze the importance of durability, usefulness, technological innovation, and cost and quality of value. Therefore, this study is expected to provide supplementary and additional useful information to consumers and companies participating in economic activities in various ways by simultaneously analyzing the review score and the reliability of posting information provided by verifying the main factors.

• Distribution Business Review
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• no.2
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• pp.93-104
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• 2002

Wal-Mart, Carrfour, Makro, Tesco, Costco... 언뜻 보기에는 세계적 유통업체의 순위를 나열한 것 같지만, 실은 국내 영업을 통해 이미 친숙해진 브랜드들이다. 국제화가 기업의 시장확장 전략의 하나라고는 하지만, 5-6년 새에 국내 유통 시장이 이러한 세계적 업체들의 각축장이 되었다는 사실은 여러 가지를 의미한다. 논의의 포커스는 먼저 이들 업체들이 진입하기 위한 충분 조건 즉, 국내 시장의 매력도에 맞춰질 수도 있고, 또 다른 시각에서는 왜 이러한 업체들이 시장확장을 해야만 했는가의 관점, 즉 필요조건에 포인트를 둘 수도 있다. 실제로 지금까지 진행된 소매 기업의 국제화 전개에 대한 논의는 대부분이 이와 같은 범주에서 양자를 모두 다루는 형태로 이루어졌다. 그러나, 국내 소매시장이 어떻게 국제화의 길을 걷게 되었는가를 살펴보는 본고는 후자인 필요조건 쪽 논의에 초점을 맞추고자한다.(중략)

• Annual Conference on Human and Language Technology
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• 1990.11a
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• pp.191-198
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• 1990

본 논문에서는 문서 자동 인식 시스템에서 다중 카테고리로 모호하게 인식되어 질 수 있는 조합 심볼을 하나의 메타 심볼로 간주하고, 이 심볼을 fuzzy set theory에 기초를 두어 분석을 하였다. 분석 과정에서는 메타 심볼이 갖는 프리미티브들의 기울기와 길이, 프리미티브들간의 연결 및 프리미티브의 위치등의 어트리뷰트들을 이용하였다. 모호성을 내재하고 있는 메타 심볼들을 ACS(Ambiguous Category Set)의 원소로 간주하였으며, ACS의 원소들은 모호성의 원인을 제공하는 부분패턴들을 공동으로 포함하고 있다. 부분패턴을 구성하고 있는 프리미티브를 분리하여 어트리뷰트 값을 측정하고, 정의한 MF(Membership 함수)의 파라메터로 사용하였다. MF에서 얻어진 MFV(Membership Function Value)는 모호한 메타 심볼이 어떤 카테고리로 분류될 수 있는지를 나타내도록 하였다.

• Journal of Technology Innovation
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• v.19 no.3
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• pp.115-140
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• 2011

The fact that innovation activities of venture firms and start-ups play crucial role in driving industrial development and economic growth has significantly increased the importance of business incubator and techno-park which promote new businesses creations. This review paper aims at not only generating performance measurement index of business incubators but also categorizing performance determinants in accordance with three different theoretical perspectives of resource-based view, strategy patterns, and social networks. Futhermore, as future direction of research, this paper emphasizes structured research efforts on the critical effects of incubator's governance patterns, external and regional contexts, and analysis of government incubator policy.

• Research in Plant Disease
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• v.21 no.3
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• pp.161-179
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• 2015

Plant have developed sophisticated defence mechanisms against microbial pathogens. The recent accumulated information allow us to understand the nature of plant immune responses followed by recognition of microbial factors/determinants through cutting-edge genomics and multi-omics techniques. However, the practical approaches to sustain plant health using enhancement of plant immunity is yet to be fully appreciated. Here, we overviewed the general concept and representative examples on the plant immunity. The fungal, bacterial, and viral determinants that was previously reported as the triggers of plant immune responses are introduced and described as the potential protocol of biological control. Specifically, the role of chitin, glucan, lipopolysaccharides/extracellular polysaccharides, microbe/pathogen-associated molecular pattern, antibiotics, mimic-phytohormones, N-acyl homoserine lactone, harpin, vitamins, and volatile organic compounds are considered. We hope that this review stimulates scientific community and farmers to broaden their knowledge on the microbial determinant-based biological control and to apply the technology on the integrated pest management program.