• Title/Summary/Keyword: 라이프스타일 유형

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Latent Profile Analysis of Senior Lifestyle Profile: A stringent study of similarity and differences (시니어세대 라이프스타일 잠재프로파일 유형과 관광 행동 연구)

  • Seo In-seog;Kim Young-mi;Oh Hyun-sung
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.6
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    • pp.899-910
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    • 2023
  • The majority of research on lifestyle has been conducted based on a variable-centered approach. However, over the last decades, there is a growing body of research on lifestyle in terms of a person-centered approach. Hence, this study identifies senior generations' profiles based on the combination of the five realms of lifestyle. More specifically, this study utilized a Latent profile analysis(LPA) to explore both quantitatively and qualitatively distinct types of senior generation' lifestyle profiles. As a result, the five distinct types of senior lifestyle profiles were identified and these five profiles were then contrasted with traveling attitude and behavioral intention(traveling intention). In addition, this study attempted to identify similarity in the patterns of relations with theoretical antecedent, correlate and outcome variables. Results showed that even though senior generation belonging to profile groups pertaining to the high level of all five types of lifestyle were associated with a high level of attitude and behavior intention, there was no differences among the profiles. This means that regardless of the patterns of senor generation lifestyle profiles, there was no similarity. Nevertheless, it should be considered that senior generation consider a security when making a travel ling decision regardless of the patterns of lifestyle profiles. This results suggest that senior generation' traveling satisfaction is more likely obtained with the experience of safety and convenience during their travel. At last, this study discusses some implication tourism theory related to lifestyle, practices and future research on tourism profiles.

A Comparative Study of Users' Behavior on Mobile Internet Service Usage according to Lifestyle (라이프스타일 유형별 모바일 인터넷 사용형태 비교 연구)

  • Choi, Hun
    • Management & Information Systems Review
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    • v.30 no.1
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    • pp.87-105
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    • 2011
  • Although the rapid spread of mobile device like smart phone has increased, One of the main problems of systems is that they do not meet their quality requirements. Many researchers have tried to improve users' satisfaction and enhance their quality of life. The purpose of the study is to examine the moderating effect of lifestyle on the use of mobile internet service. To achieve our research purpose, we used lifestyle, IS success model and quality of life as the theoretical background. Based on the research model, we conducted survey and empirically analyzed the data. We classified user types according to lifestyle as a moderating variable. The results show that users' lifestyle can classify two group: curiosity-independent group and intelligence-pursuit of advanced fashion type. The impact of information and systems quality factors of mobile internet service on user satisfaction are differentiated from these lifestyle group. This paper ends with strategical implication of the study results.

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A Study on Eating-out Behaviors Depending on Female Customers' Lifestyle in Ulsan.Gyeongnam Province (울산.경남지역 여성고객의 라이프스타일에 따른 외식행동에 관한 연구)

  • Jeon, Yoo-Myeong;Lee, Jong-Ho
    • Culinary science and hospitality research
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    • v.18 no.3
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    • pp.18-31
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    • 2012
  • The current study aimed to analyze data conducting a survey with 211 females in Ulsan Gyeongnam province in order to understand what influence lifestyle types of female customers exert on eating-out behaviors from the perspective of eating-out motivation. So as to achieve research purpose, we conducted factor analysis, reliability analysis, t-test, ANOVA analysis, multiple regression analysis, correlation analysis and frequency analysis through SPSS 12.0 program. Findings of analyses indicated that items of lifestyle involve d 4 factors, and the item of eating out behaviors was extracted to be 1 factor. As a result of testing differences in lifestyle depending on residential areas, both type of chasing fashion and type of extroverted dependence have significant differences in variables, and both factors indicated that females living in Ulsan have higher mean values than those of females living in Gyeongnam. As a result of analyzing lifestyle depending on age, which was adopted in part, females at the ages of 31~40 had higher mean values than those in other ages in the type of chasing fashion, and females above the age of 51 had higher mean values than those in other ages in type of chasing health. As a result of lifestyle depending on academic backgrounds, university students or graduates had higher mean values than those in other academic backgrounds. For the influence of lifestyle types on eating-out behaviors depending on eating-out motivation, the type of chasing fashion, the type of purchasing the quality of life, and the type of chasing health were p<0.001, having significant effects.

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Assessing the Perspective of Individual Consumers on Cosmetics Brand Purchasing According to Their Lifestyle of Young Consumers Living in the Metropolitan Areas of China (소비자의 개인적 특성이 브랜드 구매의사결정에 미치는 영향 연구 - 중국 20-30대 화장품 소비자 라이프스타일 연구를 중심으로 -)

  • Kim, Joo-Ho;Jia, Yong-Xian
    • Journal of Global Scholars of Marketing Science
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    • v.15 no.3
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    • pp.1-30
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    • 2005
  • Currently, attentions toward the Chinese market have been growing rapidly. Economical values of China are highly appreciated. The current shift of economical environments in China leads to changes in the way of consumers' consumption. The purpose of this study is to identify the Chinese consumers' brand purchasing behavior according to their lifestyle. Questionnaires developed by researcher were distributed and collected from 118 Chinese consumers living in metropolitan areas of China. In research, five different lifestyles were identified; which are the vogue pursuing group, the social intercourse group, the traditional conservative group, the achievement pursuit group, and the passive stagnated group. These groups differed in the perception of cosmetic prices, purchase motivations, post-acquisitional satisfaction, and their demographics. For example, the vogue pursuing group consumers turned out to consider price as the most important element when they purchase cosmetics, while the social intercourse group valued recommendation from others more. Meanwhile the traditional conservative group and the achievement group each used past experience and attributes as their criterion.

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A Study on the planning of Ubiquitous housing for the Lifestyle (라이프스타일을 고려한 유비쿼터스 주거 공간 계획 연구)

  • Cho, Hae-Lim;Ahn, Kil-Jae;Kim, Yong-Sung
    • Journal of The Korean Digital Architecture Interior Association
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    • v.13 no.3
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    • pp.41-49
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    • 2013
  • According to the ROK 2010 census, representatives living arrangement are changing from 4 people per household to 2 people. Increasing number of elderly household and single household, the variety of lifestyles there has been a type of family structure. In this study, 1) through a precedent study review and case analysis to deduct representative group of lifestyle of Korean household. 2) Proposing spatial configuration according to the preferred lifestyle. 3) Deducting residential U-services from which specified from "Ubiquitous City Construction Project Operation Guide (2009)" of the korean Ministry of Land, Transport and Maritime Affairs. 4) Deduct highly expected U-service by each of lifestyle. As a result, spatial configuration and U-Services are proposed by changes of lifestyle which is based on ROK 2010 census.

A Study on the smart home space design based on lifestyle of one person household (1인 가구 라이프스타일 기반 스마트홈 공간디자인 연구)

  • Jeon, jin-bae;An, se-yun
    • Proceedings of the Korea Contents Association Conference
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    • 2018.05a
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    • pp.261-262
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    • 2018
  • 현대사회의 1인 가구는 전 연령대에서 지속적으로 증가하고 있으며 앞으로도 꾸준히 늘어날 전망이다. 4차 산업혁명의 도래와 빠르게 확산되고 있는 스마트홈서비스를 1인 가구가 효과적으로 제공받기 적합한 공간디자인이 필요하다. 본 연구는 1인 가구의 현황 조사와 1인 가구 라이프스타일 분석과 원룸형 주택의 구조 및 유형 분석, 국내 스마트홈서비스 선호도 조사로 진행되었다. 이를 통해 1인 가구의 라이프스타일을 반영하여 스마트홈서비스가 적용될 수 있는 공간디자인 방향을 계획하였다.

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A Study on School Uniform Modification According to Lifestyle in High School Girls (여고생의 라이프스타일에 따른 교복변형행동 비교)

  • Wee, Eun-Hah
    • Journal of Korean Home Economics Education Association
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    • v.20 no.3
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    • pp.201-213
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    • 2008
  • This study was intended to examine the relationship between lifestyle and school uniform design modification in high school girls and provide basic data for guidance in the wearing of school uniform. The subjects of this study were 585 girls who were in the first and second grades of high schools throughout Gwangju. This study was executed using a questionnaire. The data from this study was processed using SPSS WIN 12.0(Kr). The results were as follows; This study hypothesized that the perception and attitude on school uniform modification would be significantly difference depending on lifestyles in high school girls. The significant differences appeared in a few items. So the results suggested that school uniform modification was a common that appeared in most high school girls. However it was affected by their lifestyle. specifically, a digital-dependence lifestyle group has a few different perceptions and attitudes on school uniform modification than the others. In other words, school uniform modification in high school girls who spend their most time in school is a general and universal clothing behavior by psychological factors rather than the effect of lifestyle. It is considered that rules concerning school uniform modification should allow students to express their individuality within certain limits. Teachers should instruct students to wear appropriate underwear rather than keep students under control with a fixed set of rules. If High school girls have a negative body image as a result of their exposed body, they should receive active educational guidance.

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Structural Relationships between Lifestyle Attributes, Positive Emotion, and Satisfaction: The Case of University Students Who Visit Coffeehouses (라이프스타일 유형별 특성, 긍정감정, 만족도의 구조적 관계 - 커피전문점 이용 대학생을 중심으로 -)

  • Kwon, Na-Kyung;Lee, Yeon-Jung
    • Culinary science and hospitality research
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    • v.21 no.3
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    • pp.116-129
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    • 2015
  • In order to maximize customer satisfaction and provide differentiated customer-oriented marketing strategies, it is important to understand the essence of consumer behavior and characteristics of their market segmentation. Therefore, this study explored the relationships among five different food-related lifestyle (i.e., health, fashion, taste, economy and safety oriented), positive emotion, and satisfaction. An analysis of 338 samples drawn from college students who visited coffeehouse at least once in the previous months was performed. The results revealed that, taste, economy, and safety oriented lifestyle significantly affected positive emotion, and positive emotion significantly affected satisfaction. The findings highlight the significant role of coffeehouse customer food-related lifestyle toward positive emotion in the formation of satisfaction, and therefore generate theoretical and practical implications for the coffeehouse industry.

Preference of Neck-tie Pattern Designs according to Male Consumers' Fashion Life Style (남성소비자들의 패션라이프스타일에 따른 넥타이 문양디자인 선호)

  • Song, Ha-Young;Goo, Yong-Lim;Lee, Joo-Hyeon
    • Science of Emotion and Sensibility
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    • v.11 no.4
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    • pp.489-500
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    • 2008
  • The purpose of this study was to determine the preference and purchasing intention on necktie pattern designs according to male consumers' fashion lift style. Written questionnaires were handed out to 300 male consumers of the 20-40 years old in Seoul and surroundings, who were accessed by a convenience sampling method. The questionnaires were to classify male consumer groups according to the fashion life style, to examine characteristics, needs and wants of each group. The stimuli of 8 kinds of necktie patterns in black & white, and the semantic differential scale were applied to evaluate the preference and purchasing intention on necktie pattern design. A total of 265 samples were analyzed by factor analysis, cluster analysis, ANOVA, crosstabs and $X^2$-test through SPSS package program. Six factors in their fashion life style were extracted as follows: those were 'fashion-oriented', 'traditional conservative', 'brand-flaunting', 'personality-oriented', 'practicality-oriented' and 'unconcerned' life style. With these life style sub-dimensions, male consumers were segmented into five groups: these groups were 'strong personal seekers', 'practical brand seekers', 'traditional personal seekers', 'active fashion seekers', 'unconcerned group'. Each of these groups of male consumers showed significant differences in the preference and purchasing Intension of necktie pattern designs according to their fashion life style.

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