• Title/Summary/Keyword: 디지털 경영전략

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Finding Critical Success Factors for Spatial Data Industry by Comparing Strategies of Digital Earth Enterprises (디지털어스 기업들의 전략 비교를 통한 공간정보산업 핵심성공요인의 발견)

  • Kim, Jong-Ho
    • The Journal of the Korea Contents Association
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    • v.13 no.3
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    • pp.318-329
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    • 2013
  • Spatial information has influenced government policy formation, business strategy implementation, and our everyday life enormously. Digital earth enterprises providing global spatial data services emerge as spatial data industry grows rapidly. So it is highly desirable to grasp recent trends in the industry and find critical success factors (CSFs) for the digital earth firms. The purpose of this study is to compare strategies of digital earth enterprises and find CSFs for them. In addition, strategy analysis framework elaborations, systematic analysis of spatial data industry and market segmentation based on value chain are also performed to trace and cope with the volatile industry environment. Derived CSFs are as follows. First, acquisition of differentiated high quality spatial data is needed. Second, customer oriented convergent contents should be developed. Third, advanced platform functionalities must be provided to consumers. Finally, construction of efficient and effective global value chain is desirable.

The Analysis of Influence-Factors on the Implementation of Business Intelligence System (Business Intelligence 시스템 구축에 영향을 미치는 요인 분석)

  • Hong, Hyun Gi
    • Journal of Digital Convergence
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    • v.11 no.8
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    • pp.119-125
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    • 2013
  • The Recently many companies have tried to implement the Business Intelligence (BI) system to enhance the competitive edge in the rapid change of business environment. The BI system is implemented on the basis of current Management Information System, like Enterprise Resource Planning (ERP) system. For the successful implementation of BI system, many critical factors, like maturity and satisfaction level of current Information System, should be considered. The goal of this paper is to analyze which factors influence on the implementation intention of BI system, and how is the relationship among these factors. To achieve this goal, the empirical research has been carried out with factor analysis and Structural Equation Model (SEM). The result of this paper could be usefully referred in decision making process for the successful implementation of the BI system, and show the guideline to the management of the companies, which have the plan for the implementation of BI system.

The Study of Factors on Information System Success through Web Assimilation (웹 기술 융합을 통한 정보시스템 성공 요인)

  • Byeon, Hyeon-Su;Kang, Mi-Ra
    • Journal of Digital Convergence
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    • v.13 no.11
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    • pp.85-97
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    • 2015
  • This study examined that the assimilated web technologies can contribute to IS(information system) success. Through hierarchical regression analysis, the following findings are identified. First, top management championship, strategic investment rationale, and computer use and access affected web technology assimilation, and then web technology assimilation influenced on IS development success positively. Second, top management championship had more influence than other independent variables in strategies dimension of web technologies assimilation while strategic investment rationale did in activities dimension. Third, the strategies assimilation was more dominant than the activities assimilation for IS success. Thus it is concluded that IT including web technologies brings organizations a powerful business tool and high profit.

LCD 산업의 경쟁력 향상을 위한 시스템 다이내믹스 응용

  • Jang, Hyeon-Ju;Kim, Do-Hun
    • 한국경영정보학회:학술대회논문집
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    • 2008.06a
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    • pp.585-589
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    • 2008
  • LCD (Liquid Crystal Display)는 디지털 기기의 주요 구성 요소이며, 모든 크기의 FPD (Flat Panel Display) 시장에서 지배적인 시장점유율을 보인다. 그러나 많은 전문가들은 LCD 산업이 수년 내에 OLED (Organic Light Emitting Diodes), 3차원 디스플레이, 플렉서블 디스플레이와 같은 차세대 디스플레이 기술의 강력한 도전에 직면할 것이라고 예상한다. 이러한 경쟁환경에서 LCD 산업이 살아남기 위한 방안으로 본 연구에서는 LCD 산업의 경쟁력의 원천을 밝혀내고, 이를 극대화하는 전략적 방향을 제시한다. 이를 위해 먼저 LCD 산업구조와 가치사슬을 분석하여 LCD 산업의 경쟁력을 제고하기 위한 기본적인 전략적 대안을 개발한다. 이 단계에서 얻어진 통찰력을 바탕으로, 인과지도(causal loop diagram)와 시스템 다이나믹스 (system dynamics) 방법론을 활용하여 기존의 LCD 산업구조에서 판매량, 시장점유율 및 이익 등의 핵심 지표에 가장 큰 영향을 미치는 구조적 특징을 규명한다. 또한, 여기서의 다이나믹스 모형을 바탕으로, LCD 제조업자의 관점에서 프로세스 역량을 극대화할 수 있는 전략적 대안을 모색한다.

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A Study on Digital Transformation Competitive Strategy of Accommodation Reservation Service Industry: A Case Study (디지털전환 기반의 숙박예약 서비스 경쟁우위전략: 사례연구)

  • Chin, HeeSoo;Lee, DongWon
    • Journal of Korea Society of Industrial Information Systems
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    • v.27 no.1
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    • pp.93-109
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    • 2022
  • Today, digital transformation in providing service value to companies that combine service and technology is becoming a necessity. In the transition period of digital transformation, various factors such as data, artificial intelligence technology, and partnerships can become competitive factors. In particular, digital transformation, which combines information and services with customers, creates a new business model that changes the entire industry and is presented as core competitiveness that creates customer value. From these aspects, the purpose of this case study is to derive competitive advantages on digital transformation using the case of company S. First, the study analyzes the same type of industry based on the case of app service. Second, this study presents preference factors in the operational process to enhance competitiveness by expanding user participation in accommodation reservation services. In addition, the customer service value model provides through the analysis of the five competitive factors in the operational process. This study elaborates the implications of the customer service value creation model in terms of new opportunities and challenges in digital transformation as a new customer service strategy.

A case study on service activation strategy of online and offline integration stores in the non-face-to-face era (비대면 시대의 온·오프라인 통합매장의 서비스 활성화 전략에 관한 사례 연구)

  • Lee, Jae-Eun;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.19 no.9
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    • pp.299-305
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    • 2021
  • This study is a case study for revitalizing services of integrated online and offline stores in the non-face-to-face era. The retail apocalypse crisis has deepened due to COVID-19, and to overcome this, the physital strategy of providing online experiences to offline stores is attracting attention. However, the response of domestic retailers is at an early stage, and strategic research is needed to improve consumer access and revitalize offline stores. Three strategies were identified through theoretical considerations according to technological development, and four strategies were summarized by investigating and analyzing domestic and foreign precedents. By categorizing the derived strategies, three core strategies were presented in conclusion. This study is a study based on literature and case studies, and is expected to be helpful in establishing strategic basic data for revitalizing online and offline integrated stores in the future.

디지털 신경망을 고려한 학습모형개발

  • 노귀순
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 2000.11a
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    • pp.763-780
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    • 2000
  • 21세기 경영전략 중 속도와 유연성을 가능하게 하는 것은 디지털을 기반으로 하는 정보기술이다. 1959년 Edith Penrose 가 "경영자원론적 기업론"에서 핵심역량 이론을 통해 연구한 후로, 지식증가의 중요성은 더 이상 무시될 수 없게 되었다(Penrose,1959). 지식 및 지식경영에 대한 개념이 구체적으로 형성되기 전에 1980년대 초부터 실무에서 먼저 지식의 중요성을 깨닫고 기업에서 이러한 지식을 어떻게 축적ㆍ관리 할 것인가에 초점을 둔 활동들이 수행되었다. 특히, 상당부분의 관심이 기술적 지식을 창출, 조직화, 이용하고 그래서 결과적으로 혁신을 가져올 원천들을 응용하는 방법에 집중되고 있다. 특히, 그 초점은 새로운 제품이나 프로세스를 창출하거나, 기존 제품 혹은 프로세스를 개선해서 보다 잘 시장의 요구에 부합하고 지속적으로 경쟁우위를 유지할 수 있도록 하는데 있다(Cole, 1998).(중략)1998).(중략)

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How Small Business Competitive Strategies Affect Business Performance by CEO leadership types (소기업 경쟁전략과 CEO 리더십 유형이 기업성과에 미치는 영향)

  • Kim, Hyun-Woo
    • Journal of Digital Convergence
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    • v.19 no.6
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    • pp.163-174
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    • 2021
  • This paper investigated the role of CEO leadership in the relationship between Korean small firm's competitive strategy and performance. This study conducted an empirical analysis by collecting data through a questionnaire survey targeting small firms in Korea. The main findings of this study are as follows. First, it was found that the competitive strategies of small firms all had a positive effect on the performance, and it was found that a strategic consistency rather than the type of strategy was positive for firm performance. Second, it was found that the type of leadership of the CEO should also be changed according to the type of strategy. Specifically, it was found that transformational leadership was more appropriate for differentiation strategies, and transactional leadership was more appropriate for cost advantage strategies. This study clarified that the pursuit of a strategic consistency is more important than the type of strategy in the competitive strategy, and that the CEO needs to pursue an appropriate leadership style according to the competitive strategy.

The Era of Digital Currency and CBDC Strategy (디지털 화폐 시대와 CBDC 대응전략)

  • Kim, So-Hyung;Chung, Jee-Yong;Kim, Moon-Soo;Choi, Hyang-Mi
    • Journal of Digital Convergence
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    • v.19 no.12
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    • pp.303-309
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    • 2021
  • This study examines the effects of CBDC(Central Bank Digital Currency) on the Korean economy in the digital currency era and discusses the response strategies for CBDC. With the review of the definition and the development status of digital currency, we explore the characteristics and current status of CBDC in Korea as well as the possibility for internationalization of CBDC. The result shows that CBDC can reduce credit risk, improve transaction transparency compared to cash, and increases monetary policy capacity. Meanwhile, the credit and intermediary function of financial institutions may be weakened, and side effects such as financial alienation may occur. Nevertheless, as the issuance of CBDC is an important opportunity to enhance the possibility of internationalization of Korean Won, preemptive measures are required to keep pace with the competition and cooperation with each country toward the digital key currency. We need to accelerate the digital financial environment through Korea's comparative advantage, and develop a strategy to achieve the internationalization of the financial industry and the Korean Won through CBDC issuance. From the early stage of CBDC designing, it is necessary to achieve international agreements through cooperation with other central banks and to develop policies suitable for the transition to digital currency.

2023 Korea Digital Business Trend Study: Listening to Voices from Academia and Industry (2023 대한민국 디지털 비즈니스 트렌드 인식조사: 학계와 산업계의 다양한 목소리를 들어보다)

  • Heedong Yang;Hyunchul Ahn;Jung Lee;Hyunjeong Kang
    • Information Systems Review
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    • v.25 no.1
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    • pp.189-212
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    • 2023
  • This study uses various methods, including media analysis, expert interviews, and large-scale surveys, to derive notable digital business trends in 2023. Most trend studies have yet to deal with digital business trends in Korea. They also often have limitations in the objectivity of the results using unclear methods. On the other hand, this study emphasizes the validity of the results by collecting opinions from Korean digital business experts in various fields. First, Korean IT news articles were collected and analyzed through topic modeling analysis. Then, based on the results, interviews were conducted with 13 academic and industrial experts to derive 16 IT business trend candidates. Then, a survey was conducted on 210 experts to finalize the list of Korean IT business trends. Finally, to compare overseas and domestic views, we conducted an additional survey using the items developed by the Society for Information Management, SIM. This study is meaningful in that it drew prospects for digital business trends in consideration of the domestic business environment by scientifically converging various opinions of Korean digital business leaders. Our study contributes to developing strategies for IT technology and IT service business markets.