• Journal of Digital Convergence
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• v.19 no.7
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• pp.129-138
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• 2021

Many organizations are applying robotic process automation (RPA) to automate repetitive and rule based tasks to enhance the accuracy and efficiency of works. Some members are willing to join the projects hoping to eliminate annoying and meaningless tasks, but others are resisting this innovation fearing that they may lose their jobs. In this study, both positive and negative antecedents are posited to influence the performance in adopting RPA. The effects of relative advantage, compatibility, change management effect, innovation resistance and satisfaction, conclusively to performance improvement were examined via a survey of 109 employees involved in the 11 RPA projects in a manufacturing company, and the structural equation model analysis. The research considering the consumer characteristics of the innovation resistance model can be followed for the development of individualized change management strategy.

• Journal of Digital Convergence
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• v.19 no.2
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• pp.307-314
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• 2021

This study was to analyze the satisfaction and intention to recommend a hospital for spinal and joint patients. Using a structured questionnaire at a spinal and joint hospital in Seoul in 2019, and the relationship between demographic and social characteristics and patient satisfaction, factors influencing hospital satisfaction, and recommendation intention were analyzed. In outpatients, hospital satisfaction was higher in neatness and cleanliness of staff, kindness and facility environment comfort, and hospital satisfaction was low in questions related to waiting time. In inpatients, women's satisfaction was higher in the nursing and hospital environment areas. The correlation analysis between the satisfaction and the willing to recommend, there was a positive correlation. In the sub-analysis, hospital satisfaction was higher in the group that responded with respect and courtesy, listening, satisfaction of the nurse, hospital cleanliness and safety. This study is can be used to improve the quality of hospital care services in related hospitals.

• Journal of Digital Convergence
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• v.19 no.3
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• pp.47-54
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• 2021

This study shows that consumers' attitudes and behaviors are rapidly changing due to the COVID-19 outbreak in a situation where consumption patterns are already changing due to demographic changes such as an increase in the number of single-person households and dual-income couples. To this end, the results of an online survey conducted on 500 panels of Nielsen Korea were used in this study. In particular, consumers were divided into two generation groups (Generation Z vs. Millennial) and analyzed and presented changes in consumption activities and food purchasing behaviors changed by COVID-19. As a result, the existing online distribution trend has been strengthened, and its impact has been amplified by COVID-19. These changes also resulted in different consumption behaviors depending on the degree of concern for COVID-19 by generation. Based on the results of this study, it turns consumers' behavioral changes into new opportunities, focusing on the accelerating a new 'contactless' lifestyle, which will provide managerial implications for the food industry's response strategies in relation to the theoretical significance and in practice.

• Journal of Digital Convergence
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• v.20 no.4
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• pp.133-145
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• 2022

As a result of the study, the poorest keywords were information, big data, management, policy, government, law, and smart. In addition, as a result of network analysis, related research was being conducted on topics such as data industry policy, data governance performance, defense, governance, and data public. The four topics derived through topic modeling were "DG policy," "DG platform," "DG in laws," and "DG implementation," of which research related to "DG platform" showed an increasing trend, and "DG implementation" tended to shrink. This study comprehensively summarized data governance-related studies. Data governance needs to expand research areas from various perspectives and related fields such as data management and data integration policies at the organizational level, and related technologies. In the future, we can expand the analysis targets for overseas data governance and expect follow-up studies on research directions and policy directions in industries that require data-based future industries such as Industry 4.0, artificial intelligence, and Metaverse.

• Journal of Digital Convergence
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• v.20 no.4
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• pp.111-117
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• 2022

In this study, the factors of customers' selection attributes on family restaurants, brand images, and the effect on revisit intention were analyzed. Specifically, the effects of brand, store, and price, which are sub-factors of family restaurants, on customers' revisit intention, store/service value, brand value, food effect, and revisit intention were examined. Among the brand image and four family restaurant selection attributes derived from this study, the most significant selection attributes were the cleanliness and hygiene of family restaurant stores and the menu and quality of family restaurant stores. Therefore, it can be said that family restaurants are price attributes and store/service attributes that have the most influence among the selection attributes. Through this, we intend to provide basic data necessary to find development plans through strategic plans for family restaurant management in the future.

• Journal of Industrial Convergence
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• v.20 no.7
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• pp.21-30
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• 2022

In this study, This study focuses on exploring the major factors influencing the successful introduction of the cloud-based accounting information system, which is the top priority in the field of corporate digital transformation. Therefore, theories were summarized based on the company's cloud environment and related prior research, and the major performance factors of the company were analyzed by dividing them into organizational factors, business operation factors, and technical system factors. Considering that the cloud-based accounting information system is in the early stages of its introduction, the research analysis method ranks major success factors according to their importance using the Delphi targeting the expert panel, through the AHP method, the major performance variables were finally explored through the mutual importance analysis of each major factor. As a result of the analysis, organizational factors were analyzed as corporate sustainability, business operational factors were the business solutions, and system scalability factors were analyzed. This study will be able to provide additional useful information on the initial introduction strategy and operation for the introduction and operation of the cloud-based accounting information system.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.42 no.1
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• pp.107-116
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• 2022

Recently, research has been actively conducted on the technology of inspection facilities through image-based analysis assessment of human-inaccessible facilities. This research was conducted to study the conditions of deep learning-based imaging data on bridges and to develop an evaluation prototype program for bridges. To develop a deep learning-based bridge damage detection prototype, the Semantic Segmentation model, which enables damage detection and quantification among deep learning models, applied Mask-RCNN and constructed learning data 5,140 (including open-data) and labeling suitable for damage types. As a result of performance modeling verification, precision and reproduction rate analysis of concrete cracks, stripping/slapping, rebar exposure and paint stripping showed that the precision was 95.2 %, and the recall was 93.8 %. A 2^nd performance verification was performed on onsite data of crack concrete using damage rate of bridge members.

• Asia-Pacific Journal of Business
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• v.12 no.4
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• pp.271-288
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• 2021

Purpose - The purpose of this study is to identify the critical factors that restaurant management should consider strategically when making a decision after COVID-19 under the digital transformation and non-contact service expansions environment. Design/methodology/approach - The thirty six experts and managers who have 5 years or more experience in restaurant industry in Korea participate this study. The Analytic Hierarchy Process (AHP) and SER-M were used to analyze the experts' opinion Findings - As a result of the analysis, 'management environment' (0.313) showed the highest relative importance priority, followed by 'brand (0.263)', 'management characteristics (0.254)', and 'physical factors (0.17)'. And, as for the sub-factor value, 'lifestyle (0.087)', 'awareness (0.084)', 'consumer desire (0.075)', and 'loyalty (0.068)' were ranked highest among the 19 influencing critical factors. Research implications or Originality - In the case of large restaurant enterprises, it is judged that the subject(CEO, Management) is actively pursuing a strategy to acquire the necessary resources for the given environment of digital transformation and customer demand for non-contact services. On the other hand, in the case of middle and small restaurant enterprises, it seems that they are fully aware of the demand for expansion of non-contact services and the digital transformation required in the post COVID-19 era, but information technology utilization ability, usage experience, technology acceptance ability, and education and training support for this are only available to large enterprises.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.851-860
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• 2024

This study analyzes the impact of online streaming services, particularly Over The Top (OTT) services, on consumer media consumption patterns in the digital age. It examines how consumer-centric service values affect OTT platform choice, consumer satisfaction, and brand loyalty, focusing on various factors such as content diversity, ease of use, affordability, brand awareness, and personalized services. The findings reveal that content diversity, ease of use, and affordability are significant factors positively influencing consumer satisfaction and brand loyalty, thereby motivating OTT platform selection. Contrary to expectations, personalized services did not have a significant impact. This research provides critical insights for OTT service providers to enhance consumer-centric values and develop competitive service strategies.

• Asia Marketing Journal
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• v.13 no.4
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• pp.105-137
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• 2012

After relationship marketing emerged as a new approach in the marketing field in the 1980s, it has been widely studied in the United States, Europe and Asia. Rapid environmental changes and global competition has made it inevitable for companies to consider their relationships with the environment more closely. Under these circumstances, relationship marketing has held a position as a pivotal paradigm in the field of strategy as well as in marketing. In addition, relationship marketing has overcome the limitations of a traditional marketing research while providing richer implications in company's marketing activities. The paradigm shift to relationship marketing has brought fundamental changes in a marketing point of view. First, in philosophical aspects, unlike past research which focused solely on customer satisfaction, organizational relationship parameters which focuses on trust and commitment has become key elements of successful relationship marketing while shifts in thoughts naturally take place from adaptive marketing to strategic marketing. Second, in structural aspects, the relational mechanism of governance such as network structure with a variety of relational partners has emerged as a new marketing organization from the previous simple structure focusing on the micro-economic, marketbased trading between seller and customer. Third, in behavioral aspects, it proposed the strategic course of the action of gaining an advantage over the competition on the individual firm level by focusing on building long-term relationships and considering partnership with the components in the entire marketing system, rather than with one-time transaction-centric action between a seller and a customer. Fourth, in the aspects of marketing performance, marketing performance was sought through the long-term and cooperative relationship with various stakeholders, including customers in the marketing system, focusing on the overall competitive advantage based on relationship rather than individual performance of individual companies' marketing activities, such as market share and customer satisfaction. However, studies of relationship marketing were mostly centered in interorganizational relationships focusing on the relational structure and properties of commercial sector in the marketing system. Paradoxically, the circumstance of the consumer's side that must be considered is evolving again in relationship marketing. In structural aspects, a community, as the new relationship governance structure in the digital environment, and in behavioral aspects, the changing role of consumer participation demanding big changes in the digital environment engaged in the marketing system. The possibility of building a relationship marketing community for common value creation is presented in terms of organization of consumers with the focus on changing marketing environment and marketing system according to the new realities of the 21st century- the popularity of digital environments and the diffusion of customer participation. Therefore, future research of relationship marketing must seek for a truly integrated model including all of the existing structure and properties of the research oriented relationship from both the commercial and consumer sector.