• The Journal of the Korea Contents Association
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• v.9 no.1
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• pp.270-284
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• 2009

There is a big attention to digital convergence products(DCP) nowadays. However, consumers' response on the DCP is not always positive. These products may not match consumers' value and consumers may not know how to use them, because the DCP is generally innovative products. DCP marketers should learn that why consumers do not purchase them. Thus, this paper examines and identifies the consumers' purchase-avoiding psychological factors and antecedents on DCP. In detail, It is empirically checked that how the relationship between purchase-preventing factors such as complexity, incongruence, uncertainty, and unreasonability and purchase-avoiding psychological factors such as dissonance, innovation resistence, and perceived loss is. Also, these purchase-avoiding psychological factors' influence on the purchase-intention is empirically checked. As results, complexity and incongruence have an effect on the innovation resistence significantly. Uncertainty and unreasonability influence perceived loss variable. Unreasonability also influences consumers' cognitive dissonance variable. Additionally, cognitive dissonance have an influence on innovation resistence positively, and such innovation resistence influence consumer's purchase-intention negatively. Therefore, marketers should think twice about the roles of these purchase-preventing factors before launching.

• Journal of Digital Convergence
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• v.13 no.5
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• pp.119-127
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• 2015

Although it was very long since companies and organizations have been interested in technological innovation or management innovation and many of them have been investing on innovation in convergence industry environment, they could not take differentiated competency and competitive advantage so that they were fallen behind from market by new trends. This research is aiming at deduction of strategies for corporations to keep continuously differentiated competitiveness and competitive advantage. It suggested open innovation activities as basic independent variables. It added global technological alliance known for Open Innovation Alliances to independent variables too. It suggested platform leadership emerging between open innovation activities and digital ecosystem and 6 encroachment types from disruptive innovation theory as control variables. It suggested dynamic competitive advantage as dependent variable for explaining dynamic properties of environment. It analyzed case from 11 researches of open innovation activities, categorized them and verified the appropriacy of the variables. This research contributes to new direction for derivation of strategies and methodologies by which corporations keep competitive advantage in dynamic convergence environment.

• Journal of Digital Convergence
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• v.10 no.6
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• pp.17-22
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• 2012

The technological innovation of IT industry is the competitive tool for them to survive in the environment of an intensive competition. This technological innovation is critical in the survival of firms, but various factors should be considered to embody technological innovation success. This paper aims to identify the determinant factors of the outcome which influence the technological innovation based on the IT industry, and set up a model for measuring technological innovation success. A hypothesis was established for the impact relation between technological innovation success and government support level, which was verified through the logistic regression analysis. In conclusion, in terms of government support, IT manufacturing companies to the success of product innovation, technology development(R&D) and commercialization of direct support is needed for the financial support. And, the success of process innovation is accomplished through manpower training of technical personnel.

• Informatization Policy
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• v.23 no.2
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• pp.54-72
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• 2016

This article analyzes the latest cases of Digital Social Innovation such as crowdsourcing and online petitions for public trouble-shooting in oder to demonstrate that public engagement of the citizens on decision making can enhance the quality of democracy. Digital Social Innovation contributes to citizen's participation on decision making and policy implementation with taking advantage of digital technologies of crowdsourcing and online petitions. Active civic engagement for decision making literally helps to improve and democratize government policy. These series of processes not only improve quality and efficiency of policy governance by building up transparency and effectiveness of policy itself but also enhance the throughput legitimacy. With this article, I quote and analyze various practices of Digital Social Innovation which we had substantiated to demonstrate the effectiveness of civic engagement for decision making to improve and enhance democracy. The hypothesis that the Digital Social Innovation attempted in various ways is a principal factor of democratization could be verified. Moreover, the practices of Digital Social Innovation helps the civic participation in policy making in modern society. Finally, this article suggests an implication of Digital Social Innovation as part of efforts to ensure the involvement of throughput legitimacy for the development of democracy.

• Journal of Digital Convergence
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• v.20 no.4
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• pp.627-636
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• 2022

The purpose of this study is to maximize the development and utilization of digital innovation. First, analyzed the status of industrial development and digital innovation. Second, examined emotion and experience, looked into their types and properties. Third, attempted to develop a more creative and innovative user experience. The results of this study were presented as a theoretical basis, specification of research direction and research scope, and design analysis direction. It is expected to be used as a basic data that can help how to approach and interpret human emotions and behaviors in order to provide differentiated experiences by he essential concepts of emotions, experiences in various fields in the future.

• 한국디지털정책학회:학술대회논문집
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• 2006.12a
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• pp.211-221
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• 2006

본 연구는 국내하이테크 기업의 기술혁신지향성과 시장지향성이 기업 성과에 미치는지 여부를 규명하고자 Moorman & Miner(1997), Kohli, Jaworski & Kumar (1993)가 개한 척도를 사용하여 탐색적인 연구를 실행하였다. 설문은 2006년 11월 한달 동안 서울 경기지역의 혁신관련 교육을 수행하는 교육 기관과 기술 기반의 제품 개발과 서비스를 수행하는 업체를 대상으로 시행하였다. 가설 검증을 위해 총 200부의 설문지를 배포하여 60부를 회수하여 수집된 자료는 SPSS v12.0을 이용하여 요인분석과 회귀분석을 실시하였다. 분석결과 기술혁신지향성은 성과에 영향을 미치나 시장지향성이 기업의 성과에 미치는 영향에 대해서는 확인할 수 없었다.

• Journal of Digital Convergence
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• v.20 no.4
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• pp.353-366
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• 2022

The study sets out to examine the relationship between the effects of government support, network capability, and knowledge sharing on the effects of innovative behavior on innovation performance. As digital-based networks and knowledge sharing activities are rapidly becoming common in the era of the spread of Covid-19, 357 questionnaires were analyzed for incumbent employees and the research hypotheses are verified using SPSS 24 and smart PLS 3 to prove the relationships between variables. As a result of the study, it is found that innovation performance increased when government support, network capability, and knowledge sharing increased. Innovative behavior is found to significantly mediate the relationship between network capability, knowledge sharing, and innovation performance, and government support was found to have a significant effect on network capabiltiy. Therefore, in order to induce innovative actions that are important in creating innovative results, various programs to enhance the network capabilities of entrepreneurs and promote knowledge sharing should be required as government support policies. This will serve as a driving force for entrepreneurs to voluntarily develop and implement ideas more flexibly and freely, thereby enhancing competitiveness through innovative growth of companies and industries. In other words, this study verified the effectiveness of government support in the network capability to help create innovative results by inducing innovative behavior along with knowledge sharing activities, and comprehensively demonstrated the relationship between factors in the overall structure.

• Journal of Digital Convergence
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• v.10 no.5
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• pp.167-175
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• 2012

The purpose of this paper is a study of the next generation innovation to deal with changing business environment in which the competition is getting fierce. The ultimate goal of a company is to sustain and grow by creating value or profit continuously. As the social or business environment changes, the way of creating profits also changes. Therefore, business management or innovation should be evolved in accordance with the value change, and this gives basis to the question "What would the next generation innovation be like?". This paper is not to give the definite answer to the next generation innovation, but to get discussion started. We hope that many ideas, critiques and opinions to this paper will make the next generation innovation clear.

• 한국디지털정책학회:학술대회논문집
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• 2006.06a
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• pp.149-165
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• 2006

미국 Intel사, Andy Grove 회장이 말했듯이 '기업들이 예외 없이 인터넷 사업에 나서고 있어 향후 5년 후면 따로 Internet 기업이라는 단어를 쓸 필요가 없어질 것이다. 그 때쯤이면 인터넷 영역에서의 상권을 놓고 관련 기업들이 치열한 경쟁을 벌일 것이며 승자가 기존 업체들을 인수하게 될 것이다' 라고 말했듯이 최근에 e-business가 많은 각광을 받고 있는데, 그 이유는 Internet으로 전 세계가 연결이 되고, 사회 전반의 틀이 변화하면서 정보의 도달성과 충실성의 추구가 동시에 가능해졌으며, 고객의 욕구가 단순화된 제품군에서 복잡 다변화된 제품군으로 변화하고 있다. 따라서 빠른 의사결정과 효율적인 제조환경 구축이 요구되면서 Product Life cycle도 단축이 되었으며 e-Business는 급변하는 디지털 경영환경에서 기업의 경쟁력 확보와 경영혁신의 방안으로 그 필요성이 많이 대두되고 있다. 본 연구에서는 e-business 모델의 성공 및 실패 사례들을 심도 있게 고찰해 본 후 디지털 환경의 발달에 기인한 새로운 경영혁신을 위한 e-business의 성공모델에 대해서 그 전략들을 제시해보고자 한다.

• Ingenium
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• v.30 no.1
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• pp.15-19
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• 2023