• The Journal of the Convergence on Culture Technology
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• v.6 no.3
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• pp.111-116
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• 2020

This is a case study of corporate culture marketing to commemorate the 10th anniversary of the death of Steve Jobs on October 5, 2021. Corporate culture marketing seeks to derive cultural consumer values through Steve Jobs' fandom, and to increase corporate brand image and achieve profits. According to Big Data, Steve Jobs' brand image was derived from 'Innovation', 'First', 'Creativity', 'Change', and 'Design'. So, the relationship between Spigen convergence culture space 'SpigenHall', which is highly related to Steve Jobs' brand image, and the opera , which is made of the material of former Apple CEO Steve Jobs, is analyzed with big data and culture. We investigated the opinions of content experts. SpigenKorea and the digital opera are designed to provide Steve Jobs' story of joy and sorrow, offer VIP members' premium services, press publicity is 'the first in Korea', GangNam's suitable for famous celebrity performance venues and cultural and artistic venues 'SpigenHall', the revenue of the performance ticket was selected as a donation. This study is suitable for researching the life story of male CEOs and planning a cultural city. The limitations of the study need to analyze various works by genre and attempt to analyze consumer values according to the industry.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.113-122
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• 2023

This study was conducted on the premise of the development of cultural products using relic assets of traditional culture in a knowledge and information society led by culture and soft power. It was conducted in the context of exploring the possibility of cultural content products of Wa-Dang relics excavated from traditional architecture in the Unified Silla Period and expanding the scalability of commercialization motifs that are highly useful in jewelry design. First, the original form, material, use, size, meaning, and formative aesthetics of Wa-Dang were identified through literature and media research. Among the considered Wa-Dang, 10 types of Wa-Dang which represent the category and have values in modules and patterns were selected, and, then, circular images were extracted and modularized with a "formal simplification technique." Based on the "mathematical symmetry analysis technique," which is a method of systematizing pattern composition arrangement format. we derived a planar formative element that can be used in the development of the cultural content industry and jewelry design. In order to expand its usability in the jewelry industry in the future, it was presented as a 2D digital image. In the future, we hope more studies on the various cultural content industry utilizing the traditional culture will be carried out.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.9-16
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• 2016

Along with the development of advanced technology as well as the trend of becoming information society where all different cultures become convergent, communication competence is becoming one of the most important. Therefore, universities are making efforts to open and operate a related curriculum regarding communication competence as the most needed core competence in cultivating competitive men of ability. Accordingly, this study is going to suggest courses and detailed contents for developing communication courses to enhance undergraduates' core competence. The contents of communication subjects include the course outline, objectives, manner of lecturing, evaluation, weekly learning topics, learning objectives, and learning contents, and so on. This study will lay the ground for cultivating undergraduates' communication skills effectively and improving their core competence further to lead their college life soundly based on the understanding of communication. Also, this study will form a field of cultivating competent persons who can create social value through systematic education on communication competence which is the most emphasized as core competence that the members of universities or societies should be equipped with.

• Journal of Digital Contents Society
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• v.18 no.1
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• pp.87-91
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• 2017

Recently, several kinds of researches using IoT wearable devices are active in the field of sports, design, emotional sciences and so on. The human bio data such as blood pulse, ECG, SKT signal, and GSR Signal producing from IoT wearable devices such as Watch, Smart-band, Grass can adapt to the meaningful future applications. Using the human's emotional data and a physical status with variation and so on, we can individually get the personal status. Due to knowing the personal emotion or physical status is related and connected to the valuable wallet of customers, the approach is more important in nowadays. Therefore, the personal information can effectively adapt to the marketing of the culture industry, which deals with emotions of customers. The research shows implementation steps for explaining overall architecture of the convergence research between Art and Technologies.

• The Journal of the Korea Contents Association
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• v.12 no.5
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• pp.62-69
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• 2012

The newly developed field of media art is quickly making progress to include various and up-to-date forms of expression. Unlike in traditional art, the communication between the art and the viewer has become vastly important, in which the viewer is an active agent who participates and interacts with the artwork. These digital artworks can now be readily observed in everyday places and things, rather than being confined solely in the gallery space. By encouraging open interaction with the public, media art has become more accessible. Accordingly, this thesis examines the construction of a real-time multimedia clock piece using particle systems. Time has always been a significant theme in the realm of traditional art, which continues to be explored extensively in various forms of expression. In an attempt to express the continuity of time and the state of being value of existence based on technological skills, the thesis presents an artwork that uses the popular medium of a clock while also providing both usability and emotional satisfaction for the viewer's sensibility through interaction.

• Journal of Digital Contents Society
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• v.19 no.9
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• pp.1769-1778
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• 2018

As the value of using Big Data is increasing, various researches are being carried out utilizing big data analysis technology in the field of education as well as corporations. In this paper, we propose a method to predict learning achievement using big data cluster analysis. In the proposed method, students in Korea Children and Youth Panel Survey(KCYPS) are classified into groups with similar learning habits using the Kmeans algorithm based on the learning habits of students of the first year at middle school, and group features are extracted. Next, using the extracted features of groups, the first grade students at the middle school in the test group were classified into groups having similar learning habits using the cosine similarity, and then the neighbors were selected and the learning achievement was predicted. The method proposed in this paper has proved that the learning habits at middle school are closely related to at the university, and they make it possible to predict the learning achievement at high school and the satisfaction with university and major.

• Journal of Digital Contents Society
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• v.19 no.5
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• pp.917-926
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• 2018

In recent years, it has been supporting sustainable growth to be a longevity company such as training, consulting, finding and rewarding excellent companies, and tax support for the smooth family business succession of family businesses. The smooth family business succession of these companies has positive effects such as maintaining and improving technological competitiveness, maintaining stable employment, creating long-term investment and new jobs. However, since the concept of the family dominant business is still unfamiliar in Korea, the research on the family dominant business is also insufficient. Now, as family dominant business have a very high share in the national economy, there is a need for research on family dominant business in Korea. Therefore, this study conducted an empirical research on succession process consulting satisfaction of family business centered on small business owners and analyzed the difference of it.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.24-33
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• 2021

This study examined a semantic relationship expressed in college presidents' welcome greetings in order to explore the promotion strategies and future direction of universities in Daegu & Gyeongbuk provinces in South Korea. Greetings were collected from university websites as of September, 2020. According to word frequency analysis, "everyone," "welcome," and "visiting" were mostly used in the headlines. In the body texts, "college" and "education" were frequently paired. While the two- & three-year colleges focus on industrial and technical capabilities, four-year universities tend to emphasize educational excellence and academic research performance. This study is valuable in that it understands the direction that universities in Daegu and North Gyeongsang Province put forward amid the decreasing school-age population and the changing social environment.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.617-626
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• 2022

With the advent of the autonomous driving era, automobiles are being discussed as an extension of the media. The growth of the in-vehicle infotainment(IVI) system can provide various benefits and values to the driver and passengers. Although the development and research of related technologies is being carried out, there has been no research that specifically identified users' valuation on the main attributes of IVI systems. This study uses conjoint analysis to investigate key attributes and users' preferences. The results indicate that the most important attribute for IVI system is provider, followed by system operation type, main service and content type. For each attribute, consumers prefer a detachable infotainment system provided by a telecommunication company, and prefer to use information-oriented services and content that they have previously consumed. This paper provides practical implications, especially in terms of convergence, that operators can refer to in IVI development.

• Convergence Security Journal
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• v.22 no.1
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• pp.135-140
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• 2022

This study aims to analyze exercise cases and issues using smart devices and technologies, and to present the development direction of a smart exercise environment suitable for the wellness life of active seniors with high activity and economic power unlike the existing silver generation. In the fitness industry, the subscription economy that regularly receives or uses necessary exercise tools, services, and digital content is expanding, and business models based on hardware sales and content subscription continue to emerge. In order to have value competitiveness as a platform that provides active seniors with integrated exercise services for health care, not only fitness centers, but also home training exercise equipment, fitness-related applications, and smart wearable device markets should be organically connected to form an expanded total platform. In order to have value competitiveness as a platform that provides active seniors with integrated exercise services for health care, not only fitness centers, but also home training exercise equipment, fitness-related applications, and smart wearable device markets should be organically connected to form an expanded total platform. The linkage of the digital healthcare function, which provides real-time changes to exercise programs based on continuous monitoring and feed back through wearable devices before, after, and during exercise by receiving and selecting exercise programs suitable for individual health status, is the differentiating factor in the smart fitness model.