• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.11 s.158
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• pp.1618-1625
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• 2006

The purposes of this study were 1) to identify dimensions of fashion lifestyles of men of digital generation and online shopping mall service attributes, and 2) to find factors affecting general satisfaction and intention to purchase at online shopping malls. Data were obtained from 632 men aged between 15 and 39 who were using the internet. Fashion lifestyles produced five factors, fashion leadership, shopping enjoyment, brand pursuit, personality pursuit, and practicality pursuit. Internet service attributes included three factors, check-out service, after delivery service, and product presentation service. Significant determinants of general satisfaction were after delivery service, check-out service, product presentation service, and purchase experience in order. For intention to buy, after delivery service, check-out service, product presentation service, purchase experience, practicality, and household income level in order were significant. Finally, general satisfaction of purchase was a useful determinant of intention to buy. Implications were given for improving internet shopping mall services from the perspective of online fashion mall marketers.

• Journal of Digital Convergence
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• v.15 no.10
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• pp.19-29
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• 2017

The purpose of this study was to identify the multidimensional factors that affect the satisfaction of life by type of baby boomer generation. The subjects of this study were 1,895 households who were born from 1955 to 1963 among the respondents in the Korea welfare panel (the 10th year). The baby boomer generation was classified into four types such as gender, income status, male and female as socioeconomic status. The male type IV (B=.074, t=1.992, p<.05), health status (B=.233, t=7.268, p<.001), household income (B=.174, t=4.476, p<.001), depression (B=-.182, t=-5.242, p<.001), self-esteem (B=.255, t=7.027, p<.001), trust (B=.064, t=2.036, p<.05), etc. were found to have a significant effect on the life satisfaction of the male baby boomer generation. The female type IV (B=.100, t=2.598, p<.05), health status (B=.239, t=6.790, p<.001) (P<.001), depression (B=-.181, t=-5.142, p<.001), and self-esteem (B=.320, t=8.600, p<.001), etc. were found to have a significant effect on the life satisfaction of the female baby boomer generation.

• The Research Journal of the Costume Culture
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• v.17 no.2
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• pp.238-254
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• 2009

The purpose of this study were to examine fashion information acceptance and fashion information sources and to analyze the difference according to clothing shopping orientation among digital generation male consumers. The subject were 349 male who were belonging to digital generation as the digital era's new consumers familial with internet and various kinds of digital media. A self-administrated questionnaire was developed based on the results of previous researches. The data were analyzed by using frequency analysis, factor analysis, cluster analysis, ANOVA, Duncan test, $\chi^2$ test, multiple regression analysis by SPSS WIN 12.0 package. The results of this study are as follows: First, clothing shopping orientation of digital generation males were classified into 6 factors: fashion oriented, impulse buying, aesthetic pursuit, individuality pursuit, practical type and reasonable economy. Based on the factor scores, 3 clusters were identified; independent, unconcern, high involvement. Second, the high involvement shopping group utilized various information sources. On the other hand, the unconcerned shopping group was passive in utilizing information sources. Third, the fashion information acceptance of digital generation was classified into 5 factors: searching, leading, following, non-accepting, and delaying acceptance. All fashion information acceptance factors were affected by the information and communication media. Finally, The high involved type of shopping group accepted fashion information at its most and actively.

• Journal of Digital Convergence
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• v.18 no.12
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• pp.37-46
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• 2020

The purpose of this survey was to examine the trend, purpose, and overall needs on the use of music by the baby boomer generation. On 87 participants aged from 57 to 66 living in five cities of Korea, online and offline surveys were conducted. As a result, first, the baby boomer generation mostly listened to popular music on their mobile phones when taking a rest alone, and it has been confirmed that the purpose of music use was for happiness, hobby, confidence, and fulfillment in order. Second, there was shown that the baby boomer generation hope to do singing and lyric-discussion in a club setting. Third, for the purpose of music use according to genders, there was found that female participants more significantly focused on volunteering than male. It is meaningful that this study could provide basic data to develop music programs considering characteristics of the baby boomer generation.

• Journal of Digital Contents Society
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• v.10 no.2
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• pp.333-340
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• 2009

In the era of Web 2.0, the digital contents are becoming major cultural subjects and the scope and added value of digital content technology industry keep increasing. In order to prevent thoughtless expansion of consumption oriented contents to the multimedia motion picture generation and promote the contents industry in educational, industrial or cultural aspect, educational contents should be specialized as strategic products with increased educational and entertaining meaning. As a result, this study analyzed characteristics of users regarding how educational game contents are distributed to consumers by both male and female group. Then, it extracted development factors for expansion of educational games and presented direction to educational game contents development by using educational games according to changes in users in order to secure mobile flat form contents for effective learning.

• Science of Emotion and Sensibility
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• v.13 no.4
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• pp.711-720
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• 2010

This study is aimed to compare choices on interaction problems, and to consider the reason of the choices. It was expected that the interaction problems are influenced from national culture, age, gender and so on. The first interaction problem in this study is default answer button when user operates to delete all messages on SMS in-box. Second one is action when pop-p window warning dangerousness of install showed on web browsing. The third one is type(analog/digital) and information expression of control panel on soup maker. 639 Korean data and 784 data from China, Japan and the Netherlands are analyzed through cross-tabulation and chi-square test. In the results, many Japanese choose 'No' answer at SMS delete problem, while many Dutch choose 'Yes'. The result suggests that uncertainty avoidance effect on interaction problems. On warning pop-up, Younger generation and men choose actively 'install' than older one and women. On type of control panel, Dutch subjects preferred analog type than other countries' subjects. On expression of control panel, older generation and individualistic subjects relatively preferred text style than other style.

• Journal of Digital Convergence
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• v.12 no.10
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• pp.73-86
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• 2014

The purpose of this study is to investigate factors affecting Korean Baby Boomers' life satisfaction. Using data from Demographic Profiles and Welfare Needs of Middle Aged Persons(2010), this study focuses on whether there is a gender difference in predictors of life satisfaction. Analysis results show that there is a significant variability in predictors of life satisfaction by gender. Couple satisfaction, self-rated health status, and expectations for the standard of living after 10 years were significant for both male and female models. It was noticeable to report that internet use level and monthly household income were unique predictors for male model; spouse parent care burden and parent-child satisfaction were unique predictors for female model. These findings suggest that it is vital for policy planners to take gender differences into account when designing and formulating public policies for Korean Baby Boomer.

• Journal of Digital Convergence
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• v.12 no.3
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• pp.1-6
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• 2014

This paper examines the relationship between education and marriage in South Korea, based on a 2 percent data of the 2000 census. The result found strong educational homogamy and wife-hypergamy over the five age cohort, 21-30, 31-40, 41-50, 51-60, and 61-70. For the primary, junior secondary, upper secondary and tertiary educational levels, the chance of marrying within the same educational level was stronger for primary and tertiary education. In terms of trends, the educational homogamy increased across the four cohorts. We note that while upward marriage was stronger for women (hypergamy), it decreased over time.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.1
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• pp.33-47
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• 2023

In this study, the difference in human body dimensions between the age groups of Generation M (27 to 39 years old) and Generation Z (20 to 26 years old) was analyzed. This study also analyzed if there was a change in the body shape of the MZ generation, who have different sensibilities from the "young people" of the past. In addition, major changes in human body dimensions were carefully analyzed and presented as basic data for clothing design. Therefore, a t-test was performed to verify the significant differences in the measurements of each age group. To examine the change in human body measurements according to the measurement year, the 7th and 8th size Korea data statistics were analyzed. The main required dimensions of clothing design were analyzed graphically for visual changes according to measurement year and age group. As a result of the analysis, Generation Z was found to have a difference in body shape from Generation M, and is generally smaller and slimmer with broader shoulders. In addition, the body shape change between the 7th and 8th measurement periods was significantly higher than the 8th measurement overall. Height has increased and back length has become shorter, resulting in a larger ratio of lower body length. In addition, the proportion of obesity abnormalities has increased. Therefore, since the dimensional system set from the past data can cause problems for the fitting of clothing for the MZ generation, it is necessary to design the clothing and reset the dimensional system making it suitable for the changed the body shape of the MZ generation.

• The Journal of the Korea Contents Association
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• v.22 no.7
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• pp.599-606
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• 2022

This study investigates trends and changes in gender expression in film and animation. It compares how gender, race, and class discrimination that was socially and culturally expressed differently in past and modern media contents. Indiscriminate content appreciation by the "digital native" generation is likely to unconsciously create false stereotypes. In this study, 「Aladdin」(1992) and 「Aladdin」(2019) were analyzed. This study looks at in the characters have changed since the original, which was a 2D animation in 1992, was re-released as a live-action film in 2019. For character analysis, we compare and analyze major characters and find out the differences based on the nine personality types of Enneagram, which define human personality types. As a result, Princess Jasmine's character change was remarkable. In the past, Disney animations had the majority of patriarchal and male-dependent princess characters, but now Disney is aiming for self-directed and independent female characters. Also, scenes that could instill stereotypes of gender, race, and class were changed. Disney's change can be seen as expressing the gender image that the public wants. Analysis of the change in character's personality in these works can be a useful methodology for creating attractive characters for the public.