• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.11a
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• pp.120-123
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• 2006

디지털기술의 발달로 인하여 통신 ${\cdot}$ 방송 ${\cdot}$ 정보기기의 융합의 확산은 관련 기업들로 하여금 향후시장을 석권할 다양한 디지털 컨버전스 제품을 경쟁자보다 먼저 개발함으로써 주도권을 확보하기 위한 치열한 경쟁을 전개하게하고 있다. 그러나 많은 디지털 컨버전스 제품들은 캐즘을 넘어 주류시장에 성공적으로 진입하지 못하고 시장에서 조기에 사라져 버리는 실패를 경험하고 있다. 이에 본 연구는 컨버전스 제품의 개념과 특성을 바탕으로 디지털 컨버전스 제품의 확산에 영향을 줄 소비자의 구매영향 요인들을 도출하고, 이들 디지털 컨버전스 제품의 구매영향 요인들이 소비자의 혁신성에 따라 어떤 차이를 보이고 있는가를 검정하여 디지털 컨버전스 제품이 캐즘을 극복하여 효과적으로 확산되게 하기 위한 전략적 시사점을 도출하고자 한다.

• Journal of Industrial Convergence
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• v.19 no.1
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• pp.65-70
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• 2021

This study aims to propose specific directions for developing digital twin contents. This aim is achieved by thorough literature review and applying the grounded theory. Based on customers' need analysis, this study suggests the priorities of contents development of digital twins. As a result, complex workflows and dangerous training contents are adequate to be developed. Moreover, large-scale projects such as nuclear powerplants that are hard to build the mock-ups were considered to be effective. This study provides significant information for not only software developers but also clients who desire to reduce training fees and improve the complex workflows. Since these client companies operate based upon multiple complex workflows, this study encourages stakeholders to make effective decisions. This research needs further analysis of current digital twin technology- possibilities and limitations.

• Journal of Digital Convergence
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• v.11 no.2
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• pp.101-114
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• 2013

This paper investigates whether the announcement effect of seasoned equity offering is affected by management performance. We used Korean stock market data from 2000 to 2007 to analyze the possible relation between net income and seasoned equity offerings announcement effect. The sample of 308 firms are selected for the study from the original population of 750 seasoned equity offering announcements. and We analysis this article through event studty of Brown and J.Warner. We divide the data into two groups. - the previous offerings year's positive net income group and negative income group. Both positive and negative net income samples affect stock price positively. However, the CAR for the negative net income offerings becomes zero around 25days after the announcement date. To analyze the impact of accounting income on the seasoned equity offering announcement effects fully, we introduce a cross-sectional regression analysis by setting the cumulative abnormal returns as a dependant variable and net income as an explanatory variable. The beta coefficient of the net income shows a statistical significance. These results can be considered as an evidence to support our hypothesis.

• Journal of Digital Convergence
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• v.9 no.2
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• pp.53-63
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• 2011

In connection with each other through social networks, individuals share valuable knowledge and information. Furthermore the knowledge and information based on the collective intelligence is growing. Collective intelligence with more peoples will grow by gathering intelligence to enhance the collective intelligence. This study investigates the collective intelligence using business management game, and observes forming process of collective intelligence. To achieve the objective to observe the forming process of collective intelligence, only the test subjects available were exposed to the Corporate Management Game with SNS space. During the experimentation, the interaction and feedback were observed. The results of the study show that different performance, feedback and interaction for each group.

• Journal of Digital Convergence
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• v.11 no.12
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• pp.41-47
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• 2013

In circumstances that case studies of management strategy for the domestic media company were rare, this study was performed case analysis of CJ E&M, representative new media/contents company in Korea. An evolutionary perspective is applied to diversification of the business and the external environmental analysis/resource based view are applied to capability evaluation since the inauguration as analysis frameworks. Unlike other media companies, CJ E&M have increased synergies of scale through horizontal, vertical diversification and superior contents strategies. furthermore, there are many advantages of enthusiasm of the leadership, expertise, high human configuration, creative corporate culture, effective contents portfolio. However, it is necessary to note that too much emphasis on competition and the performance of the organization may make organizational atmosphere rigid and weaken the global competitiveness.

• Journal of Digital Convergence
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• v.15 no.8
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• pp.85-93
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• 2017

Kolao Holdings has a dominant market share in Lao Automotive market, wherever Japanese automotive makers have the biggest market share in other Southeast Asian countries. The company that was founded by a Korean in Laos has firstly listed on the Korean Stock Market among companies which Koreans founded abroad. Applying the model of Exploration and Exploitation by March(1991), this study is aiming at finding out what the management strategy leaded to Kolao's success in Laos. In addition, this study figured out the company's process innovation and cultural innovation. In result, it is summarized that the exploitation activities contributed to the entry to Lao market, the exploration activities to expanding market to neighboring countries, the process innovation to creation profits, and cultural innovation to sustainable growth.

• Journal of Digital Convergence
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• v.19 no.12
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• pp.281-289
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• 2021

This study aims to investigate the influence of the components of the startup ecosystem on the business performance of startups, focusing on the mediating effect of the location environment. By presenting the insight that the popularization of start-ups can be an alternative for job creation thanks to the government's start-up support policy considering the location environment, it is possible to construct an optimal configuration scenario between the components of the start-up ecosystem and the location environment. Furthermore, it is expected to contribute to the improvement of corporate management performance. To achieve this goal, we performed a survey and the subjects were domestic start-up company employees with less than 7 years of experience. The results show that the components of the start-up ecosystem had a significant effect on the business performance of start-up companies and the location environment and on the management performance of start-up companies according to the mediation of the location environment.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.2
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• pp.81-93
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• 2023

Under the digital economy, companies are facing a new business environment. Previous studies with a traditional perspectives on start-ups explained they are at a disadvantaged compared to large companies in mobilizing resources and building new relationships. However, recent researches on the digital economy and platform ecosystems have suggested that digital platforms can be an efficient means of overcoming the liabilities of smallness and newness for start-up companies. Through platforms start-ups can secure routes to mobilize resources, collect and analyze market information. Especially as various platorms are established within categorized industry or market, unique characteristics and market awareness regarding an individual startup company have been formed. Accordingly there is also an advantage that startup companies have umbrella effect by participating in the platform. From this point of view, this study describes the process by which a start-up company effectively utilizes a platform to overcome the liabilities of newness and smallness through the case the study of 'Genie the Bottle'. The results suggest that platforms play a crucial role for start-ups to secure awareness and legitimacy and grow the market in the beauty industry in which high consumer involvement is dominant.

• Smart Media Journal
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• v.12 no.3
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• pp.93-101
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• 2023

In this paper, we investigate the relationship between a company's Intellectual Property (IP) portfolio strength and its success in obtaining venture funding in the Korean digital media & entertainment industry. Using data from 685 Korean digital media & entertainment companies registered in Crunchbase, a global database provider of venture funding information, we found that a strong IP portfolio is positively associated with funding success. Furthermore, our study revealed that the effect of IP portfolio strength on funding success is stronger for younger companies, suggesting that IP portfolio is more critical for firms that have less reputation and track record.

• Information Systems Review
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• v.21 no.4
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• pp.157-173
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• 2019

Robotic Process Automation (RPA) has attracted great attention from diverse home and foreign industries. To provide lessons learned and action principles based on real RPA adoption and application experiences, various case studies have been conducted. However, lacking is an investigation of public sector for RPA adoption, especially in Korea. To reduce the research gap, this study presents a case study of RPA adoption by a representative Korean ICT public organization, NIA (National Information society Agency). By automating a core process, entering a document to a governmental portal service, NIA has achieved various management performances in terms of cost, operation, and business impacts. Especially, by relieving four types of rigidity of public institutions (i.e. structure, human resource, tasks, and rules), Our case study result suggests that RPA enables public institutes to overcome obstacles of pursuing digital transformation. Implications and limitations for future public RPA adopters are offered.