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http://dx.doi.org/10.14400/JDC.2017.15.8.85

KOLAO Holdings' Entry Strategy to Southeast Asian Automotive Market through Combined Activities of Exploration and Exploitation  

Pae, Jaesung (Dept. of Business Consulting, Daejeon University)
Seo, Young Wook (Dept. of Business Consulting, Daejeon University)
Publication Information
Journal of Digital Convergence / v.15, no.8, 2017 , pp. 85-93 More about this Journal
Abstract
Kolao Holdings has a dominant market share in Lao Automotive market, wherever Japanese automotive makers have the biggest market share in other Southeast Asian countries. The company that was founded by a Korean in Laos has firstly listed on the Korean Stock Market among companies which Koreans founded abroad. Applying the model of Exploration and Exploitation by March(1991), this study is aiming at finding out what the management strategy leaded to Kolao's success in Laos. In addition, this study figured out the company's process innovation and cultural innovation. In result, it is summarized that the exploitation activities contributed to the entry to Lao market, the exploration activities to expanding market to neighboring countries, the process innovation to creation profits, and cultural innovation to sustainable growth.
Keywords
Exploitation; Exploration; Kolao Holdings; Laos; Automotive Market; Localization;
Citations & Related Records
Times Cited By KSCI : 6  (Citation Analysis)
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