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From Invisible to Irresistible: Intellectual Property and Digital Media & Entertainment Ventures in Korea

지적재산권 관리가 국내 디지털 미디어 콘텐츠 업체 VC 투자 유치에 미치는 영향

  • Received : 2023.01.25
  • Accepted : 2023.04.10
  • Published : 2023.04.30

Abstract

In this paper, we investigate the relationship between a company's Intellectual Property (IP) portfolio strength and its success in obtaining venture funding in the Korean digital media & entertainment industry. Using data from 685 Korean digital media & entertainment companies registered in Crunchbase, a global database provider of venture funding information, we found that a strong IP portfolio is positively associated with funding success. Furthermore, our study revealed that the effect of IP portfolio strength on funding success is stronger for younger companies, suggesting that IP portfolio is more critical for firms that have less reputation and track record.

본 연구는 디지털 미디어 콘텐츠 산업에서 기업의 지적재산권(IP) 포트폴리오가 벤처캐피털(VC) 조달 성공에 미치는 영향을 분석한다. 스타트업체와 VC 펀딩 정보를 제공하는 Crunchbase에 등록된 685개 국내 디지털미디어 콘텐츠 기업들을 대상으로 분석한 결과, IP 포트폴리오가 우수한 기업일수록 VC 펀딩에 더 유리하다는 점을 발견하였으며, 이는 특히 신생 기업에게서 더 강하게 나타났다. 본 연구 결과는 아직 평판과 실적이 충분하게 형성되지 않은 기업일수록 IP 포트폴리오를 더 철저하게 관리하는 것이 중요하다는 시사점을 준다.

Keywords

Acknowledgement

이 논문은 2022년도 정부(교육과학기술부)의 재원으로 한국연구재단의 지원을 받아 수행된 연구임 (No. NRF-2020R1G1A1007299).

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