• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.2
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• pp.55-70
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• 2014

The purpose of this study was to investigate purchasing behaviors of summer clothes using cooling textiles and clothing design preference in summer season. The subjects were 623 married women aged from 30s to 60s. The research method was a survey and the measuring instruments consisted of purchasing behaviors of summer clothes using cooling textiles, clothing design preference in summer season, and subjects' demographics attributions. The data were analyzed by frequency analysis, multiple response analysis, cross tabs analysis, and $x^2$ test, using SPSS statistical program. The results were as follows. First, important clothing selection criteria were design, price, and textiles. The main items using cooling textiles that female consumers purchased were T-shirts, pants, and outdoor & sportswear. Main information sources of summer clothes using cooling textiles were internet and store display, and purchasing places were fashion outlet, internet, brand store, and department store. Second, female consumers most preferred comfortable and casual style. They mainly preferred white and blue color, pastel and pale tone, plain pattern, and cotton and functional materials in summer season. Third, there were many important differences among 4 age groups on purchasing behaviors of summer clothes using cooling textiles and design preference in summer season.

• Smart Media Journal
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• v.9 no.2
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• pp.63-68
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• 2020

One of the most important parts of the user experience in mobile device interaction is navigation design. Navigation design plays a key role in enabling users to perform their desired functions and to access the information and content they need by mobile applications. In this process, differences in cultural characteristics and backgrounds of users may affect the navigation design, and thus the user experience may represent a significant difference. This study compared the navigation design of popular mobile shopping applications in China and the United States to examine the differences and analyzed the reasons. Based on this comparison, we proposed that the Chinese preferred rich information, colorful images and various menu styles, while Americans preferred simple designs, layouts and limited types of menu. In addition, two types of mobile shopping application navigation design schemes reflecting cultural characteristics were evaluated to examine the difference of Chinese and American users' preference, and the validity of our study was verified based on the results.

• Archives of design research
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• v.11
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• pp.72-81
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• 1995

The purpose of this study was investigate the consistency of Korean traditional space in apartment. Fifty-two apartments and its dwellers were selected for field survey research and questionnaire. The major findings were summarized as follows: First, the space layout which has its origin in Korean traditional house was found in contemporary apartment and favored than that of western apartment. Second, among the Korean traditional space characteristics, the openness and closeness were found between the living room and room, living room and dining room, dining room and kitchen. Third, the heating system has been being changed from radiator to on-dol. Also favored finishing materials were revealed on-dol wood flooring and picture window for the living room, jang-pan flooring and Korean lattice window for the master room, wall covering for every wall and ceiling.

• The Research Journal of the Costume Culture
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• v.31 no.3
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• pp.379-393
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• 2023

In this study, a survey focusing on the status of clothing interest, inconveniences resulting from clothing, preferred design items, etc. was conducted on 364 elderly women to suggest aesthetically and functionally appropriate indoor wear design for at home elderly women aged 60 years or older. The survey results showed that in general, the respondents' interest in clothing was high, and more respondents in their 70s or older had difficulty in the action of opening and closing. With respect to considerations when purchasing clothes, color was considered more important than design as respondent's age increased, and size was regarded as the most important factor especially among those in their 80s. The preferred top styles were T-shirts and blouses among those in their 60s and 70s, and T-shirts and shirts among those in their 80s. The preferred sleeve lengths were "below the elbow" and "above the wrist" in all age groups. The preferred sleeve hem type was "tightening" in all age groups. The most preferred bottom styles were "straight-leg pants" and "elastic waistband." This study suggests the design items of indoor wear, including top, bottom, and overgarment for warmth, appropriate for elderly women at home based on the survey results. The study results are expected to serve as basic data necessary for the revitalization of the clothing industry for elderly women.

• The Research Journal of the Costume Culture
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• v.13 no.6 s.59
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• pp.990-998
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• 2005

The purpose of the study was to examine Korean elderly women's attitudes toward fashion and to determine formal jacket designs preferred by them. The subjects of the study were older than 50 years who will become aging population in 2014. For data collection, interview investigated 200 copies of questionnaire were collected, and available data used final analysis were 174 volumes. As the results of the principal components factor analysis, it revealed 4 attitudinal factors including cautious attitude, fashion-conscious attitude, ostentatious attitude, and easy-conscious attitude. The subjects divided into two groups, highly involved group and lowly involved group, for each factor. As the result of preference differences by the degree of each attitude, it revealed that the attitudes toward fashion products would significantly influence elderly women's jacket design preferences. The results of the study show that they are a diverse group whose consumer needs and wants vary dramatically and give initial information to assist designing appropriate formal jacket for elderly women.

• Smart Media Journal
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• v.11 no.7
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• pp.39-51
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• 2022

Tableware is among the important necessities of daily life, and children's tableware is especially valued by the society. Under such social background, a study centered at users of children's tableware was conducted from four aspects, including health & safety, sensory experience, behavior guide, and emotional cognition. Children's tableware products were evaluated using the Q method to understand users' cognition of children's tableware products. The interviewees' views about children's tableware design in China can be divided into four types,and put forward different psychological needs for these four types, In the interviews, some interviewees suggested that the ergonomic and regional cultural differences shall all be considered during children's tableware design. Therefore, this study evaluates the design preferences of Chinese children tableware and validates the results of the paper based on the results.

• Science of Emotion and Sensibility
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• v.10 no.3
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• pp.491-502
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• 2007

Categorization is very important for product design. Consumer's emotion become different according to a type of categorization, so design concept and design elements must be combined differently with difference of the emotion. Specially, categorization process is necessary if nowadays product line is enlarged, and a product differentiation is not clear. That is, designers decide on correct categories and a design concept based on similarity of emotion and have to provide to consumer-oriented design. The purpose of this study is to provide a design direction for Korean traditional sauce products after extracting consumers' sensitivity from the whole image of Korean traditional sauce and each images of the sauces-korean hot pepper paste, soybean paste, fermented soybeans paste, SsamJang, and soy sauce- and deciding categories of the each sauces based on the extracted sensitivities' similarity. In the result of this study, we knew that Korean traditional sauces didn't differentiate from consumers' preference images. In our empirical research, the research - emotional image survey on sauces - have conclusion that emotional image of "well-being", "tasty" have positive influence, but emotional image of "messy and dirty", "smelly" have negative influence. Therefore, we suggest that positive emotional images like "tasty" should be emphasized, but negative emotional images like "messy" should be eliminated for design and marketing strategy of Korean traditional sauces. This research will suggest the guideline for product design with respect to academic aspects and working-level aspects.

• Proceedings of the Korea Society of Design Studies Conference
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• 1999.05a
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• pp.70-71
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• 1999

시장에서 제품 성공에 중요한 요인들 중 빼놓을 수 없는 것으로 제품형태 즉, 디자인이 있다. 특히 특정한 주도자가 없는 복잡한 시장에서 제품 형태는 소비자의 주의를 끌 수 있는 할 방법이다. Broch(1995)의 논문에서 제시된 제품의 형태에 대한 소비자의 반응 모델을 살펴보면, 소비자가 제품에 대해 긍적적이거나 부정적인 반응을 보이는 데에는 제품의 형태에 대한 심리학적 반응들이 작용한다.(중략)

• Proceedings of the Korea Society of Design Studies Conference
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• 1999.10a
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• pp.42-43
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• 1999

방송매체 및 인터넷의 발달 등으로 인해 제품수명주기는 과거에 비해 극도로 짧아져 지속적인 제품개발이 이루어지지 않는다면 경쟁시장속에서의 기업생존 및 성장은 보장할 수 없게 되었다. 시간이 더해 갈수록 세분화되고, 다양해지는 소비자의 욕구와 가치척도는 상품 구매시 결정적인 역할을 하는 디자인 속성이기 때문에 많은 기업들에 의해 다양한 조사방법으로 소비자 선호 조형에 근접하기 위한 노력이 실시되고 있다.(중략)

• The Journal of the Convergence on Culture Technology
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• v.9 no.2
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• pp.445-450
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• 2023

This study analyzed the factors that viewers consider when watching anime on Over The Top(OTT) service platforms and the characteristics of each type of preference, which are the components of anime preference. To this end, the survey data of 240 animation major students were used for analysis, and the conclusions drawn through frequency analysis and cross-tabulation of IBM SPSS Statistics 27 are as follows. Netflix is the OTT service platform that viewers use the most, and TV series are the most preferred for animation works. In addition, it was found that Netflix OTT original animation works were preferred over other platforms, and long-form animation preferred Disney+. Among the characteristics of each type of animation preference, it was found that the factors considered when watching animation in terms of narrative value, aesthetic value, and entertainment value respectively value the structure, screen production, and immersion of the storyline. It is hoped that this study will be used as useful data for producing animation contents with the OTT service platform.