• Title/Summary/Keyword: 디자인 선호도

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Development of Fashion Design Recommender System using Textile based Collaborative Filtering Personalization Technique (Textile 기반의 협력적 필터링 개인화 기술을 이용한 패션 디자인 추천 시스템 개발)

  • 정경용;나영주;이정현
    • Journal of KIISE:Computing Practices and Letters
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    • v.9 no.5
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    • pp.541-550
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    • 2003
  • It is important for the strategy of product sales to investigate the consumer's sensitivity and preference degree in the environment that the process of material development has been changed focusing on the consumer renter. In the present study, we propose the Fashion Design Recommender System (FDRS) of textile design applying collaborative filtering personalization technique as one of methods in the material development centered on consumer's sensibility and preferences. In collaborative filtering personalization technique based on textile, Pearson Correlation Coefficient is used to calculate similarity weights between users. We build the database founded on the sensibility adjective to develop textile designs by extracting the representative sensibility adjective from users' sensibility and preferences about textile designs. FDRS recommends textile designs to a consumer who has a similar propensity about textile. Ultimately, this paper sugeests empirical applications to verify the adequacy and the validity on this system with the development of Fashion Design Recommender System (FDRS)

The effect of cosmetic package design with the concept of Cause branding on consumers' desire to purchase (코즈 브랜딩 개념을 적용한 화장품 패키지 디자인이 소비자 구매 욕구에 미치는 영향)

  • Ko, Jin;Kim, Boyeun
    • Journal of Digital Convergence
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    • v.15 no.9
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    • pp.479-486
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    • 2017
  • The purpose of this study is to analyze the preference and value of consumers through the package design of cosmetics with the concept of cause branding, and to propose a package design that can satisfy consumers' needs. I have recruited an experimental group that emphasizes the importance of package design in purchasing cosmetics. And Survey and in-depth interviews were conducted by comparing cause brand's product with general brand's product. In the first experiment, the items were classified into cognitive, emotional, and behavioral responses and a total of 31 subjects were surveyed. In the second experiment, six interviewees were interviewed through a questionnaire prepared by extracting 4 items from Sheth 's consumption value standard. As a result of the experiment, consumers preferred a design that can quickly and accurately grasp the information of the product. Especially, it is not easy to know whether it is a cause brand's product. So It should be stated in the package how it will be socially beneficial.

Development of Collaborative Filtering based User Recommender Systems for Water Leisure Boat Model Design (수상레저용 보트 설계를 위한 협력적 필터링 기반 사용자 추천시스템 개발)

  • Oh, Joong-Duk;Park, Chan-Hong;Kim, Chong-Soo;Seong, Hyeon-Kyeong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.05a
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    • pp.413-416
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    • 2014
  • Recently, demand for various leisure sports gradually increases, as people's sense of values changes into leisure-centered one according to the change of given social circumstance and the change of customer needs all over the world. The actual condition is that an interest and participation rate especially in water leports during the summer increases. And needs for various hull design of standardized boat for water leisure increase. Therefore, this paper is intended to develop a recommendation system to design a boat for water leisure by using the collaborative filtering technique in order to make it possible to actively cope with the change of various customer needs for hull design. To this end, emotion relating to kayak design was selected through consumer survey, and emotion was derived by factor analysis and assessment, and then a kayak design layout in the aspect of customer's emotional preference was presented. Besides, an analysis was made according to the elements such as hull, body, and propulsion system of kayak in order to select emotional words according to the kayak design reflecting user's preference, and then a boat model for water leisure in conformance with user's preference was presented.

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A Study on Effect of Visual Elements of Cosmetic Package Design on Purchasing of MZ Generation (화장품 패키지디자인의 시각 요소가 MZ세대의 구매에 미치는 영향 연구)

  • Lee, Joo-Yeon;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.20 no.2
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    • pp.383-388
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    • 2022
  • This study is about the elements of cosmetic's package design which MZ generation prefer and the effect on purchase. Naming, brand logo, color, typography, layout, illustration, matter & finish, and meaningful are classified 8 visual elements through the pilot study. After that this study analyzes specific visual elements which MZ generation prefer through online survey and In-depth interview based on the 8 visual elements. As a result of study, MZ generation prefer tidy and neat design to decorated style, and they feel brand logo is the most important thing of all 8 visual elements. In additional, meaningful of brand is barley able to compare with price, although it is significant visual element. This study may help to develop the way of the cosmetic's package design for MZ generation.

Analysis of Chinese and Japanese consumers' preference for Korean home meal replacement product package design using conjoint analysis (컨조인트 분석을 활용한 중국과 일본 소비자의 한식 가정식사대용식 패키지 디자인 선호 분석)

  • You, Seon Young;Lee, Min A
    • Journal of Nutrition and Health
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    • v.51 no.5
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    • pp.480-487
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    • 2018
  • Purpose: The study examined the Chinese and Japanese consumers' preference for Korean home meal replacement (HMR) product package designs using conjoint analysis. Methods: The questionnaire survey was completed by 270 consumers living in Beijing, China and Osaka, Japan, over the age of 20 years old, who had previously purchased or consumed a Korean HMR. Based on the attributes and levels within each attribute related to the Korean HMR product package design, 54 profiles were constructed. Of the 54 profiles, 11 combinations were selected using an orthogonal design, and the participants were asked to rank the 11 combinations in order of preference from top to bottom. Results: The relative importance of the Korean HMR product package design attributes were analyzed. Chinese consumers regarded illustration, ingestion form, concept, and brand name, in that order, to be most important. In the case of Japanese consumers, illustration, concept, ingestion form, and brand name, in that order, were most important. For the illustration attributes, in order of importance, Chinese consumers preferred raw materials, characters, and celebrities, and Japanese consumers preferred characters, raw materials, and celebrities. For the concept attributes, Chinese consumers favored, witty, traditional Korean, and modern concepts, whereas Japanese consumers favored witty, modern, and then traditional Korean concepts. For the ingestion form attributes, both Chinese and Japanese consumers preferred Ready To Eat (RTE), followed by Ready To Heat (RTH), and then Ready To Cook (RTC). For the brand name attributes, both Chinese and Japanese consumers preferred the localized brand name over the Korean brand name. Conclusion: Differences in the relative importance of Korean HMR product package design attributes were observed among Chinese and Japanese consumers, and there were differences in preference according to the levels within each attribute. These results are expected to provide useful basic data to assist in the future development of differentiated HMR package designs and marketing strategies to meet consumer needs in the market for Korean HMR in China and Japan.

Preferences of Stroke Patients for Kitchen Environment in Residential Space (주거공간의 부엌 환경 특성에 대한 뇌졸중 환자의 선호)

  • Baek, Da-Rae;Jung, Yeon-Jin;Kang, Suk-Gu;Kim, Hee-Jung;Lee, Chun-Yeop
    • The Journal of Korean society of community based occupational therapy
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    • v.4 no.2
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    • pp.1-10
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    • 2014
  • Objective : The purpose of this study was to investigate the preferences of kitchen environment for stroke patients. Methods : The subjects of this study were 97 who have experience in rehabilitation therapy at hospitals in Busan. A questionnaire was distributed and collected from February 24th to March 13th, 2014. Descriptive statistics of frequency Study were used to analyze data. Results : First, the subjects demand for improvement that use a chair for work and install non-slip tiles. Second, they preferred the non-slip mat, boilers in heating equipment, drawer storage, L-shaped safety handle, adjustable sink of the height, automatic cutout of gas leak, faucet of touch-sensitive type, ㄷ-shaped kitchen and the ceiling-type hood in ventilation system. Third, they need kitchen items such as the sink self coming down, scissors for slices and knife to avoid hand injury. Conclusion : This study would contribute to kitchen environment for fall prevention and ease in use.

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Auditory User Interface Guideline Development for Industrial Sound Design: focused on Function Preference and Sexual Difference (제조업 사운드 디자인을 위한 청각적 사용자 인터페이스 가이드라인 설계: 기능 선호도 및 성별 차이를 중심으로)

  • Yoo, Hoon Sik;Ju, Da Young
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.7 no.4
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    • pp.193-202
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    • 2017
  • With the growth of Chinese manufacturing industry and strengthening of manufacturing industry in advanced countries, the competitiveness of Korean manufacturing industry has become weak. Accordingly, it is time when energy for new growth is required very strongly. This research is the basic research to construct a cognitive and emotional information system to support sound design in manufacturing industry, and aims to develop AUI (Auditory User Interface) guideline. To fulfill research aims, this research conducted interviews to persons belonging to the manufacturing industry, and analyzed contexts and major characteristics related with AUI design. In addition, this research conducted survey on 269 persons on user preference on representative function of products. By analyzing survey data, this research examined the most suitable melody method for each sound, and difference in user preference between men and women. Based on beep sound, it performed analysis focusing on the number of sounds, melody types, and code. It also extracted AUI guidelines usable when users of the product into male and female. This research has significance in the sense that it built the basic guide data which can support AUI design in manufacturing industry.

A Study on the favorite proportion which of a square by two horizen lines and two vertical lines (두 개의 수평선과 두 개의 수직선에 의한 면의 선호비례 연구)

  • 이한성;김진용;오현경
    • Archives of design research
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    • v.13 no.4
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    • pp.155-162
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    • 2000
  • Is golden proportion, which has been classical beauty among aesthetic rules and orders, avaiable in the present \ulcorner or Does ${\surd}$rectangle proportion replace the classical proportion \ulcorner It is a main theme in this thesis to answer the above questions. This study is basically about favorite proportion in the field of fine art, architecture and design. For this study, 2oo students participate in the answering to the questionnaire. The conclusions which result from the above surveys are as follows ; The results of the first survey is the preference of ${\surd}$2 rectangle to other ${\surd}$rectangles. The second result is the preference of golden proportion as 1 : 1.618 to ${\surd}$2 rectangle as 1 : 1.414. This survey proves that ${\surd}$rectangle proportion as modern proportion does not substitute the golden proportion with the classic proportion.

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Research on the relationship between the design of the most favorable ICONs and the formative factors in the GUI design - Focused on the design of the Graphic ICONs. - (사용자 선호지향 기반에 의한 GUI 아이콘 표현 유형과 조형 요소의 상관관계에 관한 연구 - 그림 아이콘 디자인을 중심으로 -)

  • Tao, Yu-Jin;Chung, Sung-Whan;Hong, Jung-Pyo;Hyoung, Sung-Eun
    • Science of Emotion and Sensibility
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    • v.11 no.4
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    • pp.521-530
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    • 2008
  • Graphical user interface design, the visual language to convey information about the icon and the user's information is a medium that can lead to action. Graphical user interface to communicate with the user icon, the user is easy to use, so any time you want to provide information effectively. Communication in order to increase the efficiency of the Graphic User Interface on the nature of the medium must be made to develop the appropriate icon. In this research icon of the type of icon painting. A picture of the icon representation of each type of detail, according to a rating of johyeongjeok identify the elements of the correlation between. On the type of representation of each of Art and Design elements that I know what I saw. The icon design based on user preferences provide guidance on the direction of design-oriented. When the data can be used to designs based on the theory has to offer.

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Scarf designs reflecting the design preferences of new senior women (뉴 시니어 여성의 디자인 선호도를 반영한 스카프 디자인)

  • Kim, Eun Hye;Kwon, Young Suk
    • The Research Journal of the Costume Culture
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    • v.23 no.4
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    • pp.661-672
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    • 2015
  • In this study, nine scarf designs expected to be effective for accent design for the fashion style of new senior women were suggested by reflecting purchase behavior and scarf preference after conducting surveys and an analysis by targeting 136 new senior women in order to propose scarf design-matching with the preferences of new seniors. As a result of the study on the scarf purchase features of new seniors, it was revealed that the purchase time for scarves was mainly autumn and winter, even though it is regardless of season, and in spring and summer, they seldom purchased scarves. The purchase frequency was four times a year, and what they first thought of at the time of purchase was represented in the order of color, design, and the material of the scarf. They most preferred department stores, mixed and achromatic colors, cotton and silk fabrics, natural and geometric patterns, and long scarves of a rectangular shape. In the case of the consumer attributes of scarves, it was revealed that $50^{th}$ desired more individuality-oriented, unique scarf designs than $60^{th}$, and $60^{th}$ desired scarf designs with convenient management considering others' attention compared with $50^{th}$. As concepts for scarf designs, the aspects of individuality, co-existence, and maturity were extracted by reflecting the features of new senior women, and a total of nine scarf designs were suggested by developing three sub-designs for each concept.