• Design Convergence Study
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• v.15 no.3
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• pp.103-116
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• 2016

Social development led to systematic changes in the gender division of housework and the increase of house husbands. Accordingly, the demand for programs on child rearing for fathers is high. This study aimed to present a design for the brand mark and station identification for a TV channel specializing in childcare for house husbands. This study designed a brand mark and an applied brand mark, based on a literary review of previous studies. A survey on the necessity, preference and brand awareness of this channel was conducted twice afterwards, targeting 55 parents who are raising children who are in between the age of 6 months to 37 months. The first survey showed that the parents are in need of childcare-related channels due to their worries and fear towards childcare. When asked about their preferences and brand awareness towards this channel, some respondents were negative towards the form and colors used in the proposed brand mark and applied brand mark. This was reflected in the improved version and was tested in the second survey, which showed that respondents preferred the form that reminded them of children and found it more suitable. In regards to colors, respondents preferred high chroma navy blue.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.3
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• pp.1-16
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• 2023

The purposes of this study were to investigate bag purchasing behaviors and design preferences of male and female adult consumers, and to find the differences depending on sex and age variable. A survey was conducted on 400 male and female adults from 20s to 50s. The questionnaire consisted of bag purchase behaviors, bag design preferences, and the subjects' demographic characteristics. The data were analyzed by Cronbach's α, factor analysis, x² test and t-test using SPSS. The results were as follows. First, as bag selection criteria, four factors (practicality, symbolism, aesthetics, and economics) were derived, and adult consumers considered economics as the most important among the factors. As for purchasing information sources, three factors (media, human resources, and store) were derived, and adult consumers considered human resources and store information sources more important than media. The main motive for purchasing bags was age and damage of the owned products, and Internet shopping malls were the most common purchasing place. The average annual cost of purchasing bags was 100,000 to 300,000 won, and the frequency of purchase was about once a year. Second, as bag preference images, four factors (individual, romantic, active, and classic image) were derived, and adult consumers preferred classic images the most. The shoulder bag was the most preferred as the bag shape, and black was the most preferred bag color. For the material, natural leather was the most preferred, and for the size, medium size was the most preferred. Third, bag purchasing behaviors and design preferences showed many significant differences according to the sex and age of the consumers. Therefore, the results of this study suggests that bag companies need to establish product development and marketing strategies in consideration of differences according to the sex and age group of adult consumers.

• Science of Emotion and Sensibility
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• v.11 no.4
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• pp.511-520
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• 2008

The fundamental goal of this study is to analyze characteristics of combined relations of formative element factors that compose robot's face based on a result of preference response from robot's design. Also, in order to improve preference from the analysis result, this study intended to inquire into possibilities of suggesting design guideline. For these, pictures of 27 different kinds of robot faces were selected as experimental stimuli, and experiments of preference response and association response were performed. As a result of the experiments, various characteristics were achieved such as robot's eye shape having greater influences than facial structure, etc. Based on the result, formative element factor characteristics that could positively influence preference response on robot's face could be drawn and a basic design guideline could also be suggested. An eye should be oval so that the length-to-width ratio may be 1.67:1. The distance between both eyes should be 35% of the facial width. Also, eyes should be above the central latitude of the face so that they may be visually stable. It is advisable to round the face generally. Eyes should be harmonious with the face so that the robot may seem cute and charming.

• Cartoon and Animation Studies
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• s.47
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• pp.381-412
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• 2017

Character conveys rich storytelling and various design elements. Domestic characters are changing and developing in various forms through SNS and offline sources, which are being developed in the aspect of contents industry. The purpose of this study is to find out and discuss the factors that character users are using Korean characters as storytelling and color factor. In terms of storytelling, they prefer adventure, fantasy, absurd and humorous stories. In terms of color, it seems that they prefer a character with simple and simple color/ warm color and warm / cute color composition. On the other hand, characters with a simple story, which is the main subject of early childhood education, fashion, or toys in the aspect of storytelling, are not preferred. In terms of color, it was shown that 4 or more colors were combined without a main color. These main colorless characters gave complex feelings that are not preferred. In terms of storytelling, it is necessary to develop and develop the contents of OSMU(One-source Multi use) through story development with adventure and fantasy structure. In terms of color, it is necessary to configure the user with a simple and simple color which is preferred by the users. Also, the assembly robot toy character needs to increase the satisfaction of the character through simple color composition. As a result of this study, the factors that satisfy the users in terms of storytelling and color are derived. These results will contribute to the development of theoretical aspects, storytelling aspects, and character design industry aspects. Despite the significance of the above paper, it was inevitable to limit the research on the analysis of the storytelling of specific characters, the research through the color analysis framework, the accurate data analysis on the color analysis, and the simple comparative analysis of one.

• KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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• v.27 no.3
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• pp.129-139
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• 2021

We studied the consumer preference for the packaging of "Samgyetang" retort product in order to improve its function and design. A total of 319 eligible respondents (male 175, female 144) were surveyed with a questionnaire asking on the general characteristics for the preference of the packaging function, type of retort package, packaging design, convenience, cooking method of retort product and characteristics of "Samgyetang" retort product. The collected data was analyzed using a chi-square (X²) statistical test in SPSS program. The results showed that the retort packages with opacity and microwaveable types were preferred. Also, most respondents expressed that it needs to be improved for cooking convenience. Another question results showed that the consumers are considering the taste and cost of a product more important than the brand of its product when purchasing. Based on the results of the questionnaire, the study suggested that many consumers want the convenience of packaging and product protection for high value added product. The results help to provide consumer's demand for packaging development and to provide the greatest advantages in terms of production and marketability of "Samgyetang" retort product.

• Proceedings of the Korea Society of Design Studies Conference
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• 2002.05b
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• pp.12-13
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• 2002

• KSCE Journal of Civil and Environmental Engineering Research
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• v.39 no.4
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• pp.513-521
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• 2019

The purpose of this research is to find out the preference of users on the characteristics of the subway sign blank. In detail, The purpose is to introduce the concept of designing various characteristics of the subway sign blank according to characteristics such as gender and age, etc. The methodology of this study is to investigate the preference of the characteristics of the characteristics of the subway sign blank space and analyze the preference of the whole group and the cluster group. A survey was conducted to investigate preferences. A cluster analysis was conducted to analyze the preferences. And a demographic and conjoint analysis was conducted for whole group and the cluster group. The attributes of the subway sign blank space for preference survey are as follow : top and bottom blank, side blank, border line blank, arrow thickness, 'station name' and 'line number' order. The results of the preference analysis are as follows. The importance of the attributes in the whole group is shown in the order of the border line blank, 'station name' and 'line number' blank, side blank, top and bottom blank, and arrow thickness. The cluster group is composed of 3 groups, 1 cluster is a woman who uses the subway almost every day, three to four times a week, and seems to prefer half the side blank. 2 crowd is the user who thinks that 60 or more subway signs are uncomfortable, and preferring the order of 'station name' + 'line number' order without border. The 3 clusters were men in their 20s and 30s, with a preference for 1/5 border line blank and thin arrow thickness. The conclusion is as follows. First, the characteristics of the subway sign blank must be designed consistently. However, it is necessary to consider various factors according to gender, age, and frequency of subway use for specific regions or routes. Secondly, It has been shown that, depending on the specific area or route, it is possible to design two or more types of design, not one type of standardized marking of the characteristics of the subway sign blank.

• Korean Institute of Interior Design Journal
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• no.13
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• pp.25-31
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• 1997

The purpose of this study is to provide the guideline of the interior design of Wedding halls, based on a series of investigations and analysis of the consumer's preference. Marriage is an essential ceremony of family life. However the Wedding culture has been changed since the western culture affected to traditional marriage concept. Many countries have different wedding culture and traditiov. Ours are largely divided into the traditional Korean wedding ceremony and the modern, i.e. the westerv. The customer's preference and the opinion for the Wedding hall analyzed through survey to find out the guideline for the interior desigv. The result of this research can be summarized as followings; 1) The interior design was the most influential element when choosing the wedding hall. 2) The preferred colors for the wedding hall were pink and white. 3) The preferred light fixture for the wedding hall was the chandelier. 4) The main points concerned in the guideline of interior design for the wedding hall were building facade, accessibility toward the wedding hall, parking lot, traffic circulation and etc.

• The Research Journal of the Costume Culture
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• v.13 no.6 s.59
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• pp.990-998
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• 2005

The purpose of the study was to examine Korean elderly women's attitudes toward fashion and to determine formal jacket designs preferred by them. The subjects of the study were older than 50 years who will become aging population in 2014. For data collection, interview investigated 200 copies of questionnaire were collected, and available data used final analysis were 174 volumes. As the results of the principal components factor analysis, it revealed 4 attitudinal factors including cautious attitude, fashion-conscious attitude, ostentatious attitude, and easy-conscious attitude. The subjects divided into two groups, highly involved group and lowly involved group, for each factor. As the result of preference differences by the degree of each attitude, it revealed that the attitudes toward fashion products would significantly influence elderly women's jacket design preferences. The results of the study show that they are a diverse group whose consumer needs and wants vary dramatically and give initial information to assist designing appropriate formal jacket for elderly women.

• Archives of design research
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• v.14 no.1
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• pp.103-110
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• 2001

The purpose of this study is to test the typicality effects to aesthetic response according to product orientation (design-oriented vs function- oriented) and perceived purchase risk. This study overcame the limitations of existing researches which haven't had the consensus about the relationship between typicality and preference and consequently suggested the typicality effect to aesthetic response by analyzing this relationship with product orientation and perceived purchase risk. The results of this study showed the inverted U-shaped relationship in design-oriented products and no relationship in function-oriented products between typicality and preference.