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http://dx.doi.org/10.20909/kopast.2021.27.3.129

A Survey on the Consumer Preferences for Improving Retort Food Packaging of Samgyetang on Domestic Market in Korea  

Lee, Myungho (Department of Packaging, Yonsei University)
Kim, Minhwi (Department of Packaging, Yonsei University)
Lee, Youn Suk (Department of Packaging, Yonsei University)
Publication Information
KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY / v.27, no.3, 2021 , pp. 129-139 More about this Journal
Abstract
We studied the consumer preference for the packaging of "Samgyetang" retort product in order to improve its function and design. A total of 319 eligible respondents (male 175, female 144) were surveyed with a questionnaire asking on the general characteristics for the preference of the packaging function, type of retort package, packaging design, convenience, cooking method of retort product and characteristics of "Samgyetang" retort product. The collected data was analyzed using a chi-square (X2) statistical test in SPSS program. The results showed that the retort packages with opacity and microwaveable types were preferred. Also, most respondents expressed that it needs to be improved for cooking convenience. Another question results showed that the consumers are considering the taste and cost of a product more important than the brand of its product when purchasing. Based on the results of the questionnaire, the study suggested that many consumers want the convenience of packaging and product protection for high value added product. The results help to provide consumer's demand for packaging development and to provide the greatest advantages in terms of production and marketability of "Samgyetang" retort product.
Keywords
Retort product; Samgyetang; Food packaging; Design; Consumer preference;
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