• Title/Summary/Keyword: 디자인 가치

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A Study on the Influence of Menu Selection Attributes and Design of Western Restaurants on the Customer Value and Customer Satisfaction (양식레스토랑의 메뉴선택속성과 디자인이 고객가치, 고객만족에 미치는 영향에 관한 연구)

  • Jung, Jin-Woo
    • Culinary science and hospitality research
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    • v.20 no.6
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    • pp.69-79
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    • 2014
  • How the menu selection attributes and menu design attributes influence the customer value and customer satisfaction is a major study object. In order to achieve the purpose of this study, a questionnaire survey was conducted to the consumers of 4 Western restaurants. Selecting 223 copies, the diversity of menu and convincibility of menu turned out to be influential on the customer value. In the Hypothesis 2, menu selection attributes turned out to be influential on the customer satisfaction. In the Hypothesis 3, menu design turned out to be influential on the customer value. In the Hypothesis 4, menu design turned out to be influential on the customer satisfaction. In the Hypothesis 5, the customer value turned out to be influential on the customer satisfaction. The study shows that the importance of menu selection and menu design is a significant in regards to customer value and customer satisfaction.

A Study on the Influence of Value, Design, Price, and Recommendation on Children's Jewelry Products on the Psychological Characteristics of Consumer Purchasing (아동 Jewelry 제품에 대한 가치, 디자인, 가격, 추천이 소비자 구매의 심리적 특성에 미치는 영향에 관한 연구)

  • Lee, Ji-Hun;Park, Tae-Kyung
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.7
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    • pp.75-85
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    • 2019
  • This study was intended to identify the influence of brand value, Jewelry design, recommendation, Jewelry price, recognition, and satisfaction on purchase intent and to present a marketing strategy to draw up an activation plan for the child Jewelry market. Therefore, the implications of this study are as follows: First, companies should give consumers a sense of brand value through media promotion so that consumers can recognize it. Second, companies will have to set up marketing strategies to further enhance brand value through production of limited edition products. It will also have to develop a strategy to expand the type of product by promoting the product along with the product that has been recognized. Third, companies will have to diversify their product designs and expand the range of design choices for consumers through detailed design contests for design professionals, ordinary people and housewives. Fourth, when recommending a product to an acquaintance, you should make a recommendation considering the members of the household, individuality, and taste. Fifth, the company will have to push forward the diversification of prices as well as the diversification of products. Finally, companies will have to set up marketing strategies that meet consumers' needs, such as expanding point reserves for products, hosting promotions and one-plus-won events with friends.

한국전통문양을 응용한 니트 드레스 디자인 연구

  • 이윤미;박재옥;이연희
    • Proceedings of the Costume Culture Conference
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    • 2003.04a
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    • pp.81-81
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    • 2003
  • 전통문양은 우리 민족의 집단적인 가치 감정이 표현된 미술로서, 우리 고유의 민족성과 생활양식에 의해 발전되어왔다. 그 중 떡살문양과 창살문양은 조형성과 예술성이 뛰어난 전형적인 전통 문양이다. 본 연구는 우리나라 전통 떡살문양과 창살문양을 현대적 미의식에 맞도록 재구성하여 니트디자인에 응용하고자 하였다. 이는 다양한 니트의 표현기법으로 전통미를 살린 실용적인 복식디자인 개발을 하여 우리 것에 대한 아름다움과 가치를 널리 알리는데 그 목적이 있다. (중략)

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A Study on User Centered Design Process of Virtual Reality Contents (가상현실 컨텐츠의 사용자 중심 디자인 방법론에 관한 연구)

  • 이현진
    • Archives of design research
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    • v.16 no.3
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    • pp.191-200
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    • 2003
  • This paper summarizes the characters of virtual reality contents and its design problems, and suggests user centered approach in design methodology of VR contents. Based on case study of former VR contents design project, I developed a new VR contents design process in experience design perspective. This design process was applied on Tangible Space Initiative project of KIST, which showed positive roles of this design process as a dear communication media between project players, and an active generator of user-centered interaction design.

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Design Methodology for Creative Design Thinking (창조적 디자인 발상을 위한 디자인방법론)

  • Hong, Jung-Pyo;Jeong, Su-Kyoung
    • Science of Emotion and Sensibility
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    • v.9 no.4
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    • pp.385-394
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    • 2006
  • In the present society where aesthetic designs would have product value, designs must be the ones that add flexible sensation as well as the energy of counteraction which escapes from and destroys existing concept. The 'creative expression' to reach such design objectives is one of the most important abilities which designers must possess and is an overall concept in problem solving of designing which participates in formative approach or image development as well as product concepts such as function or performance . In this research, the definition of creativity, environmental change of designing, conditions designers must possess followed by these things and creative design expressions researched in the past, etc are examined and by presenting design method for creative designing concept targeting mobile phones, it will attempt to contribute in the importance of creativity and improve creative value of designers.

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Gender and Ethnic effect on Perceived Shopping Value and Shopping Intention in the Mall Context (쇼핑몰상황에서 인지된 쇼핑가치와 쇼핑의도에 대한 성별과 인종의 영향)

  • Kim Ji-Young;Kim Youn-Kyung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.8 no.1
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    • pp.145-154
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    • 2006
  • 본 연구는 미국 쇼핑몰 내에서의 소비자행동에 관한 것으로, 인구통계학적 변수와 소핑가치 및 쇼핑의도와의 관계를 모델검증을 통하여 밝혔다. 우선 쇼핑가치와 쇼핑의도 하위차원의 구조를 살펴보면, 소비자가 인지한 쇼핑가치를 쾌락적 쇼핑가치와 실용적 쇼핑 가치로 구분하였다. 또한 기존연구와는 달리 쇼핑의도 변수에 있어서는 다차원적인 구조의 접근을 시도하여 쇼핑의도의 차원을 경제적, 외식, 기분전환, 서비스 이용 의도로 분류한 모델을 제시하였다. 인구통계학적 변수는 소비자가 인지한 쇼핑가치에 영향을 미치고 쇼핑가치는 소비자의 쇼핑의도에 영향을 미치는 인과적인 모델을 검증해본 결과를 살펴보면, 다음과 같다. 제시된 쇼핑가치 및 쇼핑의도의 차원은 통계적으로 유의하였으며, 인종 및 성별의 인구통계학적 변수는 쇼핑가치에 영향을 미치고 쇼핑가치는 쇼핑의도에 영향을 미치는 모델의 구조 또한 유의한 것으로 나타났다. 실용적 쇼핑 가치의 인지에 있어서 백인과 흑인간의 차이는 없었으나, 쾌락적 쇼핑 가치에서는 차이를 보여 흑인이 백인보다 쾌락적 쇼핑가치를 더욱 느낀 것으로 나타났다. 성별의 차이에서는 쾌락적 쇼핑가치뿐 아니라 실용적 쇼핑가치에서도 여성이 남성보다 더 큰 반응을 보였다. 또한 쾌락적 및 실용적 쇼핑가치 모두 쇼핑의도의 전체 차원들과 정적인 관계가 있는 결과를 보여, 실용적 쾌락적 쇼핑가치를 더욱 인지하면 할수록 경제적, 외식, 기분전환, 서비스 이용의 쇼핑의도 모두 높은 것으로 나타났다.

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A case on the moving as an aesthetic expression form in product design based on the perception of Maurice Merleau Ponty (제품디자인에서 미적 표현형식으로서 움직임의 사례 -모리스 메를로 풍티의 지각에 근거하여-)

  • Lee, Sungho
    • Smart Media Journal
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    • v.3 no.3
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    • pp.36-45
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    • 2014
  • Based on the perception of Maurice Merleau Ponty, This study defines that Moving is a form lively to experience meaning, pleasure as the aesthetic attribute structured to a product, expression and value are synthesized into. The purpose of study is to argue that Wearable, Ubiquitous, Interaction, Play, D, I, Y, Universal, Ecology are the forms, modalities that the moving is variously subjected to the product design. Above This is the result reasoned according to analogical form as below between the moving and all design forms. First, The moving as the aesthetic expression and value are synthesized into is the intrinsic, general proposition, maxim for the value judgement. Second, All design forms are the cases which the values based on the aesthetic expression system are subjected to Third, Thus All design forms are the modalities of the aesthetic expression based on the values. The certainty of this judgement, reasoning is the proof that the correspondence between the moving as the aesthetic expression and design form is the fact. That is to say, It is the proof that Users lively experience the aesthetic meaning, pleasure in fact as the aesthetic values are subjected to all design forms. The lived experience of each user in their daily life itself is the only method or assurance for this. The moving integrates the existence of a product and what should be of users into the aesthetic dimension and at the same time, is realized based on this. The emphasized theme in all cases of this study is not the product but the moving. So, The product design is changed into the action which structures the moving like above to a product.

A Study on the Impact of Smart Tourism Application Service and Design Concept on the Intention to Continue Using (스마트 관광 애플리케이션 서비스의 효과와 지속 사용 의도를 위한 디자인 컨셉에 대한 연구)

  • Wang, Tuo;Dong, Hao;Zhang, Xindan;Bae, Ki-Hyung
    • The Journal of the Korea Contents Association
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    • v.22 no.10
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    • pp.279-290
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    • 2022
  • The popularization of mobile Internet applications has accelerated the development of smart tourism industry. Based on TAM and VAM theories, this paper studies the influencing factors of tourism App users' willingness to continue using through complex network and data analysis methods. Through the research, it is found that the improvement of service level and design concept of smart tourism application can accelerate the aggregation of complex networks and improve user engagement. At the same time, reasonable price service experience value, convenience service experience value, interactive service experience value, emotional design perception, ease of use design perception, entertainment design perception and other factors can have a direct impact on users' intention to continue to use, and there is a significant correlation. The smart tourism App's convenience and price advantage are the root of its competitiveness. The design concept can affect users' emotional experience and perceptual experience, and help smart tourism App improve users' satisfaction.