• The Journal of the Convergence on Culture Technology
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• v.4 no.2
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• pp.191-196
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• 2018

Recently, consumers' taste has been diversified, consumption pattern has changed, and product package design has been gradually developed. The product packaging design should be made to be able to know the contents accurately, and it should have the charm that attracts consumers' attention and makes them want to buy the goods. In addition, product design should motivate consumers to buy according to brand naming, package layout, content expression method, taste color, as well as graphic elements that induce visual effects.The graphic elements that express the image of the contents in a package design of the product at a glance are the most essential elements to enhance the value added of the product and to induce the purchase motivation and rationalization of the consumer. This study is a study on visual image symbol image using visual information metadata in livestock products. It examines cases of various livestock packages and presents graphical elements that can visualize livestock images at a glance as metadata elements. We will pursue the premiumization of livestock products, raise brand value, and offer differentiating design strategies for economic benefits as well as potential for revitalizing the livestock market.

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.2
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• pp.1-16
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• 2018

Recently people are trying to lead their life with meaning and value, and people are oriented to value consumption as the values they pursue can be realized through consumption. Consumer demand on value consumption had an effect on Korean wedding culture and 'value consumption wedding culture' which emphasizes the value of marriage, is on the rise as a new wedding custom. Accordingly, Korean wedding market is more segmented and diversified for individual customization to create value. Especially, wedding dress evidently reflects the tendency of value consumption as it gives special meaning for brides. As a result, suggestion and development of detailed design elements of wedding dress to meet the various needs of customers are needed. Therefore, this study has the purpose of investigating the required value of wedding dress aligned with the characteristics of value consumption wedding culture through in-depth interviews and how the intrinsic value of consumers is shown up to a particular design element through investigating on the relationships between design elements. In addition, the study provides a direction for specialized and high-valued wedding dress design development by suggesting wedding dress design aligned with the new trend based on the analysis of detailed design elements that reflects the value.

• Archives of design research
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• v.11 no.2
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• pp.117-126
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• 1998

The underground space which has been highlighted anew in view of urban scenery and environmental conservation through the control of ground development and solution of urban problems through making the utility of urban space efficient can promote the urban service, amenity, stability and others by arranging the urban function of ground area to the underground which is anticipated to be demanding the more in the future an also can be effective measures of confrontation in the solution of traffic, the complex in the heart of the city and lack of land through effective construction of the structure of urban space. But it has been understood to be extremely negative space at this time as limited to negative and fragmentary development and it has faced the necessity of constructing pleasant environment by overcoming every problem. After all, through the general research of underground space, this dissertation is reconsidering the development value of environmental design on the basis of the case study in international city development of underground space, and trying to extract design factors which should be treated in developing the underground space by establishing the evaluation model on the functional, techinical and behavioral elements factors.

• Archives of design research
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• v.18 no.2 s.60
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• pp.79-90
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• 2005

The aim of this study was to investigate how the psychological factors of human interrelation or human socialization are associated with the visual design based on sociological and psychological theories. To accomplish this goal, human socialization was examined on the basis of physiology, philosophy, and psychology. Then a case study was employed to assess how they function in the area of visual design. In literature, the sources of psychological factors of human socialization were categorized into 11 items including the sexual hedonic pursuit. These items were used for the evaluation of 40 printed media advertisements, all of which were the winners of the Korea Advertising Awards from 1994 to 2003. As a result, it was revealed that most advertisements responded to the items of adaptive value and cultural imprinting as biological bases. Also, it was discovered that the existential foundation of advertising has been based on mutual distrust and the payoff matrix as a mind of social unrest. In conclusions, it was illustrated that future advertising will remain based on adaptive value, cultural imprinting, social learning, and imitation learning, as long as advertising continue to hold its reason for existence.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.229-234
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• 2009

The field of design is expanding and diversified in modern society while several new functions are presented by converging a variety of fields of knowledge. There are changes happening in people's way of thinking, sensitivity and behaviors as they are seeking for a new way of expression and aesthetic values. Accordingly, the black and white drawings are increasing as a new way of recognition of tradition or new materials. This paper is to make a study of the expression methods and their analysis of the black and white drawings, based on their historical and social background, and has suggested black and white expression methods as an aesthetic value consistent with the traditional oriental beauty and emotional sensitivity. This paper is also aimed at studying practical usage of the expression of black and white drawings shown in the TV-CM design, and expanding the scope of design by analyzing the conception, features, and classification of the black and white drawings and searching for a new technique or an oriental expression method.

• The Journal of the Korea Contents Association
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• v.18 no.10
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• pp.618-630
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• 2018

The contemporary shoes have been progressively trying a variety of designs using patterns as well as the formative change. However, for making those patterns secure the continuing values as the design having global competitiveness without being a temporal trend, it is required to develop the patterns which reflect the unique identity of Korea. Such development can be realized through the analysis on the traditional patterns of Korea. The patterns are the symbol of collective values. The traditional patterns implicitly express the philosophical thinking of members in a society as having been inherited up to now. Thus, this paper analyzed the gilt bronze shoes in Three Kingdoms Era using the patterns as unique design elements among traditional shoes of Korea. The symbolism of those patterns was expressed as transcendence of time and space, harmony of spirit and materials, and convergence of a region and religion. On the aspect that our ancestors interpreted and overcame the bounds of nature around human beings, pursued the ideal beyond reality and accepted a variety of thoughts, it is considered that the patterns used in gilt bronze shoes expressed anthropocentricism, idealism and inclusivism.

• The Journal of the Korea Contents Association
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• v.12 no.11
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• pp.119-132
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• 2012

Korea's latest quantitative urban development led to a result to lose our public properties' identity provided by urban environment, so we now have to think how to solve environmental matter of one-sided public design. Because one city's public environment is the central axis to determine its first impression and also connected with its overall value, the region's value show obvious differences by its urban scape design. Therefore we analyzed current cityscape of Tokyo's Marunouchi street and Avenue des Champs-Elys$\acute{e}$es in Paris which applied how to connect visual and physical characteristics of urban space representation to outdoor space's nature well, and tried to reconsider what is our design identity of creative cityscape.

• Journal of Digital Convergence
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• v.16 no.7
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• pp.401-408
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• 2018

In the past years, the influx of Korean tourists to international destinations has seen a significant rise, especially in non-Asian countries. However, Mexico is still far from a popular destination to the average Korean tourist. Using Keller's brand equity model, this paper researches Koreans' opinions and general brand image of Mexico in an attempt to identify both the positive and negative perceptions they have of this country. Keller's brand model analyses four different levels of engagement between the customers and the brand. We want to know the degree to which Koreans have been engaged in Mexico as a brand nation and as a tourist destination. Research findings through this study will reveal the needs and insights that offer opportunities relevant for the planning, creation, design and development of new approaches for Mexico's nation brand promotion.

• Archives of design research
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• v.19 no.5 s.67
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• pp.65-74
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• 2006

As the world approaches to a keen competition for design, corporations began to be interested in CI (Corporate Identity), PI (Product Identity) as a way of enhancing the valve of corporation that has competitive power. PI (Product Identity) leads communication to an affirmative direction that is formed when the consumer uses products and feels the image of corporation. It is said to be important that it is part of synthetic and systematic strategy of corporation to gain an advantage over competitor in the market place with an unified corporate image. Even though mobile phones are sensitively changed according to a trend and public fancy, PI (Product Identity) of mobile phones is also important. The study purports to ascertain the propensity of Nokia's PI (Product Identity) and to analyze their unique PI.

• Proceedings of the Korean Society for Information Management Conference
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• 2003.08a
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• pp.233-244
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• 2003

본 연구는 우리나라 디자인학분야 5개 학회(협회)지의 2002년분에 인용된 3,046개 문헌을 인용문헌의 형태별, 발행지별, 발행년도별, 주제별로 분석하여 디자인학분야 연구자의 문헌 이용행태와 문헌의 이용가치 감소현상 즉 반감기를 측정하였다. 연구결과 디자인학분야 연구자들은 단행본(62.5%), 학술잡지기사(21.8%), 논문(10.8%), 보고서(2.9%), 기타(2%)순으로 많이 이용하였으며, 단행본의 인용이 현저히 많은 것으로 자료 형태별 이용에 있어 국내 디자인학분야 연구자의 연구활동이 국내 사회과학, 미술분야와 유사하다고 볼 수 있다. 발행지별로 분석한 결과는 국내 디자인학분야 연구자들이 국내문헌을 해외문헌보다 2.5배정도 많이 이용한 것으로 국내문헌에 많이 의존하는 것으로 분석되었다. 이것은 해외문헌을 국내문헌보다 2배정도 많이 이용한 것으로 분석된 사회과학분야의 선행연구와 비교할 때 디자인학분야에서는 정반대의 현상을 보이는 것이나 4배정도 국내문헌을 많이 이용한 것으로 분석된 미술분야의 선행연구와는 유사한 결과를 나타내는 것이다. 디자인학분야 문헌의 반감기는 5.75년이었으며, 자료형태별 반감기는 단행본(6.64년), 논문(5.97년), 학술잡지기사 (4.55년), 기타(3.73년), 보고서(3.41년) 순으로 분석되었고, 발행지별 반감기는 해외문헌(9.1년), 국내문헌(5.1년)순으로 분석되었다. 또한 타주제와의 관계분석에 있어 경영학, 건축술, 공학 등과 긴밀한 관계를 맺고 있는 것으로 디자인학이 단순히 미를 추구하는 것이 아니라 산업경쟁력 증진의 도구로서 존재한다는 것을 알 수 있다.