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http://dx.doi.org/10.17703/JCCT.2018.4.2.191

A Study on Livestock Symbol Representation Using Visual Information Metadata  

Kim, Gok Mi (Dept. of Social Welfare, Yonam college)
Publication Information
The Journal of the Convergence on Culture Technology / v.4, no.2, 2018 , pp. 191-196 More about this Journal
Abstract
Recently, consumers' taste has been diversified, consumption pattern has changed, and product package design has been gradually developed. The product packaging design should be made to be able to know the contents accurately, and it should have the charm that attracts consumers' attention and makes them want to buy the goods. In addition, product design should motivate consumers to buy according to brand naming, package layout, content expression method, taste color, as well as graphic elements that induce visual effects.The graphic elements that express the image of the contents in a package design of the product at a glance are the most essential elements to enhance the value added of the product and to induce the purchase motivation and rationalization of the consumer. This study is a study on visual image symbol image using visual information metadata in livestock products. It examines cases of various livestock packages and presents graphical elements that can visualize livestock images at a glance as metadata elements. We will pursue the premiumization of livestock products, raise brand value, and offer differentiating design strategies for economic benefits as well as potential for revitalizing the livestock market.
Keywords
Livestock; Metadata; Visual Information; Symbol;
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