• Journal of Popular Narrative
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• v.25 no.1
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• pp.123-161
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• 2019

The popularity of melodrama indicates that melodrama is composed in a historical context. This is the reason why it is necessary to analyze the imagination of melodrama within a sociocultural context rather than asking the essentialistic question of "What is melodrama?". (2016) and (2018) caused sensations while holding unchallenged top positions in terms of viewing rate and popularity. These dramas indicate the popular imagination and desire of Korean society in the 2010s during a period of upheaval. This paper analyzed imagination in melodrama with a focus on nation and emotions of individuals in and . In preexisting dramas, conflicts are often limited to individuals and families; on the contrary, in and , a nation appears as a motif that forms conflicts between individuals. In these intense situations of conflict, people make rational judgments at first; however, they soon dispose of such judgments and reveal value-oriented attitudes through emotions, which drive actions. Both dramas form poésie mainly through poetic rhyming and the mise-en-scène of objects. The dramas also amplify emotions. The main emotions of these dramas are sympathy and sadness. Such emotions are not consumed in itself; instead, they show moral aims through performativity. Consequently, sympathy becomes solidarity, and sadness becomes mourning. Unlike preexisting melodramas whose endings were simply pursuits of love and happiness within the realm of individuals, and demonstrate a moral imagination that simultaneously reminds us of the individual and community through solidarity and mourning.

• The Journal of the Korea Contents Association
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• v.12 no.9
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• pp.126-135
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• 2012

This study is the subsequent full-scale research of a TV drama writer who has been out of scholarly pursuits as it explores Su-Hyeon Kim's underlying consciousness with focusing on her heroines, the and . The author Su-Hyeon Kim clearly distinguishes a TV melodrama from a TV home-drama by her own self-control, which is a rare case in TV drama genres, therefore, her consciousness lights up at her melodrama. This study applies Lacanian theory to the author's melodramas for examining the author's under-lying thought. For Lacan the subject is an 'alienated', 'privative', 'fractured' 'being' as an imperfect language, the symbolic order, forms the subject through its signification. The subject desires the other's desire, and wants to become an object for the other's desire. The desire constantly demands an integral world, a perfect love, the wholly harmonious imaginary order. And it lasts up as it refuses the symbolic order's imperfection while it works its unconscious fantasy. Lacan states that only the 'traversing the fantasy', 'separation' would give birth to the real, liberated subject. Despite a 20-years of rift within two works, the and have an identical conflict core, that is a subject's constitutive, fundamental privation and desire of a human being. Su-Hyeon Kim's underlying consciousness complies with her continued theses of an inquiry into the subject's real liberation and freedom when desire of the rings produces the subject's alienation, privation, and the pursuit of a impossible perfect love.

• Digital Contents
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• no.2 s.153
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• pp.64-69
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• 2006

TV드라마·영화·게임·애니메이션을 막론하고 큰 인기를 얻은 콘텐츠에는 반드시 그 이유가 있기 마련이다. 그런데 그 이유라는 것에서 언제나 빠질 수 없는 요소 중 하나가 바로 스토리텔링이다. 그러나 중요한 것은 흥행에 성공할 것이라고 믿었다가 의외의 실패를 겪은 작품들의 경우에도 바로 흥행작들의 코드나 스토리텔링을 가진 경우들이 대부분이라는 사실이다. 잘된 콘텐츠, 흥행에 성공한 콘텐츠들의 후속 작들 중에는 흥행 코드를 잘 읽어 성공한 경우들만큼이나 실패한 경우들도 있다는 점을 아는 것이 진정한 스토리텔링의 기술을 익히는 길이다.

• Journal of Digital Convergence
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• v.19 no.1
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• pp.327-333
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• 2021

The purpose of this study is to explore what elements and measures are necessary to grasp the content influence and competitiveness of each OTT platform, which is difficult to measure only with the existing TV broadcast ratings indicator, on the same basis. In this study, based on the RACOI, the daily Top 10 list provided by Netflix was scored to determine the correlation with the viewers' reaction to TV dramas, and a meaningful comparison criterion index was derived. Based on this, the study tried to analyze the share of content provided by the top 3 OTT platforms in Korea. Spearman's correlation analysis was performed for each indicator of RACOI and the Netflix popularity score. It was confirmed that the Netflix popularity score was correlated with the digital video views indicator of RACOI. As a result of analyzing the platforms, it was found that the popularity of the content provided by Netflix and Tving was relatively high. This study did not secure the company's sales data, and there is a limitation in that long-term tracking analysis could not be performed. However, the study extracted the viewer response indicators of TV that are correlated with popularity within Netflix. It is valuable as a basic study of an extended study that compares and confirms the long-term impact of content provided by each OTT platform in the future.

• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.11-25
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• 2014

In strong dramas, pot, character, and theme, three basic elements in dramatic structure, are effectively integrated forwards the same dramatic idea. Plot might be considered as the most important element to combine events and character. However, at some point of the script, the writer becomes less interested in the mechanics of the plot, and the characters take over, because audiences remember the characters or the situations more clearly than the plot. Therefore, the workshop of dramatic structure would be successful when it starts from excogitating the character and the situation, by improvising 'voices' of characters, building 'back story', and reconstructing 'outline from the antagonist's view'. With these exercises, the writer and the director understand the mechanics of dramatic plotting by characterization, which include the choice of the protagonist, and the description of plausible actions and the theme, and they consequentially find the way to obtain solidity and plausibility in the scenes.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.555-566
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• 2012

The purpose of this study is to investigate the strategy of representation of homosexuality in the mainstream media and its meaning. And it also concerns what would be the limit of representations of homosexuality and what would be the discourse these representations produce in the major terrestrial broadcasting. For this investigation, we conducted the analysis of , the mainstream television drama, focused on the gay couple characters and their representations of conflicts and resolutions by comparing with the two heterosexual couples to figure out the differentiated representation strategies of homosexuality. As results of the analysis, the representation of sociogenic cause of conflict is absent for gay couple while it was found in the case of one heterosexual couple. And gay couple is exposed to the interpersonal conflicts against their family members than heterosexual couples and described as victims. Lastly, gay couple was represented as needing mediators to solve their problems while heterosexual couple was represented as ensuring subjectivity for the resolutions of conflicts.

• The Journal of the Korea Contents Association
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• v.8 no.11
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• pp.125-133
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• 2008

Recently, the emotional design has become one of the central issues. The interest to Calligraphy also has increased. This study is to examine the effect of calligraphic TV title to viewers through questionnaires. As a result of the questionnaire analysis, calligraphic title makes a favorable impression on viewers. On the other hand, viewers have an antipathy to a drama program with a calligraphic title. The appropriate use of calligraphic title is requested. The viewers prefer that CM Super TV drama title is located to the right side in TV screen. They also prefer the animated moving title to colored background title. This study contributes to the further research about the correlation between TV commercial zap-rate and calligraphic title.

• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.399-413
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• 2018

The purpose of this study is to find out the significance and functions of the voice-over narration in the storytelling of the web-drama OH Ku-sil. As a result, the first person narration has enhanced the intimacy with a viewer via subjective statements and produced the two time zone effect that the image and the voice-over stood on different tenses. On the other hand, the third person narration has expanded its functions beyond those of the cinema and TV drama. First, the third person narration in OH Ku-sil has performed the essential role presenting significant information for the viewer's understanding story. Second, the objective/authoritative statements of the third person narration have changed to the subjective/suggestive statements. Third, the third person narrator has expanded his/her role from a narrator to a virtual character by means of the comic statements. It seems to be the existing narration's effective response to the web-drama's medium characteristics seeking efficient storytelling under the tight time restriction. Delivering speedily the story information and amusement, this evolutionary voice-over narration is changing its status from the staying off subject to the condition of the new medium called web-drama.

• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.734-743
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• 2021

TV drama , aired on JTBC in 2018, used several fictional and linguistic clues on the murder case. It effectively delayed the process of inferring the perpetrator by utilizing 'ambiguity' and 'trap', which enabled the double interpretation of the the main character's diaglogue and action. This delay could be made by employment of genre hybrid, cognitive process and knowledge of viewers about typical romance plot and mystery plot in TV drama. In other words, could be evaluated as a special genre hybrid case that disturbs viewers' perception of genre in that the correct reasoning process began from the point that overturned the viewer's expectation about typical romance genre dramas in which male main characters mostly devoted to love. The complicating mystery structure shown in is against the opinion that the traditional mystery structure is difficult to succeed in TV dramas. Also, from the perspective of hybrid genre, it is different from the usual mechanical combination of two different plots. These characteristics in are worth to highly evaluated.

• The Journal of the Korea Contents Association
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• v.16 no.2
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• pp.643-651
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• 2016

This study considers the value of English-language films as material for learning a foreign tongue using posh discourse. In daily life, when we decline an invitation or convey unpleasant information to a listener, we use polite expressions; we are careful with our words. English language learners need to learn polite expressions in order to interact peacefully with others; doing so can minimize conflict, which is inherent in social relationships. This study uses the British drama Downton Abbey, which is about aristocracy. This study analyzes the posh discourse used in Downton Abbey and insists that students need to learn it explicitly. It is important to learn the polite expressions of this authentic drama in a real classroom. This study suggests that students work in groups to create a short video, and to try to understand the characters' personalities. Movies, TV dramas, and sitcoms provide great content that shows the various functions of the language that students want to learn. As a source of learning material, film can help improve students' motivation and interest in learning a foreign language.