• Title/Summary/Keyword: 동반관계

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A Study on the Impact of the Strategy for Win-Win with a Foreign Company upon Relationship Continuity: Focusing on the Moderating Effect of Entrepreneurial Orientation and the Mediating Effect of Goal Commitment (해외기업과의 동반성장 요소가 관계지속성에 미치는 영향 연구: 목표 몰입의 매개효과와 기업가 지향성의 조절효과를 중심으로)

  • Kim, Sung-Chun;Hwang, Hee-Kon
    • The Journal of the Korea Contents Association
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    • v.22 no.4
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    • pp.130-144
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    • 2022
  • The purpose of this study is to verify the mediating effect of goal commitment and the moderating effect of entrepreneurial orientation in the relationship with relationship continuity about the win-win strategy with a foreign company. For this study, a total of 427 work-level employees who participated in trade shows were surveyed by on-line. First, most of the elements of the win-win strategy with a foreign company were found to be of a significant impact on goal commitment. Second, most of the elements of the win-win strategy with a foreign company had a positively significant impact upon relationship continuity. Third, the goal commitment with a foreign company had a significant impact on relationship continuity. Fourth, the analysis of the mediating effect of goal commitment in the relationship between the elements of the win-win strategy with a foreign company and relationship continuity showed that some elements of win-win strategy played a mediating role. Fifth, in the relationship between the elements of the win-win strategy in cooperation with a foreign company and relationship continuity, entrepreneurial orientation had a significant moderating effect on some of the elements of the win-win strategy with a foreign company.

The Effects of Relationship Quality on Customer Defection Following Salesperson Turnover: The Role of Relational Benefits and Switching Costs (영업사원-고객 간 관계의 질이 고객의 동반이탈에 미치는 영향: 관계혜택과 전환비용의 역할)

  • Lim, Si-Hyuk;Lim, Young-Kyun
    • Journal of Distribution Research
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    • v.16 no.1
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    • pp.179-222
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    • 2011
  • This research investigates the influence of relational characteristics on 'co-defection', customer defection following salesperson turnover, in the context of salesperson-customer relationship. Based on the social exchange theory, it was hypothesized that perceived relational benefits and switching costs affect directly the customer's intentions to defect. Key constructs in relationship marketing such as customer satisfaction, trust, and loyalty were hypothesized to affect the customer's intention to defect as well as perceived relational benefits and switching costs. The results of structural equation modeling using a survey sample of 503 insurance customers who purchased life insurance policies through salespersons unveiled that the customer satisfaction with salesperson and the customer trust in salesperson strongly influence the salesperson-owned customer loyalty. However, they did not have significant direct effects on co-defection intentions. All paths from salesperson-owned customer loyalty to perceived relational benefits and perceived switching costs were also significant. Salesperson-owned customer loyalty did not have significant direct effects on co-defection intentions, but it had significant indirect effects on co-defection intentions through relational benefits and switching costs. Three sub-dimensions of perceived relational benefits had significant positive effects on co-defection intentions while the perceived switching costs had significant negative effects on co-defection intentions. The significance of our research findings were verified by comparing the hypothesized model and the rival model in the past studies.

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The Relationship between Lexical Retrieval and Coverbal Gestures (어휘인출과 구어동반 제스처의 관계)

  • Ha, Ji-Wan;Sim, Hyun-Sub
    • Korean Journal of Cognitive Science
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    • v.22 no.2
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    • pp.123-143
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    • 2011
  • At what point in the process of speech production are gestures involved? According to the Lexical Retrieval Hypothesis, gestures are involved in the lexicalization in the formulating stage. According to the Information Packaging Hypothesis, gestures are involved in the conceptual planning of massages in the conceptualizing stage. We investigated these hypotheses, using the game situation in a TV program that induced the players to involve in both lexicalization and conceptualization simultaneously. The transcription of the verbal utterances was augmented with all arm and hand gestures produced by the players. Coverbal gestures were classified into two types of gestures: lexical gestures and motor gestures. As a result, concrete words elicited lexical gestures significantly more frequently than abstract words, and abstract words elicited motor gestures significantly more frequently than concrete words. The difficulty of conceptualization in concrete words was significantly correlated with the amount of lexical gestures. However, the amount of words and the word frequency were not correlated with the amount of both gestures. This result supports the Information Packaging Hypothesis. Most of all, the importance of motor gestures was inferred from the result that abstract words elicited motor gestures more frequently rather than concrete words. Motor gestures, which have been considered as unrelated to verbal production, were excluded from analysis in many gestural studies. This study revealed motor gestures seemed to be connected to the abstract conceptualization.

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The Effects of Mutual Growth and Trust Management on Outsourcing Management (동반성장과 신뢰경영이 아웃소싱 운용에 미치는 영향)

  • Kwon, Jaedeuk;Lee, Jinchoon
    • Journal of Korea Society of Industrial Information Systems
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    • v.23 no.1
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    • pp.65-86
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    • 2018
  • This study focuses on the relationship structure of SMEs with outsourcing based on buyer-supplier relationships and aims to test the role of trust management and mutual growth in the activities of SMEs. Trust management and mutual growth have a context in which the outsourcing type is determined through the company's slack resources, partnership relations, and buyer-supplier relationship. In this context, research hypotheses were set up, research model was designed and an empirical analysis was conducted by using structural equation modeling. For the empirical analysis, hypotheses were tested using data obtained from questionnaires of 206 SMEs nationwide. As a result, trust management and mutual growth have a significant effect on outsourcing type and performance, and mediation effect of cooperation relationship and buyer-supplier relationship was in the process.

Analysis of Predicting Factors for Cardiovascular Injuries in Sternal Fractures (흉골 골절 환자에서 심혈관계 동반 손상의 예측 인자의 분석)

  • 김찬웅;조대윤;손동섭;양기민
    • Journal of Chest Surgery
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    • v.34 no.12
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    • pp.937-943
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    • 2001
  • Background: The aims of this study are to determine the predicting factors related with cardiovascular injuries in sternal fractures and to suggest the indication of emergency echocardiography. Material and Method: A retrospective review of the Ewha Womans University Mok-Dong Hospital trauma registry revealed 40 patients, that visited the hospital with a sternal fracture a over 5-year period. We analyzed 4 factors as predicting factors; 1) presence of restraint, 2) presence of associated injuries, 3) presence of a past medical history involving cardiovascular system, and 4) Revised Trauma Score(RTS). We, also, assessed the utility of conventional study methods involving cardiovascular injuries, such as ECG, chest X-ray, and enzyme level. Based on the methods, we inferred an indication for emergency echocardiography in sternal fractures. Result: Statistically significant predicting factors were the presence of a past medical history involving cardiovascular system and abnormal RTS on admission. Usage of emergency echocardiography depended upon the predicting factors and the results from conventional evaluations. We can now suggest the indications of emergency echocardiography in sternal fractures as 1) if more than two studies reveal abnormality without any significant predicting factors, and 2) if more than one study reveals abnormality with any significant predicting factors. Conclusion: The past medical history involving cardiovascular system and initial vital signs imply the presence of cardiovascular injuries in sternal fractures. And if needed, emergency echocardiography should be performed.

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Interrelationship of of Matrix metalloproteinase-13 and Elastase Expression in Human Gingiva with Chronic Periodontitis Associated to Type 2 Diabetes Mellitus (2형 당뇨병을 동반한 만성치주염 환자의 치은조직에서 Matrix Metalloproteinse-13과 elastase의 발현 양상 비교)

  • Park, Hyun-Kyu;Lee, Jae-Mok
    • Journal of Periodontal and Implant Science
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    • v.36 no.2
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    • pp.397-408
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    • 2006
  • 치주질환은 치아 지지조직의 파괴로 튿정 지어지는 감염성 질환으로서 이것은 주로 조직의 교원질 성분을 분해시키는 MMP(matrix metalloproteinase)에 의해 이루어진다. 한편, 여러 연구에서 당뇨병과 치주질환의 심도와의 관계에 대한 논의가 있어왔으며 당뇨병이 치주염을 포함한 구강 감염에 대한 감수성을 증가시키며 역으로 만성 치주염의 염증성 매개물질에 의해 인슐린 작용이 방해받을 수 있음을 보고하였다. 본 연구의 목적은 만성 치주염 환자와 제 2형 당뇨병을 동반한 만성 치주염 환자의 치은조직에서 MMP-13과 elastase의 발현 양상을 비교하여 병리 기전의 차이점을 규명하고, 두 단백질간의 상호관계를 알아보기 위한 것이다. 경북대 병원 치주과에 내원한 환자의 비당뇨 환자의 정상 치은 부위, 비당뇨 환자의 만성 치주염 부위, 제 2형 당뇨병 환자의 만성 치주염 부위에서 각각 8개의 변연 치은을 채득하여 액화 질소에 급속 동결시켰다. 모든 조직 샘플에서 동량의 단백질을 western blotting을 통해 분석하여였고, densitometer를 이용하여 정량한 후 ANOVA 분석으로 통계처리 하였다. 결과분석에서 MMP-13은 제 2형 당뇨를 가진 환자의 염증성 조직에서 가장 높게 발현되었고 전신적으로 건강한 환자의 염증성 조직과 정상 조직에서는 유사한 양상을 보였으며 그 차이는 통계적으로 유의하였다. 또한 elastas는 그룹간에 유의한 차이 없이 유사한 양상으로 발현되었고, 염증성 조직에서도 당뇨병의 유무에 관계없이 유사하게 나타났다. 한편 조직내 MMP-13과 elastase의 발현 양상간에 유의한 상관관계는 보이지 않았다. 결론적으로 MMP-13은 당뇨병을 동반한 환자의 치은 염증초직에서 유의하게 증가되어 나타났으며, 전신적으로 건강한 환자의 염증조직과 당뇨를 동반한 환자의 염증조직에서 MMP-13과 elastase의 발현양상은 큰 상관관계가 발견되지 않았다.

당뇨병 환자의 고혈압 유병률

  • 손성표
    • The Monthly Diabetes
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    • s.151
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    • pp.18-19
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    • 2002
  • 당뇨병 환자에서 고혈압은 미세혈관 및 대혈관 합병증을 촉반 혹은 악화시킬 수 있으므로 임상적으로 매우 중요하다. 당뇨병 환자에서 사망의 원인은 주로 대혈관 합병증인 관동맥심장질환, 심비대, 울혈성 심부전증, 뇌졸중, 말초혈관 질환 등의 심혈관계 및 뇌혈관계 질환때문이며, 당뇨병이 없는 사람에 비해 이들 질환의 빈도는 2$\~$6배나 높다. 고혈압도 심혈관계 및 뇌혈관계 독립인자로서 당뇨병 환자에서 고혈압이 동반되면 각각을 동반할 때보다 이들 질환의 발생 위험도는 훨씬 높아진다. 이들 질환에 의한 사망률 증가뿐 아니라 당뇨병의 미세혈관 합병증인 망막증과 신증의 발생률이 고혈압을 동반할 때 증가하며, 특히 기존의 신증 혹은 망막증의 진행은 고혈압이 나타나면 촉진된다. 임상적으로 더욱 중요한 사실은 이러한 고혈압을 치료함으로써 이들 합병증의 진행을 지연시키거나 막을 수 있다는 것이며, 이미 당뇨병성 신증환자에서 고혈압 치료의 효과가 밝혀져 있다. 따라서 당뇨병 환자에서 고혈압을 반드시 조기에 확인하여 적극적으로 치료하여야 한다.

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